May 26, 2025 • 52 mins
Join Katherine Martín-Fisher as she chats with Sabrina Guler about her inspiring entrepreneurial journey. Sabrina recounts overcoming the 2008 economic crash, transforming trauma into triumph, and her rise from earning $8 an hour to six-figure success. Discover her experiences at Apple, the importance of intuition, and strategies for self-led growth and balancing life. Sabrina shares insights on outsourcing, documenting operations, and tackling procrastination. Tune in for career transitions, client success stories, and Sabrina's future vision. Connect with Sabrina online and catch Katherine's closing thoughts.
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Episode Transcript
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(00:02):
I am Catherine Martin Fisher, and I helpbusiness owners who have lost their vision
because they're struggling with cash flow,sales, marketing, which also affects their
company culture, by showing them to implementproven systems that increase their revenue by
30% in ninety days, and this allowing them toreignite the passion and that big dream that
(00:27):
they started with.
So the reason that I started this podcast wasto celebrate businesses who have overcome
adversity and have come out on the other sideof it.
And I want you to know that you are not alone.
Good afternoon.
This is Catherine, your host with the BeyondBusiness podcast.
(00:48):
And we I am so happy to welcome Sabrina Gulawith us here today.
So she is a serial entrepreneur who built over$85,000,000 in businesses by the age of 31.
Her superpower, what's the belief that successcomes from within.
She now helps entrepreneurs scale and growtheir businesses through her program with
(01:13):
Intuitive CEO, which combines using intuitionand ambition as drivers for success.
I am so happy to have this conversation withyou here today, Sabrina.
Yeah.
Thank you so much for having me on the show.
So tell me a little bit about how you did this.
I mean, you know, and the fact that you do itin such a beautiful way.
(01:36):
I love what you're doing.
So let's let's let's unfold this.
God, my story has just so many different layersto it.
I always, you know, when people ask me, like,what do you do?
Or what what's your ma what's your mastery?
And I always tell people my mastery is intransformation and rebirth because that has
been, like, the thread that has held all of theseams in my life.
(01:58):
So so, yeah, so who am I?
A little bit about me.
So I grew up in the East Coast.
I'm a Jersey girl originally, and, my parentsare both immigrants.
My mom's Venezuelan, and my dad's Turkish, andthey immigrated from their countries to New
York City when they were, like, 16, 17 yearsold.
And they met each other by luck.
(02:20):
They had my sister and I.
And I always grew up around culture andentrepreneurship and, essentially, what is the
American dream, right, to, like, find yourperson, get the house with the picket fence,
become an entrepreneur, like, live a life fullof freedom.
And, like, essentially, that's what my parentsset the example for my sister and I.
(02:41):
And so I grew up around the belief system thathard work makes you money, but I also grew up
around the belief system that taking risks is apart of success because my parents took a risk
to come here and learn new languages andplanted their feet here.
Right?
That always was a part of my upbringing.
When I was 16, 17 years old, also verytransformative years for me, that was the era
(03:08):
where we experienced an economic crash.
So that was back in 02/2008.
And what was once a very sheltered life withtwo amazing supportive parents was taken away
from us all.
I mean, my parents lost everything, and theythey had to rebuild themselves.
And so I think for me, being exposed to that,as I'm sure a lot of millennials and Gen Xers,
(03:30):
anyone anyone that was old enough to understandwhat was going on, we carry a a part of that
with us, right, as a part of our journeys.
And so that was a huge driver for me.
And so at a very young age, I didn't feel safe.
And at a very young age, I associated moneywith safety.
And so for me, I had a mission at a very youngage, and I was like, I refuse to ever be in
(03:55):
this position, and I'm gonna go out in theworld, and I'm gonna build my own name, and I'm
never gonna be in this place again.
And so I moved to New York, New York City,around 18 years old.
I think it was a little bit under that,actually.
And I signed my first lease, and I and I wasexposed to just a lot of wealth and a lot of
(04:16):
responsibility at a very young age.
And so what happened was that I was reallyscrappy.
I became very street smart.
I was never, like, a super high school, youknow, academic person, but I became very street
smart.
And I learned I learned that success was aroundme.
(04:38):
Right?
Like, when you when you're you're based in theEast Coast, right, you can be in your city on a
subway, and you can sit next to a billionairegoing in the same direction, but you have very
different lifestyles.
And so I was always very curious.
I was always very driven, and I was was alwaysvery hungry, but a lot of it came from trauma.
A lot of it came from this belief system thatmoney makes you safe.
(05:01):
And so
say that that came from trauma because somepeople will take trauma and do the opposite
with it.
And yet you chose you made a choice, aconscious choice to use it for your for your
advantage.
Yeah.
Yeah.
Hopefully, my story isn't too lengthy.
Am I are we are we pacing right here?
We're good.
We're good.
(05:21):
Okay.
What we wanna do is be able to unfold as we'retelling the story.
So give me an example of how you were able toswitch that in your mind because not everyone
has the ability to do that.
And so what was it that was so defining to youthat you thought this isn't you know, I'm I'm
not gonna use this to be a victim with thissituation.
(05:44):
I'm gonna actually use it to propel myself.
You know, I I think because risk was always,like, highly, promoted in my family, I was
like, okay.
Well, I really have nothing to lose.
Like, I couldn't be any more broke.
I I couldn't have lost any more things.
Right?
Like, I just felt like there was nothing tolose, and so the only thing I could do was
(06:04):
really create myself.
And it was, you know, it it was actually apretty exciting time for me.
Wasn't, like, yes.
It was, you know, I was surrounded by a lot offear, but what people forget is, like, fear and
anxiety in the brain has a very similarresponse to, like, excitement.
So, like, if you're ever, like, about to jumpoff a cliff for bungee jumping or, like, you're
(06:28):
about to jump on stage for speaking, thatexcitement can be transmuted into fear or it
can be transmuted into love or or, like, ahappy excitement.
And so, for me, I think it was, like, realizingI was doing this subconsciously.
Like, I I can't tell you that I had this methodat the time.
But I think, subconsciously, I was like, okay.
(06:50):
Well, the only way to look up is up.
Right?
And so at a very young age, I became obsessedwith success.
And later on, many years later, that caught upwith me, which we'll talk about.
But I decided to to explore the world, and myworld for a couple years, I was, like,
bartending, doing real estate, doing a bunch ofthings.
My world came crashing down when I was 21.
(07:13):
I was living with a boyfriend at the time, andlife was good.
And and he was like, Sabrina, I I'm I'm justdone.
Like, there was just a relationship thatcouldn't go any longer.
And I remember thinking to myself, I felt likesuch a loser, which I know is a powerful word,
but I did.
I felt like such a loser.
And I felt like, how did this happen to meagain?
Like, how did I go from the world is endlessand having possibilities to dating the wrong
(07:38):
person to end up feeling like everything was Iwas back to square one.
And so I made a promise to myself at that age,I was very young, 21, that I would put
responsibility in my own hands, and I would Iwould create my own success.
And so I left New York, and I moved to Arizona.
That's where my parents had fled from fromtheir, you know, whole o eight crash situation.
(08:02):
And I put myself through school, and I decidedI'm gonna get a stable job.
That's what I wanted.
And at the time, engineering was, like, a bigthing.
And that after getting my stable job, I wouldstart a business.
And to kinda, like, fast track, this was, like,the beginning of really me learning about
mindset and success and discipline and takingaction and courage.
(08:25):
And I went from making $8 an hour working atthree in the morning at an LA fitness here to
making about a hundred and $20,000 a year at 24years old just from simply, essentially, like I
wanna I don't wanna use the word brainwashing,but just completely reframing my mindset and
(08:47):
upgrading my my view and my perspective on lifeto be able to feel like I was truly worthy and
deserving of something more.
So what was that that you did, and how did youdo that kind of pivot from being, you know,
working a $8 an hour job to making, you know,all of that money?
(09:12):
Yeah.
So I think I think taking action I think takingaction in very small micro doses is so good for
the human mind.
Because, essentially, when we look atconfidence, confidence is just you doing
something over and over again where you feelcomfortable doing it.
Like, it's not like it's not it's sointeresting.
(09:32):
When you do something for the first time, itdoesn't necessarily mean you're gonna be
terrible at it.
You just have no baseline of what's good orwhat's bad or what's risky or what's not.
And because there's a fear of the unknown, youdon't take the action.
Right?
But when you build confidence, when you say,okay.
I'm gonna take a little step today.
I'm gonna I'm gonna do this scary thing, andI'm gonna reach out to my first client.
Or I'm gonna do the thing, and I'm gonna get ona podcast.
(09:55):
And you take the expectation out where youdon't deem what is scary or what is not scary,
and you just go with just taking the action,and that's a success, just to take the action
is a success to you regardless of the outcome,you become very confident in taking risks.
And and when there's less pressure and lessperfectionism rooted in you every time you you
(10:20):
take an action, you allow yourself to be free,and you also allow yourself to kinda go with
with your intuition and what what ends upfeeling right.
And I think what many people do is they say ithas to be perfect the first time.
It has to go well the first time.
And the thing about entrepreneurship and thething about the the most successful people in
(10:41):
the world is that they're very comfortable withit not going well the first time or the tenth
time, and they're willing to stick around.
And so the thing is, like, it's not like I'mvery good at one particular thing.
It's that I'm very good at the art oftransformation.
I mean, I have some some tricks under mysleeve.
But when you become very comfortable in beingin this place, you're kind of unstoppable
(11:06):
because there are many people who won't do thatbecause of the sheer volume of fear.
So if you ever wanna, like, differentiateyourself, you just look at the room and you
say, I'm willing to go first.
And right then and there, you're the one that'salready ahead of the game.
Right.
Did you have any setbacks during that timewhile you're trying to navigate what was next
(11:27):
for you?
Many.
I love the story.
I always I always I always tell people, like,when you look at my journey and you read this,
like, fancy bio, right, like, entering thesepodcasts or whatever press, and you look at,
like, my journey, people only see, like, the orwhatever press, and you look at, like, my
journey, people only see, like, the tip of theiceberg.
Right?
And so a while back, people asked me, well,how'd you get your job at Apple, or how'd you
(11:48):
run a business, or whatever.
And so I'll use the word Apple.
I'll use my journey between now and and gettingmy job at Apple because it seems so far along
ago.
People just assume that I was, like, a techperson or something.
The funny thing is is that alongside failureand taking action and being comfortable with
those things, another thing that manysuccessful entrepreneurs do or just people in
(12:11):
life is they're not really comfortable with nowith the word no, and I've never been
comfortable with the word no.
So for me, I've always if you tell me no, I Ilook at no as an opinion.
I don't look at no.
Interesting.
I love that.
No for me is is just an opinion.
So what I ended up doing is with my job atApple, I've always wanted to work work for that
(12:34):
company.
To be honest with you, it was, like, on myvision board for, like, I don't know, for as
long as I remember wanting to work incorporate.
And my job at Apple, it took me I'm notkidding.
15, like, 15 failed interviews to have beenable to even get the one interview that got me
my job.
And I'm not talking about, like, 15.
