June 9, 2025 • 38 mins
Join Katherine Martín-Fisher as she chats with Sarita Parmar about her inspiring journey. They delve into battling burnout, promoting women in business, and the importance of authenticity. Sarita shares her experiences overcoming health challenges while running a business and how she guides clients through adversity. They discuss cultural influences on her entrepreneurial spirit and strategies for managing personal energy. The episode also offers insights into mastering life and business transitions and parenting from an entrepreneur's perspective. Tune in to connect with Sarita Parmar and gain valuable insights.
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Episode Transcript
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(00:02):
I am Catherine Martin Fisher, and I helpbusiness owners who have lost their vision
because they're struggling with cash flow,sales, marketing, which also affects their
company culture, by showing them to implementproven systems that increase their revenue by
30% in ninety days, and this allowing them toreignite the passion and that big dream that
(00:27):
they started with.
So the reason that I started this podcast wasto celebrate businesses who have overcome
adversity and have come out on the other sideof it.
And I want you to know that you are not alone.
Good afternoon.
This is Catherine, your host with the BeyondBusiness podcast.
(00:49):
And I am so excited that we have Sarita Palmerwith us here today.
And so Sarita is a business coach, consultant,and speaker.
Sarita channels her experiences and expertexpertise to empower individuals in meeting
their goals.
Sarita's known for her dynamic, engagingworkshops that give clients the tools that they
(01:12):
need to show up as their best selves and growwith confidence.
I'm so excited to have you here with us today,Sarita.
Thank you so much for being with
us.
Thank you so much for having me.
I'm excited to be here as well.
So, Sarita, you know, we all have a journey.
There is always a reason why we do what we do.
(01:34):
This is the Beyond Business podcast.
So many people start a business with a dream intheir heart.
They have a passion, but they quickly go intooverwhelm.
And then they deal with things such as, youknow, cash flow, sales, marketing, different
things that that cause us to just question ourjourney.
Right?
So I would love to know a little bit about yourjourney, how you got here, and, you know, to do
(01:58):
the things that you do with your clients.
Sure.
No.
Thank you.
That's a great, opening question, and I feellike, how did I get here?
How far back should I go?
So you know what?
In in university, I studied accounting andfinance, and I found accounting very boring.
I went the finance route and started my journeywith a bank.
(02:19):
And that was the first career related job thatI had, and that was, I moved into business
banking.
So I'm gonna say for the last seventeen years,we'll say, between fifteen and twenty anyway,
with entrepreneurs of all sizes, smallbusiness, small to medium sized businesses,
(02:39):
businesses looking to start up, establishedbusinesses, and developed relationships with
them, which was the absolute best part of myjob.
And I worked for various organized, like,institutions and worked with a variety of
clients.
But it was always their energy.
Like, you know, I'd sit across the table from afrom them, and that energy that small business
(03:02):
owners bring to the table.
And it's here's where I am.
Here's where I'm gonna be in five years, andI'm gonna do it with or without your help.
And always excited me.
And anyways, had a great career in banking,ended up with a little bit of a health issue
and left the workforce.
And when I came back, I thought, I don't wantto do that corporate grind anymore.
(03:25):
But I absolutely loved working withentrepreneurs.
And working for myself was always somethingthat I wanted to do.
But after my health scare, I landed with anonprofit organization where did the best way I
can sum it up.
It was I was responsible for managing what Iwant everybody to think of as a small business
(03:45):
resource center for women.
So we had workshops.
We had networking events and education, and Iabsolutely loved it.
So my contract comes up about a year and ahalf, almost two years ago, with said
organization.
And I thought, this is what I wanna do.
But I wanna do it by myself, for myself, andnot report to anybody.
(04:10):
And that that's how I got into working withwomen in business.
So that's what you do?
You work with women in business?
And how
do you do that?
Yeah.
Primarily with women in business.
Sorry.
Go ahead.
And how do you do that?
How do I do that?
I wish it was like I had, like, a succinctline.
And you know what's funny, Catherine?
(04:30):
I go to networking events, and they telleverybody have an elevator pitch.
I don't have an elevator pitch.
So think about it like Sarita Parmar is thebrand.
I've got Sarita Parmar coaching and consulting.
Under there, it's like I've got a personalblog.
I have coaching slash consulting and speaking.
And so I'm working on actively increasing mythe speaking portion of my business, which is
(04:55):
essentially talking to associations, groups ofwomen in business about preventing burnout,
basically, at the end of the day.
Right?
Balancing your wellness while being productive.
Right?
Now on the coaching and consulting side, I workwith I've got a couple of different contracts
with organizations where I'm helping peopledevelop business plans to start their own
(05:21):
business, as well as maybe they've been inbusiness for a little while, and they have some
knowledge gaps to fill.
They might be stuck somewhere.
So we work together to create some tools andways to make it through those barriers.
I would love for you to explain to ouraudience, how do you when you're in business
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and you're an entrepreneur, so how do youactually, prevent burnout?
Like, what are some tips that you would be ableto give them to help them along that journey?
Yeah.
You know what?
I have a whole workshop.
Shop.
I have workshops on this.
To give you a succinct answer might be a littlehard.
Introject if I start rambling, please.
(06:08):
You know, the number one thing I would say isyou gotta figure out what your priorities are
because not everything can be priority.
Right?
And one of the things are, what is it that youhave to do?
What the heck lights you up?
And as a business owner, it's you who wearsmultiple hats.
(06:30):
Ultimately, you're responsible for everything,but you don't have to do it by yourself.
Where in your life can you delegate?
Maybe you don't like social media, but youknow, hey.
I gotta get my name out there.
Can I hire a virtual assistant?
Can I hire a social media marketer?
I hate numbers.
But if I'm not making money, it's just a hobby.
(06:51):
I'm not in business.
Bring in a bookkeeper.
You don't have to pay them every month.
Get somebody who knows what they're doing toset up a system.
So systems are something else.
Right?
So I think for me, it's, if you're looking fora short answer, it's what are your non
negotiables?
What is the most important to you?
And you do that and find a way to eitherdelegate or eliminate what you can.
