February 3, 2025 • 39 mins
Katherine Martin-Fisher welcomes Brian Livingston, who shares his transition from police work to entrepreneurship. They explore his mentoring approach and how he identifies client needs, particularly addressing PTSD in business. Brian discusses his journey in pivoting and growing as a business coach, along with his podcast and overcoming adversity. They delve into leveraging podcasting and writing, and Brian's experience at the 10X Stages event. The concept of the "Pucker Factor" and group coaching insights are highlighted. The episode concludes with how to connect with Brian, mental strategies for success, and his vision for legacy, encouraging listener engagement as it wraps up.
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Episode Transcript
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(00:02):
I am Catherine Martin Fisher, and I helpbusiness owners who have lost their vision
because they're struggling with cash flow,sales, marketing, which also affects their
company culture, by showing them to implementproven systems that increase their revenue by
30% in ninety days, and this allowing them toreignite the passion and that big dream that
(00:27):
they started with.
So the reason that I started this podcast wasto celebrate businesses who have overcome
adversity and have come out on the other sideof it.
And I want you to know that you are not alone.
Good afternoon.
This is Catherine, your host with the BeyondBusiness podcast.
(00:48):
And I am so excited because we have BrianLivingston with us here today.
So he Brian is a former police officer, mentor,podcaster, and remarkably unremarkable.
What?
So I just love I love that we're starting withthat.
Thank you for being with us here today, Brian.
(01:08):
Catherine, thank you for giving me some of yourtime and allowing me to come on your podcast.
It's a great privilege.
Well, so I love the remarkably unremarkable.
Before we get into that, I want to hear so thatour audience understands who you are and where
you where you come from and what just some ofthe things that you've had to overcome in your
(01:31):
journey.
So what would you say are your early lifeaspirate your early life experiences that have
helped to you know, with the aspirations thatyou have today?
You know, as I explained to people, I gotinvoluntarily thrust into entrepreneurship.
Okay.
I was a police officer.
(01:52):
And back in 02/2001, I hit the PTSD walls.
So this was twenty three years ago.
And I just I I had two choices I had to make atthat time without going into great detail.
The one was to stay with my salary, which waswas not great, but it was still something.
But I knew that if I continued on in the roleof a police officer, I was eventually going to
(02:17):
take my own life.
It it was to me, in my head, it was a foregoneconclusion.
The other possibility was to leave policing.
I had a wife, two young daughters, three, andnot even one when all of this was going on.
And I knew that if I tried to get employmentanywhere else, they were gonna call my my
(02:40):
former employer.
And they were gonna say, well, why isn't Briana police officer anymore?
And and to be blunt, they're gonna say, well,Brian's crazy.
Right?
And there's no way.
So the only way that I was gonna be able to geta job was to, you know, to quote Roy and Walt
Disney.
We couldn't find anybody to hire us, so wehired ourselves.
Right?
(03:00):
And so that's what I had to do.
So it wasn't a voluntary thing.
I got thrust into entrepreneurship, and it wastough.
I had no mentor.
I had I had nobody to help me.
So, you know, that's really what what formed mewith your question was just this.
I had to provide for my family, and I had tofigure a way through it because I had no
(03:26):
choice.
Okay.
So, you know, they always say that when we'rebacked up against the wall is when our greatest
creativity comes out.
I agree completely.
Yes.
So let's talk a little bit about what I what Iwanna share is, first of all, you were a police
officer, and I have a tremendous amount ofrespect for people who put themselves in the
(03:48):
line you know, in a line of harm and, you know,especially when you have families that that
you're supporting because that's a constant.
So I would love to for you to share a littlebit about some of the things that you learned
that you're able to use today from having beena police officer?
(04:09):
Well, I I thank you for that question.
That that's that's I really like that.
I think a few of the things that that Ilearned, first of all, was that there is law
and order.
Right?
And and it's it's a requirement of society andthat I always respected it too.
Right?
I I was always respectful of the law, and I wasraised that way.
(04:33):
And I I take that over into my business.
I do it with the highest regard and the and thehighest business standards.
Right?
I feel that when somebody hires me or mybusiness, that we have to attain those highest
standards and to do that honorably and to do itlegally.
Right?
(04:53):
I I'm I'm not underhanded.
I don't go behind people's backs.
You know, like, it's just wrong.
Right?
And and so I think that that still continues toto be inside of me to this day.
The the other thing was, you know, with thepolice service that I was with, there was no
(05:14):
one to pass files on to.
Right?
We we were a small service, and, you know, oneof the first files I ever got was was a sexual
assault complaint.
I had no idea what to do, but I was like, well,who who do I pass this off to?
And they're like, no.
You're it.
(05:35):
And so you had to learn how to adapt so thatyou could help the people who were needing your
help.
Right?
And so I've carried that over into intobusiness as well.
So, you know, it's learning to adapt and alsoseeing everything through to its conclusion
(05:56):
because you have to for the victim.
Right?
Right.
So tell me a little bit about how your I lovethat you're the mentoring guru.
Let's talk about the mentoring guru a littlebit.
Sure.
Love to.
What do you do to help people with yourmentoring?
(06:17):
Well, it really depends on on where they'recoming from.
Right?
But it depends on, you know, are are theycurrently somewhere where they're stuck in
terms of a career and they want a brand newcareer?
They want to you know, are they on a salary?
They want to be entrepreneurial.
Depending upon where we're starting from, it'sgonna change some of the aspects of what we're
(06:40):
dealing with.
Okay?
But the first thing I always start off with iswho are you?
Okay?
Especially when I'm talking with firstresponders.
Okay?
Because we we so many people place theiremployment in this little bubble, right, or
this little box, and that becomes theiridentity.
(07:01):
Right?
And what we have to do is expand beyond thatand make them realize you have this massive
sphere that is outside of what you're currentlydoing that you can take part of.
And once they start to realize that, do theystart to realize that that what they've been
basing their entire identity on is such a smallportion of who they are, of what they are, and
(07:26):
as a result, we can then expand on what they'regonna be able to become.
Once we've got that done and go ahead.
Sorry.
You can ask a question, Catherine.
Go ahead.
Well, What I was gonna say is I just heard thisyesterday actually in a training, and it's so
true what you're saying.
And I I wanna and just wanna wrap our headaround that.
(07:47):
We actually are for whatever we we eitheridentify ourselves as in a generation or as an
identity of our job, of what we do, of what weproduce, whether you're a mother, a father, a
police officer, a coach, a you you know, we wewe feel like that is our identity.
And, really, there's so much more because wethat does.
(08:11):
It closes the gap, the circle on literally whowe really are and what we really have to offer.
So I love that you have added that as part ofidentifying, you know, for people.
So they so now you've identified that.
And then what would how do you help them learnbased on what you're teaching them to be able
(08:37):
to because you are you focusing let me ask youthat first.
Are you focusing mostly on first responders?
Who's your favorite who's your best client?
Well, if I was to pick an ideal perfect avatarfor my client, it would be a first responder
struggling with PTSD and needs a way out.
And there there's a reason why I'm niche tothat.
(09:00):
But what what I've really come to realize isthat it's not it's just first responders who
have PTSD.
You know, it could be physical.
It could be mental.
You know, it could be spousal abuse, it couldbe your your employer regardless of what it is.
There there's so many different avenues ofwhere people are struggling that my heart goes
(09:23):
to the first responders because I was one, andI know what it was like to go without a mentor.
And I know how long I struggled for, and andnow I'm out the other side, and it it's a
wonderful existence.