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And I'm not talking about, like, 15 interviewsthat, like, I applied and got a call, and it
was, like, a quick screening and and, like, itfailed.
No.
No.
No.
Like, 15 interviews where, like, I flew there.
And I was in a room with eight people who wereinterviewing me, and I bombed the interview.
Like, it was horrible.
Or, like, you know, I I went through multiplerounds of interviews, and I was supposed to get
(13:19):
an offer in my inbox, and it just didn't workout.
So it took me 15 interviews before I landed myjob.
That is persistence.
Most people actually fail on the firstinterview and don't go back to the company and
yet you made the decision that you were goingto work for Apple.
It was on your vision board, you had that onyou, like, literally within in your vision and
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and on your board ready to rock and roll, like,no matter what, and you did it 15 times.
So what was what was the thing that landed youto the job?
It's so funny because the thing that landed methe job was a very intuitive, like,
synchronistic experience, and I love talkingabout this story because I feel like it always
helps someone let go a little bit.
(14:04):
But, essentially, I was at the point I was atthe eleventh hour where I was like, well, maybe
maybe I just need to give up on this because Ihad flown to San Francisco, and I had bombed
that horrible interview.
And I was like, wow.
This is at this point, this is reallyembarrassing.
Right?
I felt embarrassed, and, I was getting sick.
I remember having, like, a runny throat, and Iwas in San Jose or whatever city I was in for
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the interview.
And I called my mom crying, and I was like,this sucks.
It's so embarrassing.
And my mom was like, well, why don't you gograb a drink somewhere?
Because you're only in San Jose for an evening.
So I was really resistant.
I'm like, I'm sick, and I hate this city.
I'm so pissed.
You know?
And so I ended up I was like, okay.
I'm just gonna go have a drink.
So I went downstairs.
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I went to go grab a margarita at this weirdMexican restaurant, and I sat next to these two
people who were really friendly.
And we're just talking.
These people are strangers to me.
I don't know who they are.
We're casually talking.
I ended up hitting it off with one of the thegirls that were sitting at the bar, and I took
her number.
She asked for my number, and I rememberthinking, like, this is so stupid.
I'm never coming back here.
(15:06):
Like, I'm never getting this job.
This is horrible.
Right?
So, anyway, I get her number.
I go back to Orange County.
So I was living a few hours south at the time.
So all of this required a plane ride and andall that good stuff.
So I come back down to Orange County, and I'min my apartment.
And it's been a couple weeks now.
So it's been, like, two, three weeks.
I completely forgot, and I really, like I was,like, maybe this just isn't for me.
(15:28):
Like, I just really pursue this not for me.
That girl calls me three weeks later, and she'slike, hey.
You were looking for a job at Apple.
Right?
Like, my friend is actually hiring for a role,and based on what we talked about, I think
you'd be a good fit for it.
And the crazy thing about this, Catherine, isthat this role wasn't public.
It wasn't written online anywhere.
(15:49):
This role was my exact, exact background.
And so I did an interview.
It was very detached.
I stopped forcing.
I stopped obsessing.
I stopped, like, becoming obsessed with thewhole thing, and I just let it be.
And in that moment, I I took an interview, wentreally well.
I took another interview, went really well.
I flew back.
(16:10):
I flew back at this point, and I got the job.
And my whole life changed.
And in two weeks, I was packing my bags, and Imoved to Cupertino at the time, and I got my
job there.
And so it ended up happening, but it ended uphappening in the way that I least expected it
and when I was able to detach and let go of theoutcome.
(16:32):
I love that you say you're able to detach andlet go of the outcome because so many times you
find even in business that, you know, you getso stuck on something and instead of just
detaching and letting things happen, sometimesthat is when miracles happen.
Right?
It's just that unfolding.
So give me an example through that process.
(16:55):
Did you have any influential people or mentorsthat actually helped to give you that courage
to, you know, to keep you going or to pivot inany way throughout that time in the transition?
You know, I didn't have mentors.
I just I I mean, my I'm always been very closewith my mom, but I've always kind of been self
led.
I wish I had mentors, which is one of thereasons why I run my program now.
(17:17):
But, no, I didn't have any mentors.
I will say that I've always had a very goodrelationship with my gut, like, with my
instinct.
And I find that the best decisions I've evermade in my life that are not logical, that make
no sense, have always come from that place.
And so I think intuitively, no pun intended,over time, I it just became like a muscle that
(17:39):
I strengthened.
And I think in business and, like, in the worldof money, career, and finance, we're often
taught to look at the opposite.
And I I do think weighing out both is extremelyimportant.
But I think I was doing this dance at the timeof have this feeling, and I know I'm worth
more, and I know I'm worth this job.
And I know that if I if I'm in the right roomwith the right people, that I'm gonna be able
(18:04):
to get this.
And I think a lot of us live with that,especially entrepreneurs, where we believe that
things are possible.
We believe that our product can help people.
And I think it's just doing this balance andthis dance of, okay.
Well, what's my intuition?
What's my intuition?
What's my gut telling me right now?
Like, versus what the hard data and the metricsare.
And if we can find a balance between the two,which is what I did at the time.
(18:27):
Right?
I was very persistent in in knowing that I wasworth the job and that I could perform and that
I wanted to work there.
But at the same time, I think the how is whereI was able to step back.
And so I think if you can do the dance with,okay, work on yourself, be the version of you
that can that that is a match for what you'reseeking, and go explore the how, but don't get
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attached to the how.
Because the how the how is usually where we getstuck.
And, actually, the the thing that I find reallyinteresting about entrepreneurship is is the
best entrepreneurs in the world don't worryabout the how.
Right?
Like, when Elon Musk was inventing these carsand these products, he's not worried about,
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like, well, this doesn't exist right now, soit's never gonna be possible.
He was like, okay.
Well, this is what I wanna create.
This is why I wanna create it.
So we're focused on the what and the why.
And the how I'm gonna go after it, but I'm opento experiencing multiple versions of how I get
there.
And I think that's where the secret to a lot ofthe magic happens in business, but also, like,
(19:40):
in our personal lives.
Right.
Right.
So how do you work with people in your industrynow now with the courses and things that you're
doing?
How do I work with people?
So that's a great question.
So first of all, I work with entrepreneurs whoare a few years into what they're doing, or
they have a really great idea, or, like,they're they already have a business, and they
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are a little exhausted with either how theylanded there or they're sick of trying to
figure out the how, and they wanna keep theirbusiness, they wanna grow their business, they
wanna scale their business, the output of doingall of that to be a life that they actually
enjoy.
And, you know, we didn't get to talk too muchabout my business and the businesses that I've
(20:26):
run-in the past, but I've built businesseswhere I'm two years in, and I'm like, I hate my
life.
I don't like what I build.
I love the products that I build.
I love the business.
I love that I'm doing things to help the world,but I feel stuck in the lifestyle that I
create.
And so what I do is I I help entrepreneursscale and grow their businesses, but on their
(20:47):
way to a life that they actually like and to tocreate a home, and I consider our homes to be
our mindsets and our brains and how we view theworld, a really safe and happy place to be.
So tell alright.
I do wanna go back to where you were talkingabout some of the other things that you were
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doing, because I love what you just said abouthow you created this life, but then you also
realized that there was more.
Right?
There there's just a, you may not have been a %happy in the life that you built.
So let's talk a little bit about that becausethere there's always a pivot from there and
some people get stuck staying even thoughthey're miserable in certain areas or they
(21:31):
built something that's amazing, but then they,you sometimes outgrow that as well.
Yeah.
And I think we're actually always meant toevolve.
And I think the the secret in evolving isknowing when to let yourself evolve even if it
means, like, an identity shift or even if itmeans a lot of change in your in your external
world, but it always starts from within.
(21:51):
So there's always a whisper.
There's always some kind of knock on our doorsaying, hey.
We should explore other things, or we should weshould maybe maybe we have an interest in doing
other things.
And so what happened is I had built and scaleda fairly large business.
I was managing 80 employees.
I had a property management company, and I wasI was doing a lot that required me.
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I had a business that was highly dependent onme.
And the interesting thing is, I love to talkabout this.
It's one of my favorite topics is when youstart a business, especially if it's, like,
your first business, there is a pride that youhave when you created something awesome and
your business is doing really well, and it'sbecause of you.
Right?
The founder, you did this amazing thing.
(22:35):
And then it's funny where something happenswhere, like, when you're coming out of start
your startup phase and you're more focused ongrowth and maturity of your business.
So you know your product.
You know your customers.
But now your process is kind of, like yourprocess doesn't reflect where you want the
business to go and also how you wanna live yourlife.
Because the difference is when you're whenyou're running a start up or you're starting a
(22:58):
business, you are super scrappy.
You don't have a lot of processes in place.
You're just trying to get the ball rolling sothat you're profitable and you can keep the
lights on.
The problem is that when you're in anotherphase of business, which is I have all the
clients, I have all the the growth coming in,but I don't have the process to match, that is
where you start hating your life because youdon't have time for the relationships you wanna
(23:19):
pursue or the relationships that you have.
You don't have time for you.
I remember my hormones were all jacked up, andI had gained, like, 15 pounds running my first
business.
I think it was, like, 20, actually, because Ijust couldn't think of my health.
And you also don't have space to do what youdid in the beginning before you started your
company, which is to create.
And as founders, the highest ROI that you willever see in your business is when you are in
(23:45):
creator mode, when you're growing, when you'repouring and investing your creative energy into
the business.
And so I found myself in that place, and I wasprobably miserable for two years.
And the interesting thing is that it's outsideof the misery where most businesses stay small
businesses or where most businesses stay stuckin a cycle is when they have not grown, so,
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like, the person has not grown, in in tandem towhere the business wants to grow.
And that's why you see people where, like, Ihave a thousand clients, and I'm so
overwhelmed, and I'm so stressed out.
And it's like, we'll go and delegate.
And they're like, well, I can't.
I can't trust someone to do what I do.
Or I can't I can't hire someone right now.
I don't know if it's the right time to hire.
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I don't know if it's the right time to to payfor an employee.
I don't have time to invest in an employee.
And so you see that person get stuck there, andthat's actually what happens with with big
business stagnancy is someone gets stuck inthat cycle.
So what I like to do is I like to help peopleto figure out what kind of life they wanna live
because also the life that you created foryourself on day one is so different than what
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you're able to create for yourself on day 500.
And I figure out, okay.
This is the life you wanna live.
How does your business support that?
And what is the what is the current life ofyour business today?
Where does it wanna go as a businessindependent of you?
And how do we separate those things so that youcan live your life, maybe even start a second
(25:16):
business, maybe even focus on personal things.
And your business has four legs, and it canwalk or crawl on its own, and it doesn't need
you.
And I think the reason why I'm able to sit herewith you today and run the intuitive CEO is
because I took a massive business with allthese employees and all these dependencies, and
(25:36):
I said, I love this business, and I love whatI've created, but it doesn't make me happy like
it used to on day one.
And I've accepted that, and I choose to put thebusiness in the hands of a better person who's
gonna be so passionate, who's gonna love thisand run the day to day, and I'm gonna go focus
on other things.
And I think secretly, a lot of people wanna getthere, and they just don't know.
