January 27, 2025 • 44 mins
Katherine Martín-Fisher introduces Alexandre Salmi, who shares insights from his early life in Brazil and the influences that shaped his journey. Alexandre delves into the leadership lessons and personal growth he experienced through travel, which led to his transition into consulting and marketing. He explains how he aids entrepreneurs with a focus on alignment and sustainability in business. The conversation covers strategies for organized thinking, overcoming challenges, and the importance of linking purpose with business goals. Alexandre emphasizes learning from adversity and bridging knowledge gaps. The episode concludes with Alexandre's final thoughts on pursuing interests and how to connect with him.
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Episode Transcript
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(00:02):
I am Catherine Martin Fisher, and I helpbusiness owners who have lost their vision
because they're struggling with cash flow,sales, marketing, which also affects their
company culture, by showing them to implementproven systems that increase their revenue by
30% in ninety days, and this allowing them toreignite the passion and that big dream that
(00:27):
they started with.
So the reason that I started this podcast wasto celebrate businesses who have overcome
adversity and have come out on the other sideof it.
And I want you to know that you are not alone.
Good afternoon.
This is Catherine, your host with the BeyondBusiness podcast.
(00:48):
And I have Alexandre Salmi with us here today,and he is a marketing consultant and business
adviser at atemporalbranding.com.
And so, Alejandre, I am so excited to have youwith us here today.
Hi, Catherine.
I'm equally excited.
(01:08):
I've been nervous, but happy to be here.
Well, there's nothing to be nervous about.
When you are sharing the thing that you love toshare with others, then I am just excited about
the conversation we're about to have.
And just being able to show our audience andand, you know, just give them examples of ways
in which that you make a difference tobusinesses out there in the world.
(01:33):
So so that so now that we are we have gottenthat out of the way, what I'd like to do is
have our audience get just have a littleintroduction.
And that is what I'd like to do is share withthem a little bit about your journey.
So there's always these early life journeysthat we have Mhmm.
(01:54):
That allow the audience to see why is it thatwe do what we do.
So just give us some bullet points as to whatyour journey look like and why you've made the
choices that you've made.
Right.
So I think it's very interesting because what Ido today is I believe it is the total
culmination of my journey.
(02:15):
So it would be impossible for me to talk aboutwhere I am now, what I'm doing right now
without mentioning where I come from.
So from the beginning, I'm Alexandria.
I'm 30 years old.
I'm born in Brazil, grew up in Brazil, and Ialways had a very strong desire to travel the
(02:40):
world, to know different places, meet differentpeople with different cultures, different
backgrounds.
Since a very, very young age, I remember I was,like, seven years old.
My dad gave me a book about Australia where hehad, like, pictures from all around the
country, and I was just fascinated withAustralia.
(03:01):
And for as long as I can remember, I wasalways, like, looking for ways to connect with,
with different, culture than mine and learndifferent languages.
So this this yearn to to go abroad and andconnect with different people and do something
for others has always been within me.
(03:24):
It took me, I would say, like, many people aregonna say, like, you're very young still.
I agree, but I feel like it took a long time ofsearching, of being in in different places,
taking in different jobs.
So that was my that was my journey.
I started, in Brazil working at by the age of60.
(03:48):
I'm sorry again.
Okay.
I need to.
I got nervous.
It's okay.
Let's just let's continue.
You started so let's go there.
Let's let's let's start with that.
You were in Brazil.
You started working at what age?
16 years old.
At six Yeah.
What were you doing?
(04:09):
I was, helping my karate master.
At that time, I I I I begin practicing karateat at the age of 11.
I'm around 16.
It was because of my my family circumstances.
I was already concerned about getting a job,finding an activity that that could earn me
(04:32):
some income.
My teacher, my sensei, how we call it, inkarate, he offered me the opportunity to join
him and help him in the classes, helping withwith new students.
And from there, I just went scaling up on this.
By the age of 18, only two years later, I hadalready about 200 students under me.
(04:55):
I was giving classes in schools.
It was a a whole transformation on aprofessional level because I saw myself at a
very young age being responsible for kids, liketwo, three year old, toddlers and having to
have meetings with parents and discuss abouttheir their their children behavior.
(05:17):
And I was like, well, I'm only 18 years old.
Like, how am I being responsible for all ofthis?
So it wasn't very
But do you feel that at that time I I love thisconversation because from a very young age, you
actually had an opportunity to be able to leadfrom a very young age.
(05:37):
What do you feel like you learned and what wasthe value in the lessons that you learned that
allowed you?
Because that that's part of the journey.
And so at that young age, you were able tolearn some very important lessons.
And so could you give us an example ofsomething that you feel is was a pivotal lesson
that you learned during that time of your life?
(05:58):
So I believe the most valuable lesson that I Ilearned was about congruence.
Mhmm.
I I remember we use this word a lot in inPortuguese, and my sensei, he always spoke to
me about this.
Basically, following up on your speech byalways acting according to the the rules that
(06:23):
you preach to all of us.
And because the martial art is a very how tosay?
It can be a very structured field where we arealways when you take it seriously, it's
actually it can actually be a philosophicalschool that is there to not only to improve
(06:43):
your physical capabilities, but especially,your inner self to turn you into into a a
better person according to a a higher set ofvalues that we aim to follow.
And I found myself at that young age having tohold myself accountable to my words, to
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everything that I was preaching to, quote,unquote, preaching, right, to those kids
younger than I and also to the parents becausethe parents are there.
They're they're watching you, giving a class.
They they are hearing what you're saying, whatyou're telling their kids, and the pressure is
gonna come by the moment that you step out ofthe dojo of the tatami.
(07:29):
And the pressure naturally comes that peoplewant to know about you.
They want to know who you are.
Like, Wow, you always had that stigma over methat I was so young doing this and showing so
much responsibility.
And is he really like this in his personallife?
So that's kind of the pressure I realized thatI had at that time.
(07:50):
And I believe I managed to take it in apositive way and use it to start building
character from a very young point in my life.
And that just
sharing that because one of the things that youfind is you number one, you had a place in
which to funnel and be taught, but then have toleave.
(08:12):
So pressure can be good.
Right?
And so that kind of pressure, now you had to beaccountable.
I love when you use the word being accountableto yourself.
Because so many times, even as adults, like,you know, who've experienced many years, we are
not accountable to ourselves.
And you, from a very young age, were in a andyou were in a situation where you either were
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gonna show up and show up with the words thatyou were using and know that you were gonna
show up not only in class, but show up in everypart of your life.
So that's beautiful.
How are how were you able to take all of thatleadership that you learned in the early life
to while you were traveling?
(09:00):
So as you were traveling, you also had tocontinue to take this with you.
Right?
So after that stage of my life, I decided tofinally follow my my dream of seeing the world.
And at the moment, financially, I wasn't stillI was still struggling, gonna be honest and
(09:21):
direct.
But my whole set of circumstances was justpushing me to do something different.
I didn't know what, but I knew that everythingthat I learned and I've been practicing on my
on a personal level, all about this.
Right?
Like, the congruence, the determination to setup a goal, to know your values, know who you
(09:44):
are, and just throw yourself to life, openyourself to life.
Just don't be afraid of whatever is gonna comebecause that that that's I don't know if a lot
of people can relate to that, but I had thatfear that once I leave this whole stability,
this place that I know, working with peoplethat I know, and I go somewhere that I don't
know anything about anyone, am I still gonna bethe same person?
(10:08):
Mhmm.
I believe that the word congruence plays againbecause there was always in my mind, like,
trying to be, okay.
I am gonna learn a whole new way of living, butI still know who I am, where I'm coming from.
