April 28, 2025 • 39 mins
Katherine Martin-Fisher introduces Carolyn Wilman, known as the Contest Queen, who shares her journey in sweepstakes and marketing. Carolyn discusses the mindset required for marketing and winning sweepstakes, highlighting key strategies and the significance of republishing Helene Hadsell's works. She delves into her methods and the impact of motivational techniques, providing comprehensive advice for developing a winning mindset. Carolyn also talks about her book projects and the Silva Method, identifying her ideal clients. The episode concludes with information on how to find Carolyn and her latest offerings, along with closing remarks and a call for audience engagement.
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Episode Transcript
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(00:02):
I am Katherine MartÃn-Fisher, and I helpbusiness owners who have lost their vision
because they're struggling with cash flow,sales, marketing, which also affects their
company culture, by showing them to implementproven systems that increase their revenue by
30% in 90 days, and this allowing them toreignite the passion and that big dream that
(00:27):
they started with.
So the reason that I started this podcast wasto celebrate businesses who have overcome
adversity and have come out on the other sideof it.
And I want you to know that you are not alone.
Good afternoon.
This is Katherine, your host with The BeyondBusiness Podcast.
(00:49):
And I am so excited because we have CarolynWilman with us here today.
She began her writing journey as the ContestQueen, teaching others how to master the art of
sweepstaking.
As you must believe, you are a winner beforeyou are becoming a republisher of out-of-print
(01:09):
mindset and metaphysical books was a naturalnext step.
Carolyn has republished all of Helene Hadsell'sworks and has started releasing Tag Powell and
Judith Powell's books and audio series at Wordsfor Winning.
So let's talk about this.
You know what?
(01:29):
I am so excited to have you with our audiencehere today, Carolyn.
Thank you so much.
I'm so happy to be here.
Thanks for having me.
I love sharing a positive mindset.
Well, who doesn't like to be a winner in allareas of their life?
That's so true.
So tell us a little bit you know, I love thisbecause you're literally Contest Queen.
(01:54):
I love that that whole journey as the ContestQueen.
What brought that about?
What brought that about, it's actually veryfunny how I became the Contest Queen.
Every opportunity that I've had in my life hascome from adversity, which I think is pretty
(02:15):
par for the course, but it doesn't seem thatway while you're in the middle of it.
And I found myself unemployed.
I worked in IT.
I was in marketing in IT.
And, of course, when the dot-com bubble burst,marketing was the first department to be let
go.
And I was it was the longest I was unemployedin my career.
(02:38):
And my husband at the time gave me I had asubscription to Reader's Digest, and I was
reading in bed one night about this couple whoentered sweepstakes as a hobby and enhanced
their life.
And I thought, oh, what a good idea.
I don't have to work.
I'll just win stuff.
It does not work that way.
It is a very fun hobby.
There's a whole community of winners.
(02:59):
I just love it.
However, you can't earn your living winning,but it does make for lots of fun and excitement
in your everyday life.
For example, last Saturday night, George and Iwent to see a show because we won tickets.
So it's, you know, date free date night.
(03:20):
Not just date night, free date night.
That's a winner.
So what happened was I had started entering asa hobby, and because I had that marketing
background, like, I graduated with a marketingmajor.
And sweepstakes is one form of marketing.
Because I had that marketer's mindset when Iwas entering, I created my own system.
(03:42):
And at one point, I went on this big winningstreak.
We had won a couple of trips.
I had won lots of little things similar to thetickets we had just won.
And everyone started asking me how I was doingit.
I was saying I had a system, and then I was ata party.
(04:03):
And it's very interesting how someone'soff-the-cuff comment for them can change your
life.
Someone said to me at a party, you should writea book.
And I thought, okay.
So I started doing research, and lots ofcircumstances later, "You Can't Win If You
(04:27):
Don't Enter" was published.
Now I had read, I love motivational,inspirational books, metaphysical, all that
stuff.
And my dad, when I was 18, had given me a bookand said, if you can learn stuff, like, at 18
that I learned at 36, you'll be way ahead.
Well, I had read "The One Minute Millionaire"by Mark Victor Hansen, and one of the tips in
(04:50):
the book is to write a book in 30 days and makea million dollars.
Okay?
So that book took me 20 months, and I did notmake a million dollars off that book.
None of my books have been million-dollarbestsellers yet.
Yet.
Yet.
There you go.
Yet.
And I'm about to publish book number, printbook number 11, and I have three audibles, and
(05:14):
I'm working on the fourth.
But it took me 20 months for that book to comeout, but I didn't stop.
Like, a lot of people think, well, it's takingme too long or it doesn't matter.
Just keep going.
Because your timeline isn't everybody else'stimeline.
So when you say that marketing you know, whenwe're talking about the sweepstakes and you
(05:34):
said about having that marketing mindset, whatis it that makes the sweepstakes more
marketing?
Because most people think that they're
a marketing mindset because I am a marketer,and sweepstakes are marketing.
So what it allowed me to do when I was enteringwas to set up a system to enter faster.
(05:57):
So one of the keys to winning is first, youneed to know where to find them, legitimate
sweepstakes.
You have to be organized.
Because if you're not organized, you're gonnadisqualify yourself, and then you're wasting
your time and the sponsor's time because thenthey have to weed through all the inaccurate
entries.
(06:17):
If it's a skill-based one, they have to checkthem all to see if the people followed the
rules.
I mean, it's not good for either of you.
And then how to enter, again, it's tied to therules.
If it asks for a specific type of photograph orvideo and you don't follow all the rules,
(06:38):
again, so you need to know how to enter andmake sure all your details are correct.
And then also how to accept the prizes.
I mean, I know people that lose prizes becausethey're not checking their email.
And then they don't answer the notification intime and miss out on a prize.
So there's four aspects to winning, find,organize, enter, and win.
(06:59):
And that's the system I had set up.
And so that's what I put in the book to teachothers how to win.
And it's great because I've had lots of peoplewho've won millions of dollars in cash and
prizes because they've read my book and tookwhat I taught them, and they've gone off to win
big.
And people say, well, if they're winning, thenyou're losing out on prizes.
(07:21):
No.
No.
It's a multibillion-dollar industry in the U.S.
alone.
Companies are spending billions giving awaylegitimate prizes.
There are enough prizes for everybody.
I couldn't enter every single giveaway thereis.
Wow.
Right?
There are enough prizes for everybody.
(07:41):
So instead of being sad that somebody else won,I cheer.
I'm happy they won.
All boats rise with the tide.
I love that.
So let's go ahead.
Sorry.
I was gonna say, and, conversely, because I'm amarketer, I also help companies with their
sweepstakes, and I help them get theirpromotion in front of the right people.
(08:05):
Because believe it or not, sweepstakers alsomake better customers.
Do they?
Which is yeah.
People don't know that.
People think, well, they're just going out toget free stuff, so they're not gonna they're
not my target audience.
Oh, yes.
We are.
It's been proven.
I have some marketing white papers that showthat sweepstakes will actually change their
(08:28):
buying habits based on giveaways.
So they actually make better consumers.
What?
Because we're out looking for the product.
We're out looking for the service.
That's interesting.
I would never have seen it that way.
I actually was of the mindset that people whoare going for sweepstakes just, I don't know,
(08:48):
they have extra time on their hands.
You know what?
It only takes a good sweeper will only spend anhour entering, maybe an hour and a half.
Interesting.
That's it.
It's not it doesn't you're not sitting therefor eight hours a day because that's where the
organized comes in.
And you can do it while you're doing somethingelse.
