All Episodes

June 16, 2025 29 mins
Katherine Martín-Fisher welcomes Pattie Craumer to explore her entrepreneurial journey and dedication to health advocacy. Pattie discusses the influence of life coaching and the Mosaic Effect on her approach to business. They delve into how motherhood has shaped Pattie's career and her methods for uncovering client passions. The episode contrasts online and in-person coaching, highlighting unique benefits of each. Patty shares her experiences with self-acknowledgment and overcoming self-love challenges, emphasizing personal growth from awareness to action. The conversation also touches on transformational travel for self-discovery. The episode concludes with Pattie's contact information and a teaser for the next episode.
Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:02):
I am Katherine Martín-Fisher, and I helpbusiness owners who have lost their vision
because they're struggling with cash flow,sales, marketing, which also affects their
company culture, by showing them how toimplement proven systems that increase their
revenue by 30% in 90 days, thus allowing themto reignite the passion and that big dream that

(00:27):
they started with.
So the reason that I started this podcast wasto celebrate businesses that have overcome
adversity and have come out on the other sideof it.
And I want you to know that you are not alone.
Good afternoon.
This is Katherine, your host with the BeyondBusiness Podcast.

(00:48):
I'm excited to have Pattie Craumer with us heretoday.
Pattie is a multi-passionate entrepreneur.
She's been involved in health advocacy,coaching, life coaching, market researcher, a
corporate executive, world traveler, and, ofcourse, she is a mom.

(01:09):
And she's also part of the Mosaic Effect, andwe're gonna have a conversation about that and
just really dive deep in seeing some of theseexamples and, just some of this knowledge that
Pattie has about all of these different areasof her life.
So, Pattie, thank you and welcome to our show.
Well, thank you so much for having me,Katherine.

(01:30):
This is gonna be fun.
So let's talk a little bit about well, you'vehad quite a journey here.
Right?
And you say that you're a multi-passionateentrepreneur.
So let's dive deep into a little bit of thedifferent things that you've done along your
journey.
Oh, I would love to.
So, yes, I call myself a multi-passionateentrepreneur because it could be said that I

(01:54):
don't know how to settle down and sit still.
And more importantly, it's because I'm justdriven by an exciting world.
And when I'm a multi-passionate entrepreneur, Iget to pursue multiple things, which suits my
personality a lot.
What are some of those things that you've done?
Okay.

(02:14):
So what have I done?
You mentioned a couple of them already.
So, health advocacy.
I became involved in this whole toxic-freemovement about 20 years ago before it was a
thing, having met a woman who was into takingtoxins out of our cosmetics and the things that
we wear, and it really struck a chord with mefor how I could be a better mom and also a much

(02:38):
better citizen by sharing my messages withothers.
So I really delved deep into what kinds ofingredients are in things that we use that
don't improve and enhance our health, but dojust the opposite.
So that would be one thing.
And then I became attached to that over thelong term of my life and integrated that with

(03:00):
this idea of coaching.
Before coaching was also quite so popular, Iended up being a life coach.
And ironically, the most powerful part of beinga life coach was coaching myself out of some
difficult situations that I had gotten into.
So, you know, we learn by doing.

(03:21):
I learned by being a life coach how I couldimprove and help myself.
Very nice.
So, you know, we all have experiences, and Ilove that, you know, you've done some of these
things.
You also say that you're a world traveler.
And so what is the passion about with thetraveling?

(03:43):
Yes.
There is definitely a passion for that.
And, you know, if we go back to when we werelittle children, what were we passionate about?
World traveler was ironically part of mystatement making when I was a first grader, and
I was collecting pen pals in differentcountries.
So that really was something that I reflect onand say, this is part of who I am.

(04:06):
So I had pen pals in Malaysia and Wales andGermany and Vietnam, and that sparked my
interest in not only talking to people as alittle kid through letters, but, you know,
going to places and meeting people and reallyhelping to expand this idea for everyone that

(04:27):
we are one world.
And the more we know about one another and thatwe see how one another lives, the better off we
all are.
So it keeps me going.
So is that part of what brought about theMosaic Effect?
Let's talk a little bit about the Mosaic Effectand what that's all about.
Yeah.
Thank you for asking that.

