April 21, 2025 • 18 mins
Katherine Martín-Fisher welcomes Rachael Espaillat to discuss her journey into business storytelling. Rachel shares her transition into this field and emphasizes the significance of storytelling in business. They explore the struggles she faced, including challenges with social media, and how she overcame them. Rachel discusses pivotal lessons learned during her time at ABC and how she overcame limiting beliefs. She offers valuable tips for improving content creation and shares how listeners can connect with her. The episode wraps up with Rachel's final advice and closing remarks, encouraging listeners to engage with the content.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:02):
Good afternoon.
This is Katherine, your host with the BeyondBusiness Podcast.
I'm excited to introduce you to RachaelEspaillat.
She is here with us today.
And so just a little bit about Rachael.
She's a multimedia journalist, passionatestoryteller, and expert in digital content
creation and visual narratives, bringingstories to life across platforms.
(00:27):
I love the bringing stories to life.
Let's talk a little bit about how you wound updoing what you're doing.
Just tell us a little bit about your journey.
Yeah.
So I guess it depends how far we wanna go back,but my journey, I'll start with college.
I went to school to be a journalist, and Ididn't know that I wanted to be an on-air
(00:49):
reporter until it was, like, last semester ofschool.
And it's a hard industry to get into, but I waslike, how can I make myself stand out?
So I took a road trip, and I stopped atdifferent newsrooms.
And it wound up working at one of the newsroomsfive months later because he well, me and the
news director ran into each other at aconference, and it just, like, it made perfect
(01:11):
sense, but it was really about betting onyourself.
So I worked in Maryland for two years, then Iworked at a CBS station in Pennsylvania for
another two years, covered the pandemic and theelection out there before working for a year in
Texas.
And that was a brand new station that had justgot launched, so that was quite an experience.
(01:34):
And then I decided to step away from local TVnews to work for an online tech company well,
an online magazine at a tech company.
And then after a layoff, I kept looking forjobs and trying to figure out what was going to
suit me.
And I realized that I still wanted to tellstories, so I decided to help businesses tell
(01:57):
their own stories and make sales.
So let's talk a little bit about that becausethis is "The Beyond Business Podcast," and we
have a lot of businesses that listen to thisand telling stories.
So let's unfold the whole telling of the storybecause this has been something this is so dear
to my heart.
Every business owner has a story, a reason whythey're doing what they're doing, a reason that
(02:19):
they ignited that passion in their heart,right, to start this business.
So how do you help them unfold that in their,you know, in the how through storytelling do
you help them in their business is thequestion.
Yeah.
So I also hold storytelling near and dear to myheart.
I believe that is the foundation of being ahuman because the way that our brain processes
(02:43):
things, the way that we remember things isalways through a story.
Anytime we're talking to people, it'sstorytelling.
So just how do you find the right words to dothat?
So, honestly, I work with a lot of differentindustries, and it's almost better if I'm not
familiar with your industry because I can helpyou pick out what's important.
(03:04):
Because at that point, you're the expert, soyou kinda forget what others don't know about
it.
So if you're able to tell me the story and I'mlike, okay.
This this stuck out.
This makes sense.
This is what people need to know about it.
That's how I help.
Wow.
Alright.
Tell with that, what I would love for you toexplain is just give us an idea of how somebody
(03:27):
would start.
Like, why would they wanna work with you versusanyone else?
I think that's a good question.
Yes.
It is.
So a reason why a business would wanna workwith me is because I essentially focus on three
things.
One is creating high-quality content because apart of the story is definitely the visuals.
How can you make the story come to life?
And that's what we focus on as you're tellingyour story.
(03:48):
The next part of it is also showing up in yourcontent because that's the way that you build
trust the fastest, and that's another.
You are the essential.
You are the core of your business.
You are the core of your story.
So you have to show up and tell it.
And the third piece of that is creatingconversations to convert because I look at
content as the introduction to somebody.
(04:12):
It's you introducing yourself.
So create that conversation and then carry itthrough your story.
So when you say telling stories, how do youhelp people do that?
Is it online?
Do they have to write something out?
It's, you know, because sometimes people say,oh, yeah.
(04:32):
You want me to tell a story, but it's like, howdo I even start?
Where do I start?
Yeah.
