February 17, 2025 • 35 mins
Katherine Martin-Fisher sits down with Jeanette Lowry to discuss the origins of Pivot Brand and its mission to empower women. They delve into the relationship between income and personal paradigms, highlighting the importance of personal growth, mentorship, and investing in oneself. Jeanette shares insights on identifying ideal clients and recounts inspiring success stories. They recommend fitness products, explore the benefits of journaling and affirmations, and discuss dietary tips for muscle development. The episode also features a sponsor segment for Jeanette's Four-Week Boot Camp, concluding with a wrap-up and a call to action for listeners.
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Episode Transcript
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(00:02):
I am Catherine Martin Fisher, and I helpbusiness owners who have lost their vision
because they're struggling with cash flow,sales, marketing, which also affects their
company culture, by showing them to implementproven systems that increase their revenue by
30% in ninety days, and this allowing them toreignite the passion and that big dream that
(00:27):
they started with.
So the reason that I started this podcast wasto celebrate businesses who have overcome
adversity and have come out on the other sideof it.
And I want you to know that you are not alone.
Good afternoon.
This is Catherine with the Beyond Businesspodcast, and I am so excited because we have
(00:50):
Jeanette Lowry with with us here today.
So Jeanette is an established transforminaltransformational coach focused on residual
wealth and well-being.
Jeanette provides women an unparalleled step bystep methodology with her signature training
called pivot.
(01:12):
Her passion is to get women home with family byteaching them how to exit the nine to five
while learning entrepreneurship.
Jeanette has gained over three decades ofexperience and wisdom training networks of
people to leverage the buying power of manywhile building a global network of like minded
(01:33):
people who aspire to be financiallyindependent.
And the passion that fuels Jeanette is thepassion that fuels Jeanette is being the
catalyst to help women see a vision for the ofthemselves growing into the woman they know
they are meant to be.
In doing so, over the time, they can createbeautiful life that they design.
(01:58):
So Jeanette's ability to train others and stepinto their leadership has allowed her to enjoy
both time and financial freedom, and shepossesses a sophisticated understanding of
brand partnership, influence marketing, socialselling, and ecommerce.
Utilizing several social media platforms withthe ability to gain leverage and connections.
(02:21):
Central is central to the business modelthrough Pivot, her sixteen week training
program.
Let's talk about this.
Why?
Pivot.
Congratulations, and thank you so much forbeing here.
Thank you.
That was a mouthful.
My goodness, Catherine.
It was.
To
get my VA to, like, press it down.
But I I'm gonna tell you.
I wanted to read that because I feel that intoday's world, so many times women aren't given
(02:47):
the credit for so many things, and you're in aplace of being able to help empower women.
You know?
And so I'd love to talk about that.
I'd love to talk number one.
How did you come up with the company beingcalled Pivot, like, with your coaching company?
It happened over COVID.
When I rebranded and relaunched this platformcalled Pivot, I was a gymnast growing up.
(03:13):
And I spent most of the day, seven hours a dayin the gym training for elite competition and
then through college.
So high school, elite, college.
We did pivots on the beam, pivots on the floor,pivots on the bars.
So pivot to me was just starting one place andzooming around to another place.
(03:36):
And so pivot for women is you're standing in aplace in life that you're unhappy with.
You know that you have more to offer, theworld, and you just don't know how to do that.
So pivoting forward into their new, you know,their new version of self and allowing, you
(03:59):
know, the beauty of everything that's beenhidden inside.
All of her, gosh, characteristics, her values,her talents, her skills to just be let loose.
I love this conversation because, you know, youhave this early life experience.
(04:19):
And for many women, have you know, you have anentire career choice that you make or you're
you know, or you raise your family
or you do both
in space.
Yeah.
And and then you get to a place where you kindadone that, but you're reinventing yourself or
maybe reinventing isn't the right word, butyou're kind of re figuring out a new you as
(04:42):
you're going along.
I would love to know how it is that you're ableto help women who are in that transitional
phase of their life.
Wow.
So how I help women in that transition placeis, first of all, having them define it.
You know?
There's a lot of women that hate their job.
They wanna, you know, have time freedom and,you know, big money and all that jazz, but
(05:07):
they're not willing to do some deep divinginside their heart, their soul, their gut to
really figure out what has them in this placeof disease, disease, unhappiness.
So when I when I'm able to, you know, just havean eye to eye conversation, I love eyeball to
(05:29):
eyeball or belly to belly conversations.
And looking into a woman's eyes, you can allyou can see either joy or pain.
I can't anyway, and I've been able to do thatforever.
You know?
I can just automatically tell no matter whatthe words are.
It's just there's just an aura about them and afrequency about them that I can tell.
(05:55):
So I've been become a master of asking a lot ofquestions, and that therein lies the magic for
finding a pivot path that they could take.
My business is simply the the vehicle to getthere.
So if a woman wants to reinvent herself as a,you know, ballerina, let's say, and she's got
(06:19):
the skills and talents, but she's gotta haveincome to afford her practices.
Well, this is a cash flow vehicle that I teachwomen how to do.
And in in the space of doing that, they have togrow personally.
This is a personal growth journey.
It's not just about showing how to make money.
(06:40):
It's about your income will rise to the levelthat you are willing to allow yourself to break
the barriers, the paradigms where you're stuckand reinvent yourself.
That's a really great way to to purpose that.
Now I wanna ask you this.
Do you find that women's income determineswhere they are?
(07:03):
Like, when you said about the stuck and theparadigm.
I love that.
Would you say that that is one of the thingsthat keeps a woman from making more than what
what her paradigm would say that she couldmake?
You know, people think it's all about titlesand, you know, what company you work for.
(07:26):
But, you know, when you're working for somebodyelse, they dictate how much you're worth.
You know, think of the pyramid called corporateAmerica.
Nobody that's hired under the CEO of thatcompany or the owner of that company is ever
gonna make more money than the owner or CEO.
Right?
The secretary is not gonna make more money thanthe VP.
(07:48):
Right?
So within that kind of a situation, really,your title is attached to the amount of money
they are willing to pay you based on what theythink you are worth.
In my upside down pyramid that I call in mybusiness model, anybody can come in and make
(08:08):
more money than me even after thirty years ofresidual income because they may be willing to
take the fast track to personal growth.
They may be willing to take the fast track toreally dig into what the brain has to do with
keeping us stuck based on paradigms, beliefs,patterns, thoughts that we developed when we
(08:33):
were seven years old in the house we grew upin.