(04:47):
So what brought about the Mosaic Effect?
I do think that that's also a part of who I am,being that I'm a multi-passionate entrepreneur
and I'm interested in traveling to all kinds ofplaces and that I like to do different things
and learn many, many things.
The Mosaic Effect has spawned from me this ideathat we all are, in a way, like I am, and we

(05:13):
all have something that is unique.
And like a mosaic, if you think of a mosaic aschips and pieces, some ill-defined, some not
fitting together that well, some very colorful,some a little bit shabby, but they all belong.
That's overlaid on top of a human.
And imagine that all the pieces that are you,that make up you as a mosaic are important,

(05:38):
belong, and maybe they need to be discovered asto why they landed in your mosaic.
But I like the concept of us as a unique pieceof art, and nothing really can be changed
because it's how we evolve.
So that's the concept.
I love that.
You know, I love to actually, just giving usthat visual of how we're all just pieces and

(06:02):
how we're evolving because you had a lot ofdifferent experiences, but you've also been a
mom.
You are a mom.
And I feel like as moms, we kind of have allthese pieces that we're always putting
together.
Right?
There's so many parts of us.
And so what advice would you give our audience,with working with you?

(06:27):
What are some of the things and ways in whichyou would work with an ideal client?
Thank you for asking that.
What are the ways that I would work withsomebody as an ideal client to help them
discover their mosaic effect?
It depends on the person in a way.
One of the things that I have realized overtime is that we, we're getting increasingly

(06:47):
overwhelmed by information, by the busyness oflife, by the demands on us, our children, and
everything else that, if we are intoself-discovery, I think it's gonna either
happen by the by, through conversations withfriends, especially as women and how we talk
things out, or by having fun with it.

(07:08):
So one of the elements of the Mosaic Effectthat I'm interested in sharing with people is,
what turns you on?
What would be fun for you?
And then I have a whole variety of differentactivities that could speak to that person that
would be fun for them as a way to play andself-discover.

(07:29):
So it could be that they like to write.
It could be that they like to create.
They could be tactile learners, and they wantto build some.
It could be that they're communicators likemyself, and they like to talk a lot.
So taking a variety of different things to helpa person connect with themselves by what they

(07:49):
enjoy so they actually do it.
So you
know what, Pattie?
What I love about this is, you know, I'm a mom,I'm a grandma, an entrepreneur.
I've worked like you in various different areasin helping, you know, people grow their
businesses.
And while I'm thinking about this, as you'resaying all of this, I love to travel.

(08:13):
So what I heard you say is really diving intowhat is it that you find to be fun.
Right?
Because it's different for everyone.
I'm a communicator.
I love being with people.
And so for someone like myself, how would youhelp me be able to find, like, what is it that

(08:35):
is my joy, and how would you work with someonelike myself with my type of personality?
I'm just using that as an example.
Mhmm.
Yeah.
And I don't know you that well.
So with your type of personality, I wouldimmediately pick up that you're a communicator.
I use some different tools.
I have a card deck that I've created, theMosaic Effect card deck.

(08:56):
We may play with that a little bit as a way forme to understand more about you, possibly your
values, how you respond to some series ofquestions to give me individual insight and you
at the same time, of course.
So it could be that I run your human design.
I am not a human design trained expert, but Iam a human design somewhat knowledgeable

(09:19):
novice.
And so I would gain a little bit of insightinto who you are and how you roll.
And then I would proceed to play with you bygiving you a few different activities that you
would go off and do, and then we would buildinsight.
But one of the things that I think is no twopeople would put anything together exactly the

(09:40):
same way.
And just because you're a communicator doesn'tmean that there are other facets of you where
you would like to dig down and learn from.
So maybe you would really like to do a lifemap.
It would be fun for you to go back in time andlook for patterns.
So maybe that would be something that would fityou.
That could fit everyone because we all have ahistory.
So I do have some standard things that mostpeople enjoy and are good landing places to get

(10:08):
started.
Can you give me an example of people that youmay have worked with or someone you may have
worked with who may not have known?
Like, sometimes we just don't know what wedon't know.
Right?
So time.
Yeah.
Because that and that's the that's the beautyof us, you know, as we get to know each other.

(10:29):
What would you say is as an example of someonewho you worked with who just didn't know that
they didn't know something?
That all you know, because all of a sudden,what happens is you get that that client who
gives you that moment.
Like, they're like, oh, I just didn't knowthat.
You know?
Mhmm.
Yeah.
And I would say they I I might use the MosaicEffect, the card deck.

(10:53):
I have a very brief course that also helps aperson to kinda get warmed up to themselves.
We might go through something like thattogether, or they could do it themselves and
then we would unpack it together.
I also find that most people learn more aboutthemselves in maybe reflecting and then

(11:14):
connecting.
So if we if I do a facilitated group effort andthen we have a couple of breakout rooms or
maybe a lot of breakout rooms depending on howmany people come.
So there's, you know, 10 people.
We have five breakout rooms.
People talk with one another.
It's a private space, but that would be one ofthe things that's really important is for a
person to get comfortable being a littlevulnerable and doing some self-exploration.