And this is something that it keeps gettingback to me.
(10:30):
Doesn't matter where I am.
There's no matter where I go.
Every time
But what does congruence mean to you?
Tell our audience that.
So for me, it's really acting according to yourvalues.
So I personally and I believe that everyone hasa a basic set of values set inside of each one,
and that's kind of our compass.
(10:51):
Right?
That goes nudging and pointing us if we are inthe right direction for us.
And I will admit that I have a very expensive,very wide compass, which took me to try and be
in a lot of different, circumstances in life.
And I've seen myself many times in a situationthat I felt lost in many ways personally,
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emotionally, financially.
And I had to look back and remember where am Icoming from.
What was that that took me from there andbrought me here?
And it was always this sense of purpose.
So I always knew that I wanted to givesomething out to people.
(11:38):
I I I didn't know how, and I'm still figuringout it.
I'm still improving in this.
I am still in this journey, and that's why Ilike to talk about it because I I'm not here
with a final project, a final recipe.
And look, Like, just follow what I'm saying,and your life is gonna happen.
You're gonna you're gonna see miracles.
(11:59):
I don't really believe in that.
I feel like we we should follow those who arecoming from very similar background or or from
a similar path than ourselves.
And that's why I enjoy this opportunity to behere sharing while I am still in the journey,
while I'm still practicing congruence in mylife where I am constantly reminded that I need
(12:25):
to go back to to my own set of values and beginsharing from there.
I know I hope that makes any sense.
And so here's what I'm hearing you say.
The things I love that you're sharing some ofthe things that you learned along your journey,
but it all takes you back to your solidfoundation of where you started and who you are
(12:46):
inside.
And so what you're able to do because of yourjourney, because of your being able to trust
the process, feel the fear, and do it anyway,because you you had to you had to dive into the
unknown.
Right?
You didn't know what was coming.
You didn't know what your experiences weregonna be, but you did it anyway.
(13:10):
And you trusted that through that, you weregonna come on the other side of it.
And so what I love about this is so many peoplelive their entire lives and have never even
gotten on an airplane.
There are so many people who stay only in thetown that they were born in and never leave the
sights of it.
(13:31):
Part of what I am seeing that you were willingto not only do that, but you not only trusted
the process and felt the fear and did itanyway, but you've learned so many things that
you're able to now be able to share more ofyourself out in the world and your experiences
that even many people who are literally towardsthe end of their life, who've never experienced
(13:57):
the world, don't have a a compass that is gonnaset them in many different directions.
It only shows them, like, what they know.
Right?
Right within that little box of where they'veput themselves.
And so there's a gift in that.
And no matter what the age, there is a gift inthe experiences that you've, you know, that
you've explored.
(14:19):
And to be able to do that even with not knowingwhere the income was gonna come from is a huge
thing to overcome.
Yes.
So with that, I would love for you to sharewith our audience, how you're able because
you've made those decisions, how did you fallinto not fall into.
(14:43):
I shouldn't say that word.
How did you wind up being someone who is nowable to help others navigate decisions that
they have to make and consult with them inbusiness?
Right.
So the way I believe that everything, all of mymy past, my early beginning culminated in where
I am right now is not because of my technicalknowledge and my technical skills.
(15:10):
That is actually something that was always asource of insecurity in myself.
But I realized that regardless of where I was,I would always end up in a in a position of
leadership even though I didn't want it.
And that was actually my my last experienceworking for a company, I consciously and
(15:35):
intentionally pushed away the the leadershipposition for a while until it came to a a point
that all my colleagues, they they moved todifferent jobs, and I was left by myself.
The owners of the company, they were like, man,we need your help.
Like, there's no other option.
(15:55):
We need you.
And once again, I decided to take on the theresponsibility, but I realized that that was
happening.
That it was a partner.
That was it it kept com happening in my life,again, not because of my my skills, but
precisely because of my certainty to who I wasand to where I where I was coming from.
(16:20):
So my intentions throughout my life were alwaysvery clear, and I was always very open to learn
whatever it is.
If it is, like, on the technical level, on thethe personal level, communication, What is it
that I need to perform on this new position?
And I believe because I had I had to work somuch on this on my inner self, on being
(16:49):
congruent, on being, accountable to what I sayand what I do.
I believe that it just I just came to a pointwhere that was just showing up by itself.
It's like I didn't have to make an effort to beauthentic.
I would just openly talk with people and sayhow I felt and what were my intentions.
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And I noticed that people would frequently notonly accept my my ideas, but they would be
excited to to take on the journey with me.
And that's when the the the bell startedringing to me.
Like, okay.
I've done many different things, but I alwaysend up in a certain place, not because of what
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I do, but because of who I am.
And I've seen many times this repeating itselfthat I start to connect it with employees.
They're having they're having, some difficultyin being being in the job and performing their
duties.
And I just happened to naturally connect andand begin to understand what's going on on
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their personal lives.
And it happened many times that I couldn'texplain you exactly how, but it's just through
this authentic connection to bring the personto a a point where what the what he or she was
doing would make sense for her at that moment.
And then once he was out out out of the job, hecould continue on his journey or dealing with
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his challenge, but the job was no longeranother problem to solve.
It was just a place that they some of them, Ibelieve, they could even come and relax.
I mentioned I I mostly worked in thehospitality industry.
So when I had the the the leadership position,my way of working with people, it was always
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trying to be very relaxed.
When we had to run, we run the most of thetime, like, calm down, guys.
Like, the don't stress.
Like, what can we do now?
Let let's take a pause.
Let's breathe a little bit.
And I feel like people started feelingcomfortable around me.
The bell ring.
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I said, like like, technically speaking, thisis not what I wanna do.
But there's something happening here whichattracts me a lot.
I started like, while working for other people,I started to figure out ways to help people to
do what they wanna do, and I realized that thatis actually my journey.
I am the one I am the first person who wantsfreedom, freedom of choice, freedom to manage
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my time, to manage my my own priorities,freedom to live in different places, freedom to
connect with different people.
And because I I I I started listening to that,I started connecting to different people that
also want the same thing, but they don't havethe tools.
And that, I feel, is where my karate practicumcomes in because from the very young age, I was
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always pushed to find solutions to problems.
Martial arts are very much about it.
Right?
Especially jujitsu, which is another martialart that I practice.
It's like playing chess.
You are there in the middle of chaos, and youneed somehow to breathe and think.
People think, like, it's just physical.
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You're just fighting and beating each other.
It's a very mental place to be.
You need to be calm.
You need to focus and think what is the bestsolution this while you're in the middle of the
tornado.
So I think that just started, like, in therecent in this, past years.
This just started translating naturally in mylife.
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And as we spoke before the before thisrecording, I said, okay.
I'm good at solving problems.
I'm good at connecting with people, and I'mgood in helping them to find the solution that
best adjust to their to their path to theirjourney.
What?
What problem?
So you're you're saying all of this because Ilove that you're sharing with the audience that
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in the midst of chaos, you're able to actually,as a leader, lead by example and really teach
others how to just be calm and breathe.
And, actually, it helps to organize the brain.
They actually say that when you're in fight orflight or, you know, in that chaotic way that
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the brain will shut down.
It literally stops working, and it creates moreof that stress factor.
I mean, I it's just something that I've beenstudying on and, you know, reading about and
learning about.
You know, I don't have any backing to that, soI just wanna make that clear.
But I do know that when you're in fight orflight, it does so when you're in the hot you
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were in hospitality, so you had a lot of thataround you all the time.
Right?
Through that, you help to calm everyone elsearound you, though.