And who says that they were right?
You know?
Who says our parents were right about what theyinstilled in us?
So it's just a matter of really getting to knowyourself and deciding if this paradigm of
money's hard, if that paradigm is keeping youstuck at 70,000 a year, then you're gonna have
(08:57):
to figure out, which is part of my pivottraining, how to unstuck yourself from that.
And it really it's about developing newpatterns, new habits.
I do wanna ask you this question since you you,work with women specifically.
Do you find that women who are leaders, thatthey get a value system based on how much money
(09:24):
they earn or the fact that they're able toprovide?
There are different and so there's a reason forthis question.
Mhmm.
So you have women who are single women whomight be, you know, who might be, single moms.
They're very, you know, high performers andleaders in the industry.
Do you find that when you're working with womenthat their value systems are based you know,
(09:48):
there are women who if they're the provider,then there is a value to you know, like, their
value is attached to their title or or attachedto their income.
Yeah.
You know, I had a girlfriend.
She was definitely making a healthy 6 figureincome, 7 figure.
I mean, it went between $7.50 and a million.
(10:10):
Okay?
Working for a company that she hated.
She'd have stomachaches, headaches.
I mean, her health was just out of control.
Weight, you know, she put on probably a hundredpounds since I last was able to see her.
You know, we just had a heart to heart onenight.
She was in town.
And I said, you know, I don't believe that youlove what you're doing.
(10:35):
And she goes, oh, god, Jeanette.
Who wouldn't?
I mean, I make, you know, this much a year, andI bought a new house and a cabin, and and I
said I said, I think you're miserable.
And she just broke down.
And she said, I am miserable.
She said, I've been miserable for ten years.
(10:55):
I just don't know how to get off this becausemy whole identity is attached to my income and
my title.
So she had to unwind that and say, heck withit.
I don't give a rip what people think.
You know?
You have to have that kind of an attitude.
Belief in yourself has to be a lot more thananybody else around you.
(11:20):
And that belief in yourself comes over time andallowing yourself permission to get rid of some
of those paradigms that are holding youhostage, really.
So give me an example of maybe someone you mayhave worked with or, you know, even yourself of
how you're able to work with someone who, youknow, has a mindset.
(11:43):
How do you what do you do to get started withbeing able to shift that mindset so that their
paradigm shifts?
Well, first of all, that's part of it's a threepart system for training.
And the first part begins with mindsetparadigms and health matters.
Because one of the things I find with women,when they can conquer their health and get
(12:07):
their health back, reducing stress, flushingthe fat, getting back into the gym so they feel
good when they look in the mirror, theirconfidence goes up %.
So with that said, looking at paradigms thatkeep us stuck.
For instance, men will always make more moneythan women.
(12:29):
So if I'm a female entrepreneur and that hasbeen instilled in my psyche since I was a kid,
I'm gonna I'm gonna believe it.
Yeah.
I'll never make more than, you know, this guythat recruited me or whatever.
But when you start to question where theseparadigms came from, they came from our great
grandparents and our great great grandparents,and they're just passed on generation to
(12:53):
generation to generation.
It's what a family unit is about.
It's what, you know, legacy and genealogy isabout.
We instill habits, beliefs, values into ournext generation.
But I tell women all the time, if you are nothealthy, you are growing up an unhealthy
(13:14):
family.
Because for the most part, women are thegrocery shoppers and the cooks in addition to
their full time work, in addition to being acarpool mom, you know, the whole thing.
So women let themselves go a lot, which breaksmy heart because if mama ain't happy, nobody's
happy.
(13:34):
We've heard that before.
Right?
That's so true.
And if mommy if mommy ain't healthy, she's notgonna make, you know, it it imperative that her
kids eat healthy or clean or you know?
The obesity rate in our kids, Catherine, is outof control.
I mean, every every third, fourth kid you seeis in the obesity, prediabetic, or diabetic
(13:59):
range.
So it was never like that when we were in gradeschool.
But that's that's a whole other topic of sugarand nutrition, but that's part of it.
That's part of pivot.
It's a really it's a mind, body, spirit.
So it's a holistic approach to, you know, bebecoming the best you.
And when that happens, money flows.
(14:21):
Yes.
You can attract money if you give out thepositivity, give out, you know, the currency of
of helping, making a difference, just how thethe world works, the universe works.
So along your journey, did you find that, youknow, have sought out coaches or mentors as
(14:42):
you've grown, you know, in your business?
Boy, Catherine.
Anybody that's going into business, you have toseek out mentors.
I mean, otherwise, I would be a hypocrite, youknow, telling people this is what I've learned
thirty years ago, and you can too.
No.
I have been into the personal growth journeysince I was 11.
(15:05):
My father was in insurance.
He opened the first insurance company inEugene, Oregon as a 20 year old kid with two
kids at that point, you know, me and mybrother.
And he was very successful.
And I saw our lifestyle change as his recurringincome continued to uplevel our lifestyle.
(15:28):
And so I knew right away there was not gonna bea nine to five in my life ever, ever.
I couldn't do it.
I could not be told what I was worth or bestuck between four walls and maybe no window.
Not for me.
So my dad was always one that was intofurthering his growth.
(15:49):
Posters around the house, you know, books.
So I started learning, you know, Napoleon Hill,and I've got bookshelves full of paperbacks.
I listen to audibles now, you know, becauseit's more convenient.
But personal growth has to be a continuousjourney, and I think it's I love it.
I mean, I don't know.
(16:11):
I I say you're ripe and rotten or you're greenand glowing.
That's right.
Yeah.
I love that that you talked about Napoleon Hillbecause I I love Napoleon Hill.
I read him a lot, and I love what he says isthat we get in life who we choose to be.
Absolutely.
And that is
who we surround ourselves with.
(16:33):
So and I always raised my children saying that.
I always said to them my grandfather alwayssaid, show me the five people you hang around,
and I'll show you where you're going.
I'll show you the future.
Absolutely.
Exactly.
You will never uplevel or outpace the fiveclosest people in your life.
And if you wanna change your life, you need tochange those that you hang out with.
(16:56):
So and that's part of personal growth as youknow, Catherine.
When you go to seminars and workshops andmasterminds, you meet these kind of people.
You meet these kind of women who have been, youknow, warriors prior to you.