(09:11):
George and I, we sit at night watching TV, youknow, we have our little shows.
And he bought me oh, I love it.
This little TV tray, but it's for computers.
So it's got the bar so my laptop doesn't slideoff.
And I have my little my little my little travelone that I use, and I sit there with it, and we
watch TV, and I'm entering away and having mycup of tea.
(09:34):
It's great.
Right?
It's not taking anything.
I could either just watch the TV, or I canwatch the TV and enter.
But it doesn't take away from, you know, ourtime together.
Sometimes we'll sit there and I'll find one.
I'm like, hey, do you wanna do this or should Ienter that one?
And he'll say, yeah, yeah.
So I'll
So what would you say is the key to winning?
(09:54):
Well, first you have to believe you're gonnawin.
Let me let me start that again.
The key there's keys to winning.
So the keys to winning are, one, you have tobelieve you're gonna win before you do.
You you can't think, well, what am I wasting mytime for?
That energy is just not gonna bring you theprizes.
(10:15):
Second of all, you have to the second key towinning is that you need to know where to find
legitimate giveaways.
And there's actually sweepstakes sites outthere that aggregate all legitimate giveaways,
and there's all types of them.
There's some that are blog style, some that areform style, some that are newsletters, some
(10:35):
that have groups on Discord that they help eachother win.
Again, all boats rise with the tide.
And the third key is to make sure that you areconsistent.
Just like going to the gym or eating healthy,just doing it one time, you're not gonna see
(10:57):
any results.
It's a consistent repetitive pattern, andyou're gonna see the results.
It's the same with sweepstakes.
If you're entered consistently, you'll winconsistently.
Wow.
Now I would love to have a little bit of aconversation about Helene Hadsell and all of
her work, your republishing of that.
(11:18):
And so how did that come about?
was blessed to republish all of HeleneHadsell's works because I had a podcast in
2008.
And because she was famous for winning everyprize she ever desired, including a fully
furnished home, I had to talk to her.
And I invited her on.
And this was the day that we had to both phonein on landlines into a dashboard.
(11:44):
There were no controls for volume.
There was no control, there was nothing.
There was nothing.
I couldn't, there were no microphones.
So some of the sound quality isn't great.
I also was a terrible interviewer.
You know?
You learn these skills as you go along.
Unfortunately, it was a good time.
But I had her on the show, and off air, I saidto her, can I come visit you?
(12:08):
And she said no.
And I thought, okay.
Three days later, actually, something peoplemay not know about Helene, she was extremely
intuitive, almost psychic.
And she called me back three days later andsaid, your spirit guides are so loud.
You better come.
Jeez.
So I went down for four days.
I wish I had had another visit with her.
(12:30):
It was the only time I ever got to meet her inperson.
We did talk on the phone and sent emails backand forth, but it was the only time I got to
hang out with her.
And while I was there, she said, you need toteach winners for WishCraft because no one else
is gonna teach it.
And then my life took a nosedive.
(12:51):
I did nothing with it.
Finally, in 2019, I thought, I better get aholdof her son, Dyke, because her other two
children had predeceased her, unfortunately.
So he was the only one left.
And so I got ahold of him, and he knew what hismom had said.
So I ended up buying the rights because Ithought, well, even though I have permission
(13:11):
from him to republish, if something happens tohim, I don't own them.
This isn't good.
He agreed.
So I bought the rights off of him for all ofher work, and I've republished all four of her
books.
So they're out in paperback and Kindle, like,ebooks.
(13:32):
I've got Kobo and Apple, and three of them sofar are now on Audible.
I'm actually working on the fourth.
It takes a few months of recording and editingto get those books out there.
So now we're working on number four.
So it's very exciting.
So let's talk a little bit about Helene Hadsellbecause our audience may not actually be
(13:55):
familiar with who she is.
And, also, what was the attraction that you hadand why you wanted her to be on your podcast?
Well, my attraction to Helene Hadsell and why Iwanted her on my podcast that I had back in the
day was, of course, I was speaking to peoplethat were the movers and the shakers in the
sweepstakes industry.
(14:15):
And, of course, her being on this massivewinning streak back in the day made me wanna
talk to her because everybody wants to know howto win and win big.
Not just win, but win consistently and win big.
She won all kinds of trips and cars, and shewon a fully furnished home, which back in the
(14:35):
day, that wasn't something that was given awayfrequently.
And I spoke to her son, Dyke, about it.
In the rules, it was a $50,000 custom-builtFormica home.
The sponsor was Formica back in the day.
It was the coolest thing.
And they had demo homes or sample homes allaround the U.S.
(14:59):
She won it, and it turned out by the time theyfinished building everything, it was worth
$80,000.
In 1965, that's like winning the HGTV housetoday.
You can imagine.
Right?
Wow.
And it had a lot of value.
Like, in those days, I think one of her friendshad said, oh, there's already 2 million
(15:20):
entries.
Well, the current HGTV one gets somewherebetween 150 and 200 million entries.
Times have changed.
Times have changed.
Well, you know, I find it so interestingbecause I I get you know, I hear a lot of
infomercials, and her name pops up all the timeof how she had the ability to just win and not
(15:43):
just win once, but over and over and over.
So what would you say is the number one reasonwhy she had the ability to do that?
And how do you help people by getting thisinformation out?
Helene Hadsell had the skill that we all striveto have, and that is to live in the end result.
(16:05):
It's very Neville Goddard, believe it or not.
But she read, and he's not the only teacher.
She read Norman Vincent Peale's book, The Powerof Positive Thinking.
And he basically says, to paraphrase the book,if you figure out a goal, like you say, I want
(16:25):
to go to Paris, or I want a new car, I wantthis job, or whatever your desire is, if you
focus on it, you can get it.
What trips a lot of people up is they alwayslook at it as if it's out there and they didn't
have it yet.
It's almost a paradox.
(16:46):
Mhmm.
When you feel as if you've got it and itdoesn't matter anymore, it shows up.
And that is so tricky.
Even I struggle with it for certain things.
Some stuff I can manifest and have it show upliterally, like, right then.
I was standing in line at the grocery store theother day, and I realized I hadn't grabbed a
(17:10):
bag for the meat that we were buying.
And I thought, I really need a bag for themeat.
And I look over, and someone had, I guess,taken an extra bag from the produce section and
stuck it above the fridge.
You know how they have those, like, littlefridges at the checkout because they want you
to buy, like, a soda?
You know, point of purchase, they call thosedisplays.
(17:32):
It was sitting right there on the display.
I'm like, that was good.
I'm very good at this.
Other times, I've done it with things for mybusiness.
Like, I make sometimes when I go to this annualsweepstakes convention, I make little prizes,
and I thought, oh, I need this.
And the next day at this store, I'll find it.
(17:53):
I've never seen it at the store.
I didn't know where I was gonna get it.
I happened to be out.
What?
It's there.
I've done that, but they're little things thatI think this is the other place people get
tripped up is, technically, it's just as easyto manifest a dime as it is a dollar as it is a
(18:15):
million dollars.
But because we place more importance on amillion dollars, we struggle with that one, but
we could probably find a dollar on the groundtomorrow.
Right.
Right?
Interesting.
Technically, they're the same.
And that's where I work with people to get themover that hurdle and to feel like they're to
(18:37):
release it.
Right.
So let's talk a little bit about how you workwith people.
And so what would it look like if I wassomebody who's like, you know what?
I wanna learn what it is that, you know, thatCarolyn is talking about.
Like, I wanna learn how to win.
I wanna learn how to manifest.
I wanna learn, like, whatever I want.
I wanna learn what is it that I need to learnto figure that out.