(26:00):
I love that you're sharing that because mostbusinesses, like you say, because you're the
founder and you started and you had that dreamin your heart, you're just you're very attached
to the results and everything that happens inthe business.
But you have a tendency then as you'reexpanding to work in the business and not have
time to work on the business, and that's yourcreative place.
(26:21):
Wouldn't you agree?
Totally.
Totally.
So so, yeah, happy to answer any questions inthat, but that's, like, that's my passion.
Like, I love helping people continuously grow.
Like, you don't have to hate your business.
It's you know, you don't have to hate the lifeyou created, and it's okay to wanna take a step
back.
You know?
(26:41):
If anything, I always tell people, if anything,there are people who love to do the tasks that
you hate doing.
And if they're passionate about doing thosethings, it's actually better for your business
for you to give the wheel to someone else,obviously, that's trusted and that's trained
properly.
Now how do you get someone to you know,sometimes people are really stuck on I'm the
(27:04):
only one who can do it.
How do you you help them get to the other sideof that and realize that there are people that
would be very happy to do this and thatactually have the ability to do it and maybe
even better?
So I love doing, like, a a data dump withsomeone's time.
So I'm like, alright.
Monday through Sunday, what do you do?
Like, let's go through, like, every littlething that you do, even if it's, like, the
(27:25):
tiniest thing.
Like, oh, I have to log in to my, you know, theplace that I rent my office and download the
mortgage statement.
Like, I wanna get, like, super granular onexactly what you do to run your business.
And usually it's funny.
The highest ROI tasks for most founders arealways at the bottom, and it's, like, the thing
that they do if they have time.
(27:47):
It's never the thing that they do when theywake up or or it's never something they
prioritize.
So what happens is I find that people are,like, doing other people's jobs or doing things
that can be really written down very clearlyand written down with descriptions, essentially
like an SOP.
Right?
Like a standard operating procedures, like a agood statement.
(28:09):
And usually when people write things down invery detailed instructions exactly the way that
they want, they've realized that it actuallycould be outsourced.
The problem is that people glob them alltogether.
So they're like, okay.
I have this, like my my entire day was a bunchof these tiny little tasks that I hate writing
the instructions for.
Like, the thought of me doing that soundsawful.
(28:31):
And so when they look at their whole day,they're like, well, I could never give someone
that because it's just too complicated.
And it's like, well, no.
If you actually sat down with someone and youseparated exactly all the little tasks that you
do and you wrote down how you like doing them,I guarantee you could just pass one off today.
Just one.
Just just write one task that you don't likedoing.
Write it in deep detail.
(28:52):
Do it in chat GBT.
Create a nice little video on Loom and hand itoff to your your assistant.
And I guarantee you, you're gonna look at thatand be like, oh my god.
Like, I gave it to that person.
They did it well.
Can I do this again?
And it kinda goes back to what we talked aboutearlier.
Right?
Earlier.
Right?
Like, you just take one step, and it doesn'thave to be your entire schedule.
(29:14):
But just take one thing today and give it tosomeone, but do it right.
Don't be lazy.
Don't take shortcuts.
Don't forget the little details because you'regonna get mad at yourself.
And just remember, like, the person that you'retraining doesn't know you like you do and quite
frankly doesn't care as much as you do.
And so you have to care, and you have to bevery specific.
(29:36):
And you know what you know what, Catherine?
It's the most boring answer.
What I'm telling someone here to do is to writeit down and give it to someone.
And that's not what people wanna hear.
They don't.
But there's no other way.
I had done a a podcast with a gentleman, acouple of months ago, and one of the things
that I really valued about that podcast isexactly what you're saying.
(29:57):
And he developed this software that actuallyhelps to put peep like, as soon as you start a
business, one of the best things to do is startwriting down what your daily tasks are and have
that from the beginning.
Do you find that people get a littleoverwhelmed when they start to have to
strategically figure out all these pieces thatthey do?
Is there a format that you have to help them dothat?
(30:18):
Now you're saying you do the brain dump.
You do that together, or you happen to do that,like, as a homework situation?
I kinda have that as a as a homework situation.
So I have people, like, write it down.
I have some samples of it.
I can always, like, attach it to this if youwanted to and, like, send it out as a freebie.
But, yeah, it's kinda like a like a onesheeter, and you just kinda say, like, okay.
How many hours does this take?
(30:39):
Okay.
Cool.
What are the softwares that I use?
What are the passwords?
Or, like, it's do you need a password for this?
Or are there any specific things that youreally care about?
I don't know.
Font sizes or maybe it's done on Monday at 7AM.
Like, I get really specific with people.
And even if it's just, like, one task, you youkind of realize, like, how much it takes up of
(31:02):
your mind.
Another thing I'll mention too, which I thinkpeople forget, is they think that them doing
the task is the best thing for the business.
And, by the way, that is true for a huge chunkof things that require creative energy,
inspiration, and leadership.
So I completely agree with those biggerfunctions.
(31:23):
When it comes to the 88% that takes your timeup, I like to say if your business could talk
to you and it was a person, it was like a astand alone person, and it and you asked it,
hey.
What do you need to be the best version ofyourself?
Like, the one with the most money, the bestproducts, the best quality, the best process.
And it's probably gonna tell you that itdoesn't need you doing those things because it
(31:47):
it needs you to be focused on growing it andnot in the day to day cycle.
Right.
Right.
So tell me I would love for you to give me anexample of somebody gets started working with
you.
What would you say is something that they don'tknow that they don't know when they start with
you?
What are an example of something that, youknow, a client because there's always this
(32:10):
moment that as soon as you realize that youdidn't know something, it's just like, oh my.
I just I didn't even know that.
Yeah.
So I think that's a really great question.
So I believe that your intuition, so how youoriginally started the business, all the little
inklings that you took as a founder to createand to direct the business as you did so far,
(32:32):
there a lot of the growth that we want, whetherit be to delegate or to scale or to have a
better free life or more time with our kids orrelationship, whatever that looks like for you,
freedom, most of that that we crave so how dowe get there?
That that's what that's what people come to mefor.
Like, I want freedom.
(32:53):
And my answer is always, it's half mindset workand spiritual work and intuitive work, and then
the other half is just creating systems.
And so half of my program is understanding whatpeople really, really want in their life and
for their business.
And it's getting rid of the blocks within them,the mindset blocks, the things that hold them
(33:14):
back they're not really aware of, and openingthemselves up so that by the time we get to the
tactical stuff and the systems and all thethings, you are so clear about what you're
building.
You're so clear about how you want your days tolook like.
You're so clear about where you want yourbusiness to go.
That by the time we get to the tactical stuff,you're kinda full steam ahead because it's
(33:36):
funny.
It's never about the tactical things that callpeople back.
It's usually because there's some fear or somepresumption that's held up, you know, in the
mind space.
And I think I think you can't havetransformation without both.
And so I'll leave it at that.
I I think the the the beautiful thing about myprogram is it's really both where you transform
(33:58):
and then your business transforms, like,alongside with you.
Right.
And then who would you say would be your idealclient?
Someone who finds you and how, you know, whohow would they start working with you?
Somebody who is the start up or somebody who'salready in that expanded mindset getting ready
(34:19):
to to lead to the next level?
You know, I really focus on the person.
So first of all, you have to absolutely have abusiness already.
I don't mind if you're in the start up phase,but I think it's someone who needs a lot of
clarity and direction on how to move to thenext level.
And so you can be that way in the start upmode.
I find that most people I work with are alreadysomewhat experienced, and they're they're
(34:43):
really focused on a personal transformation.
So they're like, okay.
You know, I have something great here, and I'mgonna screw it up because I, you know, I don't
I'm my personal life is suffering.
And so I think if you are a founder and youhave a great business, you don't wanna
sacrifice it, but you're looking to detachyourself from it and maybe head into another
(35:03):
level of your life, another sector of yourlife, then I think you'd be an awesome person
to work with.
Excellent.
And so if there were anything that you wantedour audience to know that was super important
that you feel like you you know, I know thatyou're you're still in the younger, phase of
life because I love that you have accomplishedso much.
(35:27):
But there are so many people who have notgotten to that level at such a young age.
And so help us to just, you know, be able tounfold.
How do we how do we as an audience, what is itthat you would wanna say to the audience that
would help them?
Something that you'd like to give them.
Yeah.
I think in a world full of media and contentand just so much stuff out there, there's so
(35:51):
many people that you can take advice from.
I think that the more people that you askoutside of yourself for something that you
already deep down know, the longer that youprocrastinate where you're meant to be.
And so I'm a huge proponent of, like, listen tothe voice within you, find a way to master
(36:11):
that, whether it's, like, being in a quietplace or going for a walk or getting out of
town for a couple of days or whatever thatlooks like for you.
But I think the moment that you really developa relationship with yourself and you get into a
a place where you can start trusting yourselfis where all of the action that you wanna take,
(36:32):
that's where all that stuff is trapped.
It's where all of the decisions that are justkinda like you don't know what path to take
that's like all of those answers are there.
Whatever you're consumed by now, I can promiseyou that you already know your answer.
Can you reflect on any mistakes that you'vemade that were, you know, something that you
(36:53):
when you look back now, you say, wow.
I wish I could have done that different, butI'm glad.
You know?
Just just give us an example of something likethat.
I mean, I'll I'll kinda go back to this becauseit's like, I I don't believe in regrets.
I think everything that I've done, I've, tosome degree, wanted to do.
But I I will say that this applies even topersonal life and business.
(37:15):
It applies to, like, everything.
But I find that when we stick around insomething that's we're meant to kinda be we're
already meant to move on.
Right?
When we stick around in something for too long,whether that be relationships or or maybe a
project that you got stuck on or whatever thatlooks like, I think that's where we have regret
because we're like, what?
There was such a waste of time.
And so I I've had made some decisions whereI've stayed in things for too long.
(37:39):
And I stayed in things for too long becausewhen I ask people outside of me, it's like, oh,
no.
You should stay, or what are you doing?
You're throwing that thing out, or you'recrazy, or but everything's good.
You should be grateful.
And at the end of the day, it just wasn'tserving me anymore, and I was meant to serve
other people.
And I was meant to experience other things formy evolution, but also to help guide people on
(38:04):
their journeys.
And so I think if you're if you're sitting insomething right now and you're like, I I feel
like I need to leave, but I don't know how, oreveryone's telling me it's the wrong thing to
do, I really tap in and listen to what isreally guiding you.
And if it's, like, your truth, if it's, like,your higher self, that's me telling you that
(38:25):
there are times I wish I did that faster.
That's beautiful.
Can you share with us a time of triumph thatstand out to you?
A time of triumph.
Oh my god.
I've had plenty.
I should write a book on a collection oftriumphs.
Yeah.
I think, you know, I think triumph, when youlook at any story, even at even at its its
(38:47):
extremes.
Right?
Like, none of my stories are it was at well, Imean, I have but I have survived some really
crazy things.
But it's usually because despite yourcircumstances, you believed that there was
something more and you trusted that.
Right?
I think that's that's what faith is.
Right?
When we believe in faith or have faith insomething.