(07:16):
Things that you think are important, are theyreally that important?
What are the long term goals?
What is it that you're looking to achieve?
And are you getting caught up in the day today?
And I'm sure you've heard this too.
You you bring so many amazing business ownersonto your podcast, but, I always say so many
people are busy working in their business.
(07:37):
They don't get an they they don't take the timeto work on their business.
And if you don't do that, you could be youcould love what you're doing, but it will
ultimately lead to burnout.
That's interesting.
So you had mentioned that you had some healthchallenges.
Yeah.
What would you say to, you know, to ouraudience that you learned along that journey?
(08:00):
Because there's always something.
When we, you know, that when when disease hitsour body, it's part of a disease within our
body.
Right?
And so what is it that you could help us withunderstanding when you go through a challenge
like that?
Because that's quite a challenge to have to gothrough health issues.
What does that look like, and what was what wassomething that you learned along that journey?
(08:25):
So you know what?
I'm 45 and I will say it took me thirty someyears to listen to my insides, you know, being
a recovering people pleaser.
I think the biggest thing that I learned againwas even, you know, piggybacking off the last
answer, what is important.
Going through a health scare like that, youhave no choice but to figure to focus on what
(08:52):
is important.
And in that moment, it was surviving.
So in 2018, I was diagnosed with what's knownas triple negative breast cancer.
So it's an aggressive form of breast cancerthat apparently fifteen to twenty percent of
all people with breast cancer have, that type.
And so it's an aggressive form of breast cancerrequiring aggressive treatment.
(09:15):
And it forced me to level up in a lot of waysbecause, you know, I was in treatment, we'll
say, probably for a good couple of years withall the surgeries, the chemo, radiation, ended
up with an infection that cost me three moresurgeries, Just a lot.
(09:35):
A lot going on.
And that was my full time job for a littlewhile.
And once I went through that physically, Ineeded a little bit of time to mentally and
emotionally heal before showing back up in theworld.
And, you know, I think we might have spokenabout this before the podcast too.
I think it's Oprah who says, Your body willfirst whisper before it screams.
(10:00):
Yeah, it screamed really, really loud.
And it forced me to pay attention to, Hey, whatthe heck is important?
You know, whose life is this?
If I do X over Y over Z, am I doing it formyself?
What is the reasoning?
I've got a daughter as well, who who is anexample.
(10:21):
You know, growing up as an immigrant daughter,first generation daughter to immigrant parents,
and being the firstborn, I say there's a roleyou're born into, and it's being caretaker.
So you're busy taking care of everybody else,and you don't really learn to listen to your
insides because you end up focusing on your inI call it like being in business mode, like
(10:47):
just go go go.
And I've been told by a lot of people I need toget out of my head and into my heart, and I'm
starting to listen.
I'm starting to understand what that means.
And really, it was also when you go throughsomething like that, who you have in your life
changes as well.
Right?
And it isn't just you learn who's there for youin a way.
(11:09):
And there's no hard feelings.
You know, I remember there were people who usedto talk to me regularly, and then when I was
diagnosed, there were certain people I expectedto hear from and and I didn't, and that's okay.
I wasn't even angry, but it was interesting, Ithought, the garden weeded itself.
And so you focus on taking care of you becauseyou know if I don't take care of me, whatever
(11:34):
the heck that looks like, you can't show up forthe people, be it your children, your spouse,
your clients.
So Robin Sharma, who's someone else I admire,follow his work.
Years ago, this quote landed let's try thatagain.
This quote of his landed with me, and it goessomething like, in order to take phenomenal
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care of others, you must take phenomenal careof yourself.
And we hear different versions.
That's the reason why when you're on anairplane, one of the first things they say is
to put the mask on yourself first because donot do that.
You cannot help others.
Right?
And so it's always put it on yourself first andthen hand it over to put it on someone else,
(12:22):
you know, so that so there there's a lesson inthat.
Exactly.
So tell me one of the thing you know, as youwere going through this journey, what would you
say is something that in the way that youhandled it, you might do different?
In the way that I handled with the journey?
Because we all have a journey, and sometimes weget to reflect on that.
(12:45):
You know?
There are always good things, good choices wemake and then maybe not so good choices we make
or
Yeah.
Just coming to an understanding that it was thechoice that needed to be made made based on the
situation.
Do you mean generally speaking or the thebreast cancer stuff specifically Yeah.
In general?
(13:05):
The breast because, you know, there are so manydealing with health issues.
And it affect you know, so because in theBeyond Business podcast, you know, there's so
much more than just business and so many thingsaffect business as well.
But we all have a personal journey that we'regoing through.
And sometimes those things become real.
(13:25):
So one of the things that, from what I heardthat you did was you made a shift.
You decided you didn't wanna work for somebodyelse anymore.
Yeah.
There are things that we change based on whatwe're going through in our journey.
Right?
Yeah, I think, you know, the biggest, and Ihope I answered the question right, like what
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comes to mind is the word authenticity poppedinto my head.
And one of the ways I strive to show up now ismy authentic self.
So when you ask me to take a look back, be itthe breast cancer journey before or after, What
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do I wish I had done differently?
The showing up as my authentic self comes tomind.
Wishing I hadn't waited so long to be it havedifficult conversations, to put up with things
that I look back now and think, Hey, what was Ithinking?
(14:28):
Be it a client, be it an employer, be it an exspouse?
Why did I put up with things for as long as Idid?
And I think it probably would have been to takeaction on certain things sooner, like I said,
whether that's speaking up, whether that'sstepping back, rather than trying to justify
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why I'm doing something.
You know, on one hand, it's like there'sdifficult conversations you can have with
people who you can get to a place where there'sa mutual understanding.
And then there's having difficult conversationswhere it's nothing more than an energy suck.
So also recognizing this is going nowhere.
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I'm spending all this energy on trying to getthis person to understand me, but all I'm doing
is losing this energy that is better spent overhere, where I can grow my business, grow my
life, and thrive.
So, yeah.
So I would say it's, showing up authenticallysooner than I than I've learned to.
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I love that answer.
I love that answer because so many timesbecause I'm also an oldest child.