(19:01):
So how would they start with you?
I work with people in three ways at the momentbecause that's all I have bandwidth for.
I currently don't do any coaching per se.
However, the three ways that I work with peopleare, one, I do a lot of live streams.
(19:22):
And every month, I do Q&As.
So you could, you know, just hop on one of mylive streams, ask me questions, and we can
answer them live in real time, and I can workwith you.
Two is the books, obviously.
So it's really handy to actually have, say,Helene's books and sit and read it.
(19:42):
And I highly recommend, if you purchase a printor a Kindle edition, to read the books out loud
to yourself.
And this is something I discovered accidentallywhen I was doing the Audible books.
I can't tell you how many times I've edited theprint versions to make sure everything's
correct in the book, and I've had to movechapters around because Helene was not techie,
(20:06):
and God bless her, but she edited the book withthe space bar and the return key.
So I had to do and, also, you gotta remember,she was also editing in 2008.
Computers and software were not as good as theyare now.
So you gotta give her some credit.
She was in her eighties.
She was working on old technology and thecapability of that software at the time.
(20:32):
So I'll give her the credit.
But now that we're able to manipulate things, Iwas, you know, moving chapters around so things
flowed better and whatnot.
One of the things that I did was as I wasreading the Audible, sometimes because I was
hearing things that I had read dozens of times,it struck me as different, and I heard a
(20:55):
different message.
But what was crazier was she has a story in theName It and Claim It Game of a woman who
desired to go on this cruise.
I won't tell the whole story here.
And I read that aloud, and I had never been ona cruise.
I thought that would be amazing.
The next three days, four days, I was assistingat the Silva Method, which is another Helene
(21:17):
road trip.
She would, after she won the house, she metJosé Silva and then went on to become his
assistant.
So here I am assisting Silva in Canada.
Stephen Dobos is running the Canadian arm ofit.
Ken Coscia is one of the instructors in theUnited States, but he's the international
training director.
(21:38):
So I was here in Canada assisting.
And if people don't know the Silva Method, ifthey take the program, 25% of it is meditation.
So you learn techniques and then you meditatethrough the technique, and it's back and forth
for four days.
It's amazing.
On day three in the afternoon, I get a textfrom a friend, and she said, would you like to
go on a cruise?
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And I said, well, thanks very much, but I can'tgo.
I'm paying for a producer to make Audiblebooks.
And she said, no.
It's free.
You just have to get yourself to Miami.
So six weeks from when I read that story abouta woman who ended up manifesting a free cruise,
I was on a free cruise in the Bahamas.
And I'm filming.
(22:19):
I'm doing, like, little TikToks and things withthe bluest water you ever see behind me.
Yeah.
And I'm saying, this is insane.
I spoke these words six weeks ago, and now I'mstanding here.
What?
Read your metaphysical, inspirational, andmotivational books out loud to yourself because
(22:42):
they hit, they really hit differently.
I find that interesting.
Now why do you think that is?
Why do you feel that it's different when you'relistening to yourself say the words when you're
reading?
Because I think as you're doing a couple ofthings, you're reading it with your eyes.
Mhmm.
So it's one input.
You're speaking it.
(23:02):
That's another, well, like, technically, it'san output, but you're speaking it, and then
you're hearing it again with your ears.
Interesting.
So I think it just seems to have an energy.
Energy is frequency.
Right?
They all talk about frequency.
So I think when you're saying something, it'sresonating at a different frequency than if
(23:22):
you're just reading the words silently withyour eyes.
So that's just the one input, whereas whenyou're saying it, when you're reading it out
loud, you've tripled it.
Right.
Yep.
That's so true.
What advice would you give our audience ifthere's someone who just, let's say, just a
teachable, something that you feel they shouldknow that they may not know to help them to
(23:48):
change their mindset about being a winner?
My best advice for anybody that's struggling inlife and wants to become a winner is success
isn't a straight line.
I've had so many setbacks on my crazy path asan entrepreneur.
(24:09):
And out of that, the biggest crises I've had inmy business have always opened the door to the
biggest opportunity that I had no idea wascoming.
So for example, one day I get a message fromAmazon saying they're gonna pull the Name It
and Claim It game off of Amazon because thecopyright page isn't right.
(24:30):
What?
And I said, but I own the copyright.
And they're saying, yes.
They don't actually tell you what's wrong.
They just say, go read this page.
It took me a few days to figure it out.
But my mistake is I had written out thecopyright page the way Helene had written it,
and it wasn't up to today's modern standardsfor publishing.
So I figured it out, and I updated it, so we'reall good.
(24:54):
However, in that, in my panic, I messaged allthe previous publishers to make sure that I had
the copyright, that there was no outstandinganything somewhere out there.
The first one was a big company still inbusiness.
They sent me a letter right away.
No problem.
The second one, I couldn't find.
And through a hunt, I discovered that it wasowned by Tag Powell, a Silva instructor, so
(25:20):
that Helene, I guess, obviously met him throughthe Silva Method when she was assisting José.
And through that, I found him, and he was atthe end of his life, he had COPD.
He had had a stroke, and he had all publisheddozens of books.
(25:41):
One of them a Silva Method style book.
And I talked to him, and I sent him all of whatI did with Helene, and he couldn't believe how
publishing had changed in 40 years.
I asked him, who's maintaining your legacy?
So I bought 10 of his books, him and hiswife's, and audio five audio series.
(26:02):
So now I'm republishing his.
Out of a panic thinking that my bestseller wasgonna be pulled off Amazon, I ended up with 16
works.
I got enough books to keep me busy till 20 Doyou know what I love seven?
But do you know what I love about what you justsaid is that out of a panic, you have acquired
(26:25):
the rights.
So, really, no matter what it is that happensin life, there is always something good that
comes out of it when you are focused on theright direction.
Right?
When you have that winner's mindset, you knowthat this, like, no.
That can't be right, and then you go seeking,and opportunity comes in front of you.
(26:47):
So that's another way of manifesting.
Yeah.
Now I don't panic as much anymore.
So when something goes wrong, I go, alright.
What is this supposed to teach me?
Or what if a door's opening?
Or
Right.
You still have to deal with it.
Sure.
You know, I still had to do the work, but it'sI'm not as through a couple of incidents,
(27:10):
Helene always said she needed three signs to besure.
And I decided I only need two.
I don't need to be hit in the head with atwo-by-four three times before I get the
message.
I will just take two.
One, I go, is that really?
Mhmm.
Yes.
Okay.
Awesome.
Awesome.
So tell me a little bit about these other booksthat you're in the middle of in the process of
(27:36):
redoing as well.
Well, it's really interesting.
I'm surrounded by the Silva Method becauseHelene Hadsell famously was José Silva's
assistant.
And then Tad Powell was a Silva instructor.
And so one of his books was the Silva MindMastery Method, which, at the time, I asked him
(27:56):
if he'd had a contract with José.
And back in the day, he just said, oh, yeah.
José said I could.
He said, oh, no.
That's not gonna work now.
So I have a republishing contract with theSilvas.
So our audience may not all understand whoSilva is.
Yes, sir.
You know,
(28:16):
and what that is.
Okay.
So let me backtrack a little bit and explainwho José Silva was.
José Silva is I consider him to be one of theOG of all programs that help you change your
mindset.
Because every time I listen to teachers thatare popular today, I see echoes or mirrors or
(28:45):
different versions of what José Silva startedfiguring out in the '50s and started teaching
in the 1960s.
It's absolutely amazing how some things justget updated.