So since I do it mostly on social mediaplatforms, it is a little bit of, like, catch
you in the middle of your story, but it's a wayto hook you in.
I mean, there are so many different ways totell a story.
You can tell it in chronological order or, youknow, those stories like, think of a movie
(04:56):
where you start in the middle of, like, all ofthis craziness is going on.
And then, okay, now we're gonna really dive inand tell you the backstory of how we got here.
There are so many different ways, and I thinkthat that's the fun part of playing with it,
but it's many pieces of your movie.
And so tell me,
(05:17):
as you were trying to figure out through, youknow, you've you've done this in the media,
like, you know, where you were doing that, andyou had to tell stories, so through that.
Right?
So how do you feel is one of the number oneways in which you can help somebody to really
just take the thing that's inside of them andpull it out?
Yeah.
(05:37):
Honestly, I don't want my clients to just writeit out.
What are the things that you were going throughbefore you started your business, and what
would you want others to know?
Because I think that it's it's again, like,once you become the expert and you forgot about
all of the trials and tribulations before that,but that's what you're delivering to people
(05:58):
because it's always a transformation.
So you're helping to pull that out from thembecause not everybody's thinking about that.
Like you said, it's like you you forget allthose pieces of where you've been.
Yes.
And so go ahead.
I was gonna say it's it's all about askingquestions.
Asking questions.
How about could you give us an example of maybejust some of the ways in which you had some
(06:25):
struggles and and how you were able to overcomethat?
Yeah.
So many I've had so many struggles.
One of the biggest ones, I think, is figuringout how to okay.
Starting my business.
I didn't know anything about sales.
Right?
I just knew how to tell tell tell stories.
Right?
And you wanna make your stories come to life.
(06:46):
And I think that the biggest thing is when youprovide a service, you have to make it
tangible.
And that's a really hard thing to do withstorytelling, and it's something that I
experienced as a reporter because some storiesdidn't really have the visuals, so I had to
create them.
So you wanna do that with your content as abusiness.
So there are three main things that people arewilling to pay for as a service.
(07:09):
It is health and wellness, it's wealth, andit's love.
So when you tie that into your business as aservice, you are able to show people the
transformation that you provide when it's notvisually there.
Wow.
That's beautiful.
So let's say somebody is in a place wherethey're not comfortable with social media.
(07:31):
How do you help them with that?
How do you help them navigate that?
Yes.
So if somebody is uncomfortable with socialmedia, what I'm gonna do, one of the first
things I tell people to do, especially if it'sabout showing up on camera, is to just start
recording yourself without the intention ofposting it.
Get comfortable with yourself first.
(07:54):
And then once you get comfortable withyourself, you're able to modify and grow and
share it with others.
And why do you feel that, you know, people areuncomfortable with that in your experience as
you worked with people?
Yeah.
I think that people are uncomfortable with itjust because it's a little taboo.
(08:15):
And it's so funny because I say that we takeone of the most normal human interactions with
the conversation, and we make it weird bythrowing a camera in front of our faces.
And that's truly what it is.
And if you can look at it as a normalconversation, like, visualize your friend, your
mom, your potential client, and tell them whythey need your products, why they need your
(08:40):
services.
And when you create that mental visualization,it's gonna make a world of a difference in how
you show up.
I love that.
So let's say somebody is like, yeah.
What?
She's got that charisma, and she has that funk,and I wanna work with her.
How would they what would be their first steps?
(09:01):
Like, do you have a course?
Do you have do they just have a, like, a callwith you?
How do they do that?
Yeah.
So the first thing I do is gift a course.
It's a free course.
It shares three things that I learned fromworking at ABC and how you can apply them in
your content to make sales.
From there, I will invite you to a contentaudit where I'm gonna take a look at your
(09:25):
content and your business, let you know whatthings you can change, and then from there, we
can decide if we're a right fit for each other.
So it's definitely about serving first becauseI wanna help as many people as I can with
getting their business together and working onwhat they need to work on to make it boom.
Got it.
Got it.
And so let's talk a little bit about so whenyou were at ABC, would you just give us some
(09:52):
examples of maybe some storytelling that youfelt you know?
Because, you know, you go from being new atwhat you're doing, and then as you're unfolding
it, you're able you're learning new things.
So give our audience some examples of some ofthe things you learned while you were doing
news.