(11:38):
Because if a person isn't willing to go to someof those places where they have to peel back
the curtain, you have to look at those thoseless than beautiful pieces in their mosaic.
So do you work when
you say breakout rooms, do you work with peopleonline, or are you working with them in person
one on one?
Or in group?

(11:59):
Mostly worked with people online.
I would say previous to COVID, I had individualclients, but my Mosaic Effect has evolved.
So when I was working with people five or sixyears ago, I was referencing the Mosaic Effect,
but I was doing it a little bit differently.
It's evolved since then.
So I work more with people online now.

(12:21):
Okay.
And then so give us an example of what thatlooks like.
Let's say somebody is interested in finding outmore about the Mosaic Effect or how this could,
you know, fit whether it fits with them or not.
So what would be the beginning process to beable to meet with you?
I think people need to feel comfortable, and Iwant to help people get there.

(12:42):
So even if they may say, I wanna sign up foryour membership, I want them to really like
what they sign up for.
I want them to be happy.
So I'm not in charge of their happiness, but Iwould like that to be the way it goes.
So have a quick meeting with somebody.
What are you looking for?
What have you done before?
People in the self-development space have oftendone more than one thing in order to discover

(13:06):
themselves.
And one thing that I think is really importantthese days is that we don't have a
cookie-cutter approach.
As a person who shows up online with variousdifferent activities and things, I sometimes am
the maverick that says, I don't wanna do itthis way.
I don't wanna do it that way.
I don't wanna do it that way, and I don't evenwanna do it that way.
Well, then what else is there?

(13:28):
It's the next way.
So I like to meet with people individually andget a quick take on that.
And then, you know, maybe they do want anindividual coaching series.
Maybe they are very happy with the membership.
So having different places for somebody toenter the creation of their mosaic, I think is

(13:49):
important.
And I can't find out everything in a shortvisit, but it's pretty insightful.
And we can always change the method if itdidn't quite get right the first time.
So could you give us an example of maybe ateachable that our audience, you know, if they

(14:10):
wanna, you know, if they wanna dive deeper intotheir mosaic, what would you say is something
that you can help them learn about themselves?
I think one of the biggest things is how weshort-circuit who we really are.
We short-circuit our greatness.
We demur.
We back up.

(14:32):
We don't acknowledge.
I took a course once, and one of the activitieswas brags.
Brag about yourself.
What do you have to brag about today or thisweek?
Speak it out loud.
And when people get in the habit of braggingabout themselves, it's just acknowledging
themselves for something good that they did,something they're proud of, something that grew

(14:55):
them,
So a teachable moment could be in any givenweek when somebody is called out and says, like
I have done in the past in my darker moments, Idon't have anything to brag about this week.
And then, you know, the people who are theresay, of course you do.
So we'll come back to you.

(15:16):
So you're not gonna get off the hook of findinga brag about yourself.
And I think that's especially true for women,not to put us into pockets and categories, but
we aren't taught to say about ourselves all thethings that we're proud of or that we
acknowledge.
And they can be very, very, very small things.
But to us, it's something.

(15:36):
Could be I cooked a great meal today, and Itried a new ingredient.
It could be that I just helped somebody, youknow, on the street.
It could be I wrote a page in my journal, and Ijust really liked what came out or I don't
know.
The list goes at endless.
But I would say that would be one thing.

(15:58):
A teachable moment is say something aboutyourself this day that you have to brag about
before you go to bed.
Not just your gratitude, but something that youbrag about.
Do you think that that's the situation where weare, you know, we are not we don't brag about
ourselves?
But do you think that that's because we'repretty much, like, within us, we have more of

(16:22):
that nurturing side of us?
It's always about everybody else and servingothers and caring for others that we tend to be
that way, or do you think that it's justsocietal?
I would
just love your opinion on that.
I would love to not get started on that becauseit could be a hot button for me.
Definitely, I'm not only a health advocate, butI'm a women's advocate.

(16:43):
And, I think the word patriarchy can be thrownaround, and it can also land exactly where it
belongs.
And the more aware we become of how we havedrunk the Kool-Aid, and the men have drunk the
Kool-Aid too.
We're each playing into those roles that wehave been given through many, many generations.