And when you are an oldest child, you tend tobe that caregiver and, you know, paying
attention and watching other you know, makingsure that others are okay and and helping
others in in life, and you forget aboutyourself.
You forget to authentically show up the waythat you should show up for yourself.
(16:02):
And it kinda goes back to that, you know, putthe mask on yourself first so that you can then
be healthy enough to, you know, to help someoneelse.
Yeah.
I agree.
I agree 100%.
So when so what what do you do today whenyou're helping your clients navigate through?
I'm certain because this has happened for me.
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I do show up for my clients differently, and Ishow up more authentically for the same
reasons.
You know, once you have gone through a toughjourney, you start to see the world
differently.
You also see how short life is, and you areable to then help them along their journeys at
a whole different level.
So what just give us an example of how you areable to help your clients today, whether it be
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through your workshops, whether you know, whatare some of the things that you're able to help
them with in navigating?
Because I know you mentioned in the beginningjust helping them with business and and what
they do.
No.
That's great.
Thank you.
And you said that very nice.
Oh, I just lost it now, but, there wassomething that you said, and I just wanted to
say I echo it.
And now it slipped my mind.
(17:10):
Well, the journey and and the our timeline, youknow, we always that I don't know.
I I feel like that's a huge reflection on howwe show up authentically because Right.
We experience something tough.
We have to navigate through that, but thenwe're able to help others.
Yeah.
Absolutely.
So there's a couple of things that come tomind, Catherine, when you ask me that question.
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The first is I've also learned if I'm showingup as my authentic self, I won't jive with
everybody, which is fantastic because you knowright off the bat if it's gonna work or not.
So for one of my coaching consulting contracts,what I do is I meet with the client for about
fifteen it ends up usually being longer becausefifteen minutes isn't enough time in my
(17:55):
opinion.
Maybe because I talk lots and I give them spaceto talk.
But, you know, you meet to see, hey.
Is this a fit?
You know?
What are your challenges?
Here's how I can help.
Do you think we can work together?
So, you know, you're either going to be a fitor you're not.
But you discover that sooner.
And the sooner you discover that, the sooneryou're helping your client because they can
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move on to the next person or next thing thatwill help them more than you're able to.
Now when I'm working with coaching clients, youknow, they teach us in coaching, you meet the
client where they're at.
And, yes, I can still show up as my authenticself, but when I'm working with a client, it
isn't about me.
(18:39):
Sure.
You share, hey.
Here's what I bring to the table.
Here's my experience.
Yes.
I have experience in cash flow, etcetera,etcetera.
But I think it's okay to be vulnerable as wellbecause when you show up a certain way, you're
your authentic self.
You allow yourself to be vulnerable, Not likelist out your whole sob story or anything like
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that.
I mean, you know, within reason.
You give that client space to be vulnerable aswell.
So if you're talking about a client's business,you're talking about money, those are personal
things, you know, or you're talking about afear they have in their life or some other
barrier they have in their life.
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Those are things in order to help them, theyhave to feel comfortable enough sharing with
you, Here's what I'm struggling with.
And a lot of times, people will think one thingis their problem, but when you ask them the,
you know, thoughtful questions, they open upabout other things.
They end up having their own moments.
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And I think yeah, really, I think for me it'smeeting the client where they're at.
You might look at them and say, I know this iswhat's best.
Well, if it's not landing with them, then no.
You know?
Maybe it's a message they're not yet willing tohear.
Maybe they just need your help in getting froma to b and b to c rather than from a to z.
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So it's, slow down.
What is it that your client needs?
And meet them where they're at and take it fromthere.
I'd love for you to share when, you know, inyour bio you even talk about having immigrant
parents, right?
What are some of the lessons that you feel thatwere of benefit when you say you have you've
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you know, you come from immigrant parents?
Some lessons there's so much good and thenthere's so much struggle.
But it's out of the struggle that buildscharacter.
So, you know, like I look back and there'sthings I can laugh and joke about now that I
went through that wouldn't fly today, you know,in North American way of life.
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But children of immigrants understand it.
And let's see One of the good things I thinkthat came out of it is my mum and dad moved to
Canada from India in the 70s, and they'recoming from the motherland.
They're coming with hope for, you know, abetter future, more freedom, more options for
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their unborn children and, you know, to raiseyour family and whatnot.
And so they didn't have an opportunity forfurther education.
And for them, education was freedom.
So both my parents, and it was for differentreasons, drilled education, education,
education into my sisters and I.
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And I'm very grateful for that.
You know, mom didn't work.
Mom was a stay at home mom, like, didn't workoutside of the home.
She had part time jobs, but she didn't investin a career.
And one of the things she always said to uswas, I want you to get a good education, get a
good job so that you can stand on your own twofeet and not have to depend on any man.
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And I mean, yes, you know, we know as we getolder, there's good men.
And if you decide, you know, you decide therules for the relationship.
But really, she set us up for success by sayinglean on yourself.
Like, it's fine to get help from others, butdon't be dependent on others to help you live
your life.
And I would say that was a really good lessonand one I'm hoping that I'm passing on to my
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daughter as well.
It's fine if you hire someone to do it or youmarry well and decide that you don't want to
work.
That's different.
But if you end up in a situation where you'realone, can you take care of yourself?
I would say that was a big one.
The other
one But I will try it.
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I do want to Absolutely, please.
And here's the reason why.
So I being in the oldest child, only girl, youknow, grew up in a home where mom wanted me to
be the perfect housewife, the perfect mother,the perfect wife, the perfect, you know,
homemaker for her family.
And I don't know if it's because of the societythat we're growing up in, you know, as you're
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growing up, but, you know, in my mind, I waslike, well, that's all fine and good, but I
have to have a career.
I have to get up to two feet.
So here's here's one of the things that I doknow that even a a woman in a really good
relationship in a home, you know, none of usare guaranteed tomorrow.
And not everyone has things set up perfectly sothat if a spouse were to pass or something were
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to happen and there was an immediate disruptionin the income of the family, having that and,
you know, so so kudos to your mom for, youknow, making sure that she raised her daughters
to stand on their own two feet.