Right?
Totally.
Being in a leadership position, that is one ofthe biggest gifts that a a true leader has.
And I love that you said I'd you know, I thatwasn't something that I was going in that
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direct.
It was just always came to me.
I always wound up I wind up in these situationsto be this leader.
So to explain to our audience how you're ableto help people today and work with them through
marketing and advising with them.
So the way I am looking to help people today isby connecting with small entrepreneurs,
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individual professionals, artists, anyone thatalready has already have something going on.
Like, may they already started their business,the the the project, or they just have an idea,
but they really need some help figuring outhow.
What are the tools?
What is the best way to sell myself, to sellthe the service that I offer, to sell the
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products that I want to produce?
Maybe you are an artisan, and you makebeautiful sculptures.
How can I connect with more people?
How can I sell this product?
So what I really like to do is to connect withthis this type of people that they have an
idea, that has something that is like, thatinitial flame that it just started to burn.
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And, okay, let's see together.
Let's see what of this journey is really whatyou want.
And from there, we can picture a a path thatmakes sense to you because it happens a lot
that people have an idea of starting somethingof their own.
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And very often, we just jump into the firstthing that comes to mind, and you devote a lot
of time and energy developing that to thenfigure it out that it isn't really what you
wanted to do.
And I've heard and seen quite a few timespeople giving up on the whole entrepreneur
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journey, on the whole self sufficient journeyjust because they chose something that it
didn't really match with them.
They didn't
They blame the whole process because of it.
And the problem is not being an entrepreneur.
The problem is not starting your your ownbusiness and a whole set of responsibilities.
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Like, you're gonna have that either you're anemployee or you're a business owner.
The responsibilities, the accountability, thepressure is always gonna be there.
The thing is that when you figure out somethingthat really makes sense to you, you're still
gonna feel nervous.
You're still gonna have doubts, like, Here, Iam stumbling upon my words.
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It is a challenge to me to do this kind ofinteraction.
But I am enjoying.
Like, it's like the good side of being nervous.
It's exciting.
So what I really like doing is this, to connectconnect with people, to understand their idea,
but better than that, to understand their realgoal in life.
(25:18):
Like, what is it that they really want toaccomplish?
Because many times, you might be walking in ain a a path that is completely unnecessary to
what you what you wanna do.
Maybe what what you wanna do is right here.
Right now, you can already start it, but you'rejust not seeing it because maybe it doesn't
look profitable for you.
(25:40):
You don't know what what tools you haveavailable.
So, technically, I have two types of servicesthat I offer to help people get started with
that.
So the first is more directed for people whohave things like very settled already.
If you're already offering your services,you're already working, and you need to
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establish your presence online, You need awebsite where you can receive your clients,
where you can book appointments or sell theirproducts.
I offer the web design service where we aregonna figure out what are the best tools for
you.
And from there, we're gonna build a platformthat makes sense to your business.
And the other side, the other service that Ioffer will be the business structuring that
(26:25):
actually sound more like a legal term than itactually is.
It's it's kind of a it is a mix between acoaching and a consulting where we're gonna do
all that I mentioned before.
We're gonna sit together.
We're gonna meet each other.
I'm gonna understand who you are, what what doyou actually want, and we are gonna figure out
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together what is the best way to to go on onthis journey, and what are the best tools
available for us to to keep moving.
So Tim Collins talks about, you know, havingidea to action.
Right?
Idea to action.
And so you're able to help people go from thatidea that they have to create the action that
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they need to be able to do the business thatthey want.
But that's what I love what you said is alsopart of what entrepreneurs do or the way that
they fail is not doing something that is inalignment with who they are.
So when you are in alignment, it's not evenyou're so excited and there's so much passion
(27:35):
that it doesn't matter what happens.
You're as you're going through it, you'reyou're so passionate about what you're doing.
It doesn't even feel like work.
You just you do it anyway every single day withthat passion because you know that you're
giving out something that is just so good forthe world.
Right?
(27:55):
And and especially nowadays, I feel like it'svery important for us to begin talking about it
again because we're being bombarded by a a awhole different set of values on social media.
And I I I feel like we are living the pandemicof FOMO, the fear of missing out.
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Like, you see I at least I see 14 years old, 16years old people talking about building a
business and hustling, and we're gonna grindand make them money.
And you're a teenager.
Calm down.
Slow down.
Like, let let's take a step back.
(28:40):
And I remember, at the age of 18, it it mightsound incongruent to everything that I tell
because I I started working at the age of 16.
But at that time, I in my mind, it was yourideals that I was going after.
Like, I wanted to travel.
(29:01):
I wanted to to see the world, and I wasn'tthinking about building an empire and a huge
business.
And it was much more directed to the to thepersonal side of it.
And I feel that is the connection that ismissing nowadays on social media that we're
(29:24):
just being pushed to follow to seek my materialgains without a meaning.
And I'm I'm not at all I
wanna stop you there because what I'm hearingyou say is it's not about really the grind or
doing it from young.
It's understanding why.
And, literally, it's not for the material game.
(29:45):
It's literally being connected to why you'redoing something.
So So that Because
I believe that's I believe that's the only waythat you can sustain it.
Sustainability of it.
Yes.
So there you go.
So it's not something that's just for rightnow.
It's the sustainability of it.
So when you're in alignment and you know yourpurpose, you know why you're doing something,
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and you know I mean, for me, it's always how amI making a difference and how am I serving the
world?
How am I making the most with the time that Ihave and what difference am I making in the
world during that time?
And as we progress in our journey, it becomesmuch more valuable of how you are serving the
(30:31):
world and giving back.
And it is a constant questioning.
Right?
It's something that you're you're askingyourself all the time.
Like, you feel like you are complete, and thensomething completely different happens in your
life, and you figure out, like, wow.
There's a whole new world that I I had no ideaabout.
There's so much for me to to to grow, toexplore.
(30:54):
And I think that only comes when we are givingenough attention to the why, to the reason.
And, no, it's not a coincidence that one of myfavorite talks, I'm gonna say, and it is also a
book, it is the the tech talk by Simon Sinek.
(31:14):
Yes.
I think it is the why of find finding your why.
And he talks about how real brands, how theysell their products that a regular brand,
they're gonna say what they do, and here's howwe do.
Buy us.
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And a real brand, a strong brand, they're gonnatell you what they do, how they do, and this is
why we do it.
Why we do it.
Wanna be a part of it?
It's a completely different approach.
And you see that these brands, they're the onesthat last long.
They have They're the ones that
that you're talking about.
(31:56):
Exactly.
They might not even have the last product thelast product in the market, but you're still
gonna buy from them because you know theirmission.
You identify with whom they are.
I don't wanna say any names, but I'm sureeverybody's thinking about some brands already
that you identify with them.
Sometimes we even buy ugly stuff.
(32:18):
I'm talking about myself now.
I even bought some pair of shoes that they wereI I admit they were really nice, but I I don't
know.
I just like the brand, and they feelcomfortable.
Maybe they don't.
It's just because I like the brand and I butthat's the the the the the real impact that I
think that if we are talking about business andentrepreneurship now, I think that's the real
(32:41):
impact that we wanna aim at.
And I think that only comes when you have yourwhy, your reason very well defined.
Love that.
So I wanna share Napoleon Hill talks about howan organized thought is an irresistible force
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that is capable of making stepping stones outof the stumbling blocks of defeat.
So you're talking about sustainability, andyou're talking about helping people because
you've had a you've had a a very interestingjourney from, you know, like, very young.
But you're able to help people to close the gapbecause of the experiences that you've had and
(33:25):
create and really step back, figure out whileyou're building this, how is why the why.