But every teacher, if you look at the historyof the positivity mindset history, I guess,
(29:10):
we'll use the word, it's every teacher buildsupon the previous one.
Right?
And that's the whole point.
Right?
We're supposed to keep getting better andexpanding and understanding things better.
But his stuff really does that.
And the whole concept boiled down is we live ina beta mindset.
(29:32):
Right?
This is this this is studied.
We have frequencies.
We live in beta, and then there's alpha, and wesleep, I believe it's in theta.
And then there's delta, and they've shown, youknow, they've done studies with monks who can
get down to different levels and other brainchanges.
But he was studying this back in the day beforeit was common ground.
(29:56):
Now, we have many more avenues to get themessage out than they did.
He used to go around and do lectures and putads in papers to get people to come, things
like that.
Now it's all on YouTube and TikTok andInstagram and platforms like Apple and Spotify.
And so I see a lot of people teaching similarthings where you have to be in alpha to create
(30:20):
and then come up to beta to do.
And it's really a great program.
Like I said, every time I see somebody talkingabout something, I go, oh, that's echoes of
José Silva.
I love that.
I do hear a lot about him as well.
Helene Hadsell and José Silva both.
Well, Tag is I'm redoing all of Tag's books,and he was a Silva instructor.
(30:44):
Actually, I went and took I'm actually becominga Silva instructor because I had so much Silva
around me.
I thought, well, this is ridiculous.
I might as well just become an instructor.
Now I don't know if I'm gonna teach like allthe other instructors, but I feel like I need
to know it inside out and backwards to be ableto write these books about it and talk about
it.
But I've learned to never say never because ifyou say never, the universe just laughs at you.
(31:06):
So now I go, like, you currently don't see thatin my future, but that could change at some
point in time.
This is very true.
That's another lesson that your listeners cantake.
Never say never.
Just say, I currently don't see that as anoption, or that's not the current direction I'm
going in, but at some point, it could change.
(31:27):
I'll be open to that.
But right now, I'm gonna say no or somethingalong those lines.
So who would be your ideal clients?
Well, I find that people usually come and findme, whether it's to want to learn how to win or
to change their mindset.
When they're going through a crisis or theirlife is down and they want something to lift
(31:51):
them up and for them to be positive andsomething to look forward to and something to
add fun to their lives.
And that's usually when people find the hobbyof sweepstakes.
The hobby of sweepstakes really exploded duringthe pandemic because people were home, they had
time to learn a new skill, and they wantedsomething fun.
(32:14):
Because let's face it.
That whole time period was not very fun.
No.
Not at all.
Well, it depends.
It could've made you can make it fun.
It all depends on the mic.
I'm painting with a very broad brush, really,but you understand what I mean.
I do.
I do.
And so through the podcasting, and I do wannaask these questions because this I feel like
(32:37):
this is important.
What is the message that you would like toleave our audience with?
The message I wanna leave your audience with isthat this too shall pass.
Something is always around the corner.
Helene Hadsell always said, you don't have anyproblems.
(32:59):
You have projects.
And when you look at a challenge as a projectrather than a problem, the energy instantly
shifts because nobody's afraid to tackle aproject.
They want to have a new garden.
There's their summer project.
Well, you're not afraid to go and till somesoil and buy some flowers.
(33:22):
So if you change the wording and the energy, itbecomes easier, and then ideas come in to help
you through that.
She also said my other favorite saying from heris, there is never any failure, only a delay in
results.
So sometimes, if you don't get what you wantright now, it may come later at a better time
(33:48):
for you.
So if you think, well, I didn't fail.
It's just I think it was Edison who said, Inever failed.
It just was a 10,000-step process to create thelight bulb.
He didn't see it as failure.
So it's the same thing.
He took it on as a project, not a problem.
He figured out all those thousands of otherways in which it didn't work so that he was
(34:10):
that much closer to how it would work.
Right.
And we need to remember that sometimes whenwe're in the middle of it, it's really hard to
see the forest for the trees.
That's the other reason I like sweepstaking asa hobby, away from, you know, running my
business and stuff.
Because sometimes when you're having one ofthose days, just to say, okay.
(34:31):
I'm done.
I'm just gonna shut the door to my office, sit,enter some sweepstakes, start thinking
positive, have some fun.
It just shifts your energy.
So I find that because people say, well, youhave to be positive.
You're gonna win.
Sometimes I find if you start down here and youstart entering, by the time you finish, you are
(34:52):
up here because you've been looking at, youknow, trips and gift cards and whatnots and
swag.
I love me some good swag.
I love good branded swag.
That's the marketer in me, because I used to dothat for companies.
I used to buy promotional items and findingreally good high-quality items, and some of
these companies give away the best swag.
(35:13):
I love me something with a good logo on it.
Oh, that's so cute.
Or branded.
Like, some companies are so clever in theproducts that they buy that have their logo on
them and they're branded.
I just love that.
Anyway.
So, excuse me.
(35:34):
Could you just explain to our audience how theywould find you, Carolyn?
How if they're someone who says, you know what?
I want I wanna have a conversation withCarolyn.
How do I find her?
It's so easy to find me.
First of all, if you type my name into Google,you get a crazy amount of hits.
But I have three businesses.
So depending on how what you're interested independs on where you wanna find me.
(35:56):
So if you're interested in the sweepstakes andlearning how to win giveaways, it's Contest
Queen, contestqueen.com.
If you're a company that is interested inhosting a giveaway or need help viral marketing
your giveaway, I wear my marketing hat over atIdea Majesty.
So ideamajesty.com is where I will help you runyour giveaway.
(36:19):
And if you want to learn more about HeleneHadsell or Tad Powell or Judith Powell or even
me, I finally created an author website lastyear, and that's Words for Winning.
I tried to find a URL that had, like, a crowntheme, like Contest Queen and Idea Majesty, but
I couldn't figure out one for the authorwebsite.
So I thought, well, we'll go with the winningbecause we want to win in life and sweepstakes.
(36:44):
So Words for Winning, because it's books,seemed to be a natural title.
Love that.
That and you know what?
That's a simple, simple way in which to findyou as well.
So that is so awesome.
Thank you so much for all of these words ofwisdom and these tidbits.
If there were anything you wanted to leave theaudience with as a last note, what would that
(37:08):
be?
Well, I do have words of wisdom, and I justcreated something new that I'm very excited to
share.
If you go to my WordsforWinning.com website, mynewsletter, Words of Wisdom, ironically enough
that you just said that, if you sign up forthat, I created a free 15-minute Helene
(37:31):
Hadsell-style SPEC-inspired meditation becauseSPEC was her famous saying to help you manifest
anything you want in life (37:37):
select it, project it, expect it, collect it.
And to help people with especially the E part,that's where most people get stuck, I wrote out
this meditation and recorded it, and it turnedout beautiful.
I'm very excited to share with everybody.
And so that's my gift for everybody to sign upand connect with me regularly.
(38:00):
Well, thank you so much.
And, again, how do
they find that?
WordsforWinning.com.
And you know what?
Everyone who is listening to us today arewinners, and you can help them with that.
So thank you so much, Carolyn, for just sharingall that you have with us on this call today.
Thank you so much for allowing me to share.
(38:23):
And, again, this is Katherine, your host withThe Beyond Business Podcast, and we're so
excited that you were able to just listen intoday, and we look forward to hearing more from
you.
So we just look forward to our next recording.
Well, if you made it to this point, then youmade it to the end, and you are my star.
(38:44):
And I just want to thank you from the bottom ofmy heart.
I hope that you enjoyed the conversation withtoday's guest.