Right?
But I wanna take those years of struggle andcondense them.
(09:43):
And I get into debates with people all the timewhere they say, well, you only learn the best
when when you make a mistake, and you learnfrom that mistake.
And and I tell people, I go, but if you alreadyknow that by going down that road, it's a
mistake, It's our responsibility to tell peopleI've done that.
(10:07):
Don't don't go down there.
You know?
Like, why would I not wanna condense twentythree years of of entrepreneurial experience
for someone to give them the greatest hits asopposed to the beat tracks, if that makes
sense.
So much.
Please explain to our audience PTSD because,you know, the word is used.
(10:30):
That that it the PTSD is used over and over,but then not everybody understands because I
love how you added that it's not just a firstresponder.
It's not just someone in certain, you know,lines of business.
It's actually could be someone who has anemployer that creates PTSD in them.
And, you know, this is the Beyond Businesspodcast, and there's so many people.
(10:51):
People are what help our organizations tothrive.
And so talk a little bit about PTSD and whatthat really is so that the audience understands
it.
Oh, okay.
And and first off, to to explain what PTSD is,I'm gonna tell you that I am not a
psychologist.
I'm not a psychiatrist.
(11:12):
All I can really tell you is is from mypersonal experience.
Thank you.
And and PTSD for me is, like, just the factthat I would lay in bed at night, and I would
be staring up at the ceiling, rolling over,looking at my alarm clock, and watch the
minutes tick by until I had to go back to work.
(11:36):
We worked shift work.
It was we worked, twenty eight day schedule,five on, five off, five on, five off, four on,
four off.
Twenty eight day schedule, twelve hours a day.
Well, it would take me a day or two unwind, andthen it would take me, and then I would just
(11:56):
start ramping back up again.
So I never emotionally, mentally, I'mphysically, I never got a break.
Right.
Because I was, it was either, and I'm, Iapologize.
I'll I'll just use the term a hole.
Okay?
I had to ramp down my my a hole behaviorbecause I hated my job so much, but then the
(12:18):
anxiety ramped back up because I knew I had togo back into work again.
And my my wife used to tell me, and I'm sograteful that she stuck with me because she
shouldn't have, honestly.
I'm very grateful that she did.
But we would need a two week vacation becausethe first week of the vacation was just me
(12:40):
coming down.
And so if you're seeing that happening toyourself, if if you're always like, the the
closer you're you're getting to whatever thatsituation is, if it's if it's going home to
your spouse, for example, or or and you'reyou're just in this constant fight or flight in
(13:02):
in your your body.
You're you're coursing adrenaline through yourbody all the time, and it just it it ruins you.
You know?
So that that is what it was to me.
Okay.
Thank you for sharing that.
So tell me what I'd love to know for ouraudience is how do you help someone, and do you
(13:24):
have an example of someone you've been able toactually help get from get to the other side of
where from where you started with them and howyou were able to help them.
What kind of things do you help them with?
Well, what we've gotta do first of all isidentify what they're gonna be then be good at.
Okay.
Right?
Because it's gotta be something that ismarketable.
(13:48):
Alright?
Because, you know, I give the example.
I know one person who wanted to go in andwanted to hand paint worn out Smurfs.
You know, the little blue you know?
And and and it was like I was like, okay.
Well, how much do you charge?
And this woman was like, I charge $50.
And they said, well, how long does it take youto do this?
(14:08):
And it was painstaking.
Right?
Little And and she was like, well, ten hours.
And I'm like, well, unless you have a thousandpeople working for you who are working for $4
an hour.
And I said, and you're capturing that one.
I said, you're making $5 an hour.
And she was like, but I'm making $50.
(14:30):
And I'm like, but no.
So we we've gotta break down what ismarketable.
As much as people say follow your passion
Right.
It's it's gotta be marketable.
So I sit down with people, and and the codeword for the for the first responders is,
Brian, can we go for coffee?
That's what I get texted to me.
(14:51):
Right?
I or or WhatsApp or Messenger, whatever it is.
Right?
That's the code.
And and so I'm like, okay.
I know exactly what's going on.
And we just go and we sit and we talk.
Right?
And some of those people have just been like,I'm leaving policing, you know, and they know
they can't go back.
Others have gone back to policing.
(15:12):
So it's not my job to take them out of theircareer.
It's my it's my job to help mentor them to makethe best decision for them.
And some people did after those conversationsgo, I need out.
You know, I I I ran into into one guy, and, hewas going down the wrong path.
And I knew him I knew him from when he was apolice officer, and he was just on the wrong
(15:36):
path, and I had to pull him aside and go,you're not gonna like this path.
And, he was like, well, we went for coffee, andI sat down and I explained why and everything.
And and I guided him, and now he makes $350,000a year.
He makes four times what he was making as apolice officer.
(15:58):
He's on vacations.
They they have lakefront property that thatthey go out to all the time.
And he is just like, this completely changed mylife.
Right?
Feel that the gift that you gave him was tochange his mindset or just have a vision for
what his life could look like with a newchoice?
(16:21):
I I think one of the biggest mindset problems,and and you're right.
It is it's a mindset thing.
Right?
If people look at themselves and they go, I wasa police officer making $85,000 a year, or I
was a admin assistant making $50,000 a year.
What what whatever it is.
Right?
(16:41):
They then go, I'm worth $50,000 a year.
Right?
And and and that's another box that we've gottaget them to to break out of because, you know,
I I'm looking right behind you, and I see ourGrant Cardone ten x hats.
I got my 10 x going on.
Oh, who says you're who says you're not worth$500,000 a year?
(17:02):
That's right.
All it literally is is an extra zero.
That's correct.
You know?
And as long as and you know this full well, aslong as we can figure out, reverse engineer the
map down to what you need to do daily, it'sachievable.
And when I work with people on that, they'relike, I can do this.
(17:26):
And you're like, exactly.
So you take that $50,000 a year brain
Mhmm.
And make it realize that I can do 10 timesthat.
And and once we start getting close to 10 timesthat, then we want it 10 times that.
Right.
So let's talk a little bit since you broughtthat up because I was gonna bring that up, is
(17:47):
what made you decide to become a 10 x businesscoach, a certified business coach in the 10 x
world?
Well, when I got into the 10 x world, I didn'tget into it for Grant Cardone.
Grant Cardone to me was he was Tony Robbins.
He was Napoleon Hill.
He was, you you know, all these other giftedmotivational speakers.
(18:08):
Okay?
And I got into it because of Louis Curtis.
Okay?
And because I had heard okay.
Up in Canada, where we weren't as as familiar,I had heard that there was this guy that got
dropped into the middle of nowhere and createda a million dollar business in ninety days.
And so I was like, who is this guy?
(18:29):
Because I wanna learn from him.
Because my business when we came out of COVIDwas stagnant.
Okay.
I figured it was gonna explode.
I was lucky though that I stayed consistentduring COVID, which a lot of businesses didn't.
So I was very fortunate.
And so then when I discovered that LewisCurtis, as you know, was Grant Cardone's alter
ego, I was like, okay.
(18:51):
Now I've gotta figure out who this Cardone guyis because he he wasn't he didn't prove making
his money by selling workshops.
He proved that he can do it, and he went in andand did it as a nobody.
Right?
And somewhere where nobody knew him, and so Iwas like, I gotta learn from him.
(19:14):
So I took what I first started learning fromhim, and I applied it to my own business, and
my business just exploded.
I didn't change my my ad content.