Because with the why is the sustainability.
And having the organized thoughts that alignwith oneself is going to help you to be able to
(33:47):
grow your business and have the sustainabilityto keep your business and keep it growing and
creating new whys.
Right?
As you keep recreating growing that why, yougrow and expand through that.
So I love that.
Thank you.
Thank you for sharing.
I I find it fascinating that you touched it inin this, organized, organization topic because,
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personally, it is the part that I struggle themost.
I have a creative mind.
I I'm thinking 10 different ways to find asolution to something, Keeping at it, following
up, with consistency is where my personalchallenge is.
(34:31):
And nowadays, I use my clients to keep meaccountable to my own process.
So if I step away from it for a while, I Ibegin to forget what I'm doing.
I begin begin to forget where I want to go.
And whatever pops up in my life, it just drawsmy my attention because that's how I work.
(34:53):
And I believe that a lot of people in mygeneration, I'll will relate to that.
We have a very wide range of attention.
And the way that I found to keep myselforganized, it was through keeping me connected
closely connected to the process of my clients.
(35:15):
So that would constantly remind me what I'mwhat I am doing for myself, but that that only
all works because what I am doing for myself isvery similar to what I offer to my clients.
And that takes us back again to that talk aboutdefining the why.
Because if I was only after doing for otherswhatever makes me some money, I don't believe I
(35:42):
would have I will be able to build this strongconnection between what I do and what I am.
I love that.
And I I think that that's the disconnectionthat we feel when we have a job that doesn't
make sense to us.
Right?
We just go there to to clock in and clock out,and it it doesn't like, how I end up I wanna be
(36:03):
a a DJ or an artist or whatever.
Serving tables, are you gonna take me there?
How is this connecting?
Like, it's not.
There actually there are ways to to find thisconnection, and I believe that when we start to
operate from that point of view, everythingwhatever we do, it turns out to be just another
(36:26):
step to take us closer to where we want toactually be.
So I wanna point out what one thing that youmentioned is you said so you struggle with the
organized thought because of the creativitythat you have.
Right?
And so one thing that I've learned along myjourney is that when we when we wanna get
(36:47):
better at something so you said when you'reworking with clients, it keeps you accountable.
When we wanna get better at something, thenteaching it is one of the best ways in which to
learn how to get better at it.
And so I did you know, I I built teams and aswe were doing that, one of the things that we
(37:08):
always said is we'd put people in in a place inwhich to have to teach the thing that they
didn't know so that they can get better at thatthing and get more confident in that area.
And so I so I thank you for sharing thatbecause, you know, just that transparency is so
key because we're all on a journey and we'reconstantly evolving.
(37:30):
We're constantly growing.
And through that journey, you know, it isalways important for us to remind ourselves
that there are areas in which we have to learnthrough.
I've done some amazing strides to being able toovercome areas, with technology that I've now
have overcome and be able to get to that otheryou know, because, generationally, we have
(37:54):
challenges of things that we didn't grow upwith and then others who have all this
information that we don't have.
But then if you can bridge the gap and cometogether, find a way in which to work together
and collaborate, which I've been able to dothrough the podcasting has been an amazing way
in which to be able to get in front of my idealclients and be able to learn the thing that I I
(38:18):
was willing to do the thing that I didn't knowin order to get to the other side of it.
And so in the Beyond Business podcast, what wedo is we teach business owners that you don't
have to know everything.
You can actually have adversity through thislearning process and get to the other side of
it.
And so I love that you're also in that sameplace of having to navigate those things too.
(38:42):
Right.
Have different, you know, sales, skill sets.
And so, anyway, thank you.
Thank you so much for sharing this.
Now I want you to explain to our audience, howdo they find you?
How do they you know, if if this has beeninspiring to our audience, we'd love to be able
to have them share and, you know, have themseek you out.
(39:04):
So so how do they
So I think the the fastest and easiest way foryou to to find me right now, it will be on
Instagram.
My tag is atemporal, a t e m p o r a l.
You're gonna see my picture there.
(39:24):
You're gonna re recognize me easily.
You can just text me whatever question if evenif it's just to to chat.
At this moment, right now, I'm very open, and Iwant to connect with people.
Even if it's just to to give an opinion, we candepending on your case, we can schedule, like,
(39:48):
a a fifteen minutes talk to know more aboutwhat you're doing, what do you wanna do.
And if you feel like something that I have tooffer goes in hand with you, then we can
discuss better about it, or we can just simplyhave a chat.
But if you also wanna check on your own what isit that I'm offering, you can just go straight
(40:10):
to my website.
It's a temporalbranding.com.
A temporary, the same.
Or, I believe we're gonna have a tag on ourpost, right, to help people find it.
Yeah.
Through the website, you're gonna be able tofind, whatever offerings we have right now and
also connect direct with me.
Well, I wanna thank you so much.
(40:31):
We had an amazing conversation here.
Thank you.
You did a great job, and I just love thatyou're sharing your heart and you're sharing
your journey.
And the best way in which to make a differencein the world is to actually be able to share
your story because there are there are so muchthat will resonate with the audience, and I am
so just thankful.
(40:52):
If there were anything that you wanna leave theaudience with, what would that be?
So I would like to leave this thought that isactually he has been helping me to move on on
my journey every single day.
It is just do what you really want to doregardless of where you are and what you think
(41:16):
you can do right now.
Just do it.
Because if you don't, someone else will do itin your place, and you might end up living
someone else's dream and not without everrealizing what was your actual potential.
And your potential lies in that thing thatinterests you the most, that makes more sense
(41:41):
to you.
It's not in whatever everyone else is talkingabout, social media or whatever your friends,
your family is doing.
It's that particular and personal thing thatdraws your attention.
I I feel like that is the the beginning of thethread that we need to be brave enough to start
(42:02):
pulling it and to see what is gonna come out ofit.
Just start it.
Grab a pen.
Grab your your phone, your laptop.
Whatever it is, just take a a first steptowards that towards this journey of discovery.
And I am sure that if you follow this thread ofexcitement, of interest, things are gonna
(42:26):
naturally unfold in front of you.
So just just try.
Just do it.
Wow.
Well, thank you so much.
That was a great thing.
I mean, follow I mean, that that naturaldiscovery of oneself.
One one of the things that I just love is yourpassion for literally just trusting that
(42:48):
journey and being authentically, you know,yourself, but just sending that out into the
world.
That in and of itself, when you are in thatplace of discovery, you're able to really help
others.
You give others permission.
I love that because, Nelson Mandela had saidthat in his speech.
When you allow your light to shine, then youyou allow others to give them permission to let
(43:12):
their light shine, and I see that in you.
So thank you so much.
Thank you.
Thank
you for having me here.
I really appreciate, the opportunity.
And this exchange is really nice to to talk toyou and also receive your feedbacks.
It it's really illuminating.
Really enjoy.
Well, thank you.
(43:33):
And, again, everyone, I am your host,Catherine, with the Beyond Business Podcast.
And just so excited to share this, this journeyalong with Andre and just be able to share his
journey and allow you to give you permission toshare yours and to be able to live your best
life.
Have a great day, everyone.
(43:58):
Well, if you made it to this point, then youmade it to the end, and you are my star.
And I just wanna thank you from the bottom ofmy heart.
I hope that you enjoyed the conversation withtoday's guest.
And if you did, please leave us a review onApple Podcasts and Spotify, and share this
episode with others who may be interested inthis topic.
(44:19):
Also, please feel free to let us know whattopics you'd like to see covered in future
episodes.