And if you did, please leave us a review onApple Podcasts and Spotify and share this
episode with others who may be interested inthis topic.
Also, please feel free to let us know whattopics you'd like to see covered in future
(39:05):
episodes.
Get in touch in the comments or on RocketGrowth's social media platforms.
To have conversations with me, my booking linkis in the comments.
See you next week for an all-new episode.
I am Katherine MartÃn-Fisher, and I helpbusiness owners who have lost their vision
because they're struggling with cash flow,sales, marketing, which also affects their
company culture, by showing them to implementproven systems that increase their revenue by
30% in 90 days, and this allowing them toreignite the passion and that big dream that
(00:27):
they started with.
So the reason that I started this podcast wasto celebrate businesses who have overcome
adversity and have come out on the other sideof it.
And I want you to know that you are not alone.
Good afternoon.
This is Katherine, your host with The BeyondBusiness Podcast.
(00:49):
And I am so excited because we have CarolynWilman with us here today.
She began her writing journey as the ContestQueen, teaching others how to master the art of
sweepstaking.
As you must believe, you are a winner beforeyou are becoming a republisher of out-of-print
(01:09):
mindset and metaphysical books was a naturalnext step.
Carolyn has republished all of Helene Hadsell'sworks and has started releasing Tag Powell and
Judith Powell's books and audio series at Wordsfor Winning.
So let's talk about this.
You know what?
(01:29):
I am so excited to have you with our audiencehere today, Carolyn.
Thank you so much.
I'm so happy to be here.
Thanks for having me.
I love sharing a positive mindset.
Well, who doesn't like to be a winner in allareas of their life?
That's so true.
So tell us a little bit you know, I love thisbecause you're literally Contest Queen.
(01:54):
I love that that whole journey as the ContestQueen.
What brought that about?
What brought that about, it's actually veryfunny how I became the Contest Queen.
Every opportunity that I've had in my life hascome from adversity, which I think is pretty
(02:15):
par for the course, but it doesn't seem thatway while you're in the middle of it.
And I found myself unemployed.
I worked in IT.
I was in marketing in IT.
And, of course, when the dot-com bubble burst,marketing was the first department to be let
go.
And I was it was the longest I was unemployedin my career.
(02:38):
And my husband at the time gave me I had asubscription to Reader's Digest, and I was
reading in bed one night about this couple whoentered sweepstakes as a hobby and enhanced
their life.
And I thought, oh, what a good idea.
I don't have to work.
I'll just win stuff.
It does not work that way.
It is a very fun hobby.
There's a whole community of winners.
(02:59):
I just love it.
However, you can't earn your living winning,but it does make for lots of fun and excitement
in your everyday life.
For example, last Saturday night, George and Iwent to see a show because we won tickets.
So it's, you know, date free date night.
(03:20):
Not just date night, free date night.
That's a winner.
So what happened was I had started entering asa hobby, and because I had that marketing
background, like, I graduated with a marketingmajor.
And sweepstakes is one form of marketing.
Because I had that marketer's mindset when Iwas entering, I created my own system.
(03:42):
And at one point, I went on this big winningstreak.
We had won a couple of trips.
I had won lots of little things similar to thetickets we had just won.
And everyone started asking me how I was doingit.
I was saying I had a system, and then I was ata party.
(04:03):
And it's very interesting how someone'soff-the-cuff comment for them can change your
life.
Someone said to me at a party, you should writea book.
And I thought, okay.
So I started doing research, and lots ofcircumstances later, "You Can't Win If You
(04:27):
Don't Enter" was published.
Now I had read, I love motivational,inspirational books, metaphysical, all that
stuff.
And my dad, when I was 18, had given me a bookand said, if you can learn stuff, like, at 18
that I learned at 36, you'll be way ahead.
Well, I had read "The One Minute Millionaire"by Mark Victor Hansen, and one of the tips in
(04:50):
the book is to write a book in 30 days and makea million dollars.
Okay?
So that book took me 20 months, and I did notmake a million dollars off that book.
None of my books have been million-dollarbestsellers yet.
Yet.
Yet.
There you go.
Yet.
And I'm about to publish book number, printbook number 11, and I have three audibles, and
(05:14):
I'm working on the fourth.
But it took me 20 months for that book to comeout, but I didn't stop.
Like, a lot of people think, well, it's takingme too long or it doesn't matter.
Just keep going.
Because your timeline isn't everybody else'stimeline.
So when you say that marketing you know, whenwe're talking about the sweepstakes and you
(05:34):
said about having that marketing mindset, whatis it that makes the sweepstakes more
marketing?
Because most people think that they're
a marketing mindset because I am a marketer,and sweepstakes are marketing.
So what it allowed me to do when I was enteringwas to set up a system to enter faster.
(05:57):
So one of the keys to winning is first, youneed to know where to find them, legitimate
sweepstakes.
You have to be organized.
Because if you're not organized, you're gonnadisqualify yourself, and then you're wasting
your time and the sponsor's time because thenthey have to weed through all the inaccurate
entries.
(06:17):
If it's a skill-based one, they have to checkthem all to see if the people followed the
rules.
I mean, it's not good for either of you.
And then how to enter, again, it's tied to therules.
If it asks for a specific type of photograph orvideo and you don't follow all the rules,
(06:38):
again, so you need to know how to enter andmake sure all your details are correct.
And then also how to accept the prizes.
I mean, I know people that lose prizes becausethey're not checking their email.
And then they don't answer the notification intime and miss out on a prize.
So there's four aspects to winning, find,organize, enter, and win.
(06:59):
And that's the system I had set up.
And so that's what I put in the book to teachothers how to win.
And it's great because I've had lots of peoplewho've won millions of dollars in cash and
prizes because they've read my book and tookwhat I taught them, and they've gone off to win
big.
And people say, well, if they're winning, thenyou're losing out on prizes.
(07:21):
No.
No.
It's a multibillion-dollar industry in the U.S.
alone.
Companies are spending billions giving awaylegitimate prizes.
There are enough prizes for everybody.
I couldn't enter every single giveaway thereis.
Wow.
Right?
There are enough prizes for everybody.
(07:41):
So instead of being sad that somebody else won,I cheer.
I'm happy they won.
All boats rise with the tide.
I love that.
So let's go ahead.
Sorry.
I was gonna say, and, conversely, because I'm amarketer, I also help companies with their
sweepstakes, and I help them get theirpromotion in front of the right people.
(08:05):
Because believe it or not, sweepstakers alsomake better customers.
Do they?
Which is yeah.
People don't know that.
People think, well, they're just going out toget free stuff, so they're not gonna they're
not my target audience.
Oh, yes.
We are.
It's been proven.
I have some marketing white papers that showthat sweepstakes will actually change their
(08:28):
buying habits based on giveaways.
So they actually make better consumers.
What?
Because we're out looking for the product.
We're out looking for the service.
That's interesting.
I would never have seen it that way.
I actually was of the mindset that people whoare going for sweepstakes just, I don't know,
(08:48):
they have extra time on their hands.
You know what?
It only takes a good sweeper will only spend anhour entering, maybe an hour and a half.
Interesting.
That's it.
It's not it doesn't you're not sitting therefor eight hours a day because that's where the
organized comes in.
And you can do it while you're doing somethingelse.
(09:11):
George and I, we sit at night watching TV, youknow, we have our little shows.
And he bought me oh, I love it.
This little TV tray, but it's for computers.
So it's got the bar so my laptop doesn't slideoff.
And I have my little my little my little travelone that I use, and I sit there with it, and we
watch TV, and I'm entering away and having mycup of tea.
(09:34):
It's great.