I didn't change my like, I had no further moneygoing out the door than I did prior, but Grant
helped focus me.
And my businesses went and it was and it was amarket that we had already cornered.
(19:39):
Like, that was the thing.
We were already the dominant player.
So it wasn't like I was stealing market share.
We were just expanding.
And so then when I was given the opportunity tobe like, would you like to be a a 10 x coach?
Because it really to me, it was it was a a aonce in a lifetime opportunity that now I I get
(20:02):
to go on the inside, right, and really learn.
And that just continued to make my business go.
But I took on took it on as a as aresponsibility that I now have to get out there
and teach other people how to do this.
And that's why I became a coach was so that Ican expand that knowledge to first responders
(20:28):
or whoever it is who are struggling who needhelp.
So that is a beautiful share because the reasonthat I became a 10 x business coach was, number
one, I was looking to have a platform formyself to be able to help others.
(20:49):
But in order to do that, and it really startedwith my husband's business, is in order to be
able to send people to an event or send them tosomething that you know could solve their pain
points.
Right?
You have to first go in and make sure that it'severything because you don't want one of the
things is I credibility to me is everything.
And if you don't have the credibility and, youyou know, because you can be motivational.
(21:12):
You know, there are a lot of businesses outthere that is just motivation.
Well, what do you do with that motivation whenyou go home?
When you go in and you do the sales andmarketing workshop or you do the people's
workshop or you do any of the workshops, you'reable to see that you can actually you have a a
platform in which to be able to help people dothings when they are expanding in business,
(21:34):
when they have when they need to expand theirmindset or they need to expand their income or
they you know?
And so to be able to learn from that kind ofplatform, but then now be able to say this is
the real deal.
This is information that everyone needs tohave.
To me, that is a gift to be given that honor tobe able to send that information and now out
(21:55):
into the world Because one person by themselvescan't, and to have that goal of being able to
reach 8,000,000,000 people is huge.
And I wanna sign on to things and learn fromthe people who are doing those things.
Right?
And so I love that you said you wanted to learnfrom Grant because you knew you saw him do it
and not just because he was selling workshops,but because he actually proved it on the
(22:19):
Discovery Channel when he did, the undercoverbillionaire.
So with that, I would love for you to add, youalso have your own podcast show.
And how are you able to help through yourpodcasting clients to reach more, of the
community?
The shay shameless promo, it's called leavingthe frontline.
(22:42):
So so there there there's my shameless promo.
You know, but I bring my guests on because I Iwant people to listen to people who have had to
pivot.
That's what I talk about is we talk aboutlife's pivot and how you run into an obstacle.
Once again, whether it's mental, physical,occupational, whatever it is, and how you've
(23:05):
either had to go through it, over it, or pivotaround it.
Right?
And so because, the listeners out there arewanting to and and that's and sorry.
I'm gonna go off for a second.
That's why I call myself remarkablyunremarkable.
Okay?
Is because I want people to understand thatwhat I've done is not because I have special
(23:27):
abilities or powers that they don't have, and Ibring in guests as well that I want the
listener to be able to relate to.
Okay?
I want them to listen and to go, Catherine gotthrough what I am going through right now.
(23:48):
And Catherine is gonna be the person that'sgonna help me.
I don't do my podcast for people to come to meto choose me as a coach or or whatever it is.
I bring on people that I think are going tohelp motivate the listeners and realize that
they are just as remarkable as everybody elseout there and that they can do it because we
(24:13):
did it.
And more importantly, still, we are still doingit.
Yes.
So on the Beyond Business podcast, I love tobring on people who've had adversity and have
had to get to the other side of it.
Because every business owner starts with adream in their heart, but they quickly go into
overwhelm, cash flow, sales, and marketingbecome an issue, and then it affects the
(24:37):
company culture.
And so with that, I like to make sure that weare able to send them away with some teachables
and to be able to show them that if if myguests could, then they can too.
And if they if we can show them examples ofways in which to just not give up and be able
to do that slight pivot and get to the otherside of it.
(24:59):
And so I love that you're sharing becauseyou've had some pivots in your life.
Right?
Most most definitely.
And and everybody has.
You know?
I I did not I did not when I was growing up, Idid not say I'm going to be a podcaster.
I'm going to be a business coach.
Right?
You know, we adapt to, you know, to what wewant to become, but sometimes we have to adapt
(25:22):
to what we are becoming.
So with the podcasting, one of the things thatI have found is a lot of businesses need to
market themselves, and they need to be able tobe omnipresent as Grant has taught us.
Right?
And not be in obscurity because that's one ofthe biggest thing.
(25:43):
If they don't know you, they don't flow you.
What would you say is one of the things thatyou've learned through your podcasting journey?
What I've learned in my podcasting journey.
Okay.
Well, there's two things.
You can either own your own stage or you can beon other people's stages.
Right?
So right now, you own this stage.
(26:05):
I'm just renting it.
Right?
So this is this is an OPS for me, otherperson's stage.
It's great to be a guest, and there there arepeople out there who are professional guests.
Right?
But I honestly feel that as a business owner onsomebody who is wanting to grow, you are
missing out by not having your own podcast.
(26:29):
You know, may maybe I'm creating a podcastcompetitor for us right now, Catherine.
I don't know.
But I can tell you that the greatestopportunities in my life have fallen into my
lap because I've I've I've become a podcasthost.
Okay.
I've got about 65 episodes recorded.
(26:51):
I think I've got about 55 live now, I think.
But the collaboration that's coming from frombeing able to have that guest come on and find
a way that that the two of you can create a winwin situation.
I'm gonna quote Stephen R.
Covey for a moment there.
Right?
Think win win.
It's incredible.
(27:12):
Like, I I'm literally like, my my basket isoverflowing with with collaboration that I I'm
honestly having to go, can can we just put apin in that for a month, please?
Because otherwise, I'm just not gonna sleep.
And you're you're missing the boat if you'renot doing it.
You get to pick your ideal client.
(27:34):
You know?
You there's nothing better than to be able tocall a business and have them slam the phone
down because you're like, well, I wanna comecoach you.
And they're like, screw off.
Right?
Like, you don't get past the gatekeeper.
You call and you say, I would like to featureyou on my podcast for free.
And the the CEO is like, what's the catch?
(27:55):
You're like, no catch.
Just come on.
And then they get to know you, then they get totrust you, and then they do business with you.
Love that.
Thank you for sharing that.
That is a great share.
So you also have a book.
Very unsuccessful.
Thank you for pointing it out.
No.
No.
But but there are some there are some it's notunsuccessful because here's the thing.
(28:20):
One of the things that interests me about it isthat, you know, so not everybody has traffic
tickets and not everybody had you know?
But how do you help people with, with
this traffic ticket specific?
Because because people not everybody you know,there are people who have are repeat offenders.
And and I just I hear you talking about this,and I it's not something that's in my
(28:43):
wheelhouse, but I just wanted to kinda mentionit because some people need help with that.
It it it's funny.
Have have you been to to the 10 x stages yet?
Yes.
Okay.
So, we we had the, like, like, the opportunity.
We you you had to get in in the group, and youhad to do your pitch, right, to tell you a
(29:03):
little story.
And, I was there, and I was like, my wholestory is about how I expanded my business
because of Grant Cardone.
But I'm like, I'm at a Grant Cardone related NXevent.
Right?
Even though it's Pete and Pat Right.
Who are marvelous, by the way.
If you if you can go to 10 x stages, do it.
(29:24):
It's amazing.
Yeah.