And you can just, you know, put yourself righton their coat train and take in what they've
learned, and it's such a win win.
(17:18):
I love women who are into collaboration, notcompetition.
Yes.
That is so true.
And so I know that along my journey, one of thethings that I when I have to think on things
that I would have done different, the numberone mistake that I remember, you you know, that
I always ask myself, why did I take so long?
So the number one mistake I feel like I madewas not making a decision sooner.
(17:43):
Yes.
Yes.
Yes.
Yes.
Yes.
Example of a time where maybe that might havebeen something or that you've you see people do
that, you know, that that just can be the thingthat holds them back.
Well, think about our age bracket.
I mean, we are definitely young in spirit, but,you know, chronologically, I've lived sixty
(18:06):
three years on this planet.
So but I think the more the the more wisdomwe've gained in our lives, the more we can
offer the world because it's not just a quickstudy or a three day weekend seminar that we've
learned all this stuff from.
We've learned from life experience.
We've gained tremendous amount of wisdom basedon our mistakes, based on our, you know,
(18:31):
valleys in life, and we can teach other womenthis.
I find women that stay in corporate too longwhen they know they have that entrepreneur
streak in them, but they just don't know whatto do.
Because, traditionally, they're thinking a lotof money to invest in starting my own business
was brick and mortar, so a lot of overhead, youknow, employees who want some.
(18:57):
But if you're self employed without a leveragedaspect to your company, you're still basically
exchanging time for money.
And I find a lot of self employed work ten,fifteen hours a day versus the nine hours a day
they were working for somebody else.
So they've just exchanged that that whole ratrace mentality of exchanging time for money.
(19:21):
So creating wealth, you have to get on theother side of that cash flow quadrant where the
CEOs of big companies, franchises, and thosepeople with money to invest in real estate or
the stock market or what have you.
They can use their money to make money.
That's where you have to get if you really wantto leverage your time and have time freedom in
(19:44):
your life.
What would you tell your 20 year old self?
At 20, I was just out of college and gotmarried to my football player boyfriend who
played football.
I was a gymnast, and we moved to Michigan wherehe played professional football for seven
years.
So my 20 year old self, I was a rebel.
(20:06):
I was not gonna sit home and wait for myhusband to get there to have dinner on the
table for him.
I was out exploring.
And so I wouldn't I wouldn't have changedanything, honestly.
I taught fitness classes.
I went through courses to teach fitnessclasses.
I did modeling because I wanted to, you know,try that out.
(20:28):
I worked for a big talent competition.
I loved what I did in Michigan.
And my kids would always say when they were intheir schools after the divorce, my first
divorce, sixteen years into the marriage, Isaid, because what does your mom do for work
anyway?
She's a professional volunteer.
So I feel like I've been just playing my wholelife and it's time to get back.
(20:54):
So that's what got me out of retirement.
I want my kids to see me in my, you know, in mynot just mommy stage, but my businesswoman
stage because they're old enough to be able toglean some new paradigms for themselves.
Brilliant.
So explain to us a little bit about how youhelp women learn how to invest their money and
(21:14):
how, you know, like, what is it that theirmindset needs to be in order to be able to do
that?
Well, you have to shift the mindset from youdoing it all by yourself to bring money in.
Income streams today, Catherine, as you know,is mandatory.
You know, people cannot make it on onepaycheck, especially with this government we
(21:36):
have right now and the inflation.
I mean, people are paying 17% more today.
Their dollar is 17% less value today than itwas two years ago.
People can't pay bills.
And so there's a lot of pain right now.
And when people are in pain, they're a lot morereceptive to possibility if you can plant that
(22:01):
in front of them.
My industry, social selling, affiliatemarketing, whatever you wanna call it, I call
it brand partnership because it is.
I work with a billion dollar company that doesall the headaches, hassles, overhead.
They have the science to you know, scientiststo create the products, the studies to show
(22:22):
they work.
All I have to do is use some of the product,and if it gives me an experience that I will
not live without one or two of those products,I'm not gonna keep it a secret.
I'm gonna tell my friends.
And that's really how I started my businessthirty four years ago.
I call myself an accidental entrepreneurbecause I had no idea.
(22:46):
So do you feel that because of just theenvironment that you grew up with, that that is
part of why you have the mindset that you haveto have become that accidental entrepreneur?
Yeah.
Well, I think, you know, like you said, mindsetis critical, and I wasn't a competitive
athlete.
(23:06):
I think athletes have something inborn, youknow, instilled at birth that they have a
competitive edge.
And it's just about finding that motion, youknow, physical competition, whatever, piano
playing, musician, whatever, that you caninvent yourself with time and practice.
(23:29):
So I was always running around.
I was never sitting down.
My PE coach said, hey, Jeanette.
Do you wanna try gymnastics?
I'm gonna have a tumbling class.
This is third grade.
Third grade.
I said, yeah.
Let's tumble.
And three or four of us stayed after andstarted tumbling, and I decided right then, I'm
pretty good at this.
This feels awesome.
(23:50):
I love this.
So, hence, getting into the National Academy ofArtistic Gymnastics and Training Under Olympic
Coaches.
So I think we do.
I think but you can always shift mindset too.
Right.
It's not you're not just born with it, but youhave to nurture it and bring it out.
So I think all of us have that seed plantedsomewhere within us.
(24:13):
So tell me who would be your perfect client?
So it's either a young working mom who hasyoung kids at home and just prides herself to
work every morning because she has to leave thekiddos and not be there for the school bus drop
off, or she can't go to the plays or the soccergames.
(24:34):
So it's that working mom who knows she's gotvalue and, doggone it, $15 an hour is not
cutting it.
So that's one.
The second is more mature women who've been incorporate, who've climbed the ladder as far as
they're gonna get.
They're frustrated with the glass ceiling.
They're frustrated with the competition, andtheir their health has gone to crap because of
(24:59):
the stress.
You know, if you carry stress, that cortisolhormone that's just active, you will never lose
that.
You've gotta conquer that stress hormone.
It's it's all science.
And I'm just a science geek when it comes toour body and nutrition and and money.
I've I've studied and learned.
(25:20):
I've self taught.
You know?
So take care of a $2,000,000, family accountright now that is for investing for school,
etcetera.
So it's it's a it's you have to be motivated.
But I help teach people where to get the tools,how to how to get from point a to point b.
(25:43):
Awesome.