Right?
It's not taking anything.
I could either just watch the TV, or I canwatch the TV and enter.
But it doesn't take away from, you know, ourtime together.
Sometimes we'll sit there and I'll find one.
I'm like, hey, do you wanna do this or should Ienter that one?
And he'll say, yeah, yeah.
So I'll
So what would you say is the key to winning?
(09:54):
Well, first you have to believe you're gonnawin.
Let me let me start that again.
The key there's keys to winning.
So the keys to winning are, one, you have tobelieve you're gonna win before you do.
You you can't think, well, what am I wasting mytime for?
That energy is just not gonna bring you theprizes.
(10:15):
Second of all, you have to the second key towinning is that you need to know where to find
legitimate giveaways.
And there's actually sweepstakes sites outthere that aggregate all legitimate giveaways,
and there's all types of them.
There's some that are blog style, some that areform style, some that are newsletters, some
(10:35):
that have groups on Discord that they help eachother win.
Again, all boats rise with the tide.
And the third key is to make sure that you areconsistent.
Just like going to the gym or eating healthy,just doing it one time, you're not gonna see
(10:57):
any results.
It's a consistent repetitive pattern, andyou're gonna see the results.
It's the same with sweepstakes.
If you're entered consistently, you'll winconsistently.
Wow.
Now I would love to have a little bit of aconversation about Helene Hadsell and all of
her work, your republishing of that.
(11:18):
And so how did that come about?
was blessed to republish all of HeleneHadsell's works because I had a podcast in
2008.
And because she was famous for winning everyprize she ever desired, including a fully
furnished home, I had to talk to her.
And I invited her on.
And this was the day that we had to both phonein on landlines into a dashboard.
(11:44):
There were no controls for volume.
There was no control, there was nothing.
There was nothing.
I couldn't, there were no microphones.
So some of the sound quality isn't great.
I also was a terrible interviewer.
You know?
You learn these skills as you go along.
Unfortunately, it was a good time.
But I had her on the show, and off air, I saidto her, can I come visit you?
(12:08):
And she said no.
And I thought, okay.
Three days later, actually, something peoplemay not know about Helene, she was extremely
intuitive, almost psychic.
And she called me back three days later andsaid, your spirit guides are so loud.
You better come.
Jeez.
So I went down for four days.
I wish I had had another visit with her.
(12:30):
It was the only time I ever got to meet her inperson.
We did talk on the phone and sent emails backand forth, but it was the only time I got to
hang out with her.
And while I was there, she said, you need toteach winners for WishCraft because no one else
is gonna teach it.
And then my life took a nosedive.
(12:51):
I did nothing with it.
Finally, in 2019, I thought, I better get aholdof her son, Dyke, because her other two
children had predeceased her, unfortunately.
So he was the only one left.
And so I got ahold of him, and he knew what hismom had said.
So I ended up buying the rights because Ithought, well, even though I have permission
(13:11):
from him to republish, if something happens tohim, I don't own them.
This isn't good.
He agreed.
So I bought the rights off of him for all ofher work, and I've republished all four of her
books.
So they're out in paperback and Kindle, like,ebooks.
(13:32):
I've got Kobo and Apple, and three of them sofar are now on Audible.
I'm actually working on the fourth.
It takes a few months of recording and editingto get those books out there.
So now we're working on number four.
So it's very exciting.
So let's talk a little bit about Helene Hadsellbecause our audience may not actually be
(13:55):
familiar with who she is.
And, also, what was the attraction that you hadand why you wanted her to be on your podcast?
Well, my attraction to Helene Hadsell and why Iwanted her on my podcast that I had back in the
day was, of course, I was speaking to peoplethat were the movers and the shakers in the
sweepstakes industry.
(14:15):
And, of course, her being on this massivewinning streak back in the day made me wanna
talk to her because everybody wants to know howto win and win big.
Not just win, but win consistently and win big.
She won all kinds of trips and cars, and shewon a fully furnished home, which back in the
(14:35):
day, that wasn't something that was given awayfrequently.
And I spoke to her son, Dyke, about it.
In the rules, it was a $50,000 custom-builtFormica home.
The sponsor was Formica back in the day.
It was the coolest thing.
And they had demo homes or sample homes allaround the U.S.
(14:59):
She won it, and it turned out by the time theyfinished building everything, it was worth
$80,000.
In 1965, that's like winning the HGTV housetoday.
You can imagine.
Right?
Wow.
And it had a lot of value.
Like, in those days, I think one of her friendshad said, oh, there's already 2 million
(15:20):
entries.
Well, the current HGTV one gets somewherebetween 150 and 200 million entries.
Times have changed.
Times have changed.
Well, you know, I find it so interestingbecause I I get you know, I hear a lot of
infomercials, and her name pops up all the timeof how she had the ability to just win and not
(15:43):
just win once, but over and over and over.
So what would you say is the number one reasonwhy she had the ability to do that?
And how do you help people by getting thisinformation out?
Helene Hadsell had the skill that we all striveto have, and that is to live in the end result.
(16:05):
It's very Neville Goddard, believe it or not.
But she read, and he's not the only teacher.
She read Norman Vincent Peale's book, The Powerof Positive Thinking.
And he basically says, to paraphrase the book,if you figure out a goal, like you say, I want
(16:25):
to go to Paris, or I want a new car, I wantthis job, or whatever your desire is, if you
focus on it, you can get it.
What trips a lot of people up is they alwayslook at it as if it's out there and they didn't
have it yet.
It's almost a paradox.
(16:46):
Mhmm.
When you feel as if you've got it and itdoesn't matter anymore, it shows up.
And that is so tricky.
Even I struggle with it for certain things.
Some stuff I can manifest and have it show upliterally, like, right then.
I was standing in line at the grocery store theother day, and I realized I hadn't grabbed a
(17:10):
bag for the meat that we were buying.
And I thought, I really need a bag for themeat.
And I look over, and someone had, I guess,taken an extra bag from the produce section and
stuck it above the fridge.
You know how they have those, like, littlefridges at the checkout because they want you
to buy, like, a soda?
You know, point of purchase, they call thosedisplays.
(17:32):
It was sitting right there on the display.
I'm like, that was good.
I'm very good at this.
Other times, I've done it with things for mybusiness.
Like, I make sometimes when I go to this annualsweepstakes convention, I make little prizes,
and I thought, oh, I need this.
And the next day at this store, I'll find it.
(17:53):
I've never seen it at the store.
I didn't know where I was gonna get it.
I happened to be out.
What?
It's there.
I've done that, but they're little things thatI think this is the other place people get
tripped up is, technically, it's just as easyto manifest a dime as it is a dollar as it is a
(18:15):
million dollars.
But because we place more importance on amillion dollars, we struggle with that one, but
we could probably find a dollar on the groundtomorrow.
Right.
Right?
Interesting.
Technically, they're the same.
And that's where I work with people to get themover that hurdle and to feel like they're to
(18:37):
release it.
Right.
So let's talk a little bit about how you workwith people.
And so what would it look like if I wassomebody who's like, you know what?
I wanna learn what it is that, you know, thatCarolyn is talking about.
Like, I wanna learn how to win.
I wanna learn how to manifest.
I wanna learn, like, whatever I want.
I wanna learn what is it that I need to learnto figure that out.
(19:01):
So how would they start with you?
I work with people in three ways at the momentbecause that's all I have bandwidth for.
I currently don't do any coaching per se.
However, the three ways that I work with peopleare, one, I do a lot of live streams.
(19:22):
And every month, I do Q&As.