I've learned so many different things.
It's kind of hard to keep up with, but I thinkone of the main things that I learned is how to
(10:16):
understand people because I was in suchdrastically different situations all the time.
I mean, I was at shootings, house fires, very,you know, sad traumatic things, but
understanding how people react to things andbeing able to put the human first was very
important.
Because, yes, I'm there for work, but these arereal life-changing events that are happening in
(10:41):
people's lives.
So I learned to connect with people on such adeep level.
And I think that that relates a lot to businessbecause when you understand people and what
their needs are, you're able to properly servethem.
So there is an example that, that I had readabout and, when you were in school, and I love
this example.
(11:02):
And it was about, like, having that, theabsolute, like, wanting to get an a, wanting to
get an a, but then, you know, you found you youseem to me like a person who is a find a way or
make a way kinda girl.
Right?
And so give us the I would love for you to tellthe story of how that turned around.
Yeah.
So I was I think I was in the fifth grade, andI wanted to get straight A's.
(11:26):
And there was one class that was holding meback, which was English language arts, which is
so funny because I became a writer.
Right?
And I made a deal with it was, like, the thirdquarter, and I was like, I made a deal with the
teacher.
If I get an A, if I don't get an A, then I willdo extra credit every single day for the rest
of the year.
And I didn't get an A.
(11:48):
I got a B.
And so I did.
I did extra credit every single day.
And the reason why it seems so small, right?
I was so young, but I think it really is atestament to I am willing to do the extra work.
And sometimes I need somebody to hold meaccountable to do the extra work, but I'm even
willing to put myself in that position becauseI know I can achieve whatever I say I want to
(12:12):
do.
So what I just heard you say is when you saidyou needed somebody to hold you accountable.
And for all of those people who have a hardtime being on social media, then you would be
that person to help hold them accountable torecording themselves, to starting to learn and
get more comfortable with the process.
Right?
Yes.
Absolutely.
And I think that that's another quality that Ipicked up from news because I was on a daily
(12:37):
deadline.
I had no time to play.
It was just figure it out.
If something is falling in front of my face, Igotta move.
I gotta find another route.
I just gotta keep going.
And I think that that's something that reallyfuels me, and in a good way too.
Right?
Because it shows it gives me purpose in knowingthat somebody else is relying.
So prior to getting on, I thought about thisbecause of our first conversation.
(13:00):
And one of the things is, so Grant Cardone, inhis book "Be Obsessed or Be Average," he has
this quote that says, the obsessed aren'tcommitted to popularity.
They're committed to success.
And just from that story from, you know, wayback when you were younger, you showed that no
matter what, I need to get an A.
I'm gonna get an A.
But then throughout your walk, you've been ableto figure out some things.
(13:23):
Now, in "The Beyond Business Podcast," one ofthe things is we always want to be able to
share a moment in time where we were able topivot.
So in in where is there an area in your life orwith a customer that you are working with a
client that you've been able to help themnavigate and pivot and get to the other side of
maybe some of their limiting beliefs or, youknow, ways in which to work with social media
(13:48):
and telling their story?
Yeah.
So there's so many.
I would say that there's beauty in the pivot.
Right?
Because it's one about knowing that you canachieve things, but also knowing that taking a
different route to get there, there's no faultin that.
So one of a client that I was literally workingwith yesterday, it was her first time meeting,
(14:10):
and she she I overall, I thought she had goodcontent, but it wasn't content that was going
to sell.
And so I helped her figure out what are thethree main things that we wanna get across to
her audience.
And that small pivot, by the end of oursession, she was like, my gosh.
This has been, like, life-changing.
Like, I have so much more clarity.
(14:31):
And I think that well, she expressed to me thatshe felt like she had to drop important things
that she felt was important to her business,and she realized she didn't have to.
She just needed to present it in a differentway.
So tell our audience if there were anythingthat you like, two to three things that they
could do immediately right now to getthemselves started on this journey, what would
(14:54):
that be?
Yeah.
So three things that your audience would wantto do right now.
One, I would say take a step and just sit downand write what are the three main things that
you help your customers do and why it'simportant.
Once you have that framework, you areimmediately able to get clarity within your
(15:15):
content.
Two, I think every single business owner shouldhave a signature statement about what they do,
and that is going to drive their mission aswell.