(17:05):
The more we have the chance to break free fromourselves and our own patterns.
And, it is a topic I really love because it'sso subtle and so sneaky how we behave.
So, yes, I think some of it is our differentnatures as men and women, and yet not as much

(17:29):
as we say it is.
Got it.
I love to have that conversation because, youknow, depending on your upbringing and, you
know, like you say, societal, there are so manypatterns that we do tend to see and it's been
becoming much more evident recently that aspeople are starting to realize that we've

(17:53):
pretty much fallen into these patterns.
And so anyway, when we talk about the MosaicEffect, there's all of these pieces that
sometimes we don't really understand orrealize.
I shouldn't say understand, we do understandthem.
We didn't realize that we were falling intothose types of, you know, patterns.
So but but I feel like we're becoming much moreaware and, you know, and it's changing, it's

(18:18):
shifting little bits at a time and the morepeople are speaking about it and making, you
know, each other aware of our just some of ourbehaviors and what we've been taught and how we
wanna change it.
And, you know, I feel like we do serve theworld better by being able to be more aware.
Wouldn't you agree?

(18:39):
I would.
And I would say awareness is step one.
Or maybe step two.
The first step could be something precursor tothat.
But after awareness, it is that same old famousword: action.
What are we going to do about what we'venoticed?
Whether it's in our personalities or ournatures or what we want to achieve to bring to

(18:59):
the world with our unique gifts and talents, orhow have we been drinking the Kool-Aid of
societal norms?
And how do we want to individually take actionand possibly over time more collectively take
action?
Pass that on to our sons and daughters?
Things like that.

(19:21):
It is really important that we live our mostempowered, unique selves.
Doesn't matter if we're men or women.
It's just us.
Each one of us is those same old words, butreally true, no two are alike.
And, when you think about all the elements thatgo into who you are and then you start to put

(19:42):
it out on a mosaic, imagining these pieces thatare endless pieces, big, little, shiny, dull
holes in the mosaic that need to be filled inbecause there's a hole in you, etc.
Then you realize your power and potential, andyou gotta love yourself because that's where it

(20:04):
all starts for you to really blossom.
Do you find that a lot of women have a hardtime doing that, loving themselves, through
your experiences of what you've, you know, asyou've worked with people?
Definitely.
And, oh, I laugh at that only because it hurtsto say so many people don't know how to love
themselves.

(20:25):
And I don't think that we were taught to loveourselves.
And it shouldn't be something that we have toteach, but it is something that we co-create.
And I'm a very co-creative person.
I wanna, you know, I enjoy this podcast becauseI'm talking with you.
I wanna co-create Mosaic Effect people who, youknow, procreate around the world with who they

(20:51):
really are.
And so I think that, you know, until we do thatkind of a little bit of self-reflection, but
also just build that basis, everything beginsfrom that.
But the best that we could ever be is when welove our love ourselves enough to bring that.
And I think it's a huge problem.

(21:12):
Oh my.
Well, we have a lot of work to do then.
Yeah.
And there's lots of love in the world.
So I'm definitely not negative about, you know,people who love, people who give love, and
people who receive love.
But I think that sometimes it's anuncomfortable topic, this idea of self-love and

(21:32):
love at the most meaningful space within us.
So as we talk about love, one of the thingsthat you had mentioned is that you love
traveling.
And so how do you, how do
you I I know with all the experiences thatyou've had that traveling is one of the things
that when you love travel I love traveling.
So I know that it helps to actually create thatadventure.

(21:57):
How do you help somebody who maybe is not atraveler?
What are some of the things that you would loveto see them doing and be able to work with
people doing, traveling?
Okay.
That's a great question.
I haven't specifically worked with people whowant to travel and haven't, but I am putting

(22:19):
together a transformational journey for 2025.
It'll be my first one.
And because I believe that travel is a greatway for self-discovery, it's a natural fit for
me to have a journey where people come andlearn about themselves and their Mosaic Effect
while they're, you know, on the ground in a newplace.

(22:40):
Being away and traveling is transformational initself.
But, say I have a friend who she's in hermid-forties and she doesn't have a passport and
neither does anyone in her family.
And so I talk to her frequently about, youknow, where would you want to go and what would
you like to do?
And I did encourage her, and she did take across-country trip with her husband and her

(23:02):
three children last summer.
And that was on my it was really on my proddingand my inspiration that she could do it.
And, obviously, they had an amazing time.
They still don't have passports, but they leftPennsylvania and they left Florida, their
standard vacation.
And, so I think that we don't, as a collective,realize how much we can influence other people

(23:28):
with what our passions are.
And maybe somebody else doesn't have the samething, but what if we can plant seeds because
of who we are and our mosaics are allconnected?
How can we have that kind of impact?
And so for travel and me and food and culturesand people, it is a natural extension of who I
am to want to take people on trips, talk topeople about travel, share travel experiences,