But in today's economy and the world, we'rewe're required in so many times to have those
(24:01):
dual incomes as well.
And once you have one that goes, your wholelifestyle changes.
So that's always a, you know, important note toto add because as women, I feel like we have
found our voice.
We have found our place in society and inbusiness and and really have a place in which
(24:23):
to help others to be able to empower them, tobe able to take charge of their own lives.
And so I love that, you know, you added thatbecause it is important for women to just have
that and navigate business and, you know, andhave that as a strength, you know, along their
path.
So Yeah.
That was very well said.
I echo that and I agree 100%.
(24:45):
You said it better than I was attempting to.
So yeah, no.
Thank you for saying that.
And that's just it.
You need to know really how how how to lookafter yourself.
And the same thing happened.
Like, my dad passed away.
Mom passed away a few years after my dad, buthe was the one that took care of all the bills.
And again, you know, being the oldest slashcaretaker, my mom was asking me questions,
(25:10):
right, about certain things, and I wouldaccompany her to her bank appointments.
But that's a prime example if you don't havesomebody to lean on like that, you know?
And one spouse passes away.
So not only is there that disruption in incomethat you say, but it's all these day to day
things that one might take for granted whensomeone else is taking care of it.
(25:31):
That's right.
That's right.
And it could go the other way too.
So that's one thing, you know, just being ableto navigate those things together even in life
are important.
But then there's helping others in business andhelping them to navigate changes and scaling
and, you know, and and their purpose.
(25:51):
I love what you said is I don't have anelevator pitch, but this is who I am.
And this is what I did.
Yes.
And and you know what?
Sometimes just showing up as your authenticself and saying, hey.
This is what I have to offer.
Yeah.
So I love that, you know, that is somethingthat you're just really keen on.
It's just like, this is this is it.
(26:12):
This is
what you've got, and I wanna navigate throughthis.
So talk a little bit about your workshops andwhat you have to offer our audience.
Sure.
Let's see.
You know, there's, different different onesthat I offer, and maybe I need a catchier
title.
So I play around with the titles and thematerial sometime.
(26:33):
But, one of my signature workshops isharnessing the power of personal energy
management.
And in that workshop, I call I say what whatthe five pillars of well-being are essentially
or personal energy management is what I shouldsay.
And now it's like, oh, no.
I'm put on the spot.
(26:53):
Am I gonna remember the five pillars without mya little cheat sheet?
No.
Okay.
I would love for you to do, though, is I wouldlove for you to just share just some excerpts
of that because Sure.
Managing energy is super important.
Oh, big time.
I was just listening to something today andthis morning, and it was so interesting
(27:15):
actually because it was literally showing youthat even the energy of water can shift when
positive words are being spoken, the water willactually crystallize.
And when negative words are being spoken, justwhat happens to the water and how the energy of
that water shifts and changes into somethingthat's not so good.
(27:39):
And so energy is so important.
So I'd really and I'm really an energy person,so I'd love to hear a little bit more about
that.
Sure.
And so this is a topic that's very near anddear to my heart because when I went through my
cancer journey, I came out a different person.
I was not even I was just shy of 40 when I wentinto menopause, I'm a pain changer.
(28:04):
It affects your brain, the quality of yourbody, and it affects your your brain, affects,
you know, your the quality of your life in waysno one even talks about until you experience
it.
In my experience, nobody had talked about it.
And I felt I was left on my own to navigate.
So I have come out this completely differentperson, but yet somehow the societal
(28:26):
expectation is that you go back to work andback to normal.
So I had to redefine what normal was.
And I believe, like, especially in NorthAmerican way of life, you know, it's a hustle
and grind culture, and it's about how much canyou do, how much can you produce.
(28:47):
And yeah.
And and I am built that way to a certaindegree, but over the years, I've learned to
actually build time in for rest.
So this workshop was born out of the idea whereeverybody talks about time management, time
management, and, you know, I I need to do morein this set of twenty four hours that I'm given
and sacrifice sleep and blah blah blah.
(29:09):
Where it's, you know, we talk about time, butwe don't talk about managing our energy,
managing our attention, managing our focus.
And so through this workshop, sometimes, youknow, I have depending on the time, we go
through three pillars or sometimes we'll gothrough all five.
And they're essentially and I might mix them upa little bit, sorry, here because there's a lot
of overlap as well.
(29:31):
But your the first one, going back to what yousaid about the plane, is your wellness.
It's personal wellness or self care.
Self care means something different toeverybody.
So I go through what I you know, mind, body,heart, and soul.
And we give examples.
And people get to share what they do for each.
(29:51):
And, you know, I talk about think also aboutwhat your important tasks are, what your
important goals are.
Let's say goals.
You want to break them into tasks so you canachieve those goals.
When are you the most productive?
Because if you're working a nine to five, Iwon't believe you if you say you're productive
(30:12):
that whole time nine to five.
Are you more productive in the morning?
Maybe from 02:00 onwards.
So you identify what your peak energy timesare, and you assign those the the high value
tasks in those times.
And talk about time management as well as wetalk about different strategies for managing
(30:35):
that time.
I also talk about boundaries, which sometimesis a workshop all on its own.
So that's also one of the pillars, right?
So boundaries with self, boundaries withothers, and we go through exercises, you know,
what are the boundaries?
Here's a few different boundary types ofboundaries.
(30:55):
Where do you need to revisit your boundaries?
And I think a lot of people think boundarymeans saying no, but it it it's not always so
black and white.
And then the last pillar that I talk about isenvironment.
And in this pillar, we chat about your physicalenvironment, like where you're working.
You know, what what do you have around yourdesk?
(31:17):
Is there a lot of clutter?
Is there proper light?
Ergonomic?
That kind of thing.
But when I talk about environment, I also talkabout who you choose to allow into your life
because you're talking about energy and theshape of water changing.
Us being affected positively or negatively alsodepends on who we surround ourselves with.
(31:39):
Is there a client maybe that's giving you heck?
Do you need to revise something?
Do you need to take a look at that relationshipand fire that client?