So I would love for you to maybe give me anexample of just and you don't give us names,
but just an example of someone you've been ableto help get from, you know, where you started
with them and help them see that moment, thatlight bulb that that helped to trans transition
them.
(26:03):
Well, it's so funny because most of the womenI'm telling you, most of the women who trust me
enough to do their own due diligence, you know,look into ingredients, look into compensation.
I don't care.
Do your due diligence.
My reality is not your reality because I'vebeen in this hub for so long.
(26:26):
But when they get a good product benefit, like,they can straighten their leg out again after
taking the collagen elixir for three days or,you know, they've got more energy than they've
ever had in their life, and it's not acaffeinated energy.
It's the body working the way the body'ssupposed to work when you get rid of all the
(26:49):
crap.
When they get that first deposit into theiraccount of $54, you know, which is one of the
minimum, 50 has changed many women's lives,that one deposit, because they had no idea.
They're just doing their thing, and they tell afriend and a friend orders whatever they want,
(27:11):
and the money starts to come in.
And 20% commission just on whatever productsare purchased is an upfront cash bonus for
referral marketing.
Now there's six different ways we're paid, butthat has changed so many women's mind.
It's like, oh my gosh.
I never believed I would make any money.
(27:32):
So that and health changes.
I mean, I've got clients who've, you know,dropped a 30 pounds and kept it off for years.
Wow.
So
So it's If
you've worked with those women, what is thekind of products that they would be on or that
they would be looking at?
Well, most women don't know that they need tohave grams of protein in their body per day
(28:01):
equivalent to their goal weight.
So let's say the goal weight was a 50 pounds.
You need to take in a 50 grams of clean proteinevery day if you want to maintain metabolism or
up boost your metabolism, because our muscle isour metabolism.
(28:23):
As we, you know, over 40, we start losing thevolume of our muscle.
You've gotta do, you know, concentric,eccentric exercises, weights, bands.
It doesn't have to be bodybuilder stuff.
But so I show them, and I send them to videosor have them that, diary, you know, their
(28:45):
workouts, what they're doing because there's somuch that is just I hate misled information.
I I hate it when people get misled.
And so they come back and say, I'm doing, youknow, two hours of cardio.
It's like, stop.
No.
You know?
Because I've got eighteen years of being afitness instructor and weight wellness coach.
(29:08):
So I brought that into this business too, butwe've got dietitians and scientists.
They all work with this company.
So there's so many avenues of resources that Ican help them with.
It's just a matter of, are they ready?
No.
I I love that you said that you have themdiary.
Do you feel that that is one of the thingsthat's the most important thing to be doing is
(29:32):
to whether it be health, wealth, you know, tobe having a to have a diary and a record of
what it is that you're that you're doing?
One of the first things I do is, you know,introduce journaling.
You know, journaling affirmations, journalinggoals written in present tense.
(29:52):
So there's there's some little tweaks that wecan do in our brain that will have us taste,
touch, feel, intuitive senses, involving thesenses when you're goal setting or you're
affirming something in your life.
Writing it down activates part of the brain toreally help it stick.
(30:15):
So senses and written, visualization, thosethree prongs, boom.
It happens so much faster.
Love it.
Yeah.
Well, I I want to tell you you have given us awealth of information here today.
I would love for you to tell our audience.
How do they find you?
(30:35):
How do they do business with you?
And, you know, in order for them to be helpedwith all of this
Thanks, Catherine.
Well, you know what?
I I'm pretty simple.
I've got a website.
It's my name, janettelowry.com.
And I've got free resources in there that womencan download.
One of them that I was gonna offer you for youraudience is called Girl, Quit Looking in the
(31:00):
Rearview Mirror.
It is my compilation.
It's 16 pages, but it's a compilation of thejournaling, the affirmations, the going through
the kitchen cupboards and seeing what cans andboxes.
So it's a combination all condensed for womento start really looking at themselves and being
(31:21):
able to see on paper, my gosh, I only have 30grams of protein.
No wonder my muscles don't come back.
I've gained more muscle in my sixties, notchanging anything, but having the protein that
I have.
It's it's amazing to me.
Love it.
I love it.
(31:41):
So you you really feel that that actually makesthe difference is the protein?
There's studies there's so many studies on itand, definitely.
Definitely.
Because you know what?
Muscle, you know, the amino acids muscle is ourmetabolism.
That's what burns the fuel, the food we eat.
It's either gonna be oozed as energy or storedfor my gosh.
(32:07):
She's starving me again.
So the body just tucks that food away in ourfat cells, hibernates it until the next time
somebody starves, you know, starves their bodybecause women are really good at this.
They skip breakfast.
They might have a, you know, sugar snack.
They go up.
They go down.
They have a coffee.
They might have lunch.
(32:29):
But usually, their body is, like, in fast modefor most of the day.
And then they eat dinner.
But see, the body has said, oh my gosh, I'vegone without food for twelve hours.
I'm starving.
So whatever you're eating, guess what?
It's not gonna be used as fuel.
It's gonna be stored for future.
So when when when you can paint those picturesI like painting pictures in my brain.
(32:54):
That's how I I learn.
So I try and paint pictures for for my clientsso that they can see it and understand the
relationship.
Love that.
Thank you.
This has been a wealth of information.
You know what?
I would love our audience to please, you know,make sure that you look up Janette Lowry.
(33:15):
I mean,
you said it's Janette Lowry Lowry down
Yep.
And I am gonna be launching my four week bootcamp starting in June.
So I'll have that on my website this weekend.
But, you know, there's some women that don'twanna do the whole, you know, sixteen weeks.
But four weeks, if they can get, you know, themoney part, the food part, the health part, the
(33:39):
social media part, you know, all crammed in afour week time period, they can launch a
virtual business and make money.
Wow.
Well, thank you.
This has been an an incredibly very informativeconversation, Jeanette, and I am
super great host.
You've been a fantastic host with greatquestions.
Thank you.
Thank you so much.
(33:59):
And, again, this is Catherine, your host withthe Beyond Business Podcast, and we look
forward to seeing you at our next one.
Make sure to, you know, to go ahead and listenbecause Jeanette had lots of nuggets for us.
So thank you.
Thank you.
Have a good one.
Well, if you made it to this point, then youmade it to the end, and you are my star.
(34:23):
And I just wanna thank you from the bottom ofmy heart.
I hope that you enjoyed the conversation withtoday's guest.