Pete Vargas and Pat Quinn.
So right on the spot, I created something formy traffic ticket business.
And, it ended up that out of the whole group,there's about 250 of us in total.
The top eight, I don't know if they did thiswith you, the top eight had to go back and
(29:45):
present again with on stage in front ofeveryone.
Well, I was one of those eight.
Wow.
And I was I was just like, holy crap.
Like, I was like, I literally came up with iton the spot, but I just I I talked about pucker
factor.
And are you do you know what pucker factor is?
I do not.
Okay.
Well, we're we're gonna make this national.
(30:08):
We're gonna make this international now.
Every day in The United States, there are overa hundred thousand speeding tickets given up
across The US.
Okay.
Let alone other stuff.
But what pucker factor is is when you'redriving along, just minding your own business,
and all of a sudden you hear the beep beep, youhear the chirp behind you, and you look in your
rear view, and you got the red and blues goingon.
(30:30):
Right?
Right.
Pucker factor is when you clench your buttcheeks and the seat of your car sucks up in
this vacuum.
Vacuum.
Okay?
So so I got up there, and I'm talking aboutpucker factor to all these people.
Right?
And everyone's doing the super, you know,motivational, and I'm up there talking about
(30:53):
sucking your car seat up your butt.
Right.
And, you know, but, but what I, the reason whyI wrote the book and, and it's funny because
you know how grant says, get the idea out therefirst, then fill in the details later.
So I got up there and I told all these peoplethat I had this book.
Right?
And I had all these people coming to meafterwards going, you're the pucker factor,
(31:16):
dude.
Like, that's what I got known for at this wholeconference.
Right?
And everybody they're like, I don't evenremember what everybody else talked about.
They're like, but I remember.
How do I get your book?
And I said, I haven't even made it.
My goodness.
And and they're like, what what are you talkingabout?
I was just like, now I gotta make it.
(31:36):
So so I literally went and wrote it because,like, my service is more of a Cadillac level
service, okay, where people have the money tobe able to afford to have me or my business
partners going in person.
Okay?
Handle it from beginning to end with ourexpertise.
(31:58):
99% of the population can afford that.
Okay?
So I wrote the the book for how to defendyourself for a speeding ticket in court.
I wrote it for them so that they can, for afraction of the cost, to be able to take this
book.
Right?
And it's just an ebook.
(32:19):
It's nothing to me.
You know?
But you take it, and we break it down step bystep as to questions to ask, the different ways
the radar or the laser, the lidar, or whatever,all sorts of stuff.
We break it down, and then we give themeverything that they need so that they can go
into court and confidently know I know what I'mdoing now.
(32:41):
Wow.
I love that.
Well, listen.
Here's the thing.
I love the park affair.
I have never heard you say that, and so thatthat's that's a way to be remembered.
It definitely did.
So and it got you on stage, and now you had allthese people.
So you see, there are so many great takeawaysthat you're able to help people with, and that
(33:05):
is a great example because Grant has alsotalked about that.
How his millionaire book, he wrote it in anhour or something.
Yep.
They say come up with the idea.
So it's, Tom Tim Tom Collins.
He talks about, you know, idea to to action.
So it's literally when you you take an idea andyou act upon it.
(33:25):
And so I love how you actually acted uponsomething because all of a sudden everybody's
asking about it.
So I haven't even wrote written it yet.
But there you go.
So that's that is a great way in which to showaction.
Love it.
Love it.
So, Brian, if anyone wants to get in touch withyou, they wanna do business with you, how would
(33:48):
they find you?
Oh, they can reach out on my mentoring.guru.
The traffic ticket website is thetrafficticket.guru.
I'm also on LinkedIn.
I'm on Facebook.
You can find me.
You can reach out.
If if someone is interested in wanting topossibly have me mentor them, I have you know,
they can come on.
(34:08):
They can set up a call.
It's a free call.
We'll go we'll go through stuff.
You know?
And if I'm not the right person for them, Iwill direct them to somebody who will be.
Right?
And I think that's that's, you know, importantbecause not everyone's gonna click with me, and
I'm not gonna click with everyone.
But as you know, we have a vast network ofexcellent coaches that we can refer people to.
(34:33):
So do you do you pretty much work with peopleone on one or in group settings?
I rarely do one on one now.
Okay.
Okay.
I I do it more as a as a group setting justbecause, to me, it's more time feasible, and
it's also the also more financially feasiblefor for the individual people.
(34:57):
Right?
You know?
But, like, yeah, you can come and you can haveme coach you one on one, and I don't want to.
Like, I I I really don't want to because Idon't feel that that's as great of a service as
I could provide to as many people as possible.
But if you want me, yeah, I'll tell you rightnow.
I'm $25,000 a month.
If you want me to coach coach you one on one,you know, that that's what we're doing.
(35:20):
So I would advise going for the group approach.
So if there were anything that you wanted toleave our audience with, would you share that
at this time?
I will.
I I'd love to share that, and it's just arehash of what we've already talked about.
Get outside the box that you've paintedyourself into.
(35:42):
Realize that mentally you're so much more thanwhat you have considered yourself to be.
And I want you to paint a picture of how yousee yourself.
Who is that person that you want to be?
And then more importantly, what are theattributes of that person that you see yourself
(36:06):
being?
And start portraying those attributes.
Because once you become that person you want tobe, all of a sudden, everything starts coming
to you as opposed to you having to have to gohunt for it.
That is so, so true.
I wanna thank you just for not only sharingwith us, but giving us an example of how to
(36:33):
take yourself out of that box that you've putyour own self into.
Right?
To be able to go from being a police officerwho is, you know, what you explained, suffering
PTSD and not having certainty as to, you know,whether that was a career you wanted to stay
in, but being able to look outside of that andsay there has to be something more.
(36:54):
But being able to also then take that and giveback with it and help teach others what they
can do and what they have inside of them to beable to change the, you know, whatever the
situation, the life that they have.
And, you know, I love the example that you toldus about a fellow officer and how you were able
(37:14):
to, you know, show them the way and now beingable to see the other side of that was you were
able to be able to to teach him how it therewere other ways in which to do things.
He didn't have to stay stuck doing what he wasdoing.
And so I love that you've shared all of thesethings and if there were anything that you
would want to be known for.
(37:35):
Because, you know, all of us, you know, we havewe have we have this gift inside of us.
What would you like to leave our audience withof what you would like to be known for, the
value that you offered the world?
I want to inspire people.
That that's what what I want want to do.
(37:57):
I want people to look at me and go, that guy isremarkably unremarkable, and I still inspire
them anyways.
I love that.
Brian, thank you so much.
This has probably been such one of the most funpodcast that I've done, and I'm just so
grateful for just everything that you'veshared.
It's been it's just really added so much value,and thanks again for being here with us today.
(38:21):
You're welcome.
Thank you.
And and and just being able to spend time withyou, Catherine, is awesome because you are
every bit as much if and more more than likelyway more than I am.
So people are fortunate if they if they canhave the opportunity to have you coach them,
and I know that.
Thank you.
Thank you for that.
You're just so sweet.
(38:43):
And, again, this is Catherine, your host withthe Beyond Business podcast, and I am so
grateful for the time that you've spent with ushere today.
Hopefully, it was of value to you.
And you all have a great day.
Well, if you made it to this point, then youmade it to the end, and you are my star.
And I just wanna thank you from the bottom ofmy heart.
(39:05):
I hope that you enjoyed the conversation withtoday's guest.