And I'll use a a business example, but Iremember when I was leaving my corporate job.
(39:10):
So I was working for Apple, and I was leavingmy corporate job.
I knew that I was done with corporate, andeveryone thought I was crazy, including my
immigrant parents, where a big fancyengineering job making a quarter million
dollars a year is something that you shouldnever throw away.
Right?
I worked very hard for that.
And I remember feeling like I knew that therewas something more, and I knew that there was
(39:33):
something big for me, but I couldn't figure outwhat that was.
And I had no answers.
Right?
It was up for me to to go and explore that.
No one was gonna give that to me.
And I think a time of triumph for me was at thetime, this was during COVID, so I was asked to
come back to the office and move back to SanFrancisco.
I was living here in Phoenix at the time, kindof under the radar.
(39:54):
And the decision, right, the fork in the roadwas to go back to a job making a quarter
million dollars a year in a city that I knewvery well, Or the other decision was to
completely leave my entire identity, my selfworth, because I had attached all of my self
worth to a job, on the table, and haveabsolutely no answers and go figure it out.
(40:15):
And I chose to go do the the very riskydecision because the the trust that I had in
myself was very loud.
Like, I had to go do it.
And the crazy thing, Catherine, is that theweek that I left, I had planned my departure.
I had two months to leave.
I had two months to be like, I gotta figure outa business.
I gotta figure everything out.
(40:35):
Two months.
And in those sixty days, I did not get anyanswers.
None.
I did not have a new business.
I did not I was forcing things.
I was going crazy trying to figure out abusiness idea.
And here's the thing.
On the fifty second day, it was the week that Iwas supposed to take my laptop and ship it back
to Apple.
And if I were to have any regrets, now was thetime to really claim my job.
(41:00):
And I remember feeling, like, this pressure.
I was like, oh my god.
This is crazy.
I only have a week, and, like, I gotta figurethis out.
Right?
And I let it go.
I put it in the universe's hands.
I was like, you know what?
I trusted myself.
I landed myself here, and this is it.
So, anyway, on during that week, I had onevideo I was posting on social media, and one
(41:20):
video went viral.
And I was introduced to my business partnerthat week, and he called me.
And he's like, I like what you're doing.
Let's, you know, let's talk about apartnership.
And so the week that I packed my laptop andshipped it back to San Francisco, my last week
ever where I'm saying goodbye and doing thewhole thing for a career that I had for eight
years, I got on a plane.
(41:41):
I went to LA.
I signed my operating agreements, and I startedmy business that week.
And two months later, we had raised $8,000,000,and it it was a very busy time for me.
But the whole point is is, like, I was scared.
You know?
I'm not gonna curse on the show, but whatever.
I was terrified for a very long period of timewith no answers.
(42:05):
And I think triumph comes from a place wherewhen you don't have answers and you live in a
period of uncertainty, you don't think toyourself, what am I gonna do?
Oh my god.
What am I gonna do?
Instead, you say, who do I wanna become, andwhat can I create?
And I think when you start looking at thingsfrom that perspective, it's less about what I
(42:27):
don't have, and it's more so, like, how can Iserve?
That is a really good takeaway for our audiencebecause I you know, several times you've said
that you had to trust, you know, when you letgo is when things came and just they unfolded
and they were easier.
And and I love that you're sharing that.
(42:47):
Now tell me a little bit about how you've beenable to work with a client and just give me an
example of something that you were able to helpthem learn that they didn't, you know, that
they didn't know during the process of startingwith you?
Like, how did you help someone learn somethingthat they didn't understand in their business?
(43:07):
Yeah.
I mean, I've worked with with people from allwalks of life and and all different stages of
business.
But I think one of my favorite transformationsis when someone thinks that they have all the
answers and that they think that they've doneeverything.
And I get a lot of people who are like, I'vealready tried everything in business.
I already tried all the answers.
I already know all the mindset stuff.
(43:28):
But they haven't, like, dug into themselves alittle bit.
And so an example is and it's funny becausethis bleeds into, like, not only your business,
but it also bleeds into your personal life.
And and the habits that we carry in ourbusiness also bleed into other things.
So I had someone come in and super successfulguy.
I work with both men and women, but the supersuccessful guy, and he really wanted to grow
(43:52):
his business.
He's single, and he's kind of at an age wherehe's, like, really he's done with, you know,
partying and doing all that.
He wanted to settle down, and he wanted to hewas taking his business very seriously.
And he had really great revenue, but he wasexhausted.
And he was he was just he didn't know what hewanted next.
And he's like, well, I don't he's like, I'malready successful.
I'm already like, I I don't know where I'mheading, but I need he needed he thought he
(44:16):
needed more money to do things.
Like, that's what he thought he needed.
He thought he needed more money to scale hisbusiness.
But the reality was is that all everything hehad on the table was just about reorganizing
things and reoptimizing things and looking atthings from a different perspective.
And it's interesting because the reason why hecouldn't scale his business and the reason why
(44:37):
he couldn't find a partner to date was becausehe actually had deep self worth issues.
So deep inside, he attached his identity andhis ego.
Right?
So his his value in how much he did as aperson.
And the reason why he couldn't hire the rightperson or delegate to the right person is
because every time someone came in, they dideverything wrong for him.
(45:00):
The reality was that he wanted someone toconstantly do something wrong because because
it was a way to find something wrong with thatperson so that they didn't come in and
essentially take his job from him, right, as afounder.
But he didn't know those things coming inthere, and it took a couple of sessions for us
to kinda work through.
But the interesting thing was once we kindawent in that direction, he was like, oh my god.
(45:23):
Like, I do this in dating, and I do this withmy, you know, whatever, my friends.
And and he's like, oh my god.
And then he kinda had this moment where he'slike, I can't believe I was doing that.
I had no idea.
And so long story short, you know, we kinda setsome guardrails up, and we worked through a
couple things.
And he hired some really good people.
And and, you know, he's now on on a path tokind of focusing on himself more personally.
(45:45):
But it's interesting because it's when we whenwe think we've done it all and we're closed
minded to teachers or or maybe new ways ofthinking, that's kinda where the answers are or
in the places that we don't like to look into.
That was a really great share and a greatnugget for our audience.
I'm gonna ask you now.
(46:07):
Do you have because you're a person who hasvision and you like to, you know, really pay
attention to what it is that you want and putit on board, what is it that you would want
your life to look like moving forward?
Like, looking further ahead.
I would love for you to share because noteverybody knows how to do that.
I have found a lot of business owners and oneof the they they start out when they start a
(46:31):
business that way, but then they they kindajust get into the grind, get into overwhelm,
and then they deal with all these challenges,and they forget to vision where they're going
and why they're going there and and what theywant.
So what would you like your life to speak?
Yeah.
So I think that's a great question.
So I like to call it my North Star.
So, like, I say, like, no matter where you are,in whatever place you're at in life, you could
(46:55):
be in the Amazon.
You can be in a beautiful place.
What Amazon's a beautiful place.
But what I'm saying is you can be in any walkor any terrain of life, and and you look up and
you're like, okay.
I remember why I'm here.
Right?
I remember what I'm doing.
I remember no matter how it gets difficult orhow good things get, I still have a north star
to pursue.
So that's how I look at my life.
I have a lot of different ways in which I teachthis because everyone has a different way of
(47:21):
learning, and it's all about understanding yoursubconscious.
So, like, for example, I'll just show you.
Like, my vision board is the background of myphone.
So, like, every day I wake up, I look at myphone, and, like, I have the things that I'm
working towards.
Right?
And so I'm a very visual person.
There are people that are more audible.
There are people that are more written.
(47:42):
Right?
They like to see things in their office,whatever that looks like.
So for me, it's interesting.
I've made a really big shift.
I did I was in the private equity world formany years.
I was really focused on dollar in, dollar out,like, being a great COO for my business.
I ran all the operations for my business.
We had tight numbers, and I did all that.
And so I think for me, expanding into theintuitive CEO is I'm really looking to connect
(48:09):
with my clients, and I'm looking to have a moretransformational, spiritual experience with my
business.
And so for me, what that looks like is helpingothers also go through their own
transformations.
It is deeply satisfying for me to be thatperson that can open the door for someone to
(48:29):
to, you know, create a life that they love,that they that they're dreaming of.
I think for me, on a personal level, like, I'mlooking to settle down and and invite other
people into my life, whether that be kids or orpartnership.
And I think, I suppressed a lot of creativityin many different roles in my life.
And this business, I have been wildly creative,and I love it.
(48:53):
And I'd like to say that, like, I'd love tocarry creativity with me as well.
So those are some themes I'm exploring.
So do you work with people one on one or ingroups such such
I work with people both.
So I have group containers for people who alsoare looking for intimate connections with other
people.
And I find that when you're, like, veryindependent, very hyper independent, you're
(49:16):
doing your thing, you like to do things byyourself, you don't love help.
Like, when you're that personality, which, bythe way, that was me, it's really great to be
with other people in a container because you gothrough the experience together.
And usually, the people that feel that way alsodeeply crave connection, and they deeply crave
to be seen, heard, and understood.
And so having a container like that is awesome.
(49:38):
And then I also work with people one on onewhere if people, like, really want hand
holding, like, I really need help scaling mybusiness.
I need the steps.
I need the road map.
I need a playbook to, like, for my specificbusiness, then we go the one on one route.
I do have a group cohort that I'm launching onNovember 11, so 11:11.
(49:58):
And that is a combination of group and one onone.
I'm trying that actually out for the for thefirst time where I'm mixing it.
So you get one on one experience with me, andyou get to be in a container.
And so, yeah, both.
Very nice.
Very nice.
Now how would our audience find you?
Yeah.
So you can find me @sabrinagoular.com.
(50:19):
I'll send you the link that I have.
We're right now doing some updates to mywebsite, but by the time this episode launches,
it'll be ready.
And I do I am the host of the intuitive CEOpodcast.
And then you can find me on my socials, SabrinaGuler.
I'm on Instagram.
I'm on TikTok.
I'm on YouTube.
I'm I'm on all the things.
(50:39):
That is lovely.
I am so glad that we had this chat today.
I want you to tell me, is there anything elsethat you would like to leave for the audience
just in case we left something out?
No.
I think this was great.
I think, I loved being on the show.
Thanks for provoking me with some prettyawesome questions.
Well, thank you, Sabrina.
(50:59):
We are really do appreciate this, and weappreciate that you really being able to just
explain to our audience just that intuitivenature and just, you know, really listening to
your intuition and and your gut and, and makingthose transformations are super important.
Thank you so much.
And please reach out to Sabrina Guler.
Look her up on her social sites.
(51:19):
We'll have everything in our show notes.
And I just thank you for your time again todayand just all of the nuggets that you left us
with.
Thank you.
And, again, this is Catherine, your host withthe Beyond Business podcast.
Thank you so much for listening today.
Well, if you made it to this point, then youmade it to the end, and you are my star.
(51:43):
And I just wanna thank you from the bottom ofmy heart.
I hope that you enjoyed the conversation withtoday's guest.
And if you did, please leave us a review onApple Podcasts and Spotify and share this
episode with others who may be interested inthis topic.