And if you did, please leave us a review onApple Podcasts and Spotify and share this
episode with others who may be interested inthis topic.
Also, please feel free to let us know whattopics you'd like to see covered in future
(34:44):
episodes.
Get in touch in the comments or in RocketGrowth social media platforms.
To have conversations with me, my booking linkis in the comments.
See you next week for all for a all newepisode.
I am Catherine Martin Fisher, and I helpbusiness owners who have lost their vision
because they're struggling with cash flow,sales, marketing, which also affects their
company culture, by showing them to implementproven systems that increase their revenue by
30% in ninety days, and this allowing them toreignite the passion and that big dream that
(00:27):
they started with.
So the reason that I started this podcast wasto celebrate businesses who have overcome
adversity and have come out on the other sideof it.
And I want you to know that you are not alone.
Good afternoon.
This is Catherine with the Beyond Businesspodcast, and I am so excited because we have
(00:50):
Jeanette Lowry with with us here today.
So Jeanette is an established transforminaltransformational coach focused on residual
wealth and well-being.
Jeanette provides women an unparalleled step bystep methodology with her signature training
called pivot.
(01:12):
Her passion is to get women home with family byteaching them how to exit the nine to five
while learning entrepreneurship.
Jeanette has gained over three decades ofexperience and wisdom training networks of
people to leverage the buying power of manywhile building a global network of like minded
(01:33):
people who aspire to be financiallyindependent.
And the passion that fuels Jeanette is thepassion that fuels Jeanette is being the
catalyst to help women see a vision for the ofthemselves growing into the woman they know
they are meant to be.
In doing so, over the time, they can createbeautiful life that they design.
(01:58):
So Jeanette's ability to train others and stepinto their leadership has allowed her to enjoy
both time and financial freedom, and shepossesses a sophisticated understanding of
brand partnership, influence marketing, socialselling, and ecommerce.
Utilizing several social media platforms withthe ability to gain leverage and connections.
(02:21):
Central is central to the business modelthrough Pivot, her sixteen week training
program.
Let's talk about this.
Why?
Pivot.
Congratulations, and thank you so much forbeing here.
Thank you.
That was a mouthful.
My goodness, Catherine.
It was.
To
get my VA to, like, press it down.
But I I'm gonna tell you.
I wanted to read that because I feel that intoday's world, so many times women aren't given
(02:47):
the credit for so many things, and you're in aplace of being able to help empower women.
You know?
And so I'd love to talk about that.
I'd love to talk number one.
How did you come up with the company beingcalled Pivot, like, with your coaching company?
It happened over COVID.
When I rebranded and relaunched this platformcalled Pivot, I was a gymnast growing up.
(03:13):
And I spent most of the day, seven hours a dayin the gym training for elite competition and
then through college.
So high school, elite, college.
We did pivots on the beam, pivots on the floor,pivots on the bars.
So pivot to me was just starting one place andzooming around to another place.
(03:36):
And so pivot for women is you're standing in aplace in life that you're unhappy with.
You know that you have more to offer, theworld, and you just don't know how to do that.
So pivoting forward into their new, you know,their new version of self and allowing, you
(03:59):
know, the beauty of everything that's beenhidden inside.
All of her, gosh, characteristics, her values,her talents, her skills to just be let loose.
I love this conversation because, you know, youhave this early life experience.
(04:19):
And for many women, have you know, you have anentire career choice that you make or you're
you know, or you raise your family
or you do both
in space.
Yeah.
And and then you get to a place where you kindadone that, but you're reinventing yourself or
maybe reinventing isn't the right word, butyou're kind of re figuring out a new you as
(04:42):
you're going along.
I would love to know how it is that you're ableto help women who are in that transitional
phase of their life.
Wow.
So how I help women in that transition placeis, first of all, having them define it.
You know?
There's a lot of women that hate their job.
They wanna, you know, have time freedom and,you know, big money and all that jazz, but
(05:07):
they're not willing to do some deep divinginside their heart, their soul, their gut to
really figure out what has them in this placeof disease, disease, unhappiness.
So when I when I'm able to, you know, just havean eye to eye conversation, I love eyeball to
(05:29):
eyeball or belly to belly conversations.
And looking into a woman's eyes, you can allyou can see either joy or pain.
I can't anyway, and I've been able to do thatforever.
You know?
I can just automatically tell no matter whatthe words are.
It's just there's just an aura about them and afrequency about them that I can tell.
(05:55):
So I've been become a master of asking a lot ofquestions, and that therein lies the magic for
finding a pivot path that they could take.
My business is simply the the vehicle to getthere.
So if a woman wants to reinvent herself as a,you know, ballerina, let's say, and she's got
(06:19):
the skills and talents, but she's gotta haveincome to afford her practices.
Well, this is a cash flow vehicle that I teachwomen how to do.
And in in the space of doing that, they have togrow personally.
This is a personal growth journey.
It's not just about showing how to make money.
(06:40):
It's about your income will rise to the levelthat you are willing to allow yourself to break
the barriers, the paradigms where you're stuckand reinvent yourself.
That's a really great way to to purpose that.
Now I wanna ask you this.
Do you find that women's income determineswhere they are?
(07:03):
Like, when you said about the stuck and theparadigm.
I love that.
Would you say that that is one of the thingsthat keeps a woman from making more than what
what her paradigm would say that she couldmake?
You know, people think it's all about titlesand, you know, what company you work for.
(07:26):
But, you know, when you're working for somebodyelse, they dictate how much you're worth.
You know, think of the pyramid called corporateAmerica.
Nobody that's hired under the CEO of thatcompany or the owner of that company is ever
gonna make more money than the owner or CEO.
Right?
The secretary is not gonna make more money thanthe VP.
(07:48):
Right?
So within that kind of a situation, really,your title is attached to the amount of money
they are willing to pay you based on what theythink you are worth.
In my upside down pyramid that I call in mybusiness model, anybody can come in and make
(08:08):
more money than me even after thirty years ofresidual income because they may be willing to
take the fast track to personal growth.
They may be willing to take the fast track toreally dig into what the brain has to do with
keeping us stuck based on paradigms, beliefs,patterns, thoughts that we developed when we
(08:33):
were seven years old in the house we grew upin.
And who says that they were right?
You know?
Who says our parents were right about what theyinstilled in us?
So it's just a matter of really getting to knowyourself and deciding if this paradigm of
money's hard, if that paradigm is keeping youstuck at 70,000 a year, then you're gonna have
(08:57):
to figure out, which is part of my pivottraining, how to unstuck yourself from that.