And if you did, please leave us a review onApple Podcasts and Spotify, and share this
episode with others who may be interested inthis topic.
Also, please feel free to let us know whattopics you'd like to see covered in future
episodes.
Get in touch in the comments or in RocketGrowth social media platforms.
(39:30):
To have conversations with me, my booking linkis in the comments.
See you next week for all for a all newepisode.
I am Catherine Martin Fisher, and I helpbusiness owners who have lost their vision
because they're struggling with cash flow,sales, marketing, which also affects their
company culture, by showing them to implementproven systems that increase their revenue by
30% in ninety days, and this allowing them toreignite the passion and that big dream that
(00:27):
they started with.
So the reason that I started this podcast wasto celebrate businesses who have overcome
adversity and have come out on the other sideof it.
And I want you to know that you are not alone.
Good afternoon.
This is Catherine, your host with the BeyondBusiness podcast.
(00:48):
And I am so excited because we have BrianLivingston with us here today.
So he Brian is a former police officer, mentor,podcaster, and remarkably unremarkable.
What?
So I just love I love that we're starting withthat.
Thank you for being with us here today, Brian.
(01:08):
Catherine, thank you for giving me some of yourtime and allowing me to come on your podcast.
It's a great privilege.
Well, so I love the remarkably unremarkable.
Before we get into that, I want to hear so thatour audience understands who you are and where
you where you come from and what just some ofthe things that you've had to overcome in your
(01:31):
journey.
So what would you say are your early lifeaspirate your early life experiences that have
helped to you know, with the aspirations thatyou have today?
You know, as I explained to people, I gotinvoluntarily thrust into entrepreneurship.
Okay.
I was a police officer.
(01:52):
And back in 02/2001, I hit the PTSD walls.
So this was twenty three years ago.
And I just I I had two choices I had to make atthat time without going into great detail.
The one was to stay with my salary, which waswas not great, but it was still something.
But I knew that if I continued on in the roleof a police officer, I was eventually going to
(02:17):
take my own life.
It it was to me, in my head, it was a foregoneconclusion.
The other possibility was to leave policing.
I had a wife, two young daughters, three, andnot even one when all of this was going on.
And I knew that if I tried to get employmentanywhere else, they were gonna call my my
(02:40):
former employer.
And they were gonna say, well, why isn't Briana police officer anymore?
And and to be blunt, they're gonna say, well,Brian's crazy.
Right?
And there's no way.
So the only way that I was gonna be able to geta job was to, you know, to quote Roy and Walt
Disney.
We couldn't find anybody to hire us, so wehired ourselves.
Right?
(03:00):
And so that's what I had to do.
So it wasn't a voluntary thing.
I got thrust into entrepreneurship, and it wastough.
I had no mentor.
I had I had nobody to help me.
So, you know, that's really what what formed mewith your question was just this.
I had to provide for my family, and I had tofigure a way through it because I had no
(03:26):
choice.
Okay.
So, you know, they always say that when we'rebacked up against the wall is when our greatest
creativity comes out.
I agree completely.
Yes.
So let's talk a little bit about what I what Iwanna share is, first of all, you were a police
officer, and I have a tremendous amount ofrespect for people who put themselves in the
(03:48):
line you know, in a line of harm and, you know,especially when you have families that that
you're supporting because that's a constant.
So I would love to for you to share a littlebit about some of the things that you learned
that you're able to use today from having beena police officer?
(04:09):
Well, I I thank you for that question.
That that's that's I really like that.
I think a few of the things that that Ilearned, first of all, was that there is law
and order.
Right?
And and it's it's a requirement of society andthat I always respected it too.
Right?
I I was always respectful of the law, and I wasraised that way.
(04:33):
And I I take that over into my business.
I do it with the highest regard and the and thehighest business standards.
Right?
I feel that when somebody hires me or mybusiness, that we have to attain those highest
standards and to do that honorably and to do itlegally.
Right?
(04:53):
I I'm I'm not underhanded.
I don't go behind people's backs.
You know, like, it's just wrong.
Right?
And and so I think that that still continues toto be inside of me to this day.
The the other thing was, you know, with thepolice service that I was with, there was no
(05:14):
one to pass files on to.
Right?
We we were a small service, and, you know, oneof the first files I ever got was was a sexual
assault complaint.
I had no idea what to do, but I was like, well,who who do I pass this off to?
And they're like, no.
You're it.
(05:35):
And so you had to learn how to adapt so thatyou could help the people who were needing your
help.
Right?
And so I've carried that over into intobusiness as well.
So, you know, it's learning to adapt and alsoseeing everything through to its conclusion
(05:56):
because you have to for the victim.
Right?
Right.
So tell me a little bit about how your I lovethat you're the mentoring guru.
Let's talk about the mentoring guru a littlebit.
Sure.
Love to.
What do you do to help people with yourmentoring?
(06:17):
Well, it really depends on on where they'recoming from.
Right?
But it depends on, you know, are are theycurrently somewhere where they're stuck in
terms of a career and they want a brand newcareer?
They want to you know, are they on a salary?
They want to be entrepreneurial.
Depending upon where we're starting from, it'sgonna change some of the aspects of what we're
(06:40):
dealing with.
Okay?
But the first thing I always start off with iswho are you?
Okay?
Especially when I'm talking with firstresponders.
Okay?
Because we we so many people place theiremployment in this little bubble, right, or
this little box, and that becomes theiridentity.
(07:01):
Right?
And what we have to do is expand beyond thatand make them realize you have this massive
sphere that is outside of what you're currentlydoing that you can take part of.
And once they start to realize that, do theystart to realize that that what they've been
basing their entire identity on is such a smallportion of who they are, of what they are, and
(07:26):
as a result, we can then expand on what they'regonna be able to become.
Once we've got that done and go ahead.
Sorry.
You can ask a question, Catherine.
Go ahead.
Well, What I was gonna say is I just heard thisyesterday actually in a training, and it's so
true what you're saying.
And I I wanna and just wanna wrap our headaround that.
(07:47):
We actually are for whatever we we eitheridentify ourselves as in a generation or as an
identity of our job, of what we do, of what weproduce, whether you're a mother, a father, a
police officer, a coach, a you you know, we wewe feel like that is our identity.
And, really, there's so much more because wethat does.
(08:11):
It closes the gap, the circle on literally whowe really are and what we really have to offer.
So I love that you have added that as part ofidentifying, you know, for people.
So they so now you've identified that.
And then what would how do you help them learnbased on what you're teaching them to be able
(08:37):
to because you are you focusing let me ask youthat first.
Are you focusing mostly on first responders?
Who's your favorite who's your best client?
Well, if I was to pick an ideal perfect avatarfor my client, it would be a first responder
struggling with PTSD and needs a way out.
And there there's a reason why I'm niche tothat.
(09:00):
But what what I've really come to realize isthat it's not it's just first responders who
have PTSD.
You know, it could be physical.
It could be mental.
You know, it could be spousal abuse, it couldbe your your employer regardless of what it is.
There there's so many different avenues ofwhere people are struggling that my heart goes
(09:23):
to the first responders because I was one, andI know what it was like to go without a mentor.
And I know how long I struggled for, and andnow I'm out the other side, and it it's a
wonderful existence.
Right?
But I wanna take those years of struggle andcondense them.
(09:43):
And I get into debates with people all the timewhere they say, well, you only learn the best
when when you make a mistake, and you learnfrom that mistake.
And and I tell people, I go, but if you alreadyknow that by going down that road, it's a
mistake, It's our responsibility to tell peopleI've done that.