So me, for example, I am a TV news reporter whohas turned into an entrepreneur that helps you
create content that sells.
That one statement is, like, the mission ofeverything that I do.
(15:36):
And I think sometimes a lot of people overlookthat piece of it.
And the third thing is putting yourself outthere because the content is scary, but it's
not gonna get easier the longer you wait.
So go ahead and do it.
And it's so much better to test and try than tobe perfect because that's where you're gonna
(15:58):
get your skills from the failures.
Right.
It's so much better to test and try instead ofbeing perfect.
I love that.
So could you tell us how would if somebodysays, wow.
I just I wanna work with her.
How would they say how would they find Rachael?
How would they do business with you?
And what would be their first step?
(16:20):
So I primarily promote my, Instagram.
So if you wanna work with me, you can find meat r dot e dot media underscore.
That is my Instagram page.
Feel free to send me a direct message.
I also have a website, remedia.live.
And I also have a LinkedIn.
(16:41):
And, yes.
Excellent.
Well, I just want to thank you for just addingthese nuggets.
If there were anything you'd want to leave ouraudience with, is there any or just one more
thing that you would like to tell them?
I would like to let your audience know that youare the center of your world.
So at the end of the day, nobody else'sopinions of your content matter.
(17:05):
The people who resonate with you will find you,and they will love to work with you.
But showing up as your authentic self is thenumber one thing that you can do to let them
see your shine.
Rachael, that is great advice, and I just thankyou so much.
Thank you for being on the podcast.
Thank you for just spending this time with usand giving us all of these nuggets.
(17:28):
We do appreciate that.
Thank you so much for having me.
It was a pleasure speaking with you.
You're welcome.
So, again, this is Katherine, your host withThe Beyond Business Podcast.
Excited to have had Rachael with us here todayand just with everything that she has shared.
So thank you.
Well, if you made it to this point, then youmade it to the end, and you are my star.
(17:53):
And I just want to thank you from the bottom ofmy heart.
I hope that you enjoyed the conversation withtoday's guest.
And if you did, please leave us a review onApple Podcasts and Spotify and share this
episode with others who may be interested inthis topic.
Also, please feel free to let us know whattopics you'd like to see covered in future
(18:14):
episodes.
Get in touch in the comments or on RocketGrowth social media platforms.
To have conversations with me, my booking linkis in the comments.
See you next week for an all-new episode.
Good afternoon.
This is Katherine, your host with the BeyondBusiness Podcast.
I'm excited to introduce you to RachaelEspaillat.
She is here with us today.
And so just a little bit about Rachael.
She's a multimedia journalist, passionatestoryteller, and expert in digital content
creation and visual narratives, bringingstories to life across platforms.
(00:27):
I love the bringing stories to life.
Let's talk a little bit about how you wound updoing what you're doing.
Just tell us a little bit about your journey.
Yeah.
So I guess it depends how far we wanna go back,but my journey, I'll start with college.
I went to school to be a journalist, and Ididn't know that I wanted to be an on-air
(00:49):
reporter until it was, like, last semester ofschool.
And it's a hard industry to get into, but I waslike, how can I make myself stand out?
So I took a road trip, and I stopped atdifferent newsrooms.
And it wound up working at one of the newsroomsfive months later because he well, me and the
news director ran into each other at aconference, and it just, like, it made perfect
(01:11):
sense, but it was really about betting onyourself.
So I worked in Maryland for two years, then Iworked at a CBS station in Pennsylvania for
another two years, covered the pandemic and theelection out there before working for a year in
Texas.
And that was a brand new station that had justgot launched, so that was quite an experience.
(01:34):
And then I decided to step away from local TVnews to work for an online tech company well,
an online magazine at a tech company.
And then after a layoff, I kept looking forjobs and trying to figure out what was going to
suit me.
And I realized that I still wanted to tellstories, so I decided to help businesses tell
(01:57):
their own stories and make sales.
So let's talk a little bit about that becausethis is "The Beyond Business Podcast," and we
have a lot of businesses that listen to thisand telling stories.
So let's unfold the whole telling of the storybecause this has been something this is so dear
to my heart.
Every business owner has a story, a reason whythey're doing what they're doing, a reason that
(02:19):
they ignited that passion in their heart,right, to start this business.