And it really it's about developing newpatterns, new habits.
I do wanna ask you this question since you you,work with women specifically.
Do you find that women who are leaders, thatthey get a value system based on how much money
(09:24):
they earn or the fact that they're able toprovide?
There are different and so there's a reason forthis question.
Mhmm.
So you have women who are single women whomight be, you know, who might be, single moms.
They're very, you know, high performers andleaders in the industry.
Do you find that when you're working with womenthat their value systems are based you know,
(09:48):
there are women who if they're the provider,then there is a value to you know, like, their
value is attached to their title or or attachedto their income.
Yeah.
You know, I had a girlfriend.
She was definitely making a healthy 6 figureincome, 7 figure.
I mean, it went between $7.50 and a million.
(10:10):
Okay?
Working for a company that she hated.
She'd have stomachaches, headaches.
I mean, her health was just out of control.
Weight, you know, she put on probably a hundredpounds since I last was able to see her.
You know, we just had a heart to heart onenight.
She was in town.
And I said, you know, I don't believe that youlove what you're doing.
(10:35):
And she goes, oh, god, Jeanette.
Who wouldn't?
I mean, I make, you know, this much a year, andI bought a new house and a cabin, and and I
said I said, I think you're miserable.
And she just broke down.
And she said, I am miserable.
She said, I've been miserable for ten years.
(10:55):
I just don't know how to get off this becausemy whole identity is attached to my income and
my title.
So she had to unwind that and say, heck withit.
I don't give a rip what people think.
You know?
You have to have that kind of an attitude.
Belief in yourself has to be a lot more thananybody else around you.
(11:20):
And that belief in yourself comes over time andallowing yourself permission to get rid of some
of those paradigms that are holding youhostage, really.
So give me an example of maybe someone you mayhave worked with or, you know, even yourself of
how you're able to work with someone who, youknow, has a mindset.
(11:43):
How do you what do you do to get started withbeing able to shift that mindset so that their
paradigm shifts?
Well, first of all, that's part of it's a threepart system for training.
And the first part begins with mindsetparadigms and health matters.
Because one of the things I find with women,when they can conquer their health and get
(12:07):
their health back, reducing stress, flushingthe fat, getting back into the gym so they feel
good when they look in the mirror, theirconfidence goes up %.
So with that said, looking at paradigms thatkeep us stuck.
For instance, men will always make more moneythan women.
(12:29):
So if I'm a female entrepreneur and that hasbeen instilled in my psyche since I was a kid,
I'm gonna I'm gonna believe it.
Yeah.
I'll never make more than, you know, this guythat recruited me or whatever.
But when you start to question where theseparadigms came from, they came from our great
grandparents and our great great grandparents,and they're just passed on generation to
(12:53):
generation to generation.
It's what a family unit is about.
It's what, you know, legacy and genealogy isabout.
We instill habits, beliefs, values into ournext generation.
But I tell women all the time, if you are nothealthy, you are growing up an unhealthy
(13:14):
family.
Because for the most part, women are thegrocery shoppers and the cooks in addition to
their full time work, in addition to being acarpool mom, you know, the whole thing.
So women let themselves go a lot, which breaksmy heart because if mama ain't happy, nobody's
happy.
(13:34):
We've heard that before.
Right?
That's so true.
And if mommy if mommy ain't healthy, she's notgonna make, you know, it it imperative that her
kids eat healthy or clean or you know?
The obesity rate in our kids, Catherine, is outof control.
I mean, every every third, fourth kid you seeis in the obesity, prediabetic, or diabetic
(13:59):
range.
So it was never like that when we were in gradeschool.
But that's that's a whole other topic of sugarand nutrition, but that's part of it.
That's part of pivot.
It's a really it's a mind, body, spirit.
So it's a holistic approach to, you know, bebecoming the best you.
And when that happens, money flows.
(14:21):
Yes.
You can attract money if you give out thepositivity, give out, you know, the currency of
of helping, making a difference, just how thethe world works, the universe works.
So along your journey, did you find that, youknow, have sought out coaches or mentors as
(14:42):
you've grown, you know, in your business?
Boy, Catherine.
Anybody that's going into business, you have toseek out mentors.
I mean, otherwise, I would be a hypocrite, youknow, telling people this is what I've learned
thirty years ago, and you can too.
No.
I have been into the personal growth journeysince I was 11.
(15:05):
My father was in insurance.
He opened the first insurance company inEugene, Oregon as a 20 year old kid with two
kids at that point, you know, me and mybrother.
And he was very successful.
And I saw our lifestyle change as his recurringincome continued to uplevel our lifestyle.
(15:28):
And so I knew right away there was not gonna bea nine to five in my life ever, ever.
I couldn't do it.
I could not be told what I was worth or bestuck between four walls and maybe no window.
Not for me.
So my dad was always one that was intofurthering his growth.
(15:49):
Posters around the house, you know, books.
So I started learning, you know, Napoleon Hill,and I've got bookshelves full of paperbacks.
I listen to audibles now, you know, becauseit's more convenient.
But personal growth has to be a continuousjourney, and I think it's I love it.
I mean, I don't know.
(16:11):
I I say you're ripe and rotten or you're greenand glowing.
That's right.
Yeah.
I love that that you talked about Napoleon Hillbecause I I love Napoleon Hill.
I read him a lot, and I love what he says isthat we get in life who we choose to be.
Absolutely.
And that is
who we surround ourselves with.
(16:33):
So and I always raised my children saying that.
I always said to them my grandfather alwayssaid, show me the five people you hang around,
and I'll show you where you're going.
I'll show you the future.
Absolutely.
Exactly.
You will never uplevel or outpace the fiveclosest people in your life.
And if you wanna change your life, you need tochange those that you hang out with.
(16:56):
So and that's part of personal growth as youknow, Catherine.
When you go to seminars and workshops andmasterminds, you meet these kind of people.
You meet these kind of women who have been, youknow, warriors prior to you.
And you can just, you know, put yourself righton their coat train and take in what they've
learned, and it's such a win win.
(17:18):
I love women who are into collaboration, notcompetition.
Yes.
That is so true.
And so I know that along my journey, one of thethings that I when I have to think on things
that I would have done different, the numberone mistake that I remember, you you know, that
I always ask myself, why did I take so long?