So you could, you know, just hop on one of mylive streams, ask me questions, and we can
answer them live in real time, and I can workwith you.
Two is the books, obviously.
So it's really handy to actually have, say,Helene's books and sit and read it.
(19:42):
And I highly recommend, if you purchase a printor a Kindle edition, to read the books out loud
to yourself.
And this is something I discovered accidentallywhen I was doing the Audible books.
I can't tell you how many times I've edited theprint versions to make sure everything's
correct in the book, and I've had to movechapters around because Helene was not techie,
(20:06):
and God bless her, but she edited the book withthe space bar and the return key.
So I had to do and, also, you gotta remember,she was also editing in 2008.
Computers and software were not as good as theyare now.
So you gotta give her some credit.
She was in her eighties.
She was working on old technology and thecapability of that software at the time.
(20:32):
So I'll give her the credit.
But now that we're able to manipulate things, Iwas, you know, moving chapters around so things
flowed better and whatnot.
One of the things that I did was as I wasreading the Audible, sometimes because I was
hearing things that I had read dozens of times,it struck me as different, and I heard a
(20:55):
different message.
But what was crazier was she has a story in theName It and Claim It Game of a woman who
desired to go on this cruise.
I won't tell the whole story here.
And I read that aloud, and I had never been ona cruise.
I thought that would be amazing.
The next three days, four days, I was assistingat the Silva Method, which is another Helene
(21:17):
road trip.
She would, after she won the house, she metJosé Silva and then went on to become his
assistant.
So here I am assisting Silva in Canada.
Stephen Dobos is running the Canadian arm ofit.
Ken Coscia is one of the instructors in theUnited States, but he's the international
training director.
(21:38):
So I was here in Canada assisting.
And if people don't know the Silva Method, ifthey take the program, 25% of it is meditation.
So you learn techniques and then you meditatethrough the technique, and it's back and forth
for four days.
It's amazing.
On day three in the afternoon, I get a textfrom a friend, and she said, would you like to
go on a cruise?
(21:58):
And I said, well, thanks very much, but I can'tgo.
I'm paying for a producer to make Audiblebooks.
And she said, no.
It's free.
You just have to get yourself to Miami.
So six weeks from when I read that story abouta woman who ended up manifesting a free cruise,
I was on a free cruise in the Bahamas.
And I'm filming.
(22:19):
I'm doing, like, little TikToks and things withthe bluest water you ever see behind me.
Yeah.
And I'm saying, this is insane.
I spoke these words six weeks ago, and now I'mstanding here.
What?
Read your metaphysical, inspirational, andmotivational books out loud to yourself because
(22:42):
they hit, they really hit differently.
I find that interesting.
Now why do you think that is?
Why do you feel that it's different when you'relistening to yourself say the words when you're
reading?
Because I think as you're doing a couple ofthings, you're reading it with your eyes.
Mhmm.
So it's one input.
You're speaking it.
(23:02):
That's another, well, like, technically, it'san output, but you're speaking it, and then
you're hearing it again with your ears.
Interesting.
So I think it just seems to have an energy.
Energy is frequency.
Right?
They all talk about frequency.
So I think when you're saying something, it'sresonating at a different frequency than if
(23:22):
you're just reading the words silently withyour eyes.
So that's just the one input, whereas whenyou're saying it, when you're reading it out
loud, you've tripled it.
Right.
Yep.
That's so true.
What advice would you give our audience ifthere's someone who just, let's say, just a
teachable, something that you feel they shouldknow that they may not know to help them to
(23:48):
change their mindset about being a winner?
My best advice for anybody that's struggling inlife and wants to become a winner is success
isn't a straight line.
I've had so many setbacks on my crazy path asan entrepreneur.
(24:09):
And out of that, the biggest crises I've had inmy business have always opened the door to the
biggest opportunity that I had no idea wascoming.
So for example, one day I get a message fromAmazon saying they're gonna pull the Name It
and Claim It game off of Amazon because thecopyright page isn't right.
(24:30):
What?
And I said, but I own the copyright.
And they're saying, yes.
They don't actually tell you what's wrong.
They just say, go read this page.
It took me a few days to figure it out.
But my mistake is I had written out thecopyright page the way Helene had written it,
and it wasn't up to today's modern standardsfor publishing.
So I figured it out, and I updated it, so we'reall good.
(24:54):
However, in that, in my panic, I messaged allthe previous publishers to make sure that I had
the copyright, that there was no outstandinganything somewhere out there.
The first one was a big company still inbusiness.
They sent me a letter right away.
No problem.
The second one, I couldn't find.
And through a hunt, I discovered that it wasowned by Tag Powell, a Silva instructor, so
(25:20):
that Helene, I guess, obviously met him throughthe Silva Method when she was assisting José.
And through that, I found him, and he was atthe end of his life, he had COPD.
He had had a stroke, and he had all publisheddozens of books.
(25:41):
One of them a Silva Method style book.
And I talked to him, and I sent him all of whatI did with Helene, and he couldn't believe how
publishing had changed in 40 years.
I asked him, who's maintaining your legacy?
So I bought 10 of his books, him and hiswife's, and audio five audio series.
(26:02):
So now I'm republishing his.
Out of a panic thinking that my bestseller wasgonna be pulled off Amazon, I ended up with 16
works.
I got enough books to keep me busy till 20 Doyou know what I love seven?
But do you know what I love about what you justsaid is that out of a panic, you have acquired
(26:25):
the rights.
So, really, no matter what it is that happensin life, there is always something good that
comes out of it when you are focused on theright direction.
Right?
When you have that winner's mindset, you knowthat this, like, no.
That can't be right, and then you go seeking,and opportunity comes in front of you.
(26:47):
So that's another way of manifesting.
Yeah.
Now I don't panic as much anymore.
So when something goes wrong, I go, alright.
What is this supposed to teach me?
Or what if a door's opening?
Or
Right.
You still have to deal with it.
Sure.
You know, I still had to do the work, but it'sI'm not as through a couple of incidents,
(27:10):
Helene always said she needed three signs to besure.
And I decided I only need two.
I don't need to be hit in the head with atwo-by-four three times before I get the
message.
I will just take two.
One, I go, is that really?
Mhmm.
Yes.
Okay.
Awesome.
Awesome.
So tell me a little bit about these other booksthat you're in the middle of in the process of
(27:36):
redoing as well.
Well, it's really interesting.
I'm surrounded by the Silva Method becauseHelene Hadsell famously was José Silva's
assistant.
And then Tad Powell was a Silva instructor.
And so one of his books was the Silva MindMastery Method, which, at the time, I asked him
(27:56):
if he'd had a contract with José.
And back in the day, he just said, oh, yeah.
José said I could.
He said, oh, no.
That's not gonna work now.
So I have a republishing contract with theSilvas.
So our audience may not all understand whoSilva is.
Yes, sir.
You know,
(28:16):
and what that is.
Okay.
So let me backtrack a little bit and explainwho José Silva was.
José Silva is I consider him to be one of theOG of all programs that help you change your
mindset.
Because every time I listen to teachers thatare popular today, I see echoes or mirrors or
(28:45):
different versions of what José Silva startedfiguring out in the '50s and started teaching
in the 1960s.
It's absolutely amazing how some things justget updated.
But every teacher, if you look at the historyof the positivity mindset history, I guess,
(29:10):
we'll use the word, it's every teacher buildsupon the previous one.
Right?
And that's the whole point.
Right?
We're supposed to keep getting better andexpanding and understanding things better.
But his stuff really does that.
And the whole concept boiled down is we live ina beta mindset.
(29:32):
Right?