So how do you help them unfold that in their,you know, in the how through storytelling do
you help them in their business is thequestion.
Yeah.
So I also hold storytelling near and dear to myheart.
I believe that is the foundation of being ahuman because the way that our brain processes
(02:43):
things, the way that we remember things isalways through a story.
Anytime we're talking to people, it'sstorytelling.
So just how do you find the right words to dothat?
So, honestly, I work with a lot of differentindustries, and it's almost better if I'm not
familiar with your industry because I can helpyou pick out what's important.
(03:04):
Because at that point, you're the expert, soyou kinda forget what others don't know about
it.
So if you're able to tell me the story and I'mlike, okay.
This this stuck out.
This makes sense.
This is what people need to know about it.
That's how I help.
Wow.
Alright.
Tell with that, what I would love for you toexplain is just give us an idea of how somebody
(03:27):
would start.
Like, why would they wanna work with you versusanyone else?
I think that's a good question.
Yes.
It is.
So a reason why a business would wanna workwith me is because I essentially focus on three
things.
One is creating high-quality content because apart of the story is definitely the visuals.
How can you make the story come to life?
And that's what we focus on as you're tellingyour story.
(03:48):
The next part of it is also showing up in yourcontent because that's the way that you build
trust the fastest, and that's another.
You are the essential.
You are the core of your business.
You are the core of your story.
So you have to show up and tell it.
And the third piece of that is creatingconversations to convert because I look at
content as the introduction to somebody.
(04:12):
It's you introducing yourself.
So create that conversation and then carry itthrough your story.
So when you say telling stories, how do youhelp people do that?
Is it online?
Do they have to write something out?
It's, you know, because sometimes people say,oh, yeah.
(04:32):
You want me to tell a story, but it's like, howdo I even start?
Where do I start?
Yeah.
So since I do it mostly on social mediaplatforms, it is a little bit of, like, catch
you in the middle of your story, but it's a wayto hook you in.
I mean, there are so many different ways totell a story.
You can tell it in chronological order or, youknow, those stories like, think of a movie
(04:56):
where you start in the middle of, like, all ofthis craziness is going on.
And then, okay, now we're gonna really dive inand tell you the backstory of how we got here.
There are so many different ways, and I thinkthat that's the fun part of playing with it,
but it's many pieces of your movie.
And so tell me,
(05:17):
as you were trying to figure out through, youknow, you've you've done this in the media,
like, you know, where you were doing that, andyou had to tell stories, so through that.
Right?
So how do you feel is one of the number oneways in which you can help somebody to really
just take the thing that's inside of them andpull it out?
Yeah.
(05:37):
Honestly, I don't want my clients to just writeit out.
What are the things that you were going throughbefore you started your business, and what
would you want others to know?
Because I think that it's it's again, like,once you become the expert and you forgot about
all of the trials and tribulations before that,but that's what you're delivering to people
(05:58):
because it's always a transformation.
So you're helping to pull that out from thembecause not everybody's thinking about that.
Like you said, it's like you you forget allthose pieces of where you've been.
Yes.
And so go ahead.
I was gonna say it's it's all about askingquestions.
Asking questions.
How about could you give us an example of maybejust some of the ways in which you had some
(06:25):
struggles and and how you were able to overcomethat?
Yeah.
So many I've had so many struggles.
One of the biggest ones, I think, is figuringout how to okay.
Starting my business.
I didn't know anything about sales.
Right?
I just knew how to tell tell tell stories.
Right?
And you wanna make your stories come to life.
(06:46):
And I think that the biggest thing is when youprovide a service, you have to make it
tangible.
And that's a really hard thing to do withstorytelling, and it's something that I
experienced as a reporter because some storiesdidn't really have the visuals, so I had to
create them.
So you wanna do that with your content as abusiness.
So there are three main things that people arewilling to pay for as a service.
(07:09):
It is health and wellness, it's wealth, andit's love.
So when you tie that into your business as aservice, you are able to show people the
transformation that you provide when it's notvisually there.
Wow.
That's beautiful.
So let's say somebody is in a place wherethey're not comfortable with social media.
(07:31):
How do you help them with that?
How do you help them navigate that?
Yes.