So the number one mistake I feel like I madewas not making a decision sooner.
(17:43):
Yes.
Yes.
Yes.
Yes.
Yes.
Example of a time where maybe that might havebeen something or that you've you see people do
that, you know, that that just can be the thingthat holds them back.
Well, think about our age bracket.
I mean, we are definitely young in spirit, but,you know, chronologically, I've lived sixty
(18:06):
three years on this planet.
So but I think the more the the more wisdomwe've gained in our lives, the more we can
offer the world because it's not just a quickstudy or a three day weekend seminar that we've
learned all this stuff from.
We've learned from life experience.
We've gained tremendous amount of wisdom basedon our mistakes, based on our, you know,
(18:31):
valleys in life, and we can teach other womenthis.
I find women that stay in corporate too longwhen they know they have that entrepreneur
streak in them, but they just don't know whatto do.
Because, traditionally, they're thinking a lotof money to invest in starting my own business
was brick and mortar, so a lot of overhead, youknow, employees who want some.
(18:57):
But if you're self employed without a leveragedaspect to your company, you're still basically
exchanging time for money.
And I find a lot of self employed work ten,fifteen hours a day versus the nine hours a day
they were working for somebody else.
So they've just exchanged that that whole ratrace mentality of exchanging time for money.
(19:21):
So creating wealth, you have to get on theother side of that cash flow quadrant where the
CEOs of big companies, franchises, and thosepeople with money to invest in real estate or
the stock market or what have you.
They can use their money to make money.
That's where you have to get if you really wantto leverage your time and have time freedom in
(19:44):
your life.
What would you tell your 20 year old self?
At 20, I was just out of college and gotmarried to my football player boyfriend who
played football.
I was a gymnast, and we moved to Michigan wherehe played professional football for seven
years.
So my 20 year old self, I was a rebel.
(20:06):
I was not gonna sit home and wait for myhusband to get there to have dinner on the
table for him.
I was out exploring.
And so I wouldn't I wouldn't have changedanything, honestly.
I taught fitness classes.
I went through courses to teach fitnessclasses.
I did modeling because I wanted to, you know,try that out.
(20:28):
I worked for a big talent competition.
I loved what I did in Michigan.
And my kids would always say when they were intheir schools after the divorce, my first
divorce, sixteen years into the marriage, Isaid, because what does your mom do for work
anyway?
She's a professional volunteer.
So I feel like I've been just playing my wholelife and it's time to get back.
(20:54):
So that's what got me out of retirement.
I want my kids to see me in my, you know, in mynot just mommy stage, but my businesswoman
stage because they're old enough to be able toglean some new paradigms for themselves.
Brilliant.
So explain to us a little bit about how youhelp women learn how to invest their money and
(21:14):
how, you know, like, what is it that theirmindset needs to be in order to be able to do
that?
Well, you have to shift the mindset from youdoing it all by yourself to bring money in.
Income streams today, Catherine, as you know,is mandatory.
You know, people cannot make it on onepaycheck, especially with this government we
(21:36):
have right now and the inflation.
I mean, people are paying 17% more today.
Their dollar is 17% less value today than itwas two years ago.
People can't pay bills.
And so there's a lot of pain right now.
And when people are in pain, they're a lot morereceptive to possibility if you can plant that
(22:01):
in front of them.
My industry, social selling, affiliatemarketing, whatever you wanna call it, I call
it brand partnership because it is.
I work with a billion dollar company that doesall the headaches, hassles, overhead.
They have the science to you know, scientiststo create the products, the studies to show
(22:22):
they work.
All I have to do is use some of the product,and if it gives me an experience that I will
not live without one or two of those products,I'm not gonna keep it a secret.
I'm gonna tell my friends.
And that's really how I started my businessthirty four years ago.
I call myself an accidental entrepreneurbecause I had no idea.
(22:46):
So do you feel that because of just theenvironment that you grew up with, that that is
part of why you have the mindset that you haveto have become that accidental entrepreneur?
Yeah.
Well, I think, you know, like you said, mindsetis critical, and I wasn't a competitive
athlete.
(23:06):
I think athletes have something inborn, youknow, instilled at birth that they have a
competitive edge.
And it's just about finding that motion, youknow, physical competition, whatever, piano
playing, musician, whatever, that you caninvent yourself with time and practice.
(23:29):
So I was always running around.
I was never sitting down.
My PE coach said, hey, Jeanette.
Do you wanna try gymnastics?
I'm gonna have a tumbling class.
This is third grade.
Third grade.
I said, yeah.
Let's tumble.
And three or four of us stayed after andstarted tumbling, and I decided right then, I'm
pretty good at this.
This feels awesome.
(23:50):
I love this.
So, hence, getting into the National Academy ofArtistic Gymnastics and Training Under Olympic
Coaches.
So I think we do.
I think but you can always shift mindset too.
Right.
It's not you're not just born with it, but youhave to nurture it and bring it out.
So I think all of us have that seed plantedsomewhere within us.
(24:13):
So tell me who would be your perfect client?
So it's either a young working mom who hasyoung kids at home and just prides herself to
work every morning because she has to leave thekiddos and not be there for the school bus drop
off, or she can't go to the plays or the soccergames.
(24:34):
So it's that working mom who knows she's gotvalue and, doggone it, $15 an hour is not
cutting it.
So that's one.
The second is more mature women who've been incorporate, who've climbed the ladder as far as
they're gonna get.
They're frustrated with the glass ceiling.
They're frustrated with the competition, andtheir their health has gone to crap because of
(24:59):
the stress.
You know, if you carry stress, that cortisolhormone that's just active, you will never lose
that.
You've gotta conquer that stress hormone.
It's it's all science.
And I'm just a science geek when it comes toour body and nutrition and and money.
I've I've studied and learned.
(25:20):
I've self taught.
You know?
So take care of a $2,000,000, family accountright now that is for investing for school,
etcetera.
So it's it's a it's you have to be motivated.
But I help teach people where to get the tools,how to how to get from point a to point b.
(25:43):
Awesome.
So I would love for you to maybe give me anexample of just and you don't give us names,
but just an example of someone you've been ableto help get from, you know, where you started
with them and help them see that moment, thatlight bulb that that helped to trans transition
them.
(26:03):
Well, it's so funny because most of the womenI'm telling you, most of the women who trust me
enough to do their own due diligence, you know,look into ingredients, look into compensation.