You know, it's, or is is it a boss that'sgiving you a hard time?
Are you being meek and not speaking up so theboss is getting away with it?
And, you know, again, going back to what I saidearlier, there's some conversations where a
(32:01):
person you know once you you share yourthoughts with them, you can get to a place of
mutual understanding, and both parties can arewilling to do something different.
And then there's others where maybe the personyou work for is just an ass.
Pardon my language.
But either way, I invite people to take a lookat these areas in their life so that when they
(32:24):
leave the workshop, they're leaving withactionable insights and tools that they can
apply in their life to elevate their lifesomehow in some way shape or form.
And when you elevate your life, you'rebasically creating a ripple effect to those
around you and the other areas of your life.
(32:45):
I love that you use that as examples.
That's so really so good.
Yes.
One thing I would love for you to share is yousay, you know, with raising children, this is
always a whole other topic.
Along the lines of all that you've gonethrough, what would be something that you would
want them to have learned from from your ownjourney that you would lead them with, that you
(33:10):
would want to be known for and would want themto navigate, just to help them navigate?
Through their journey.
That everything you need is already inside ofyou.
And so, yep, that's a lesson that I stillstruggle with.
I have come a long way.
(33:31):
I know that.
Like, I don't even recognize the girl I used tobe.
And I often think to myself, you know, there'speople who I haven't kept in touch with, you
know?
And I wonder, we leave impressions with people,you know, like, when they think of me, you
know, what do I think of because I probablysaid and did things I know that I would not do
now.
But I have an almost 16 year old, and that's avery delicate age, you know.
(33:57):
You care about what your peers think.
You are influenced by external sources, ormaybe say, you know, that's your social life,
or you've got a big presentation coming up.
And sometimes, you know, you're talking topeople and you think and this can apply for a
teenager.
It can apply to us as adults.
(34:18):
Excuse me.
You know, like, I remember I'll give you anexample.
I was working on a project one time a few yearsago, and I had brought in a consultant for her
expertise because she had way more expertise inthis field than I did.
And I remember her saying something very matterof factly and, you know, it sounded very
(34:39):
convincing.
But there was this little voice in me that Iwas like, I don't know if that will work.
I did ignore the voice, came to bite me in thebutt later.
And, you know, I think the biggest lesson Iwould want my daughter to have or anybody is
don't give your power away.
Even to the ones you think might know more thanyou.
(35:02):
And they may have more experience, but they'renot you.
They don't live in your day to day experience.
And, it goes back into being your authenticself.
You know, you might not feel like you can arguewith a boss or argue with a client.
Take those moments where there's a littleinkling inside or something that doesn't sit
quite well, you don't have to voice it rightaway if you don't know what it is.
(35:26):
Step back.
You know, go into nature.
Just journal.
Whatever the heck.
Have that conversation.
Allow space for it to come up to help navigatea solution going forward.
And I think that would be the biggest lesson.
Everything you need is inside of you.
It will whisper to you and you may not have asolution, but if you listen to that voice
(35:47):
inside you're going to take the next best stepthat you possibly can to resolve whatever the
heck it is that, that you're working on.
That's so great.
Thank you so much for sharing that.
I would love for you to tell our audience howwould they find you.
How would they do business with you?
How would they if they say, you know what?
(36:07):
This girl this woman, Sarita, she sounds like acool person to actually learn from and spend
time with and, you know, and then just beingable to do your workshop.
So how would your our audience find you?
Hey.
I am always open to a virtual coffee.
We can always hop on a virtual call for fifteenminutes or so.
If, you wanna head on over to my website,www.saritaparmar.com, There's a contact form in
(36:35):
there.
Shoot me a message.
I'd love to hear from you.
Well, Sarita, this has been a really great timetogether, and I thank you so much just for
adding, you know, all of these, these thoughtsand these these teachings for our people, you
know, who are listening to us.
And, and I just, you know, I just thank you.
Thank you so much for being your authentic selfand showing up today.
(36:56):
Thank you so much for, you know, inviting me tobe a part of this opportunity.
And, you know, Catherine, kudos to you forhaving a podcast where you're taking
conversations and allowing your audience tolearn so many different nuggets, things that
you can apply in their life.
So thank you for creating that platform for therest of us.
Well, thank you again.
And, again, platform for the rest of us.
(37:17):
Well, thank you again.
And, again, this is Catherine, your host withthe Beyond Business podcast.
We are so excited to have had Sarita Palmerwith us here today.
And so please just, you know, look her up.
Her website will be on our show notes as well.
And so thank you, and, good day to all.
Well, if you made it to this point, then youmade it to the end, and you are my star.
(37:42):
And I just wanna thank you from the bottom ofmy heart.
I hope that you enjoyed the conversation withtoday's guest.
And if you did, please leave us a review onApple Podcasts and Spotify, and share this
episode with others who may be interested inthis topic.
Also, please feel free to let us know whattopics you'd like to see covered in future
(38:03):
episodes.
Get in touch in the comments or in RocketGrowth social media platforms.
To have conversations with me, my booking linkis in the comments.
See you next week for all for a all newepisode.
I am Catherine Martin Fisher, and I helpbusiness owners who have lost their vision
because they're struggling with cash flow,sales, marketing, which also affects their
company culture, by showing them to implementproven systems that increase their revenue by
30% in ninety days, and this allowing them toreignite the passion and that big dream that
(00:27):
they started with.
So the reason that I started this podcast wasto celebrate businesses who have overcome
adversity and have come out on the other sideof it.
And I want you to know that you are not alone.
Good afternoon.
This is Catherine, your host with the BeyondBusiness podcast.
(00:49):
And I am so excited that we have Sarita Palmerwith us here today.
And so Sarita is a business coach, consultant,and speaker.
Sarita channels her experiences and expertexpertise to empower individuals in meeting
their goals.
Sarita's known for her dynamic, engagingworkshops that give clients the tools that they
(01:12):
need to show up as their best selves and growwith confidence.
I'm so excited to have you here with us today,Sarita.
Thank you so much for being with
us.
Thank you so much for having me.
I'm excited to be here as well.
So, Sarita, you know, we all have a journey.