So if somebody is uncomfortable with socialmedia, what I'm gonna do, one of the first
things I tell people to do, especially if it'sabout showing up on camera, is to just start
recording yourself without the intention ofposting it.
Get comfortable with yourself first.
(07:54):
And then once you get comfortable withyourself, you're able to modify and grow and
share it with others.
And why do you feel that, you know, people areuncomfortable with that in your experience as
you worked with people?
Yeah.
I think that people are uncomfortable with itjust because it's a little taboo.
(08:15):
And it's so funny because I say that we takeone of the most normal human interactions with
the conversation, and we make it weird bythrowing a camera in front of our faces.
And that's truly what it is.
And if you can look at it as a normalconversation, like, visualize your friend, your
mom, your potential client, and tell them whythey need your products, why they need your
(08:40):
services.
And when you create that mental visualization,it's gonna make a world of a difference in how
you show up.
I love that.
So let's say somebody is like, yeah.
What?
She's got that charisma, and she has that funk,and I wanna work with her.
How would they what would be their first steps?
(09:01):
Like, do you have a course?
Do you have do they just have a, like, a callwith you?
How do they do that?
Yeah.
So the first thing I do is gift a course.
It's a free course.
It shares three things that I learned fromworking at ABC and how you can apply them in
your content to make sales.
From there, I will invite you to a contentaudit where I'm gonna take a look at your
(09:25):
content and your business, let you know whatthings you can change, and then from there, we
can decide if we're a right fit for each other.
So it's definitely about serving first becauseI wanna help as many people as I can with
getting their business together and working onwhat they need to work on to make it boom.
Got it.
Got it.
And so let's talk a little bit about so whenyou were at ABC, would you just give us some
(09:52):
examples of maybe some storytelling that youfelt you know?
Because, you know, you go from being new atwhat you're doing, and then as you're unfolding
it, you're able you're learning new things.
So give our audience some examples of some ofthe things you learned while you were doing
news.
I've learned so many different things.
It's kind of hard to keep up with, but I thinkone of the main things that I learned is how to
(10:16):
understand people because I was in suchdrastically different situations all the time.
I mean, I was at shootings, house fires, very,you know, sad traumatic things, but
understanding how people react to things andbeing able to put the human first was very
important.
Because, yes, I'm there for work, but these arereal life-changing events that are happening in
(10:41):
people's lives.
So I learned to connect with people on such adeep level.
And I think that that relates a lot to businessbecause when you understand people and what
their needs are, you're able to properly servethem.
So there is an example that, that I had readabout and, when you were in school, and I love
this example.
(11:02):
And it was about, like, having that, theabsolute, like, wanting to get an a, wanting to
get an a, but then, you know, you found you youseem to me like a person who is a find a way or
make a way kinda girl.
Right?
And so give us the I would love for you to tellthe story of how that turned around.
Yeah.
So I was I think I was in the fifth grade, andI wanted to get straight A's.
(11:26):
And there was one class that was holding meback, which was English language arts, which is
so funny because I became a writer.
Right?
And I made a deal with it was, like, the thirdquarter, and I was like, I made a deal with the
teacher.
If I get an A, if I don't get an A, then I willdo extra credit every single day for the rest
of the year.
And I didn't get an A.
(11:48):
I got a B.
And so I did.
I did extra credit every single day.
And the reason why it seems so small, right?
I was so young, but I think it really is atestament to I am willing to do the extra work.
And sometimes I need somebody to hold meaccountable to do the extra work, but I'm even
willing to put myself in that position becauseI know I can achieve whatever I say I want to
(12:12):
do.
So what I just heard you say is when you saidyou needed somebody to hold you accountable.
And for all of those people who have a hardtime being on social media, then you would be
that person to help hold them accountable torecording themselves, to starting to learn and
get more comfortable with the process.
Right?
Yes.
Absolutely.
And I think that that's another quality that Ipicked up from news because I was on a daily
(12:37):
deadline.
I had no time to play.
It was just figure it out.
If something is falling in front of my face, Igotta move.
I gotta find another route.
I just gotta keep going.
And I think that that's something that reallyfuels me, and in a good way too.
Right?
Because it shows it gives me purpose in knowingthat somebody else is relying.
So prior to getting on, I thought about thisbecause of our first conversation.