Get in touch in the comments or in RocketGrowth social media platforms.
To have conversations with me, my booking linkis in the comments.
See you next week for all for a all newepisode.
I am Catherine Martin Fisher, and I helpbusiness owners who have lost their vision
because they're struggling with cash flow,sales, marketing, which also affects their
company culture, by showing them to implementproven systems that increase their revenue by
30% in ninety days, and this allowing them toreignite the passion and that big dream that
(00:27):
they started with.
So the reason that I started this podcast wasto celebrate businesses who have overcome
adversity and have come out on the other sideof it.
And I want you to know that you are not alone.
Good afternoon.
This is Catherine, your host with the BeyondBusiness podcast.
(00:48):
And I have Alexandre Salmi with us here today,and he is a marketing consultant and business
adviser at atemporalbranding.com.
And so, Alejandre, I am so excited to have youwith us here today.
Hi, Catherine.
I'm equally excited.
(01:08):
I've been nervous, but happy to be here.
Well, there's nothing to be nervous about.
When you are sharing the thing that you love toshare with others, then I am just excited about
the conversation we're about to have.
And just being able to show our audience andand, you know, just give them examples of ways
in which that you make a difference tobusinesses out there in the world.
(01:33):
So so that so now that we are we have gottenthat out of the way, what I'd like to do is
have our audience get just have a littleintroduction.
And that is what I'd like to do is share withthem a little bit about your journey.
So there's always these early life journeysthat we have Mhmm.
(01:54):
That allow the audience to see why is it thatwe do what we do.
So just give us some bullet points as to whatyour journey look like and why you've made the
choices that you've made.
Right.
So I think it's very interesting because what Ido today is I believe it is the total
culmination of my journey.
(02:15):
So it would be impossible for me to talk aboutwhere I am now, what I'm doing right now
without mentioning where I come from.
So from the beginning, I'm Alexandria.
I'm 30 years old.
I'm born in Brazil, grew up in Brazil, and Ialways had a very strong desire to travel the
(02:40):
world, to know different places, meet differentpeople with different cultures, different
backgrounds.
Since a very, very young age, I remember I was,like, seven years old.
My dad gave me a book about Australia where hehad, like, pictures from all around the
country, and I was just fascinated withAustralia.
(03:01):
And for as long as I can remember, I wasalways, like, looking for ways to connect with,
with different, culture than mine and learndifferent languages.
So this this yearn to to go abroad and andconnect with different people and do something
for others has always been within me.
(03:24):
It took me, I would say, like, many people aregonna say, like, you're very young still.
I agree, but I feel like it took a long time ofsearching, of being in in different places,
taking in different jobs.
So that was my that was my journey.
I started, in Brazil working at by the age of60.
(03:48):
I'm sorry again.
Okay.
I need to.
I got nervous.
It's okay.
Let's just let's continue.
You started so let's go there.
Let's let's let's start with that.
You were in Brazil.
You started working at what age?
16 years old.
At six Yeah.
What were you doing?
(04:09):
I was, helping my karate master.
At that time, I I I I begin practicing karateat at the age of 11.
I'm around 16.
It was because of my my family circumstances.
I was already concerned about getting a job,finding an activity that that could earn me
(04:32):
some income.
My teacher, my sensei, how we call it, inkarate, he offered me the opportunity to join
him and help him in the classes, helping withwith new students.
And from there, I just went scaling up on this.
By the age of 18, only two years later, I hadalready about 200 students under me.
(04:55):
I was giving classes in schools.
It was a a whole transformation on aprofessional level because I saw myself at a
very young age being responsible for kids, liketwo, three year old, toddlers and having to
have meetings with parents and discuss abouttheir their their children behavior.
(05:17):
And I was like, well, I'm only 18 years old.
Like, how am I being responsible for all ofthis?
So it wasn't very
But do you feel that at that time I I love thisconversation because from a very young age, you
actually had an opportunity to be able to leadfrom a very young age.
(05:37):
What do you feel like you learned and what wasthe value in the lessons that you learned that
allowed you?
Because that that's part of the journey.
And so at that young age, you were able tolearn some very important lessons.
And so could you give us an example ofsomething that you feel is was a pivotal lesson
that you learned during that time of your life?
(05:58):
So I believe the most valuable lesson that I Ilearned was about congruence.
Mhmm.
I I remember we use this word a lot in inPortuguese, and my sensei, he always spoke to
me about this.
Basically, following up on your speech byalways acting according to the the rules that
(06:23):
you preach to all of us.
And because the martial art is a very how tosay?
It can be a very structured field where we arealways when you take it seriously, it's
actually it can actually be a philosophicalschool that is there to not only to improve
(06:43):
your physical capabilities, but especially,your inner self to turn you into into a a
better person according to a a higher set ofvalues that we aim to follow.
And I found myself at that young age having tohold myself accountable to my words, to
(07:07):
everything that I was preaching to, quote,unquote, preaching, right, to those kids
younger than I and also to the parents becausethe parents are there.
They're they're watching you, giving a class.
They they are hearing what you're saying, whatyou're telling their kids, and the pressure is
gonna come by the moment that you step out ofthe dojo of the tatami.
(07:29):
And the pressure naturally comes that peoplewant to know about you.
They want to know who you are.
Like, Wow, you always had that stigma over methat I was so young doing this and showing so
much responsibility.
And is he really like this in his personallife?
So that's kind of the pressure I realized thatI had at that time.
(07:50):
And I believe I managed to take it in apositive way and use it to start building
character from a very young point in my life.
And that just
sharing that because one of the things that youfind is you number one, you had a place in
which to funnel and be taught, but then have toleave.
(08:12):
So pressure can be good.
Right?
And so that kind of pressure, now you had to beaccountable.
I love when you use the word being accountableto yourself.
Because so many times, even as adults, like,you know, who've experienced many years, we are
not accountable to ourselves.
And you, from a very young age, were in a andyou were in a situation where you either were
(08:38):
gonna show up and show up with the words thatyou were using and know that you were gonna
show up not only in class, but show up in everypart of your life.
So that's beautiful.
How are how were you able to take all of thatleadership that you learned in the early life
to while you were traveling?
(09:00):
So as you were traveling, you also had tocontinue to take this with you.
Right?
So after that stage of my life, I decided tofinally follow my my dream of seeing the world.
And at the moment, financially, I wasn't stillI was still struggling, gonna be honest and
(09:21):
direct.
But my whole set of circumstances was justpushing me to do something different.
I didn't know what, but I knew that everythingthat I learned and I've been practicing on my
on a personal level, all about this.
Right?
Like, the congruence, the determination to setup a goal, to know your values, know who you
(09:44):
are, and just throw yourself to life, openyourself to life.
Just don't be afraid of whatever is gonna comebecause that that that's I don't know if a lot
of people can relate to that, but I had thatfear that once I leave this whole stability,
this place that I know, working with peoplethat I know, and I go somewhere that I don't
know anything about anyone, am I still gonna bethe same person?
(10:08):
Mhmm.
I believe that the word congruence plays againbecause there was always in my mind, like,
trying to be, okay.
I am gonna learn a whole new way of living, butI still know who I am, where I'm coming from.
And this is something that it keeps gettingback to me.
(10:30):
Doesn't matter where I am.
There's no matter where I go.
Every time
But what does congruence mean to you?
Tell our audience that.
So for me, it's really acting according to yourvalues.
So I personally and I believe that everyone hasa a basic set of values set inside of each one,
and that's kind of our compass.
(10:51):
Right?
That goes nudging and pointing us if we are inthe right direction for us.