There is always a reason why we do what we do.
(01:34):
This is the Beyond Business podcast.
So many people start a business with a dream intheir heart.
They have a passion, but they quickly go intooverwhelm.
And then they deal with things such as, youknow, cash flow, sales, marketing, different
things that that cause us to just question ourjourney.
Right?
So I would love to know a little bit about yourjourney, how you got here, and, you know, to do
(01:58):
the things that you do with your clients.
Sure.
No.
Thank you.
That's a great, opening question, and I feellike, how did I get here?
How far back should I go?
So you know what?
In in university, I studied accounting andfinance, and I found accounting very boring.
I went the finance route and started my journeywith a bank.
(02:19):
And that was the first career related job thatI had, and that was, I moved into business
banking.
So I'm gonna say for the last seventeen years,we'll say, between fifteen and twenty anyway,
with entrepreneurs of all sizes, smallbusiness, small to medium sized businesses,
(02:39):
businesses looking to start up, establishedbusinesses, and developed relationships with
them, which was the absolute best part of myjob.
And I worked for various organized, like,institutions and worked with a variety of
clients.
But it was always their energy.
Like, you know, I'd sit across the table from afrom them, and that energy that small business
(03:02):
owners bring to the table.
And it's here's where I am.
Here's where I'm gonna be in five years, andI'm gonna do it with or without your help.
And always excited me.
And anyways, had a great career in banking,ended up with a little bit of a health issue
and left the workforce.
And when I came back, I thought, I don't wantto do that corporate grind anymore.
(03:25):
But I absolutely loved working withentrepreneurs.
And working for myself was always somethingthat I wanted to do.
But after my health scare, I landed with anonprofit organization where did the best way I
can sum it up.
It was I was responsible for managing what Iwant everybody to think of as a small business
(03:45):
resource center for women.
So we had workshops.
We had networking events and education, and Iabsolutely loved it.
So my contract comes up about a year and ahalf, almost two years ago, with said
organization.
And I thought, this is what I wanna do.
But I wanna do it by myself, for myself, andnot report to anybody.
(04:10):
And that that's how I got into working withwomen in business.
So that's what you do?
You work with women in business?
And how
do you do that?
Yeah.
Primarily with women in business.
Sorry.
Go ahead.
And how do you do that?
How do I do that?
I wish it was like I had, like, a succinctline.
And you know what's funny, Catherine?
(04:30):
I go to networking events, and they telleverybody have an elevator pitch.
I don't have an elevator pitch.
So think about it like Sarita Parmar is thebrand.
I've got Sarita Parmar coaching and consulting.
Under there, it's like I've got a personalblog.
I have coaching slash consulting and speaking.
And so I'm working on actively increasing mythe speaking portion of my business, which is
(04:55):
essentially talking to associations, groups ofwomen in business about preventing burnout,
basically, at the end of the day.
Right?
Balancing your wellness while being productive.
Right?
Now on the coaching and consulting side, I workwith I've got a couple of different contracts
with organizations where I'm helping peopledevelop business plans to start their own
(05:21):
business, as well as maybe they've been inbusiness for a little while, and they have some
knowledge gaps to fill.
They might be stuck somewhere.
So we work together to create some tools andways to make it through those barriers.
I would love for you to explain to ouraudience, how do you when you're in business
(05:46):
and you're an entrepreneur, so how do youactually, prevent burnout?
Like, what are some tips that you would be ableto give them to help them along that journey?
Yeah.
You know what?
I have a whole workshop.
Shop.
I have workshops on this.
To give you a succinct answer might be a littlehard.
Introject if I start rambling, please.
(06:08):
You know, the number one thing I would say isyou gotta figure out what your priorities are
because not everything can be priority.
Right?
And one of the things are, what is it that youhave to do?
What the heck lights you up?
And as a business owner, it's you who wearsmultiple hats.
(06:30):
Ultimately, you're responsible for everything,but you don't have to do it by yourself.
Where in your life can you delegate?
Maybe you don't like social media, but youknow, hey.
I gotta get my name out there.
Can I hire a virtual assistant?
Can I hire a social media marketer?
I hate numbers.
But if I'm not making money, it's just a hobby.
(06:51):
I'm not in business.
Bring in a bookkeeper.
You don't have to pay them every month.
Get somebody who knows what they're doing toset up a system.
So systems are something else.
Right?
So I think for me, it's, if you're looking fora short answer, it's what are your non
negotiables?
What is the most important to you?
And you do that and find a way to eitherdelegate or eliminate what you can.
(07:16):
Things that you think are important, are theyreally that important?
What are the long term goals?
What is it that you're looking to achieve?
And are you getting caught up in the day today?
And I'm sure you've heard this too.
You you bring so many amazing business ownersonto your podcast, but, I always say so many
people are busy working in their business.
(07:37):
They don't get an they they don't take the timeto work on their business.
And if you don't do that, you could be youcould love what you're doing, but it will
ultimately lead to burnout.
That's interesting.
So you had mentioned that you had some healthchallenges.
Yeah.
What would you say to, you know, to ouraudience that you learned along that journey?
(08:00):
Because there's always something.
When we, you know, that when when disease hitsour body, it's part of a disease within our
body.
Right?
And so what is it that you could help us withunderstanding when you go through a challenge
like that?
Because that's quite a challenge to have to gothrough health issues.
What does that look like, and what was what wassomething that you learned along that journey?
(08:25):
So you know what?
I'm 45 and I will say it took me thirty someyears to listen to my insides, you know, being
a recovering people pleaser.
I think the biggest thing that I learned againwas even, you know, piggybacking off the last
answer, what is important.
Going through a health scare like that, youhave no choice but to figure to focus on what
(08:52):
is important.
And in that moment, it was surviving.
So in 2018, I was diagnosed with what's knownas triple negative breast cancer.
So it's an aggressive form of breast cancerthat apparently fifteen to twenty percent of
all people with breast cancer have, that type.
And so it's an aggressive form of breast cancerrequiring aggressive treatment.