(10:07):
Don't don't go down there.
You know?
Like, why would I not wanna condense twentythree years of of entrepreneurial experience
for someone to give them the greatest hits asopposed to the beat tracks, if that makes
sense.
So much.
Please explain to our audience PTSD because,you know, the word is used.
(10:30):
That that it the PTSD is used over and over,but then not everybody understands because I
love how you added that it's not just a firstresponder.
It's not just someone in certain, you know,lines of business.
It's actually could be someone who has anemployer that creates PTSD in them.
And, you know, this is the Beyond Businesspodcast, and there's so many people.
(10:51):
People are what help our organizations tothrive.
And so talk a little bit about PTSD and whatthat really is so that the audience understands
it.
Oh, okay.
And and first off, to to explain what PTSD is,I'm gonna tell you that I am not a
psychologist.
I'm not a psychiatrist.
(11:12):
All I can really tell you is is from mypersonal experience.
Thank you.
And and PTSD for me is, like, just the factthat I would lay in bed at night, and I would
be staring up at the ceiling, rolling over,looking at my alarm clock, and watch the
minutes tick by until I had to go back to work.
(11:36):
We worked shift work.
It was we worked, twenty eight day schedule,five on, five off, five on, five off, four on,
four off.
Twenty eight day schedule, twelve hours a day.
Well, it would take me a day or two unwind, andthen it would take me, and then I would just
(11:56):
start ramping back up again.
So I never emotionally, mentally, I'mphysically, I never got a break.
Right.
Because I was, it was either, and I'm, Iapologize.
I'll I'll just use the term a hole.
Okay?
I had to ramp down my my a hole behaviorbecause I hated my job so much, but then the
(12:18):
anxiety ramped back up because I knew I had togo back into work again.
And my my wife used to tell me, and I'm sograteful that she stuck with me because she
shouldn't have, honestly.
I'm very grateful that she did.
But we would need a two week vacation becausethe first week of the vacation was just me
(12:40):
coming down.
And so if you're seeing that happening toyourself, if if you're always like, the the
closer you're you're getting to whatever thatsituation is, if it's if it's going home to
your spouse, for example, or or and you'reyou're just in this constant fight or flight in
(13:02):
in your your body.
You're you're coursing adrenaline through yourbody all the time, and it just it it ruins you.
You know?
So that that is what it was to me.
Okay.
Thank you for sharing that.
So tell me what I'd love to know for ouraudience is how do you help someone, and do you
(13:24):
have an example of someone you've been able toactually help get from get to the other side of
where from where you started with them and howyou were able to help them.
What kind of things do you help them with?
Well, what we've gotta do first of all isidentify what they're gonna be then be good at.
Okay.
Right?
Because it's gotta be something that ismarketable.
(13:48):
Alright?
Because, you know, I give the example.
I know one person who wanted to go in andwanted to hand paint worn out Smurfs.
You know, the little blue you know?
And and and it was like I was like, okay.
Well, how much do you charge?
And this woman was like, I charge $50.
And they said, well, how long does it take youto do this?
(14:08):
And it was painstaking.
Right?
Little And and she was like, well, ten hours.
And I'm like, well, unless you have a thousandpeople working for you who are working for $4
an hour.
And I said, and you're capturing that one.
I said, you're making $5 an hour.
And she was like, but I'm making $50.
(14:30):
And I'm like, but no.
So we we've gotta break down what ismarketable.
As much as people say follow your passion
Right.
It's it's gotta be marketable.
So I sit down with people, and and the codeword for the for the first responders is,
Brian, can we go for coffee?
That's what I get texted to me.
(14:51):
Right?
I or or WhatsApp or Messenger, whatever it is.
Right?
That's the code.
And and so I'm like, okay.
I know exactly what's going on.
And we just go and we sit and we talk.
Right?
And some of those people have just been like,I'm leaving policing, you know, and they know
they can't go back.
Others have gone back to policing.
(15:12):
So it's not my job to take them out of theircareer.
It's my it's my job to help mentor them to makethe best decision for them.
And some people did after those conversationsgo, I need out.
You know, I I I ran into into one guy, and, hewas going down the wrong path.
And I knew him I knew him from when he was apolice officer, and he was just on the wrong
(15:36):
path, and I had to pull him aside and go,you're not gonna like this path.
And, he was like, well, we went for coffee, andI sat down and I explained why and everything.
And and I guided him, and now he makes $350,000a year.
He makes four times what he was making as apolice officer.
(15:58):
He's on vacations.
They they have lakefront property that thatthey go out to all the time.
And he is just like, this completely changed mylife.
Right?
Feel that the gift that you gave him was tochange his mindset or just have a vision for
what his life could look like with a newchoice?
(16:21):
I I think one of the biggest mindset problems,and and you're right.
It is it's a mindset thing.
Right?
If people look at themselves and they go, I wasa police officer making $85,000 a year, or I
was a admin assistant making $50,000 a year.
What what whatever it is.
Right?
(16:41):
They then go, I'm worth $50,000 a year.
Right?
And and and that's another box that we've gottaget them to to break out of because, you know,
I I'm looking right behind you, and I see ourGrant Cardone ten x hats.
I got my 10 x going on.
Oh, who says you're who says you're not worth$500,000 a year?
(17:02):
That's right.
All it literally is is an extra zero.
That's correct.
You know?
And as long as and you know this full well, aslong as we can figure out, reverse engineer the
map down to what you need to do daily, it'sachievable.
And when I work with people on that, they'relike, I can do this.
(17:26):
And you're like, exactly.
So you take that $50,000 a year brain
Mhmm.
And make it realize that I can do 10 timesthat.
And and once we start getting close to 10 timesthat, then we want it 10 times that.
Right.
So let's talk a little bit since you broughtthat up because I was gonna bring that up, is
(17:47):
what made you decide to become a 10 x businesscoach, a certified business coach in the 10 x
world?
Well, when I got into the 10 x world, I didn'tget into it for Grant Cardone.
Grant Cardone to me was he was Tony Robbins.
He was Napoleon Hill.
He was, you you know, all these other giftedmotivational speakers.
(18:08):
Okay?
And I got into it because of Louis Curtis.
Okay?
And because I had heard okay.
Up in Canada, where we weren't as as familiar,I had heard that there was this guy that got
dropped into the middle of nowhere and createda a million dollar business in ninety days.
And so I was like, who is this guy?
(18:29):
Because I wanna learn from him.
Because my business when we came out of COVIDwas stagnant.
Okay.
I figured it was gonna explode.
I was lucky though that I stayed consistentduring COVID, which a lot of businesses didn't.
So I was very fortunate.
And so then when I discovered that LewisCurtis, as you know, was Grant Cardone's alter
ego, I was like, okay.
(18:51):
Now I've gotta figure out who this Cardone guyis because he he wasn't he didn't prove making
his money by selling workshops.
He proved that he can do it, and he went in andand did it as a nobody.
Right?
And somewhere where nobody knew him, and so Iwas like, I gotta learn from him.
(19:14):
So I took what I first started learning fromhim, and I applied it to my own business, and
my business just exploded.
I didn't change my my ad content.
I didn't change my like, I had no further moneygoing out the door than I did prior, but Grant
helped focus me.
And my businesses went and it was and it was amarket that we had already cornered.
(19:39):
Like, that was the thing.
We were already the dominant player.
So it wasn't like I was stealing market share.
We were just expanding.
And so then when I was given the opportunity tobe like, would you like to be a a 10 x coach?