Also, please feel free to let us know whattopics you'd like to see covered in future
(52:04):
episodes.
Get in touch in the comments or in RocketGrowth's social media platforms.
To have conversations with me, my booking linkis in the comments.
See you next week for all for a all newepisode.
I am Catherine Martin Fisher, and I helpbusiness owners who have lost their vision
because they're struggling with cash flow,sales, marketing, which also affects their
company culture, by showing them to implementproven systems that increase their revenue by
30% in ninety days, and this allowing them toreignite the passion and that big dream that
(00:27):
they started with.
So the reason that I started this podcast wasto celebrate businesses who have overcome
adversity and have come out on the other sideof it.
And I want you to know that you are not alone.
Good afternoon.
This is Catherine, your host with the BeyondBusiness podcast.
(00:48):
And we I am so happy to welcome Sabrina Gulawith us here today.
So she is a serial entrepreneur who built over$85,000,000 in businesses by the age of 31.
Her superpower, what's the belief that successcomes from within.
She now helps entrepreneurs scale and growtheir businesses through her program with
(01:13):
Intuitive CEO, which combines using intuitionand ambition as drivers for success.
I am so happy to have this conversation withyou here today, Sabrina.
Yeah.
Thank you so much for having me on the show.
So tell me a little bit about how you did this.
I mean, you know, and the fact that you do itin such a beautiful way.
(01:36):
I love what you're doing.
So let's let's let's unfold this.
God, my story has just so many different layersto it.
I always, you know, when people ask me, like,what do you do?
Or what what's your ma what's your mastery?
And I always tell people my mastery is intransformation and rebirth because that has
been, like, the thread that has held all of theseams in my life.
(01:58):
So so, yeah, so who am I?
A little bit about me.
So I grew up in the East Coast.
I'm a Jersey girl originally, and, my parentsare both immigrants.
My mom's Venezuelan, and my dad's Turkish, andthey immigrated from their countries to New
York City when they were, like, 16, 17 yearsold.
And they met each other by luck.
(02:20):
They had my sister and I.
And I always grew up around culture andentrepreneurship and, essentially, what is the
American dream, right, to, like, find yourperson, get the house with the picket fence,
become an entrepreneur, like, live a life fullof freedom.
And, like, essentially, that's what my parentsset the example for my sister and I.
(02:41):
And so I grew up around the belief system thathard work makes you money, but I also grew up
around the belief system that taking risks is apart of success because my parents took a risk
to come here and learn new languages andplanted their feet here.
Right?
That always was a part of my upbringing.
When I was 16, 17 years old, also verytransformative years for me, that was the era
(03:08):
where we experienced an economic crash.
So that was back in 02/2008.
And what was once a very sheltered life withtwo amazing supportive parents was taken away
from us all.
I mean, my parents lost everything, and theythey had to rebuild themselves.
And so I think for me, being exposed to that,as I'm sure a lot of millennials and Gen Xers,
(03:30):
anyone anyone that was old enough to understandwhat was going on, we carry a a part of that
with us, right, as a part of our journeys.
And so that was a huge driver for me.
And so at a very young age, I didn't feel safe.
And at a very young age, I associated moneywith safety.
And so for me, I had a mission at a very youngage, and I was like, I refuse to ever be in
(03:55):
this position, and I'm gonna go out in theworld, and I'm gonna build my own name, and I'm
never gonna be in this place again.
And so I moved to New York, New York City,around 18 years old.
I think it was a little bit under that,actually.
And I signed my first lease, and I and I wasexposed to just a lot of wealth and a lot of
(04:16):
responsibility at a very young age.
And so what happened was that I was reallyscrappy.
I became very street smart.
I was never, like, a super high school, youknow, academic person, but I became very street
smart.
And I learned I learned that success was aroundme.
(04:38):
Right?
Like, when you when you're you're based in theEast Coast, right, you can be in your city on a
subway, and you can sit next to a billionairegoing in the same direction, but you have very
different lifestyles.
And so I was always very curious.
I was always very driven, and I was was alwaysvery hungry, but a lot of it came from trauma.
A lot of it came from this belief system thatmoney makes you safe.
(05:01):
And so
say that that came from trauma because somepeople will take trauma and do the opposite
with it.
And yet you chose you made a choice, aconscious choice to use it for your for your
advantage.
Yeah.
Yeah.
Hopefully, my story isn't too lengthy.
Am I are we are we pacing right here?
We're good.
We're good.
(05:21):
Okay.
What we wanna do is be able to unfold as we'retelling the story.
So give me an example of how you were able toswitch that in your mind because not everyone
has the ability to do that.
And so what was it that was so defining to youthat you thought this isn't you know, I'm I'm
not gonna use this to be a victim with thissituation.
(05:44):
I'm gonna actually use it to propel myself.
You know, I I think because risk was always,like, highly, promoted in my family, I was
like, okay.
Well, I really have nothing to lose.
Like, I couldn't be any more broke.
I I couldn't have lost any more things.
Right?
Like, I just felt like there was nothing tolose, and so the only thing I could do was
(06:04):
really create myself.
And it was, you know, it it was actually apretty exciting time for me.
Wasn't, like, yes.
It was, you know, I was surrounded by a lot offear, but what people forget is, like, fear and
anxiety in the brain has a very similarresponse to, like, excitement.
So, like, if you're ever, like, about to jumpoff a cliff for bungee jumping or, like, you're
(06:28):
about to jump on stage for speaking, thatexcitement can be transmuted into fear or it
can be transmuted into love or or, like, ahappy excitement.
And so, for me, I think it was, like, realizingI was doing this subconsciously.
Like, I I can't tell you that I had this methodat the time.
But I think, subconsciously, I was like, okay.
(06:50):
Well, the only way to look up is up.
Right?
And so at a very young age, I became obsessedwith success.
And later on, many years later, that caught upwith me, which we'll talk about.
But I decided to to explore the world, and myworld for a couple years, I was, like,
bartending, doing real estate, doing a bunch ofthings.
My world came crashing down when I was 21.
(07:13):
I was living with a boyfriend at the time, andlife was good.
And and he was like, Sabrina, I I'm I'm justdone.
Like, there was just a relationship thatcouldn't go any longer.
And I remember thinking to myself, I felt likesuch a loser, which I know is a powerful word,
but I did.
I felt like such a loser.
And I felt like, how did this happen to meagain?
Like, how did I go from the world is endlessand having possibilities to dating the wrong
(07:38):
person to end up feeling like everything was Iwas back to square one.
And so I made a promise to myself at that age,I was very young, 21, that I would put
responsibility in my own hands, and I would Iwould create my own success.
And so I left New York, and I moved to Arizona.
That's where my parents had fled from fromtheir, you know, whole o eight crash situation.
(08:02):
And I put myself through school, and I decidedI'm gonna get a stable job.
That's what I wanted.
And at the time, engineering was, like, a bigthing.
And that after getting my stable job, I wouldstart a business.
And to kinda, like, fast track, this was, like,the beginning of really me learning about
mindset and success and discipline and takingaction and courage.
(08:25):
And I went from making $8 an hour working atthree in the morning at an LA fitness here to
making about a hundred and $20,000 a year at 24years old just from simply, essentially, like I
wanna I don't wanna use the word brainwashing,but just completely reframing my mindset and
(08:47):
upgrading my my view and my perspective on lifeto be able to feel like I was truly worthy and
deserving of something more.
So what was that that you did, and how did youdo that kind of pivot from being, you know,
working a $8 an hour job to making, you know,all of that money?
(09:12):
Yeah.
So I think I think taking action I think takingaction in very small micro doses is so good for
the human mind.
Because, essentially, when we look atconfidence, confidence is just you doing
something over and over again where you feelcomfortable doing it.
Like, it's not like it's not it's sointeresting.
(09:32):
When you do something for the first time, itdoesn't necessarily mean you're gonna be
terrible at it.
You just have no baseline of what's good orwhat's bad or what's risky or what's not.
And because there's a fear of the unknown, youdon't take the action.
Right?
But when you build confidence, when you say,okay.
I'm gonna take a little step today.
I'm gonna I'm gonna do this scary thing, andI'm gonna reach out to my first client.
Or I'm gonna do the thing, and I'm gonna get ona podcast.
(09:55):
And you take the expectation out where youdon't deem what is scary or what is not scary,
and you just go with just taking the action,and that's a success, just to take the action
is a success to you regardless of the outcome,you become very confident in taking risks.
And and when there's less pressure and lessperfectionism rooted in you every time you you
(10:20):
take an action, you allow yourself to be free,and you also allow yourself to kinda go with
with your intuition and what what ends upfeeling right.
And I think what many people do is they say ithas to be perfect the first time.
It has to go well the first time.
And the thing about entrepreneurship and thething about the the most successful people in
(10:41):
the world is that they're very comfortable withit not going well the first time or the tenth
time, and they're willing to stick around.
And so the thing is, like, it's not like I'mvery good at one particular thing.
It's that I'm very good at the art oftransformation.
I mean, I have some some tricks under mysleeve.
But when you become very comfortable in beingin this place, you're kind of unstoppable
(11:06):
because there are many people who won't do thatbecause of the sheer volume of fear.
So if you ever wanna, like, differentiateyourself, you just look at the room and you
say, I'm willing to go first.
And right then and there, you're the one that'salready ahead of the game.
Right.
Did you have any setbacks during that timewhile you're trying to navigate what was next
(11:27):
for you?
Many.
I love the story.
I always I always I always tell people, like,when you look at my journey and you read this,
like, fancy bio, right, like, entering thesepodcasts or whatever press, and you look at,
like, my journey, people only see, like, the orwhatever press, and you look at, like, my
journey, people only see, like, the tip of theiceberg.
Right?
And so a while back, people asked me, well,how'd you get your job at Apple, or how'd you
(11:48):
run a business, or whatever.
And so I'll use the word Apple.
I'll use my journey between now and and gettingmy job at Apple because it seems so far along
ago.
People just assume that I was, like, a techperson or something.
The funny thing is is that alongside failureand taking action and being comfortable with
those things, another thing that manysuccessful entrepreneurs do or just people in
(12:11):
life is they're not really comfortable with nowith the word no, and I've never been
comfortable with the word no.
So for me, I've always if you tell me no, I Ilook at no as an opinion.
I don't look at no.
Interesting.
I love that.
No for me is is just an opinion.
So what I ended up doing is with my job atApple, I've always wanted to work work for that
(12:34):
company.
To be honest with you, it was, like, on myvision board for, like, I don't know, for as
long as I remember wanting to work incorporate.
And my job at Apple, it took me I'm notkidding.
15, like, 15 failed interviews to have beenable to even get the one interview that got me
my job.
And I'm not talking about, like, 15.
(12:57):
And I'm not talking about, like, 15 interviewsthat, like, I applied and got a call, and it
was, like, a quick screening and and, like, itfailed.
No.
No.
No.
Like, 15 interviews where, like, I flew there.
And I was in a room with eight people who wereinterviewing me, and I bombed the interview.
Like, it was horrible.
Or, like, you know, I I went through multiplerounds of interviews, and I was supposed to get
(13:19):
an offer in my inbox, and it just didn't workout.