(09:15):
And it forced me to level up in a lot of waysbecause, you know, I was in treatment, we'll
say, probably for a good couple of years withall the surgeries, the chemo, radiation, ended
up with an infection that cost me three moresurgeries, Just a lot.
(09:35):
A lot going on.
And that was my full time job for a littlewhile.
And once I went through that physically, Ineeded a little bit of time to mentally and
emotionally heal before showing back up in theworld.
And, you know, I think we might have spokenabout this before the podcast too.
I think it's Oprah who says, Your body willfirst whisper before it screams.
(10:00):
Yeah, it screamed really, really loud.
And it forced me to pay attention to, Hey, whatthe heck is important?
You know, whose life is this?
If I do X over Y over Z, am I doing it formyself?
What is the reasoning?
I've got a daughter as well, who who is anexample.
(10:21):
You know, growing up as an immigrant daughter,first generation daughter to immigrant parents,
and being the firstborn, I say there's a roleyou're born into, and it's being caretaker.
So you're busy taking care of everybody else,and you don't really learn to listen to your
insides because you end up focusing on your inI call it like being in business mode, like
(10:47):
just go go go.
And I've been told by a lot of people I need toget out of my head and into my heart, and I'm
starting to listen.
I'm starting to understand what that means.
And really, it was also when you go throughsomething like that, who you have in your life
changes as well.
Right?
And it isn't just you learn who's there for youin a way.
(11:09):
And there's no hard feelings.
You know, I remember there were people who usedto talk to me regularly, and then when I was
diagnosed, there were certain people I expectedto hear from and and I didn't, and that's okay.
I wasn't even angry, but it was interesting, Ithought, the garden weeded itself.
And so you focus on taking care of you becauseyou know if I don't take care of me, whatever
(11:34):
the heck that looks like, you can't show up forthe people, be it your children, your spouse,
your clients.
So Robin Sharma, who's someone else I admire,follow his work.
Years ago, this quote landed let's try thatagain.
This quote of his landed with me, and it goessomething like, in order to take phenomenal
(11:58):
care of others, you must take phenomenal careof yourself.
And we hear different versions.
That's the reason why when you're on anairplane, one of the first things they say is
to put the mask on yourself first because donot do that.
You cannot help others.
Right?
And so it's always put it on yourself first andthen hand it over to put it on someone else,
(12:22):
you know, so that so there there's a lesson inthat.
Exactly.
So tell me one of the thing you know, as youwere going through this journey, what would you
say is something that in the way that youhandled it, you might do different?
In the way that I handled with the journey?
Because we all have a journey, and sometimes weget to reflect on that.
(12:45):
You know?
There are always good things, good choices wemake and then maybe not so good choices we make
or
Yeah.
Just coming to an understanding that it was thechoice that needed to be made made based on the
situation.
Do you mean generally speaking or the thebreast cancer stuff specifically Yeah.
In general?
(13:05):
The breast because, you know, there are so manydealing with health issues.
And it affect you know, so because in theBeyond Business podcast, you know, there's so
much more than just business and so many thingsaffect business as well.
But we all have a personal journey that we'regoing through.
And sometimes those things become real.
(13:25):
So one of the things that, from what I heardthat you did was you made a shift.
You decided you didn't wanna work for somebodyelse anymore.
Yeah.
There are things that we change based on whatwe're going through in our journey.
Right?
Yeah, I think, you know, the biggest, and Ihope I answered the question right, like what
(13:46):
comes to mind is the word authenticity poppedinto my head.
And one of the ways I strive to show up now ismy authentic self.
So when you ask me to take a look back, be itthe breast cancer journey before or after, What
(14:06):
do I wish I had done differently?
The showing up as my authentic self comes tomind.
Wishing I hadn't waited so long to be it havedifficult conversations, to put up with things
that I look back now and think, Hey, what was Ithinking?
(14:28):
Be it a client, be it an employer, be it an exspouse?
Why did I put up with things for as long as Idid?
And I think it probably would have been to takeaction on certain things sooner, like I said,
whether that's speaking up, whether that'sstepping back, rather than trying to justify
(14:53):
why I'm doing something.
You know, on one hand, it's like there'sdifficult conversations you can have with
people who you can get to a place where there'sa mutual understanding.
And then there's having difficult conversationswhere it's nothing more than an energy suck.
So also recognizing this is going nowhere.
(15:13):
I'm spending all this energy on trying to getthis person to understand me, but all I'm doing
is losing this energy that is better spent overhere, where I can grow my business, grow my
life, and thrive.
So, yeah.
So I would say it's, showing up authenticallysooner than I than I've learned to.
(15:36):
I love that answer.
I love that answer because so many timesbecause I'm also an oldest child.
And when you are an oldest child, you tend tobe that caregiver and, you know, paying
attention and watching other you know, makingsure that others are okay and and helping
others in in life, and you forget aboutyourself.
You forget to authentically show up the waythat you should show up for yourself.
(16:02):
And it kinda goes back to that, you know, putthe mask on yourself first so that you can then
be healthy enough to, you know, to help someoneelse.
Yeah.
I agree.
I agree 100%.
So when so what what do you do today whenyou're helping your clients navigate through?
I'm certain because this has happened for me.
(16:23):
I do show up for my clients differently, and Ishow up more authentically for the same
reasons.
You know, once you have gone through a toughjourney, you start to see the world
differently.
You also see how short life is, and you areable to then help them along their journeys at
a whole different level.
So what just give us an example of how you areable to help your clients today, whether it be
(16:48):
through your workshops, whether you know, whatare some of the things that you're able to help
them with in navigating?
Because I know you mentioned in the beginningjust helping them with business and and what
they do.
No.
That's great.
Thank you.
And you said that very nice.
Oh, I just lost it now, but, there wassomething that you said, and I just wanted to
say I echo it.
And now it slipped my mind.
(17:10):
Well, the journey and and the our timeline, youknow, we always that I don't know.
I I feel like that's a huge reflection on howwe show up authentically because Right.
We experience something tough.
We have to navigate through that, but thenwe're able to help others.
Yeah.
Absolutely.
So there's a couple of things that come tomind, Catherine, when you ask me that question.