Because it really to me, it was it was a a aonce in a lifetime opportunity that now I I get
(20:02):
to go on the inside, right, and really learn.
And that just continued to make my business go.
But I took on took it on as a as aresponsibility that I now have to get out there
and teach other people how to do this.
And that's why I became a coach was so that Ican expand that knowledge to first responders
(20:28):
or whoever it is who are struggling who needhelp.
So that is a beautiful share because the reasonthat I became a 10 x business coach was, number
one, I was looking to have a platform formyself to be able to help others.
(20:49):
But in order to do that, and it really startedwith my husband's business, is in order to be
able to send people to an event or send them tosomething that you know could solve their pain
points.
Right?
You have to first go in and make sure that it'severything because you don't want one of the
things is I credibility to me is everything.
And if you don't have the credibility and, youyou know, because you can be motivational.
(21:12):
You know, there are a lot of businesses outthere that is just motivation.
Well, what do you do with that motivation whenyou go home?
When you go in and you do the sales andmarketing workshop or you do the people's
workshop or you do any of the workshops, you'reable to see that you can actually you have a a
platform in which to be able to help people dothings when they are expanding in business,
(21:34):
when they have when they need to expand theirmindset or they need to expand their income or
they you know?
And so to be able to learn from that kind ofplatform, but then now be able to say this is
the real deal.
This is information that everyone needs tohave.
To me, that is a gift to be given that honor tobe able to send that information and now out
(21:55):
into the world Because one person by themselvescan't, and to have that goal of being able to
reach 8,000,000,000 people is huge.
And I wanna sign on to things and learn fromthe people who are doing those things.
Right?
And so I love that you said you wanted to learnfrom Grant because you knew you saw him do it
and not just because he was selling workshops,but because he actually proved it on the
(22:19):
Discovery Channel when he did, the undercoverbillionaire.
So with that, I would love for you to add, youalso have your own podcast show.
And how are you able to help through yourpodcasting clients to reach more, of the
community?
The shay shameless promo, it's called leavingthe frontline.
(22:42):
So so there there there's my shameless promo.
You know, but I bring my guests on because I Iwant people to listen to people who have had to
pivot.
That's what I talk about is we talk aboutlife's pivot and how you run into an obstacle.
Once again, whether it's mental, physical,occupational, whatever it is, and how you've
(23:05):
either had to go through it, over it, or pivotaround it.
Right?
And so because, the listeners out there arewanting to and and that's and sorry.
I'm gonna go off for a second.
That's why I call myself remarkablyunremarkable.
Okay?
Is because I want people to understand thatwhat I've done is not because I have special
(23:27):
abilities or powers that they don't have, and Ibring in guests as well that I want the
listener to be able to relate to.
Okay?
I want them to listen and to go, Catherine gotthrough what I am going through right now.
(23:48):
And Catherine is gonna be the person that'sgonna help me.
I don't do my podcast for people to come to meto choose me as a coach or or whatever it is.
I bring on people that I think are going tohelp motivate the listeners and realize that
they are just as remarkable as everybody elseout there and that they can do it because we
(24:13):
did it.
And more importantly, still, we are still doingit.
Yes.
So on the Beyond Business podcast, I love tobring on people who've had adversity and have
had to get to the other side of it.
Because every business owner starts with adream in their heart, but they quickly go into
overwhelm, cash flow, sales, and marketingbecome an issue, and then it affects the
(24:37):
company culture.
And so with that, I like to make sure that weare able to send them away with some teachables
and to be able to show them that if if myguests could, then they can too.
And if they if we can show them examples ofways in which to just not give up and be able
to do that slight pivot and get to the otherside of it.
(24:59):
And so I love that you're sharing becauseyou've had some pivots in your life.
Right?
Most most definitely.
And and everybody has.
You know?
I I did not I did not when I was growing up, Idid not say I'm going to be a podcaster.
I'm going to be a business coach.
Right?
You know, we adapt to, you know, to what wewant to become, but sometimes we have to adapt
(25:22):
to what we are becoming.
So with the podcasting, one of the things thatI have found is a lot of businesses need to
market themselves, and they need to be able tobe omnipresent as Grant has taught us.
Right?
And not be in obscurity because that's one ofthe biggest thing.
(25:43):
If they don't know you, they don't flow you.
What would you say is one of the things thatyou've learned through your podcasting journey?
What I've learned in my podcasting journey.
Okay.
Well, there's two things.
You can either own your own stage or you can beon other people's stages.
Right?
So right now, you own this stage.
(26:05):
I'm just renting it.
Right?
So this is this is an OPS for me, otherperson's stage.
It's great to be a guest, and there there arepeople out there who are professional guests.
Right?
But I honestly feel that as a business owner onsomebody who is wanting to grow, you are
missing out by not having your own podcast.
(26:29):
You know, may maybe I'm creating a podcastcompetitor for us right now, Catherine.
I don't know.
But I can tell you that the greatestopportunities in my life have fallen into my
lap because I've I've I've become a podcasthost.
Okay.
I've got about 65 episodes recorded.
(26:51):
I think I've got about 55 live now, I think.
But the collaboration that's coming from frombeing able to have that guest come on and find
a way that that the two of you can create a winwin situation.
I'm gonna quote Stephen R.
Covey for a moment there.
Right?
Think win win.
It's incredible.
(27:12):
Like, I I'm literally like, my my basket isoverflowing with with collaboration that I I'm
honestly having to go, can can we just put apin in that for a month, please?
Because otherwise, I'm just not gonna sleep.
And you're you're missing the boat if you'renot doing it.
You get to pick your ideal client.
(27:34):
You know?
You there's nothing better than to be able tocall a business and have them slam the phone
down because you're like, well, I wanna comecoach you.
And they're like, screw off.
Right?
Like, you don't get past the gatekeeper.
You call and you say, I would like to featureyou on my podcast for free.
And the the CEO is like, what's the catch?
(27:55):
You're like, no catch.
Just come on.
And then they get to know you, then they get totrust you, and then they do business with you.
Love that.
Thank you for sharing that.
That is a great share.
So you also have a book.
Very unsuccessful.
Thank you for pointing it out.
No.
No.
But but there are some there are some it's notunsuccessful because here's the thing.
(28:20):
One of the things that interests me about it isthat, you know, so not everybody has traffic
tickets and not everybody had you know?
But how do you help people with, with
this traffic ticket specific?
Because because people not everybody you know,there are people who have are repeat offenders.
And and I just I hear you talking about this,and I it's not something that's in my
(28:43):
wheelhouse, but I just wanted to kinda mentionit because some people need help with that.
It it it's funny.
Have have you been to to the 10 x stages yet?
Yes.
Okay.
So, we we had the, like, like, the opportunity.
We you you had to get in in the group, and youhad to do your pitch, right, to tell you a
(29:03):
little story.
And, I was there, and I was like, my wholestory is about how I expanded my business
because of Grant Cardone.
But I'm like, I'm at a Grant Cardone related NXevent.
Right?
Even though it's Pete and Pat Right.
Who are marvelous, by the way.
If you if you can go to 10 x stages, do it.
(29:24):
It's amazing.
Yeah.
Pete Vargas and Pat Quinn.
So right on the spot, I created something formy traffic ticket business.
And, it ended up that out of the whole group,there's about 250 of us in total.
The top eight, I don't know if they did thiswith you, the top eight had to go back and
(29:45):
present again with on stage in front ofeveryone.
Well, I was one of those eight.
Wow.