And I will admit that I have a very expensive,very wide compass, which took me to try and be
in a lot of different, circumstances in life.
And I've seen myself many times in a situationthat I felt lost in many ways personally,
(11:18):
emotionally, financially.
And I had to look back and remember where am Icoming from.
What was that that took me from there andbrought me here?
And it was always this sense of purpose.
So I always knew that I wanted to givesomething out to people.
(11:38):
I I I didn't know how, and I'm still figuringout it.
I'm still improving in this.
I am still in this journey, and that's why Ilike to talk about it because I I'm not here
with a final project, a final recipe.
And look, Like, just follow what I'm saying,and your life is gonna happen.
You're gonna you're gonna see miracles.
(11:59):
I don't really believe in that.
I feel like we we should follow those who arecoming from very similar background or or from
a similar path than ourselves.
And that's why I enjoy this opportunity to behere sharing while I am still in the journey,
while I'm still practicing congruence in mylife where I am constantly reminded that I need
(12:25):
to go back to to my own set of values and beginsharing from there.
I know I hope that makes any sense.
And so here's what I'm hearing you say.
The things I love that you're sharing some ofthe things that you learned along your journey,
but it all takes you back to your solidfoundation of where you started and who you are
(12:46):
inside.
And so what you're able to do because of yourjourney, because of your being able to trust
the process, feel the fear, and do it anyway,because you you had to you had to dive into the
unknown.
Right?
You didn't know what was coming.
You didn't know what your experiences weregonna be, but you did it anyway.
(13:10):
And you trusted that through that, you weregonna come on the other side of it.
And so what I love about this is so many peoplelive their entire lives and have never even
gotten on an airplane.
There are so many people who stay only in thetown that they were born in and never leave the
sights of it.
(13:31):
Part of what I am seeing that you were willingto not only do that, but you not only trusted
the process and felt the fear and did itanyway, but you've learned so many things that
you're able to now be able to share more ofyourself out in the world and your experiences
that even many people who are literally towardsthe end of their life, who've never experienced
(13:57):
the world, don't have a a compass that is gonnaset them in many different directions.
It only shows them, like, what they know.
Right?
Right within that little box of where they'veput themselves.
And so there's a gift in that.
And no matter what the age, there is a gift inthe experiences that you've, you know, that
you've explored.
(14:19):
And to be able to do that even with not knowingwhere the income was gonna come from is a huge
thing to overcome.
Yes.
So with that, I would love for you to sharewith our audience, how you're able because
you've made those decisions, how did you fallinto not fall into.
(14:43):
I shouldn't say that word.
How did you wind up being someone who is nowable to help others navigate decisions that
they have to make and consult with them inbusiness?
Right.
So the way I believe that everything, all of mymy past, my early beginning culminated in where
I am right now is not because of my technicalknowledge and my technical skills.
(15:10):
That is actually something that was always asource of insecurity in myself.
But I realized that regardless of where I was,I would always end up in a in a position of
leadership even though I didn't want it.
And that was actually my my last experienceworking for a company, I consciously and
(15:35):
intentionally pushed away the the leadershipposition for a while until it came to a a point
that all my colleagues, they they moved todifferent jobs, and I was left by myself.
The owners of the company, they were like, man,we need your help.
Like, there's no other option.
(15:55):
We need you.
And once again, I decided to take on the theresponsibility, but I realized that that was
happening.
That it was a partner.
That was it it kept com happening in my life,again, not because of my my skills, but
precisely because of my certainty to who I wasand to where I where I was coming from.
(16:20):
So my intentions throughout my life were alwaysvery clear, and I was always very open to learn
whatever it is.
If it is, like, on the technical level, on thethe personal level, communication, What is it
that I need to perform on this new position?
And I believe because I had I had to work somuch on this on my inner self, on being
(16:49):
congruent, on being, accountable to what I sayand what I do.
I believe that it just I just came to a pointwhere that was just showing up by itself.
It's like I didn't have to make an effort to beauthentic.
I would just openly talk with people and sayhow I felt and what were my intentions.
(17:14):
And I noticed that people would frequently notonly accept my my ideas, but they would be
excited to to take on the journey with me.
And that's when the the the bell startedringing to me.
Like, okay.
I've done many different things, but I alwaysend up in a certain place, not because of what
(17:40):
I do, but because of who I am.
And I've seen many times this repeating itselfthat I start to connect it with employees.
They're having they're having, some difficultyin being being in the job and performing their
duties.
And I just happened to naturally connect andand begin to understand what's going on on
(18:01):
their personal lives.
And it happened many times that I couldn'texplain you exactly how, but it's just through
this authentic connection to bring the personto a a point where what the what he or she was
doing would make sense for her at that moment.
And then once he was out out out of the job, hecould continue on his journey or dealing with
(18:27):
his challenge, but the job was no longeranother problem to solve.
It was just a place that they some of them, Ibelieve, they could even come and relax.
I mentioned I I mostly worked in thehospitality industry.
So when I had the the the leadership position,my way of working with people, it was always
(18:48):
trying to be very relaxed.
When we had to run, we run the most of thetime, like, calm down, guys.
Like, the don't stress.
Like, what can we do now?
Let let's take a pause.
Let's breathe a little bit.
And I feel like people started feelingcomfortable around me.
The bell ring.
(19:09):
I said, like like, technically speaking, thisis not what I wanna do.
But there's something happening here whichattracts me a lot.
I started like, while working for other people,I started to figure out ways to help people to
do what they wanna do, and I realized that thatis actually my journey.
I am the one I am the first person who wantsfreedom, freedom of choice, freedom to manage
(19:36):
my time, to manage my my own priorities,freedom to live in different places, freedom to
connect with different people.
And because I I I I started listening to that,I started connecting to different people that
also want the same thing, but they don't havethe tools.
And that, I feel, is where my karate practicumcomes in because from the very young age, I was
(20:06):
always pushed to find solutions to problems.
Martial arts are very much about it.
Right?
Especially jujitsu, which is another martialart that I practice.
It's like playing chess.
You are there in the middle of chaos, and youneed somehow to breathe and think.
People think, like, it's just physical.
(20:26):
You're just fighting and beating each other.
It's a very mental place to be.
You need to be calm.
You need to focus and think what is the bestsolution this while you're in the middle of the
tornado.
So I think that just started, like, in therecent in this, past years.
This just started translating naturally in mylife.
(20:49):
And as we spoke before the before thisrecording, I said, okay.
I'm good at solving problems.
I'm good at connecting with people, and I'mgood in helping them to find the solution that
best adjust to their to their path to theirjourney.
What?
What problem?
So you're you're saying all of this because Ilove that you're sharing with the audience that
(21:14):
in the midst of chaos, you're able to actually,as a leader, lead by example and really teach
others how to just be calm and breathe.
And, actually, it helps to organize the brain.
They actually say that when you're in fight orflight or, you know, in that chaotic way that
(21:34):
the brain will shut down.
It literally stops working, and it creates moreof that stress factor.
I mean, I it's just something that I've beenstudying on and, you know, reading about and
learning about.
You know, I don't have any backing to that, soI just wanna make that clear.
But I do know that when you're in fight orflight, it does so when you're in the hot you
(21:55):
were in hospitality, so you had a lot of thataround you all the time.
Right?
Through that, you help to calm everyone elsearound you, though.
Right?
Totally.
Being in a leadership position, that is one ofthe biggest gifts that a a true leader has.
And I love that you said I'd you know, I thatwasn't something that I was going in that
(22:16):
direct.
It was just always came to me.
I always wound up I wind up in these situationsto be this leader.
So to explain to our audience how you're ableto help people today and work with them through
marketing and advising with them.