I don't care.
Do your due diligence.
My reality is not your reality because I'vebeen in this hub for so long.
(26:26):
But when they get a good product benefit, like,they can straighten their leg out again after
taking the collagen elixir for three days or,you know, they've got more energy than they've
ever had in their life, and it's not acaffeinated energy.
It's the body working the way the body'ssupposed to work when you get rid of all the
(26:49):
crap.
When they get that first deposit into theiraccount of $54, you know, which is one of the
minimum, 50 has changed many women's lives,that one deposit, because they had no idea.
They're just doing their thing, and they tell afriend and a friend orders whatever they want,
(27:11):
and the money starts to come in.
And 20% commission just on whatever productsare purchased is an upfront cash bonus for
referral marketing.
Now there's six different ways we're paid, butthat has changed so many women's mind.
It's like, oh my gosh.
I never believed I would make any money.
(27:32):
So that and health changes.
I mean, I've got clients who've, you know,dropped a 30 pounds and kept it off for years.
Wow.
So
So it's If
you've worked with those women, what is thekind of products that they would be on or that
they would be looking at?
Well, most women don't know that they need tohave grams of protein in their body per day
(28:01):
equivalent to their goal weight.
So let's say the goal weight was a 50 pounds.
You need to take in a 50 grams of clean proteinevery day if you want to maintain metabolism or
up boost your metabolism, because our muscle isour metabolism.
(28:23):
As we, you know, over 40, we start losing thevolume of our muscle.
You've gotta do, you know, concentric,eccentric exercises, weights, bands.
It doesn't have to be bodybuilder stuff.
But so I show them, and I send them to videosor have them that, diary, you know, their
(28:45):
workouts, what they're doing because there's somuch that is just I hate misled information.
I I hate it when people get misled.
And so they come back and say, I'm doing, youknow, two hours of cardio.
It's like, stop.
No.
You know?
Because I've got eighteen years of being afitness instructor and weight wellness coach.
(29:08):
So I brought that into this business too, butwe've got dietitians and scientists.
They all work with this company.
So there's so many avenues of resources that Ican help them with.
It's just a matter of, are they ready?
No.
I I love that you said that you have themdiary.
Do you feel that that is one of the thingsthat's the most important thing to be doing is
(29:32):
to whether it be health, wealth, you know, tobe having a to have a diary and a record of
what it is that you're that you're doing?
One of the first things I do is, you know,introduce journaling.
You know, journaling affirmations, journalinggoals written in present tense.
(29:52):
So there's there's some little tweaks that wecan do in our brain that will have us taste,
touch, feel, intuitive senses, involving thesenses when you're goal setting or you're
affirming something in your life.
Writing it down activates part of the brain toreally help it stick.
(30:15):
So senses and written, visualization, thosethree prongs, boom.
It happens so much faster.
Love it.
Yeah.
Well, I I want to tell you you have given us awealth of information here today.
I would love for you to tell our audience.
How do they find you?
(30:35):
How do they do business with you?
And, you know, in order for them to be helpedwith all of this
Thanks, Catherine.
Well, you know what?
I I'm pretty simple.
I've got a website.
It's my name, janettelowry.com.
And I've got free resources in there that womencan download.
One of them that I was gonna offer you for youraudience is called Girl, Quit Looking in the
(31:00):
Rearview Mirror.
It is my compilation.
It's 16 pages, but it's a compilation of thejournaling, the affirmations, the going through
the kitchen cupboards and seeing what cans andboxes.
So it's a combination all condensed for womento start really looking at themselves and being
(31:21):
able to see on paper, my gosh, I only have 30grams of protein.
No wonder my muscles don't come back.
I've gained more muscle in my sixties, notchanging anything, but having the protein that
I have.
It's it's amazing to me.
Love it.
I love it.
(31:41):
So you you really feel that that actually makesthe difference is the protein?
There's studies there's so many studies on itand, definitely.
Definitely.
Because you know what?
Muscle, you know, the amino acids muscle is ourmetabolism.
That's what burns the fuel, the food we eat.
It's either gonna be oozed as energy or storedfor my gosh.
(32:07):
She's starving me again.
So the body just tucks that food away in ourfat cells, hibernates it until the next time
somebody starves, you know, starves their bodybecause women are really good at this.
They skip breakfast.
They might have a, you know, sugar snack.
They go up.
They go down.
They have a coffee.
They might have lunch.
(32:29):
But usually, their body is, like, in fast modefor most of the day.
And then they eat dinner.
But see, the body has said, oh my gosh, I'vegone without food for twelve hours.
I'm starving.
So whatever you're eating, guess what?
It's not gonna be used as fuel.
It's gonna be stored for future.
So when when when you can paint those picturesI like painting pictures in my brain.
(32:54):
That's how I I learn.
So I try and paint pictures for for my clientsso that they can see it and understand the
relationship.
Love that.
Thank you.
This has been a wealth of information.
You know what?
I would love our audience to please, you know,make sure that you look up Janette Lowry.
(33:15):
I mean,
you said it's Janette Lowry Lowry down
Yep.
And I am gonna be launching my four week bootcamp starting in June.
So I'll have that on my website this weekend.
But, you know, there's some women that don'twanna do the whole, you know, sixteen weeks.
But four weeks, if they can get, you know, themoney part, the food part, the health part, the
(33:39):
social media part, you know, all crammed in afour week time period, they can launch a
virtual business and make money.
Wow.
Well, thank you.
This has been an an incredibly very informativeconversation, Jeanette, and I am
super great host.
You've been a fantastic host with greatquestions.
Thank you.
Thank you so much.
(33:59):
And, again, this is Catherine, your host withthe Beyond Business Podcast, and we look
forward to seeing you at our next one.
Make sure to, you know, to go ahead and listenbecause Jeanette had lots of nuggets for us.
So thank you.
Thank you.
Have a good one.
Well, if you made it to this point, then youmade it to the end, and you are my star.
(34:23):
And I just wanna thank you from the bottom ofmy heart.
I hope that you enjoyed the conversation withtoday's guest.
And if you did, please leave us a review onApple Podcasts and Spotify and share this
episode with others who may be interested inthis topic.
Also, please feel free to let us know whattopics you'd like to see covered in future
(34:44):
episodes.
Get in touch in the comments or in RocketGrowth social media platforms.
To have conversations with me, my booking linkis in the comments.
See you next week for all for a all newepisode.
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