And I was I was just like, holy crap.
Like, I was like, I literally came up with iton the spot, but I just I I talked about pucker
factor.
And are you do you know what pucker factor is?
I do not.
Okay.
Well, we're we're gonna make this national.
(30:08):
We're gonna make this international now.
Every day in The United States, there are overa hundred thousand speeding tickets given up
across The US.
Okay.
Let alone other stuff.
But what pucker factor is is when you'redriving along, just minding your own business,
and all of a sudden you hear the beep beep, youhear the chirp behind you, and you look in your
rear view, and you got the red and blues goingon.
(30:30):
Right?
Right.
Pucker factor is when you clench your buttcheeks and the seat of your car sucks up in
this vacuum.
Vacuum.
Okay?
So so I got up there, and I'm talking aboutpucker factor to all these people.
Right?
And everyone's doing the super, you know,motivational, and I'm up there talking about
(30:53):
sucking your car seat up your butt.
Right.
And, you know, but, but what I, the reason whyI wrote the book and, and it's funny because
you know how grant says, get the idea out therefirst, then fill in the details later.
So I got up there and I told all these peoplethat I had this book.
Right?
And I had all these people coming to meafterwards going, you're the pucker factor,
(31:16):
dude.
Like, that's what I got known for at this wholeconference.
Right?
And everybody they're like, I don't evenremember what everybody else talked about.
They're like, but I remember.
How do I get your book?
And I said, I haven't even made it.
My goodness.
And and they're like, what what are you talkingabout?
I was just like, now I gotta make it.
(31:36):
So so I literally went and wrote it because,like, my service is more of a Cadillac level
service, okay, where people have the money tobe able to afford to have me or my business
partners going in person.
Okay?
Handle it from beginning to end with ourexpertise.
(31:58):
99% of the population can afford that.
Okay?
So I wrote the the book for how to defendyourself for a speeding ticket in court.
I wrote it for them so that they can, for afraction of the cost, to be able to take this
book.
Right?
And it's just an ebook.
(32:19):
It's nothing to me.
You know?
But you take it, and we break it down step bystep as to questions to ask, the different ways
the radar or the laser, the lidar, or whatever,all sorts of stuff.
We break it down, and then we give themeverything that they need so that they can go
into court and confidently know I know what I'mdoing now.
(32:41):
Wow.
I love that.
Well, listen.
Here's the thing.
I love the park affair.
I have never heard you say that, and so thatthat's that's a way to be remembered.
It definitely did.
So and it got you on stage, and now you had allthese people.
So you see, there are so many great takeawaysthat you're able to help people with, and that
(33:05):
is a great example because Grant has alsotalked about that.
How his millionaire book, he wrote it in anhour or something.
Yep.
They say come up with the idea.
So it's, Tom Tim Tom Collins.
He talks about, you know, idea to to action.
So it's literally when you you take an idea andyou act upon it.
(33:25):
And so I love how you actually acted uponsomething because all of a sudden everybody's
asking about it.
So I haven't even wrote written it yet.
But there you go.
So that's that is a great way in which to showaction.
Love it.
Love it.
So, Brian, if anyone wants to get in touch withyou, they wanna do business with you, how would
(33:48):
they find you?
Oh, they can reach out on my mentoring.guru.
The traffic ticket website is thetrafficticket.guru.
I'm also on LinkedIn.
I'm on Facebook.
You can find me.
You can reach out.
If if someone is interested in wanting topossibly have me mentor them, I have you know,
they can come on.
(34:08):
They can set up a call.
It's a free call.
We'll go we'll go through stuff.
You know?
And if I'm not the right person for them, Iwill direct them to somebody who will be.
Right?
And I think that's that's, you know, importantbecause not everyone's gonna click with me, and
I'm not gonna click with everyone.
But as you know, we have a vast network ofexcellent coaches that we can refer people to.
(34:33):
So do you do you pretty much work with peopleone on one or in group settings?
I rarely do one on one now.
Okay.
Okay.
I I do it more as a as a group setting justbecause, to me, it's more time feasible, and
it's also the also more financially feasiblefor for the individual people.
(34:57):
Right?
You know?
But, like, yeah, you can come and you can haveme coach you one on one, and I don't want to.
Like, I I I really don't want to because Idon't feel that that's as great of a service as
I could provide to as many people as possible.
But if you want me, yeah, I'll tell you rightnow.
I'm $25,000 a month.
If you want me to coach coach you one on one,you know, that that's what we're doing.
(35:20):
So I would advise going for the group approach.
So if there were anything that you wanted toleave our audience with, would you share that
at this time?
I will.
I I'd love to share that, and it's just arehash of what we've already talked about.
Get outside the box that you've paintedyourself into.
(35:42):
Realize that mentally you're so much more thanwhat you have considered yourself to be.
And I want you to paint a picture of how yousee yourself.
Who is that person that you want to be?
And then more importantly, what are theattributes of that person that you see yourself
(36:06):
being?
And start portraying those attributes.
Because once you become that person you want tobe, all of a sudden, everything starts coming
to you as opposed to you having to have to gohunt for it.
That is so, so true.
I wanna thank you just for not only sharingwith us, but giving us an example of how to
(36:33):
take yourself out of that box that you've putyour own self into.
Right?
To be able to go from being a police officerwho is, you know, what you explained, suffering
PTSD and not having certainty as to, you know,whether that was a career you wanted to stay
in, but being able to look outside of that andsay there has to be something more.
(36:54):
But being able to also then take that and giveback with it and help teach others what they
can do and what they have inside of them to beable to change the, you know, whatever the
situation, the life that they have.
And, you know, I love the example that you toldus about a fellow officer and how you were able
(37:14):
to, you know, show them the way and now beingable to see the other side of that was you were
able to be able to to teach him how it therewere other ways in which to do things.
He didn't have to stay stuck doing what he wasdoing.
And so I love that you've shared all of thesethings and if there were anything that you
would want to be known for.
(37:35):
Because, you know, all of us, you know, we havewe have we have this gift inside of us.
What would you like to leave our audience withof what you would like to be known for, the
value that you offered the world?
I want to inspire people.
That that's what what I want want to do.
(37:57):
I want people to look at me and go, that guy isremarkably unremarkable, and I still inspire
them anyways.
I love that.
Brian, thank you so much.
This has probably been such one of the most funpodcast that I've done, and I'm just so
grateful for just everything that you'veshared.
It's been it's just really added so much value,and thanks again for being here with us today.
(38:21):
You're welcome.
Thank you.
And and and just being able to spend time withyou, Catherine, is awesome because you are
every bit as much if and more more than likelyway more than I am.
So people are fortunate if they if they canhave the opportunity to have you coach them,
and I know that.
Thank you.
Thank you for that.
You're just so sweet.
(38:43):
And, again, this is Catherine, your host withthe Beyond Business podcast, and I am so
grateful for the time that you've spent with ushere today.
Hopefully, it was of value to you.
And you all have a great day.
Well, if you made it to this point, then youmade it to the end, and you are my star.
And I just wanna thank you from the bottom ofmy heart.
(39:05):
I hope that you enjoyed the conversation withtoday's guest.
And if you did, please leave us a review onApple Podcasts and Spotify, and share this
episode with others who may be interested inthis topic.
Also, please feel free to let us know whattopics you'd like to see covered in future
episodes.
Get in touch in the comments or in RocketGrowth social media platforms.
(39:30):
To have conversations with me, my booking linkis in the comments.
See you next week for all for a all newepisode.
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