So the way I am looking to help people today isby connecting with small entrepreneurs,
(22:40):
individual professionals, artists, anyone thatalready has already have something going on.
Like, may they already started their business,the the the project, or they just have an idea,
but they really need some help figuring outhow.
What are the tools?
What is the best way to sell myself, to sellthe the service that I offer, to sell the
(23:05):
products that I want to produce?
Maybe you are an artisan, and you makebeautiful sculptures.
How can I connect with more people?
How can I sell this product?
So what I really like to do is to connect withthis this type of people that they have an
idea, that has something that is like, thatinitial flame that it just started to burn.
(23:27):
And, okay, let's see together.
Let's see what of this journey is really whatyou want.
And from there, we can picture a a path thatmakes sense to you because it happens a lot
that people have an idea of starting somethingof their own.
(23:48):
And very often, we just jump into the firstthing that comes to mind, and you devote a lot
of time and energy developing that to thenfigure it out that it isn't really what you
wanted to do.
And I've heard and seen quite a few timespeople giving up on the whole entrepreneur
(24:11):
journey, on the whole self sufficient journeyjust because they chose something that it
didn't really match with them.
They didn't
They blame the whole process because of it.
And the problem is not being an entrepreneur.
The problem is not starting your your ownbusiness and a whole set of responsibilities.
(24:33):
Like, you're gonna have that either you're anemployee or you're a business owner.
The responsibilities, the accountability, thepressure is always gonna be there.
The thing is that when you figure out somethingthat really makes sense to you, you're still
gonna feel nervous.
You're still gonna have doubts, like, Here, Iam stumbling upon my words.
(24:55):
It is a challenge to me to do this kind ofinteraction.
But I am enjoying.
Like, it's like the good side of being nervous.
It's exciting.
So what I really like doing is this, to connectconnect with people, to understand their idea,
but better than that, to understand their realgoal in life.
(25:18):
Like, what is it that they really want toaccomplish?
Because many times, you might be walking in ain a a path that is completely unnecessary to
what you what you wanna do.
Maybe what what you wanna do is right here.
Right now, you can already start it, but you'rejust not seeing it because maybe it doesn't
look profitable for you.
(25:40):
You don't know what what tools you haveavailable.
So, technically, I have two types of servicesthat I offer to help people get started with
that.
So the first is more directed for people whohave things like very settled already.
If you're already offering your services,you're already working, and you need to
(26:00):
establish your presence online, You need awebsite where you can receive your clients,
where you can book appointments or sell theirproducts.
I offer the web design service where we aregonna figure out what are the best tools for
you.
And from there, we're gonna build a platformthat makes sense to your business.
And the other side, the other service that Ioffer will be the business structuring that
(26:25):
actually sound more like a legal term than itactually is.
It's it's kind of a it is a mix between acoaching and a consulting where we're gonna do
all that I mentioned before.
We're gonna sit together.
We're gonna meet each other.
I'm gonna understand who you are, what what doyou actually want, and we are gonna figure out
(26:47):
together what is the best way to to go on onthis journey, and what are the best tools
available for us to to keep moving.
So Tim Collins talks about, you know, havingidea to action.
Right?
Idea to action.
And so you're able to help people go from thatidea that they have to create the action that
(27:10):
they need to be able to do the business thatthey want.
But that's what I love what you said is alsopart of what entrepreneurs do or the way that
they fail is not doing something that is inalignment with who they are.
So when you are in alignment, it's not evenyou're so excited and there's so much passion
(27:35):
that it doesn't matter what happens.
You're as you're going through it, you'reyou're so passionate about what you're doing.
It doesn't even feel like work.
You just you do it anyway every single day withthat passion because you know that you're
giving out something that is just so good forthe world.
Right?
(27:55):
And and especially nowadays, I feel like it'svery important for us to begin talking about it
again because we're being bombarded by a a awhole different set of values on social media.
And I I I feel like we are living the pandemicof FOMO, the fear of missing out.
(28:18):
Like, you see I at least I see 14 years old, 16years old people talking about building a
business and hustling, and we're gonna grindand make them money.
And you're a teenager.
Calm down.
Slow down.
Like, let let's take a step back.
(28:40):
And I remember, at the age of 18, it it mightsound incongruent to everything that I tell
because I I started working at the age of 16.
But at that time, I in my mind, it was yourideals that I was going after.
Like, I wanted to travel.
(29:01):
I wanted to to see the world, and I wasn'tthinking about building an empire and a huge
business.
And it was much more directed to the to thepersonal side of it.
And I feel that is the connection that ismissing nowadays on social media that we're
(29:24):
just being pushed to follow to seek my materialgains without a meaning.
And I'm I'm not at all I
wanna stop you there because what I'm hearingyou say is it's not about really the grind or
doing it from young.
It's understanding why.
And, literally, it's not for the material game.
(29:45):
It's literally being connected to why you'redoing something.
So So that Because
I believe that's I believe that's the only waythat you can sustain it.
Sustainability of it.
Yes.
So there you go.
So it's not something that's just for rightnow.
It's the sustainability of it.
So when you're in alignment and you know yourpurpose, you know why you're doing something,
(30:09):
and you know I mean, for me, it's always how amI making a difference and how am I serving the
world?
How am I making the most with the time that Ihave and what difference am I making in the
world during that time?
And as we progress in our journey, it becomesmuch more valuable of how you are serving the
(30:31):
world and giving back.
And it is a constant questioning.
Right?
It's something that you're you're askingyourself all the time.
Like, you feel like you are complete, and thensomething completely different happens in your
life, and you figure out, like, wow.
There's a whole new world that I I had no ideaabout.
There's so much for me to to to grow, toexplore.
(30:54):
And I think that only comes when we are givingenough attention to the why, to the reason.
And, no, it's not a coincidence that one of myfavorite talks, I'm gonna say, and it is also a
book, it is the the tech talk by Simon Sinek.
(31:14):
Yes.
I think it is the why of find finding your why.
And he talks about how real brands, how theysell their products that a regular brand,
they're gonna say what they do, and here's howwe do.
Buy us.
(31:34):
And a real brand, a strong brand, they're gonnatell you what they do, how they do, and this is
why we do it.
Why we do it.
Wanna be a part of it?
It's a completely different approach.
And you see that these brands, they're the onesthat last long.
They have They're the ones that
that you're talking about.
(31:56):
Exactly.
They might not even have the last product thelast product in the market, but you're still
gonna buy from them because you know theirmission.
You identify with whom they are.
I don't wanna say any names, but I'm sureeverybody's thinking about some brands already
that you identify with them.
Sometimes we even buy ugly stuff.
(32:18):
I'm talking about myself now.
I even bought some pair of shoes that they wereI I admit they were really nice, but I I don't
know.
I just like the brand, and they feelcomfortable.
Maybe they don't.
It's just because I like the brand and I butthat's the the the the the real impact that I
think that if we are talking about business andentrepreneurship now, I think that's the real
(32:41):
impact that we wanna aim at.
And I think that only comes when you have yourwhy, your reason very well defined.
Love that.
So I wanna share Napoleon Hill talks about howan organized thought is an irresistible force
(33:01):
that is capable of making stepping stones outof the stumbling blocks of defeat.
So you're talking about sustainability, andyou're talking about helping people because
you've had a you've had a a very interestingjourney from, you know, like, very young.
But you're able to help people to close the gapbecause of the experiences that you've had and
(33:25):
create and really step back, figure out whileyou're building this, how is why the why.
Because with the why is the sustainability.