So it took me 15 interviews before I landed myjob.
That is persistence.
Most people actually fail on the firstinterview and don't go back to the company and
yet you made the decision that you were goingto work for Apple.
It was on your vision board, you had that onyou, like, literally within in your vision and
(13:43):
and on your board ready to rock and roll, like,no matter what, and you did it 15 times.
So what was what was the thing that landed youto the job?
It's so funny because the thing that landed methe job was a very intuitive, like,
synchronistic experience, and I love talkingabout this story because I feel like it always
helps someone let go a little bit.
(14:04):
But, essentially, I was at the point I was atthe eleventh hour where I was like, well, maybe
maybe I just need to give up on this because Ihad flown to San Francisco, and I had bombed
that horrible interview.
And I was like, wow.
This is at this point, this is reallyembarrassing.
Right?
I felt embarrassed, and, I was getting sick.
I remember having, like, a runny throat, and Iwas in San Jose or whatever city I was in for
(14:26):
the interview.
And I called my mom crying, and I was like,this sucks.
It's so embarrassing.
And my mom was like, well, why don't you gograb a drink somewhere?
Because you're only in San Jose for an evening.
So I was really resistant.
I'm like, I'm sick, and I hate this city.
I'm so pissed.
You know?
And so I ended up I was like, okay.
I'm just gonna go have a drink.
So I went downstairs.
(14:46):
I went to go grab a margarita at this weirdMexican restaurant, and I sat next to these two
people who were really friendly.
And we're just talking.
These people are strangers to me.
I don't know who they are.
We're casually talking.
I ended up hitting it off with one of the thegirls that were sitting at the bar, and I took
her number.
She asked for my number, and I rememberthinking, like, this is so stupid.
I'm never coming back here.
(15:06):
Like, I'm never getting this job.
This is horrible.
Right?
So, anyway, I get her number.
I go back to Orange County.
So I was living a few hours south at the time.
So all of this required a plane ride and andall that good stuff.
So I come back down to Orange County, and I'min my apartment.
And it's been a couple weeks now.
So it's been, like, two, three weeks.
I completely forgot, and I really, like I was,like, maybe this just isn't for me.
(15:28):
Like, I just really pursue this not for me.
That girl calls me three weeks later, and she'slike, hey.
You were looking for a job at Apple.
Right?
Like, my friend is actually hiring for a role,and based on what we talked about, I think
you'd be a good fit for it.
And the crazy thing about this, Catherine, isthat this role wasn't public.
It wasn't written online anywhere.
(15:49):
This role was my exact, exact background.
And so I did an interview.
It was very detached.
I stopped forcing.
I stopped obsessing.
I stopped, like, becoming obsessed with thewhole thing, and I just let it be.
And in that moment, I I took an interview, wentreally well.
I took another interview, went really well.
I flew back.
(16:10):
I flew back at this point, and I got the job.
And my whole life changed.
And in two weeks, I was packing my bags, and Imoved to Cupertino at the time, and I got my
job there.
And so it ended up happening, but it ended uphappening in the way that I least expected it
and when I was able to detach and let go of theoutcome.
(16:32):
I love that you say you're able to detach andlet go of the outcome because so many times you
find even in business that, you know, you getso stuck on something and instead of just
detaching and letting things happen, sometimesthat is when miracles happen.
Right?
It's just that unfolding.
So give me an example through that process.
(16:55):
Did you have any influential people or mentorsthat actually helped to give you that courage
to, you know, to keep you going or to pivot inany way throughout that time in the transition?
You know, I didn't have mentors.
I just I I mean, my I'm always been very closewith my mom, but I've always kind of been self
led.
I wish I had mentors, which is one of thereasons why I run my program now.
(17:17):
But, no, I didn't have any mentors.
I will say that I've always had a very goodrelationship with my gut, like, with my
instinct.
And I find that the best decisions I've evermade in my life that are not logical, that make
no sense, have always come from that place.
And so I think intuitively, no pun intended,over time, I it just became like a muscle that
(17:39):
I strengthened.
And I think in business and, like, in the worldof money, career, and finance, we're often
taught to look at the opposite.
And I I do think weighing out both is extremelyimportant.
But I think I was doing this dance at the timeof have this feeling, and I know I'm worth
more, and I know I'm worth this job.
And I know that if I if I'm in the right roomwith the right people, that I'm gonna be able
(18:04):
to get this.
And I think a lot of us live with that,especially entrepreneurs, where we believe that
things are possible.
We believe that our product can help people.
And I think it's just doing this balance andthis dance of, okay.
Well, what's my intuition?
What's my intuition?
What's my gut telling me right now?
Like, versus what the hard data and the metricsare.
And if we can find a balance between the two,which is what I did at the time.
(18:27):
Right?
I was very persistent in in knowing that I wasworth the job and that I could perform and that
I wanted to work there.
But at the same time, I think the how is whereI was able to step back.
And so I think if you can do the dance with,okay, work on yourself, be the version of you
that can that that is a match for what you'reseeking, and go explore the how, but don't get
(18:54):
attached to the how.
Because the how the how is usually where we getstuck.
And, actually, the the thing that I find reallyinteresting about entrepreneurship is is the
best entrepreneurs in the world don't worryabout the how.
Right?
Like, when Elon Musk was inventing these carsand these products, he's not worried about,
(19:16):
like, well, this doesn't exist right now, soit's never gonna be possible.
He was like, okay.
Well, this is what I wanna create.
This is why I wanna create it.
So we're focused on the what and the why.
And the how I'm gonna go after it, but I'm opento experiencing multiple versions of how I get
there.
And I think that's where the secret to a lot ofthe magic happens in business, but also, like,
(19:40):
in our personal lives.
Right.
Right.
So how do you work with people in your industrynow now with the courses and things that you're
doing?
How do I work with people?
So that's a great question.
So first of all, I work with entrepreneurs whoare a few years into what they're doing, or
they have a really great idea, or, like,they're they already have a business, and they
(20:05):
are a little exhausted with either how theylanded there or they're sick of trying to
figure out the how, and they wanna keep theirbusiness, they wanna grow their business, they
wanna scale their business, the output of doingall of that to be a life that they actually
enjoy.
And, you know, we didn't get to talk too muchabout my business and the businesses that I've
(20:26):
run-in the past, but I've built businesseswhere I'm two years in, and I'm like, I hate my
life.
I don't like what I build.
I love the products that I build.
I love the business.
I love that I'm doing things to help the world,but I feel stuck in the lifestyle that I
create.
And so what I do is I I help entrepreneursscale and grow their businesses, but on their
(20:47):
way to a life that they actually like and to tocreate a home, and I consider our homes to be
our mindsets and our brains and how we view theworld, a really safe and happy place to be.
So tell alright.
I do wanna go back to where you were talkingabout some of the other things that you were
(21:08):
doing, because I love what you just said abouthow you created this life, but then you also
realized that there was more.
Right?
There there's just a, you may not have been a %happy in the life that you built.
So let's talk a little bit about that becausethere there's always a pivot from there and
some people get stuck staying even thoughthey're miserable in certain areas or they
(21:31):
built something that's amazing, but then they,you sometimes outgrow that as well.
Yeah.
And I think we're actually always meant toevolve.
And I think the the secret in evolving isknowing when to let yourself evolve even if it
means, like, an identity shift or even if itmeans a lot of change in your in your external
world, but it always starts from within.
(21:51):
So there's always a whisper.
There's always some kind of knock on our doorsaying, hey.
We should explore other things, or we should weshould maybe maybe we have an interest in doing
other things.
And so what happened is I had built and scaleda fairly large business.
I was managing 80 employees.
I had a property management company, and I wasI was doing a lot that required me.
(22:14):
I had a business that was highly dependent onme.
And the interesting thing is, I love to talkabout this.
It's one of my favorite topics is when youstart a business, especially if it's, like,
your first business, there is a pride that youhave when you created something awesome and
your business is doing really well, and it'sbecause of you.
Right?
The founder, you did this amazing thing.
(22:35):
And then it's funny where something happenswhere, like, when you're coming out of start
your startup phase and you're more focused ongrowth and maturity of your business.
So you know your product.
You know your customers.
But now your process is kind of, like yourprocess doesn't reflect where you want the
business to go and also how you wanna live yourlife.
Because the difference is when you're whenyou're running a start up or you're starting a
(22:58):
business, you are super scrappy.
You don't have a lot of processes in place.
You're just trying to get the ball rolling sothat you're profitable and you can keep the
lights on.
The problem is that when you're in anotherphase of business, which is I have all the
clients, I have all the the growth coming in,but I don't have the process to match, that is
where you start hating your life because youdon't have time for the relationships you wanna
(23:19):
pursue or the relationships that you have.
You don't have time for you.
I remember my hormones were all jacked up, andI had gained, like, 15 pounds running my first
business.
I think it was, like, 20, actually, because Ijust couldn't think of my health.
And you also don't have space to do what youdid in the beginning before you started your
company, which is to create.
And as founders, the highest ROI that you willever see in your business is when you are in
(23:45):
creator mode, when you're growing, when you'repouring and investing your creative energy into
the business.
And so I found myself in that place, and I wasprobably miserable for two years.
And the interesting thing is that it's outsideof the misery where most businesses stay small
businesses or where most businesses stay stuckin a cycle is when they have not grown, so,
(24:13):
like, the person has not grown, in in tandem towhere the business wants to grow.
And that's why you see people where, like, Ihave a thousand clients, and I'm so
overwhelmed, and I'm so stressed out.
And it's like, we'll go and delegate.
And they're like, well, I can't.
I can't trust someone to do what I do.
Or I can't I can't hire someone right now.
I don't know if it's the right time to hire.
(24:33):
I don't know if it's the right time to to payfor an employee.
I don't have time to invest in an employee.
And so you see that person get stuck there, andthat's actually what happens with with big
business stagnancy is someone gets stuck inthat cycle.
So what I like to do is I like to help peopleto figure out what kind of life they wanna live
because also the life that you created foryourself on day one is so different than what
(24:54):
you're able to create for yourself on day 500.
And I figure out, okay.
This is the life you wanna live.
How does your business support that?
And what is the what is the current life ofyour business today?
Where does it wanna go as a businessindependent of you?
And how do we separate those things so that youcan live your life, maybe even start a second
(25:16):
business, maybe even focus on personal things.
And your business has four legs, and it canwalk or crawl on its own, and it doesn't need
you.
And I think the reason why I'm able to sit herewith you today and run the intuitive CEO is
because I took a massive business with allthese employees and all these dependencies, and
(25:36):
I said, I love this business, and I love whatI've created, but it doesn't make me happy like
it used to on day one.
And I've accepted that, and I choose to put thebusiness in the hands of a better person who's
gonna be so passionate, who's gonna love thisand run the day to day, and I'm gonna go focus
on other things.
And I think secretly, a lot of people wanna getthere, and they just don't know.
(26:00):
I love that you're sharing that because mostbusinesses, like you say, because you're the
founder and you started and you had that dreamin your heart, you're just you're very attached
to the results and everything that happens inthe business.
