Oregon State had a chance to lead in the NIL era.
And said no.
Beavs Legend Steve Johnson returns to share his inside story of a groundbreaking proposal to elevate OSU Men’s Basketball through alumni engagement, academic partnerships, and a modern, sustainable NIL strategy. Backed by the College of Business, it was a chance to lead with vision.
Instead, the Athletic Department walked away.
We break down every layer of this story, especially the jaw-dropping moment a Deputy AD allegedly said in a meeting with Johnson: “No one will remember you in 15 years… even if you’re Gary Payton.”
This one’s for every fan who’s asked: What the hell is going on in Corvallis?
#GoBeavs #OregonState #NIL #CollegeBasketball #SteveJohnson
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