And having the organized thoughts that alignwith oneself is going to help you to be able to
(33:47):
grow your business and have the sustainabilityto keep your business and keep it growing and
creating new whys.
Right?
As you keep recreating growing that why, yougrow and expand through that.
So I love that.
Thank you.
Thank you for sharing.
I I find it fascinating that you touched it inin this, organized, organization topic because,
(34:11):
personally, it is the part that I struggle themost.
I have a creative mind.
I I'm thinking 10 different ways to find asolution to something, Keeping at it, following
up, with consistency is where my personalchallenge is.
(34:31):
And nowadays, I use my clients to keep meaccountable to my own process.
So if I step away from it for a while, I Ibegin to forget what I'm doing.
I begin begin to forget where I want to go.
And whatever pops up in my life, it just drawsmy my attention because that's how I work.
(34:53):
And I believe that a lot of people in mygeneration, I'll will relate to that.
We have a very wide range of attention.
And the way that I found to keep myselforganized, it was through keeping me connected
closely connected to the process of my clients.
(35:15):
So that would constantly remind me what I'mwhat I am doing for myself, but that that only
all works because what I am doing for myself isvery similar to what I offer to my clients.
And that takes us back again to that talk aboutdefining the why.
Because if I was only after doing for otherswhatever makes me some money, I don't believe I
(35:42):
would have I will be able to build this strongconnection between what I do and what I am.
I love that.
And I I think that that's the disconnectionthat we feel when we have a job that doesn't
make sense to us.
Right?
We just go there to to clock in and clock out,and it it doesn't like, how I end up I wanna be
(36:03):
a a DJ or an artist or whatever.
Serving tables, are you gonna take me there?
How is this connecting?
Like, it's not.
There actually there are ways to to find thisconnection, and I believe that when we start to
operate from that point of view, everythingwhatever we do, it turns out to be just another
(36:26):
step to take us closer to where we want toactually be.
So I wanna point out what one thing that youmentioned is you said so you struggle with the
organized thought because of the creativitythat you have.
Right?
And so one thing that I've learned along myjourney is that when we when we wanna get
(36:47):
better at something so you said when you'reworking with clients, it keeps you accountable.
When we wanna get better at something, thenteaching it is one of the best ways in which to
learn how to get better at it.
And so I did you know, I I built teams and aswe were doing that, one of the things that we
(37:08):
always said is we'd put people in in a place inwhich to have to teach the thing that they
didn't know so that they can get better at thatthing and get more confident in that area.
And so I so I thank you for sharing thatbecause, you know, just that transparency is so
key because we're all on a journey and we'reconstantly evolving.
(37:30):
We're constantly growing.
And through that journey, you know, it isalways important for us to remind ourselves
that there are areas in which we have to learnthrough.
I've done some amazing strides to being able toovercome areas, with technology that I've now
have overcome and be able to get to that otheryou know, because, generationally, we have
(37:54):
challenges of things that we didn't grow upwith and then others who have all this
information that we don't have.
But then if you can bridge the gap and cometogether, find a way in which to work together
and collaborate, which I've been able to dothrough the podcasting has been an amazing way
in which to be able to get in front of my idealclients and be able to learn the thing that I I
(38:18):
was willing to do the thing that I didn't knowin order to get to the other side of it.
And so in the Beyond Business podcast, what wedo is we teach business owners that you don't
have to know everything.
You can actually have adversity through thislearning process and get to the other side of
it.
And so I love that you're also in that sameplace of having to navigate those things too.
(38:42):
Right.
Have different, you know, sales, skill sets.
And so, anyway, thank you.
Thank you so much for sharing this.
Now I want you to explain to our audience, howdo they find you?
How do they you know, if if this has beeninspiring to our audience, we'd love to be able
to have them share and, you know, have themseek you out.
(39:04):
So so how do they
So I think the the fastest and easiest way foryou to to find me right now, it will be on
Instagram.
My tag is atemporal, a t e m p o r a l.
You're gonna see my picture there.
(39:24):
You're gonna re recognize me easily.
You can just text me whatever question if evenif it's just to to chat.
At this moment, right now, I'm very open, and Iwant to connect with people.
Even if it's just to to give an opinion, we candepending on your case, we can schedule, like,
(39:48):
a a fifteen minutes talk to know more aboutwhat you're doing, what do you wanna do.
And if you feel like something that I have tooffer goes in hand with you, then we can
discuss better about it, or we can just simplyhave a chat.
But if you also wanna check on your own what isit that I'm offering, you can just go straight
(40:10):
to my website.
It's a temporalbranding.com.
A temporary, the same.
Or, I believe we're gonna have a tag on ourpost, right, to help people find it.
Yeah.
Through the website, you're gonna be able tofind, whatever offerings we have right now and
also connect direct with me.
Well, I wanna thank you so much.
(40:31):
We had an amazing conversation here.
Thank you.
You did a great job, and I just love thatyou're sharing your heart and you're sharing
your journey.
And the best way in which to make a differencein the world is to actually be able to share
your story because there are there are so muchthat will resonate with the audience, and I am
so just thankful.
(40:52):
If there were anything that you wanna leave theaudience with, what would that be?
So I would like to leave this thought that isactually he has been helping me to move on on
my journey every single day.
It is just do what you really want to doregardless of where you are and what you think
(41:16):
you can do right now.
Just do it.
Because if you don't, someone else will do itin your place, and you might end up living
someone else's dream and not without everrealizing what was your actual potential.
And your potential lies in that thing thatinterests you the most, that makes more sense
(41:41):
to you.
It's not in whatever everyone else is talkingabout, social media or whatever your friends,
your family is doing.
It's that particular and personal thing thatdraws your attention.
I I feel like that is the the beginning of thethread that we need to be brave enough to start
(42:02):
pulling it and to see what is gonna come out ofit.
Just start it.
Grab a pen.
Grab your your phone, your laptop.
Whatever it is, just take a a first steptowards that towards this journey of discovery.
And I am sure that if you follow this thread ofexcitement, of interest, things are gonna
(42:26):
naturally unfold in front of you.
So just just try.
Just do it.
Wow.
Well, thank you so much.
That was a great thing.
I mean, follow I mean, that that naturaldiscovery of oneself.
One one of the things that I just love is yourpassion for literally just trusting that
(42:48):
journey and being authentically, you know,yourself, but just sending that out into the
world.
That in and of itself, when you are in thatplace of discovery, you're able to really help
others.
You give others permission.
I love that because, Nelson Mandela had saidthat in his speech.
When you allow your light to shine, then youyou allow others to give them permission to let
(43:12):
their light shine, and I see that in you.
So thank you so much.
Thank you.
Thank
you for having me here.
I really appreciate, the opportunity.
And this exchange is really nice to to talk toyou and also receive your feedbacks.
It it's really illuminating.
Really enjoy.
Well, thank you.
(43:33):
And, again, everyone, I am your host,Catherine, with the Beyond Business Podcast.
And just so excited to share this, this journeyalong with Andre and just be able to share his
journey and allow you to give you permission toshare yours and to be able to live your best
life.
Have a great day, everyone.
(43:58):
Well, if you made it to this point, then youmade it to the end, and you are my star.
And I just wanna thank you from the bottom ofmy heart.
I hope that you enjoyed the conversation withtoday's guest.
And if you did, please leave us a review onApple Podcasts and Spotify, and share this
episode with others who may be interested inthis topic.
(44:19):
Also, please feel free to let us know whattopics you'd like to see covered in future
episodes.
Get in touch in the comments or in RocketGrowth social media platforms.
To have conversations with me, my booking linkis in the comments.
See you next week for all for a all newepisode.
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