But you have a tendency then as you'reexpanding to work in the business and not have
time to work on the business, and that's yourcreative place.
(26:21):
Wouldn't you agree?
Totally.
Totally.
So so, yeah, happy to answer any questions inthat, but that's, like, that's my passion.
Like, I love helping people continuously grow.
Like, you don't have to hate your business.
It's you know, you don't have to hate the lifeyou created, and it's okay to wanna take a step
back.
You know?
(26:41):
If anything, I always tell people, if anything,there are people who love to do the tasks that
you hate doing.
And if they're passionate about doing thosethings, it's actually better for your business
for you to give the wheel to someone else,obviously, that's trusted and that's trained
properly.
Now how do you get someone to you know,sometimes people are really stuck on I'm the
(27:04):
only one who can do it.
How do you you help them get to the other sideof that and realize that there are people that
would be very happy to do this and thatactually have the ability to do it and maybe
even better?
So I love doing, like, a a data dump withsomeone's time.
So I'm like, alright.
Monday through Sunday, what do you do?
Like, let's go through, like, every littlething that you do, even if it's, like, the
(27:25):
tiniest thing.
Like, oh, I have to log in to my, you know, theplace that I rent my office and download the
mortgage statement.
Like, I wanna get, like, super granular onexactly what you do to run your business.
And usually it's funny.
The highest ROI tasks for most founders arealways at the bottom, and it's, like, the thing
that they do if they have time.
(27:47):
It's never the thing that they do when theywake up or or it's never something they
prioritize.
So what happens is I find that people are,like, doing other people's jobs or doing things
that can be really written down very clearlyand written down with descriptions, essentially
like an SOP.
Right?
Like a standard operating procedures, like a agood statement.
(28:09):
And usually when people write things down invery detailed instructions exactly the way that
they want, they've realized that it actuallycould be outsourced.
The problem is that people glob them alltogether.
So they're like, okay.
I have this, like my my entire day was a bunchof these tiny little tasks that I hate writing
the instructions for.
Like, the thought of me doing that soundsawful.
(28:31):
And so when they look at their whole day,they're like, well, I could never give someone
that because it's just too complicated.
And it's like, well, no.
If you actually sat down with someone and youseparated exactly all the little tasks that you
do and you wrote down how you like doing them,I guarantee you could just pass one off today.
Just one.
Just just write one task that you don't likedoing.
Write it in deep detail.
(28:52):
Do it in chat GBT.
Create a nice little video on Loom and hand itoff to your your assistant.
And I guarantee you, you're gonna look at thatand be like, oh my god.
Like, I gave it to that person.
They did it well.
Can I do this again?
And it kinda goes back to what we talked aboutearlier.
Right?
Earlier.
Right?
Like, you just take one step, and it doesn'thave to be your entire schedule.
(29:14):
But just take one thing today and give it tosomeone, but do it right.
Don't be lazy.
Don't take shortcuts.
Don't forget the little details because you'regonna get mad at yourself.
And just remember, like, the person that you'retraining doesn't know you like you do and quite
frankly doesn't care as much as you do.
And so you have to care, and you have to bevery specific.
(29:36):
And you know what you know what, Catherine?
It's the most boring answer.
What I'm telling someone here to do is to writeit down and give it to someone.
And that's not what people wanna hear.
They don't.
But there's no other way.
I had done a a podcast with a gentleman, acouple of months ago, and one of the things
that I really valued about that podcast isexactly what you're saying.
(29:57):
And he developed this software that actuallyhelps to put peep like, as soon as you start a
business, one of the best things to do is startwriting down what your daily tasks are and have
that from the beginning.
Do you find that people get a littleoverwhelmed when they start to have to
strategically figure out all these pieces thatthey do?
Is there a format that you have to help them dothat?
(30:18):
Now you're saying you do the brain dump.
You do that together, or you happen to do that,like, as a homework situation?
I kinda have that as a as a homework situation.
So I have people, like, write it down.
I have some samples of it.
I can always, like, attach it to this if youwanted to and, like, send it out as a freebie.
But, yeah, it's kinda like a like a onesheeter, and you just kinda say, like, okay.
How many hours does this take?
(30:39):
Okay.
Cool.
What are the softwares that I use?
What are the passwords?
Or, like, it's do you need a password for this?
Or are there any specific things that youreally care about?
I don't know.
Font sizes or maybe it's done on Monday at 7AM.
Like, I get really specific with people.
And even if it's just, like, one task, you youkind of realize, like, how much it takes up of
(31:02):
your mind.
Another thing I'll mention too, which I thinkpeople forget, is they think that them doing
the task is the best thing for the business.
And, by the way, that is true for a huge chunkof things that require creative energy,
inspiration, and leadership.
So I completely agree with those biggerfunctions.
(31:23):
When it comes to the 88% that takes your timeup, I like to say if your business could talk
to you and it was a person, it was like a astand alone person, and it and you asked it,
hey.
What do you need to be the best version ofyourself?
Like, the one with the most money, the bestproducts, the best quality, the best process.
And it's probably gonna tell you that itdoesn't need you doing those things because it
(31:47):
it needs you to be focused on growing it andnot in the day to day cycle.
Right.
Right.
So tell me I would love for you to give me anexample of somebody gets started working with
you.
What would you say is something that they don'tknow that they don't know when they start with
you?
What are an example of something that, youknow, a client because there's always this
(32:10):
moment that as soon as you realize that youdidn't know something, it's just like, oh my.
I just I didn't even know that.
Yeah.
So I think that's a really great question.
So I believe that your intuition, so how youoriginally started the business, all the little
inklings that you took as a founder to createand to direct the business as you did so far,
(32:32):
there a lot of the growth that we want, whetherit be to delegate or to scale or to have a
better free life or more time with our kids orrelationship, whatever that looks like for you,
freedom, most of that that we crave so how dowe get there?
That that's what that's what people come to mefor.
Like, I want freedom.
(32:53):
And my answer is always, it's half mindset workand spiritual work and intuitive work, and then
the other half is just creating systems.
And so half of my program is understanding whatpeople really, really want in their life and
for their business.
And it's getting rid of the blocks within them,the mindset blocks, the things that hold them
(33:14):
back they're not really aware of, and openingthemselves up so that by the time we get to the
tactical stuff and the systems and all thethings, you are so clear about what you're
building.
You're so clear about how you want your days tolook like.
You're so clear about where you want yourbusiness to go.
That by the time we get to the tactical stuff,you're kinda full steam ahead because it's
(33:36):
funny.
It's never about the tactical things that callpeople back.
It's usually because there's some fear or somepresumption that's held up, you know, in the
mind space.
And I think I think you can't havetransformation without both.
And so I'll leave it at that.
I I think the the the beautiful thing about myprogram is it's really both where you transform
(33:58):
and then your business transforms, like,alongside with you.
Right.
And then who would you say would be your idealclient?
Someone who finds you and how, you know, whohow would they start working with you?
Somebody who is the start up or somebody who'salready in that expanded mindset getting ready
(34:19):
to to lead to the next level?
You know, I really focus on the person.
So first of all, you have to absolutely have abusiness already.
I don't mind if you're in the start up phase,but I think it's someone who needs a lot of
clarity and direction on how to move to thenext level.
And so you can be that way in the start upmode.
I find that most people I work with are alreadysomewhat experienced, and they're they're
(34:43):
really focused on a personal transformation.
So they're like, okay.
You know, I have something great here, and I'mgonna screw it up because I, you know, I don't
I'm my personal life is suffering.
And so I think if you are a founder and youhave a great business, you don't wanna
sacrifice it, but you're looking to detachyourself from it and maybe head into another
(35:03):
level of your life, another sector of yourlife, then I think you'd be an awesome person
to work with.
Excellent.
And so if there were anything that you wantedour audience to know that was super important
that you feel like you you know, I know thatyou're you're still in the younger, phase of
life because I love that you have accomplishedso much.
(35:27):
But there are so many people who have notgotten to that level at such a young age.
And so help us to just, you know, be able tounfold.
How do we how do we as an audience, what is itthat you would wanna say to the audience that
would help them?
Something that you'd like to give them.
Yeah.
I think in a world full of media and contentand just so much stuff out there, there's so
(35:51):
many people that you can take advice from.
I think that the more people that you askoutside of yourself for something that you
already deep down know, the longer that youprocrastinate where you're meant to be.
And so I'm a huge proponent of, like, listen tothe voice within you, find a way to master
(36:11):
that, whether it's, like, being in a quietplace or going for a walk or getting out of
town for a couple of days or whatever thatlooks like for you.
But I think the moment that you really developa relationship with yourself and you get into a
a place where you can start trusting yourselfis where all of the action that you wanna take,
(36:32):
that's where all that stuff is trapped.
It's where all of the decisions that are justkinda like you don't know what path to take
that's like all of those answers are there.
Whatever you're consumed by now, I can promiseyou that you already know your answer.
Can you reflect on any mistakes that you'vemade that were, you know, something that you
(36:53):
when you look back now, you say, wow.
I wish I could have done that different, butI'm glad.
You know?
Just just give us an example of something likethat.
I mean, I'll I'll kinda go back to this becauseit's like, I I don't believe in regrets.
I think everything that I've done, I've, tosome degree, wanted to do.
But I I will say that this applies even topersonal life and business.
(37:15):
It applies to, like, everything.
But I find that when we stick around insomething that's we're meant to kinda be we're
already meant to move on.
Right?
When we stick around in something for too long,whether that be relationships or or maybe a
project that you got stuck on or whatever thatlooks like, I think that's where we have regret
because we're like, what?
There was such a waste of time.
And so I I've had made some decisions whereI've stayed in things for too long.
(37:39):
And I stayed in things for too long becausewhen I ask people outside of me, it's like, oh,
no.
You should stay, or what are you doing?
You're throwing that thing out, or you'recrazy, or but everything's good.
You should be grateful.
And at the end of the day, it just wasn'tserving me anymore, and I was meant to serve
other people.
And I was meant to experience other things formy evolution, but also to help guide people on
(38:04):
their journeys.
And so I think if you're if you're sitting insomething right now and you're like, I I feel
like I need to leave, but I don't know how, oreveryone's telling me it's the wrong thing to
do, I really tap in and listen to what isreally guiding you.
And if it's, like, your truth, if it's, like,your higher self, that's me telling you that
(38:25):
there are times I wish I did that faster.
That's beautiful.
Can you share with us a time of triumph thatstand out to you?
A time of triumph.
Oh my god.
I've had plenty.
I should write a book on a collection oftriumphs.
Yeah.
I think, you know, I think triumph, when youlook at any story, even at even at its its
(38:47):
extremes.
Right?
Like, none of my stories are it was at well, Imean, I have but I have survived some really
crazy things.
But it's usually because despite yourcircumstances, you believed that there was
something more and you trusted that.
Right?
I think that's that's what faith is.
Right?
When we believe in faith or have faith insomething.
And I'll use a a business example, but Iremember when I was leaving my corporate job.
(39:10):
So I was working for Apple, and I was leavingmy corporate job.
I knew that I was done with corporate, andeveryone thought I was crazy, including my
immigrant parents, where a big fancyengineering job making a quarter million
dollars a year is something that you shouldnever throw away.