This is this this is studied.
We have frequencies.
We live in beta, and then there's alpha, and wesleep, I believe it's in theta.
And then there's delta, and they've shown, youknow, they've done studies with monks who can
get down to different levels and other brainchanges.
But he was studying this back in the day beforeit was common ground.
(29:56):
Now, we have many more avenues to get themessage out than they did.
He used to go around and do lectures and putads in papers to get people to come, things
like that.
Now it's all on YouTube and TikTok andInstagram and platforms like Apple and Spotify.
And so I see a lot of people teaching similarthings where you have to be in alpha to create
(30:20):
and then come up to beta to do.
And it's really a great program.
Like I said, every time I see somebody talkingabout something, I go, oh, that's echoes of
José Silva.
I love that.
I do hear a lot about him as well.
Helene Hadsell and José Silva both.
Well, Tag is I'm redoing all of Tag's books,and he was a Silva instructor.
(30:44):
Actually, I went and took I'm actually becominga Silva instructor because I had so much Silva
around me.
I thought, well, this is ridiculous.
I might as well just become an instructor.
Now I don't know if I'm gonna teach like allthe other instructors, but I feel like I need
to know it inside out and backwards to be ableto write these books about it and talk about
it.
But I've learned to never say never because ifyou say never, the universe just laughs at you.
(31:06):
So now I go, like, you currently don't see thatin my future, but that could change at some
point in time.
This is very true.
That's another lesson that your listeners cantake.
Never say never.
Just say, I currently don't see that as anoption, or that's not the current direction I'm
going in, but at some point, it could change.
(31:27):
I'll be open to that.
But right now, I'm gonna say no or somethingalong those lines.
So who would be your ideal clients?
Well, I find that people usually come and findme, whether it's to want to learn how to win or
to change their mindset.
When they're going through a crisis or theirlife is down and they want something to lift
(31:51):
them up and for them to be positive andsomething to look forward to and something to
add fun to their lives.
And that's usually when people find the hobbyof sweepstakes.
The hobby of sweepstakes really exploded duringthe pandemic because people were home, they had
time to learn a new skill, and they wantedsomething fun.
(32:14):
Because let's face it.
That whole time period was not very fun.
No.
Not at all.
Well, it depends.
It could've made you can make it fun.
It all depends on the mic.
I'm painting with a very broad brush, really,but you understand what I mean.
I do.
I do.
And so through the podcasting, and I do wannaask these questions because this I feel like
(32:37):
this is important.
What is the message that you would like toleave our audience with?
The message I wanna leave your audience with isthat this too shall pass.
Something is always around the corner.
Helene Hadsell always said, you don't have anyproblems.
(32:59):
You have projects.
And when you look at a challenge as a projectrather than a problem, the energy instantly
shifts because nobody's afraid to tackle aproject.
They want to have a new garden.
There's their summer project.
Well, you're not afraid to go and till somesoil and buy some flowers.
(33:22):
So if you change the wording and the energy, itbecomes easier, and then ideas come in to help
you through that.
She also said my other favorite saying from heris, there is never any failure, only a delay in
results.
So sometimes, if you don't get what you wantright now, it may come later at a better time
(33:48):
for you.
So if you think, well, I didn't fail.
It's just I think it was Edison who said, Inever failed.
It just was a 10,000-step process to create thelight bulb.
He didn't see it as failure.
So it's the same thing.
He took it on as a project, not a problem.
He figured out all those thousands of otherways in which it didn't work so that he was
(34:10):
that much closer to how it would work.
Right.
And we need to remember that sometimes whenwe're in the middle of it, it's really hard to
see the forest for the trees.
That's the other reason I like sweepstaking asa hobby, away from, you know, running my
business and stuff.
Because sometimes when you're having one ofthose days, just to say, okay.
(34:31):
I'm done.
I'm just gonna shut the door to my office, sit,enter some sweepstakes, start thinking
positive, have some fun.
It just shifts your energy.
So I find that because people say, well, youhave to be positive.
You're gonna win.
Sometimes I find if you start down here and youstart entering, by the time you finish, you are
(34:52):
up here because you've been looking at, youknow, trips and gift cards and whatnots and
swag.
I love me some good swag.
I love good branded swag.
That's the marketer in me, because I used to dothat for companies.
I used to buy promotional items and findingreally good high-quality items, and some of
these companies give away the best swag.
(35:13):
I love me something with a good logo on it.
Oh, that's so cute.
Or branded.
Like, some companies are so clever in theproducts that they buy that have their logo on
them and they're branded.
I just love that.
Anyway.
So, excuse me.
(35:34):
Could you just explain to our audience how theywould find you, Carolyn?
How if they're someone who says, you know what?
I want I wanna have a conversation withCarolyn.
How do I find her?
It's so easy to find me.
First of all, if you type my name into Google,you get a crazy amount of hits.
But I have three businesses.
So depending on how what you're interested independs on where you wanna find me.
(35:56):
So if you're interested in the sweepstakes andlearning how to win giveaways, it's Contest
Queen, contestqueen.com.
If you're a company that is interested inhosting a giveaway or need help viral marketing
your giveaway, I wear my marketing hat over atIdea Majesty.
So ideamajesty.com is where I will help you runyour giveaway.
(36:19):
And if you want to learn more about HeleneHadsell or Tad Powell or Judith Powell or even
me, I finally created an author website lastyear, and that's Words for Winning.
I tried to find a URL that had, like, a crowntheme, like Contest Queen and Idea Majesty, but
I couldn't figure out one for the authorwebsite.
So I thought, well, we'll go with the winningbecause we want to win in life and sweepstakes.
(36:44):
So Words for Winning, because it's books,seemed to be a natural title.
Love that.
That and you know what?
That's a simple, simple way in which to findyou as well.
So that is so awesome.
Thank you so much for all of these words ofwisdom and these tidbits.
If there were anything you wanted to leave theaudience with as a last note, what would that
(37:08):
be?
Well, I do have words of wisdom, and I justcreated something new that I'm very excited to
share.
If you go to my WordsforWinning.com website, mynewsletter, Words of Wisdom, ironically enough
that you just said that, if you sign up forthat, I created a free 15-minute Helene
(37:31):
Hadsell-style SPEC-inspired meditation becauseSPEC was her famous saying to help you manifest
anything you want in life (37:37):
select it, project it, expect it, collect it.
And to help people with especially the E part,that's where most people get stuck, I wrote out
this meditation and recorded it, and it turnedout beautiful.
I'm very excited to share with everybody.
And so that's my gift for everybody to sign upand connect with me regularly.
(38:00):
Well, thank you so much.
And, again, how do
they find that?
WordsforWinning.com.
And you know what?
Everyone who is listening to us today arewinners, and you can help them with that.
So thank you so much, Carolyn, for just sharingall that you have with us on this call today.
Thank you so much for allowing me to share.
(38:23):
And, again, this is Katherine, your host withThe Beyond Business Podcast, and we're so
excited that you were able to just listen intoday, and we look forward to hearing more from
you.
So we just look forward to our next recording.
Well, if you made it to this point, then youmade it to the end, and you are my star.
(38:44):
And I just want to thank you from the bottom ofmy heart.
I hope that you enjoyed the conversation withtoday's guest.
And if you did, please leave us a review onApple Podcasts and Spotify and share this
episode with others who may be interested inthis topic.
Also, please feel free to let us know whattopics you'd like to see covered in future
(39:05):
episodes.
Get in touch in the comments or on RocketGrowth's social media platforms.
To have conversations with me, my booking linkis in the comments.
See you next week for an all-new episode.
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