(23:56):
etc., because I can never get enough of it.
And I think there's a lot of people who aremassive travelers and have done much more than
I have and other people who are wannabes whomaybe just need some help.
Well, you know what?
And the reason I ask this question is I amblown away sometimes how people will say to me

(24:16):
that they've never taken an airplane.
I have members of my own family, like, who areaunts or uncles, who have never taken an
airplane, and I can't even fathom that becausesince I was a child, I was always on an
airplane.
I had no problem going on an airplane, nevereven thought about some of the things that

(24:36):
people think about.
And it's just, you know, I've always been ofthat mindset that, you know, fear is just false
evidence appearing real.
It's not real, and we just create it.
So, but I also know that through my experiencesin traveling that it opens a whole world out
there.
And so when I hear that people don't, I'malways that person who's like, oh my goodness,

(25:01):
if you've never tried, you have to at least tryit one time in your lifetime because it will
change your whole life.
And so I love that that's something that you'repassionate about and that you're creating a
transformational journey for people becauseeven though there are people who may be
travelers and want to experience that with you,how amazing will it be to be able to grow

(25:24):
something like that and help people transformthrough that time with you and being able to
experience things and adventures.
So I love that.
I love that you're doing that.
And like you say, we're part of the collective.
Right?
Absolutely.
Yeah.
And the things that bring people to life, youknow, you can't take that out of them.

(25:45):
You know, mine may be travel.
Somebody else's may be art.
And somebody who needs to draw and needs tocreate on canvas has to do that thing in order
to feel full.
And so I just it's important for me for peopleto say, okay.
So if that person who is in front of me is nota traveler, has no interest in travel, how do

(26:07):
they expand their world and travel in their ownway?
Travel into a new medium of some sort, travelinto a new discovery.
Travel is such a broad word, and, I like to goplaces and get on airplanes like you.
But other people can travel and satisfy thatpart of themselves while also working in their

(26:28):
own gift and talent.
I love that you added that because that is sotrue, and that's part of that mosaic, the
mosaic pieces that you're talking about.
So that's beautiful.
So can you just tell our audience how wouldthey find you?
How would they do business with you?
What is the best source in which to for them tobe able to connect?

(26:51):
Thank you for asking that.
What's the best way to connect with me?
There are a few ways.
TheMosaicEffect.com is my website.
It's undergoing a slight transition right now,putting up some new fresh pictures and a couple
of new additions, but TheMosaicEffect.comspelled just like it sounds.

(27:11):
There's always my email.
I welcome hearing from anyone, anytime.
Obviously, I have a phone message, Messenger.
I have, you know, a LinkedIn profile.
So I would say find me under my name, PattieCraumer, using any of those mediums, or
TheMosaicEffect.com in, in the website.

(27:35):
And so we wanna make sure that our audience hasthe spelling of your name correctly.
So let's go ahead and tell them what that is.
Okay.
Definitely.
How do you spell my name?
Good question.
So my first name is as tricky as my second.
Patty is p a t t I e, and, the last name isKraumer, c r a u.
Okay.
So then we can find you on LinkedIn underPattie Craumer, and then also your email is

(28:00):
Pattie Craumer?
My email is
Okay.
Okay.
Great.
Well, Pattie, I just wanna thank you so muchjust for giving us all of these nuggets and
just, talking about the Mosaic Effect and alsojust, you know, just having this conversation
and getting to know you more.
I really do appreciate your time today.

(28:22):
Well, thank you, Katherine.
You're a wonderful interviewer.
I mean, this is this is what it's all about.
Right?
People spending time together and learning andsharing.
So thank you.
Well, again, this is Katherine, your host withthe Beyond Business Podcast.
We're just so excited that we had thisconversation with Pattie today.
Please reach out to her, and we'll have all ofthe additional notes, in our additional notes

(28:45):
section of our podcast.
So looking forward to our next recording, andthank you so much again, Pattie.
Thank you so much.
Bye bye.
Well, if you made it to this point, then youmade it to the end, and you are my star.
And I just wanna thank you from the bottom ofmy heart.
I hope that you enjoyed the conversation withtoday's guest.

(29:07):
And if you did, please leave us a review onApple Podcasts and Spotify, and share this
episode with others who may be interested inthis topic.
Also, please feel free to let us know whattopics you'd like to see covered in future
episodes.
Get in touch in the comments or on RocketGrowth social media platforms.

(29:28):
To have conversations with me, my booking linkis in the comments.
See you next week for an all-new episode.
Advertise With Us

Popular Podcasts

Las Culturistas with Matt Rogers and Bowen Yang

Las Culturistas with Matt Rogers and Bowen Yang

Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.