Right?
I worked very hard for that.
And I remember feeling like I knew that therewas something more, and I knew that there was
(39:33):
something big for me, but I couldn't figure outwhat that was.
And I had no answers.
Right?
It was up for me to to go and explore that.
No one was gonna give that to me.
And I think a time of triumph for me was at thetime, this was during COVID, so I was asked to
come back to the office and move back to SanFrancisco.
I was living here in Phoenix at the time, kindof under the radar.
(39:54):
And the decision, right, the fork in the roadwas to go back to a job making a quarter
million dollars a year in a city that I knewvery well, Or the other decision was to
completely leave my entire identity, my selfworth, because I had attached all of my self
worth to a job, on the table, and haveabsolutely no answers and go figure it out.
(40:15):
And I chose to go do the the very riskydecision because the the trust that I had in
myself was very loud.
Like, I had to go do it.
And the crazy thing, Catherine, is that theweek that I left, I had planned my departure.
I had two months to leave.
I had two months to be like, I gotta figure outa business.
I gotta figure everything out.
(40:35):
Two months.
And in those sixty days, I did not get anyanswers.
None.
I did not have a new business.
I did not I was forcing things.
I was going crazy trying to figure out abusiness idea.
And here's the thing.
On the fifty second day, it was the week that Iwas supposed to take my laptop and ship it back
to Apple.
And if I were to have any regrets, now was thetime to really claim my job.
(41:00):
And I remember feeling, like, this pressure.
I was like, oh my god.
This is crazy.
I only have a week, and, like, I gotta figurethis out.
Right?
And I let it go.
I put it in the universe's hands.
I was like, you know what?
I trusted myself.
I landed myself here, and this is it.
So, anyway, on during that week, I had onevideo I was posting on social media, and one
(41:20):
video went viral.
And I was introduced to my business partnerthat week, and he called me.
And he's like, I like what you're doing.
Let's, you know, let's talk about apartnership.
And so the week that I packed my laptop andshipped it back to San Francisco, my last week
ever where I'm saying goodbye and doing thewhole thing for a career that I had for eight
years, I got on a plane.
(41:41):
I went to LA.
I signed my operating agreements, and I startedmy business that week.
And two months later, we had raised $8,000,000,and it it was a very busy time for me.
But the whole point is is, like, I was scared.
You know?
I'm not gonna curse on the show, but whatever.
I was terrified for a very long period of timewith no answers.
(42:05):
And I think triumph comes from a place wherewhen you don't have answers and you live in a
period of uncertainty, you don't think toyourself, what am I gonna do?
Oh my god.
What am I gonna do?
Instead, you say, who do I wanna become, andwhat can I create?
And I think when you start looking at thingsfrom that perspective, it's less about what I
(42:27):
don't have, and it's more so, like, how can Iserve?
That is a really good takeaway for our audiencebecause I you know, several times you've said
that you had to trust, you know, when you letgo is when things came and just they unfolded
and they were easier.
And and I love that you're sharing that.
(42:47):
Now tell me a little bit about how you've beenable to work with a client and just give me an
example of something that you were able to helpthem learn that they didn't, you know, that
they didn't know during the process of startingwith you?
Like, how did you help someone learn somethingthat they didn't understand in their business?
(43:07):
Yeah.
I mean, I've worked with with people from allwalks of life and and all different stages of
business.
But I think one of my favorite transformationsis when someone thinks that they have all the
answers and that they think that they've doneeverything.
And I get a lot of people who are like, I'vealready tried everything in business.
I already tried all the answers.
I already know all the mindset stuff.
(43:28):
But they haven't, like, dug into themselves alittle bit.
And so an example is and it's funny becausethis bleeds into, like, not only your business,
but it also bleeds into your personal life.
And and the habits that we carry in ourbusiness also bleed into other things.
So I had someone come in and super successfulguy.
I work with both men and women, but the supersuccessful guy, and he really wanted to grow
(43:52):
his business.
He's single, and he's kind of at an age wherehe's, like, really he's done with, you know,
partying and doing all that.
He wanted to settle down, and he wanted to hewas taking his business very seriously.
And he had really great revenue, but he wasexhausted.
And he was he was just he didn't know what hewanted next.
And he's like, well, I don't he's like, I'malready successful.
I'm already like, I I don't know where I'mheading, but I need he needed he thought he
(44:16):
needed more money to do things.
Like, that's what he thought he needed.
He thought he needed more money to scale hisbusiness.
But the reality was is that all everything hehad on the table was just about reorganizing
things and reoptimizing things and looking atthings from a different perspective.
And it's interesting because the reason why hecouldn't scale his business and the reason why
(44:37):
he couldn't find a partner to date was becausehe actually had deep self worth issues.
So deep inside, he attached his identity andhis ego.
Right?
So his his value in how much he did as aperson.
And the reason why he couldn't hire the rightperson or delegate to the right person is
because every time someone came in, they dideverything wrong for him.
(45:00):
The reality was that he wanted someone toconstantly do something wrong because because
it was a way to find something wrong with thatperson so that they didn't come in and
essentially take his job from him, right, as afounder.
But he didn't know those things coming inthere, and it took a couple of sessions for us
to kinda work through.
But the interesting thing was once we kindawent in that direction, he was like, oh my god.
(45:23):
Like, I do this in dating, and I do this withmy, you know, whatever, my friends.
And and he's like, oh my god.
And then he kinda had this moment where he'slike, I can't believe I was doing that.
I had no idea.
And so long story short, you know, we kinda setsome guardrails up, and we worked through a
couple things.
And he hired some really good people.
And and, you know, he's now on on a path tokind of focusing on himself more personally.
(45:45):
But it's interesting because it's when we whenwe think we've done it all and we're closed
minded to teachers or or maybe new ways ofthinking, that's kinda where the answers are or
in the places that we don't like to look into.
That was a really great share and a greatnugget for our audience.
I'm gonna ask you now.
(46:07):
Do you have because you're a person who hasvision and you like to, you know, really pay
attention to what it is that you want and putit on board, what is it that you would want
your life to look like moving forward?
Like, looking further ahead.
I would love for you to share because noteverybody knows how to do that.
I have found a lot of business owners and oneof the they they start out when they start a
(46:31):
business that way, but then they they kindajust get into the grind, get into overwhelm,
and then they deal with all these challenges,and they forget to vision where they're going
and why they're going there and and what theywant.
So what would you like your life to speak?
Yeah.
So I think that's a great question.
So I like to call it my North Star.
So, like, I say, like, no matter where you are,in whatever place you're at in life, you could
(46:55):
be in the Amazon.
You can be in a beautiful place.
What Amazon's a beautiful place.
But what I'm saying is you can be in any walkor any terrain of life, and and you look up and
you're like, okay.
I remember why I'm here.
Right?
I remember what I'm doing.
I remember no matter how it gets difficult orhow good things get, I still have a north star
to pursue.
So that's how I look at my life.
I have a lot of different ways in which I teachthis because everyone has a different way of
(47:21):
learning, and it's all about understanding yoursubconscious.
So, like, for example, I'll just show you.
Like, my vision board is the background of myphone.
So, like, every day I wake up, I look at myphone, and, like, I have the things that I'm
working towards.
Right?
And so I'm a very visual person.
There are people that are more audible.
There are people that are more written.
(47:42):
Right?
They like to see things in their office,whatever that looks like.
So for me, it's interesting.
I've made a really big shift.
I did I was in the private equity world formany years.
I was really focused on dollar in, dollar out,like, being a great COO for my business.
I ran all the operations for my business.
We had tight numbers, and I did all that.
And so I think for me, expanding into theintuitive CEO is I'm really looking to connect
(48:09):
with my clients, and I'm looking to have a moretransformational, spiritual experience with my
business.
And so for me, what that looks like is helpingothers also go through their own
transformations.
It is deeply satisfying for me to be thatperson that can open the door for someone to
(48:29):
to, you know, create a life that they love,that they that they're dreaming of.
I think for me, on a personal level, like, I'mlooking to settle down and and invite other
people into my life, whether that be kids or orpartnership.
And I think, I suppressed a lot of creativityin many different roles in my life.
And this business, I have been wildly creative,and I love it.
(48:53):
And I'd like to say that, like, I'd love tocarry creativity with me as well.
So those are some themes I'm exploring.
So do you work with people one on one or ingroups such such
I work with people both.
So I have group containers for people who alsoare looking for intimate connections with other
people.
And I find that when you're, like, veryindependent, very hyper independent, you're
(49:16):
doing your thing, you like to do things byyourself, you don't love help.
Like, when you're that personality, which, bythe way, that was me, it's really great to be
with other people in a container because you gothrough the experience together.
And usually, the people that feel that way alsodeeply crave connection, and they deeply crave
to be seen, heard, and understood.
And so having a container like that is awesome.
(49:38):
And then I also work with people one on onewhere if people, like, really want hand
holding, like, I really need help scaling mybusiness.
I need the steps.
I need the road map.
I need a playbook to, like, for my specificbusiness, then we go the one on one route.
I do have a group cohort that I'm launching onNovember 11, so 11:11.
(49:58):
And that is a combination of group and one onone.
I'm trying that actually out for the for thefirst time where I'm mixing it.
So you get one on one experience with me, andyou get to be in a container.
And so, yeah, both.
Very nice.
Very nice.
Now how would our audience find you?
Yeah.
So you can find me @sabrinagoular.com.
(50:19):
I'll send you the link that I have.
We're right now doing some updates to mywebsite, but by the time this episode launches,
it'll be ready.
And I do I am the host of the intuitive CEOpodcast.
And then you can find me on my socials, SabrinaGuler.
I'm on Instagram.
I'm on TikTok.
I'm on YouTube.
I'm I'm on all the things.
(50:39):
That is lovely.
I am so glad that we had this chat today.
I want you to tell me, is there anything elsethat you would like to leave for the audience
just in case we left something out?
No.
I think this was great.
I think, I loved being on the show.
Thanks for provoking me with some prettyawesome questions.
Well, thank you, Sabrina.
(50:59):
We are really do appreciate this, and weappreciate that you really being able to just
explain to our audience just that intuitivenature and just, you know, really listening to
your intuition and and your gut and, and makingthose transformations are super important.
Thank you so much.
And please reach out to Sabrina Guler.
Look her up on her social sites.
(51:19):
We'll have everything in our show notes.
And I just thank you for your time again todayand just all of the nuggets that you left us
with.
Thank you.
And, again, this is Catherine, your host withthe Beyond Business podcast.
Thank you so much for listening today.
Well, if you made it to this point, then youmade it to the end, and you are my star.
(51:43):
And I just wanna thank you from the bottom ofmy heart.
I hope that you enjoyed the conversation withtoday's guest.
And if you did, please leave us a review onApple Podcasts and Spotify and share this
episode with others who may be interested inthis topic.
Also, please feel free to let us know whattopics you'd like to see covered in future
(52:04):
episodes.
Get in touch in the comments or in RocketGrowth's social media platforms.
To have conversations with me, my booking linkis in the comments.
See you next week for all for a all newepisode.
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