(13:00):
And one of the things is, so Grant Cardone, inhis book "Be Obsessed or Be Average," he has
this quote that says, the obsessed aren'tcommitted to popularity.
They're committed to success.
And just from that story from, you know, wayback when you were younger, you showed that no
matter what, I need to get an A.
I'm gonna get an A.
But then throughout your walk, you've been ableto figure out some things.
(13:23):
Now, in "The Beyond Business Podcast," one ofthe things is we always want to be able to
share a moment in time where we were able topivot.
So in in where is there an area in your life orwith a customer that you are working with a
client that you've been able to help themnavigate and pivot and get to the other side of
maybe some of their limiting beliefs or, youknow, ways in which to work with social media
(13:48):
and telling their story?
Yeah.
So there's so many.
I would say that there's beauty in the pivot.
Right?
Because it's one about knowing that you canachieve things, but also knowing that taking a
different route to get there, there's no faultin that.
So one of a client that I was literally workingwith yesterday, it was her first time meeting,
(14:10):
and she she I overall, I thought she had goodcontent, but it wasn't content that was going
to sell.
And so I helped her figure out what are thethree main things that we wanna get across to
her audience.
And that small pivot, by the end of oursession, she was like, my gosh.
This has been, like, life-changing.
Like, I have so much more clarity.
(14:31):
And I think that well, she expressed to me thatshe felt like she had to drop important things
that she felt was important to her business,and she realized she didn't have to.
She just needed to present it in a differentway.
So tell our audience if there were anythingthat you like, two to three things that they
could do immediately right now to getthemselves started on this journey, what would
(14:54):
that be?
Yeah.
So three things that your audience would wantto do right now.
One, I would say take a step and just sit downand write what are the three main things that
you help your customers do and why it'simportant.
Once you have that framework, you areimmediately able to get clarity within your
(15:15):
content.
Two, I think every single business owner shouldhave a signature statement about what they do,
and that is going to drive their mission aswell.
So me, for example, I am a TV news reporter whohas turned into an entrepreneur that helps you
create content that sells.
That one statement is, like, the mission ofeverything that I do.
(15:36):
And I think sometimes a lot of people overlookthat piece of it.
And the third thing is putting yourself outthere because the content is scary, but it's
not gonna get easier the longer you wait.
So go ahead and do it.
And it's so much better to test and try than tobe perfect because that's where you're gonna
(15:58):
get your skills from the failures.
Right.
It's so much better to test and try instead ofbeing perfect.
I love that.
So could you tell us how would if somebodysays, wow.
I just I wanna work with her.
How would they say how would they find Rachael?
How would they do business with you?
And what would be their first step?
(16:20):
So I primarily promote my, Instagram.
So if you wanna work with me, you can find meat r dot e dot media underscore.
That is my Instagram page.
Feel free to send me a direct message.
I also have a website, remedia.live.
And I also have a LinkedIn.
(16:41):
And, yes.
Excellent.
Well, I just want to thank you for just addingthese nuggets.
If there were anything you'd want to leave ouraudience with, is there any or just one more
thing that you would like to tell them?
I would like to let your audience know that youare the center of your world.
So at the end of the day, nobody else'sopinions of your content matter.
(17:05):
The people who resonate with you will find you,and they will love to work with you.
But showing up as your authentic self is thenumber one thing that you can do to let them
see your shine.
Rachael, that is great advice, and I just thankyou so much.
Thank you for being on the podcast.
Thank you for just spending this time with usand giving us all of these nuggets.
(17:28):
We do appreciate that.
Thank you so much for having me.
It was a pleasure speaking with you.
You're welcome.
So, again, this is Katherine, your host withThe Beyond Business Podcast.
Excited to have had Rachael with us here todayand just with everything that she has shared.
So thank you.
Well, if you made it to this point, then youmade it to the end, and you are my star.
(17:53):
And I just want to thank you from the bottom ofmy heart.
I hope that you enjoyed the conversation withtoday's guest.
And if you did, please leave us a review onApple Podcasts and Spotify and share this
episode with others who may be interested inthis topic.
Also, please feel free to let us know whattopics you'd like to see covered in future
(18:14):
episodes.
Get in touch in the comments or on RocketGrowth social media platforms.
To have conversations with me, my booking linkis in the comments.
See you next week for an all-new episode.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!