(17:31):
The first is I've also learned if I'm showingup as my authentic self, I won't jive with
everybody, which is fantastic because you knowright off the bat if it's gonna work or not.
So for one of my coaching consulting contracts,what I do is I meet with the client for about
fifteen it ends up usually being longer becausefifteen minutes isn't enough time in my
(17:55):
opinion.
Maybe because I talk lots and I give them spaceto talk.
But, you know, you meet to see, hey.
Is this a fit?
You know?
What are your challenges?
Here's how I can help.
Do you think we can work together?
So, you know, you're either going to be a fitor you're not.
But you discover that sooner.
And the sooner you discover that, the sooneryou're helping your client because they can
(18:18):
move on to the next person or next thing thatwill help them more than you're able to.
Now when I'm working with coaching clients, youknow, they teach us in coaching, you meet the
client where they're at.
And, yes, I can still show up as my authenticself, but when I'm working with a client, it
isn't about me.
(18:39):
Sure.
You share, hey.
Here's what I bring to the table.
Here's my experience.
Yes.
I have experience in cash flow, etcetera,etcetera.
But I think it's okay to be vulnerable as wellbecause when you show up a certain way, you're
your authentic self.
You allow yourself to be vulnerable, Not likelist out your whole sob story or anything like
(19:03):
that.
I mean, you know, within reason.
You give that client space to be vulnerable aswell.
So if you're talking about a client's business,you're talking about money, those are personal
things, you know, or you're talking about afear they have in their life or some other
barrier they have in their life.
(19:24):
Those are things in order to help them, theyhave to feel comfortable enough sharing with
you, Here's what I'm struggling with.
And a lot of times, people will think one thingis their problem, but when you ask them the,
you know, thoughtful questions, they open upabout other things.
They end up having their own moments.
(19:47):
And I think yeah, really, I think for me it'smeeting the client where they're at.
You might look at them and say, I know this iswhat's best.
Well, if it's not landing with them, then no.
You know?
Maybe it's a message they're not yet willing tohear.
Maybe they just need your help in getting froma to b and b to c rather than from a to z.
(20:11):
So it's, slow down.
What is it that your client needs?
And meet them where they're at and take it fromthere.
I'd love for you to share when, you know, inyour bio you even talk about having immigrant
parents, right?
What are some of the lessons that you feel thatwere of benefit when you say you have you've
(20:33):
you know, you come from immigrant parents?
Some lessons there's so much good and thenthere's so much struggle.
But it's out of the struggle that buildscharacter.
So, you know, like I look back and there'sthings I can laugh and joke about now that I
went through that wouldn't fly today, you know,in North American way of life.
(20:57):
But children of immigrants understand it.
And let's see One of the good things I thinkthat came out of it is my mum and dad moved to
Canada from India in the 70s, and they'recoming from the motherland.
They're coming with hope for, you know, abetter future, more freedom, more options for
(21:21):
their unborn children and, you know, to raiseyour family and whatnot.
And so they didn't have an opportunity forfurther education.
And for them, education was freedom.
So both my parents, and it was for differentreasons, drilled education, education,
education into my sisters and I.
(21:42):
And I'm very grateful for that.
You know, mom didn't work.
Mom was a stay at home mom, like, didn't workoutside of the home.
She had part time jobs, but she didn't investin a career.
And one of the things she always said to uswas, I want you to get a good education, get a
good job so that you can stand on your own twofeet and not have to depend on any man.
(22:08):
And I mean, yes, you know, we know as we getolder, there's good men.
And if you decide, you know, you decide therules for the relationship.
But really, she set us up for success by sayinglean on yourself.
Like, it's fine to get help from others, butdon't be dependent on others to help you live
your life.
And I would say that was a really good lessonand one I'm hoping that I'm passing on to my
(22:33):
daughter as well.
It's fine if you hire someone to do it or youmarry well and decide that you don't want to
work.
That's different.
But if you end up in a situation where you'realone, can you take care of yourself?
I would say that was a big one.
The other
one But I will try it.
(22:54):
I do want to Absolutely, please.
And here's the reason why.
So I being in the oldest child, only girl, youknow, grew up in a home where mom wanted me to
be the perfect housewife, the perfect mother,the perfect wife, the perfect, you know,
homemaker for her family.
And I don't know if it's because of the societythat we're growing up in, you know, as you're
(23:17):
growing up, but, you know, in my mind, I waslike, well, that's all fine and good, but I
have to have a career.
I have to get up to two feet.
So here's here's one of the things that I doknow that even a a woman in a really good
relationship in a home, you know, none of usare guaranteed tomorrow.
And not everyone has things set up perfectly sothat if a spouse were to pass or something were
(23:41):
to happen and there was an immediate disruptionin the income of the family, having that and,
you know, so so kudos to your mom for, youknow, making sure that she raised her daughters
to stand on their own two feet.
But in today's economy and the world, we'rewe're required in so many times to have those
(24:01):
dual incomes as well.
And once you have one that goes, your wholelifestyle changes.
So that's always a, you know, important note toto add because as women, I feel like we have
found our voice.
We have found our place in society and inbusiness and and really have a place in which
(24:23):
to help others to be able to empower them, tobe able to take charge of their own lives.
And so I love that, you know, you added thatbecause it is important for women to just have
that and navigate business and, you know, andhave that as a strength, you know, along their
path.
So Yeah.
That was very well said.
I echo that and I agree 100%.
(24:45):
You said it better than I was attempting to.
So yeah, no.
Thank you for saying that.
And that's just it.
You need to know really how how how to lookafter yourself.
And the same thing happened.
Like, my dad passed away.
Mom passed away a few years after my dad, buthe was the one that took care of all the bills.
And again, you know, being the oldest slashcaretaker, my mom was asking me questions,
(25:10):
right, about certain things, and I wouldaccompany her to her bank appointments.
But that's a prime example if you don't havesomebody to lean on like that, you know?
And one spouse passes away.
So not only is there that disruption in incomethat you say, but it's all these day to day
things that one might take for granted whensomeone else is taking care of it.
(25:31):
That's right.
That's right.
And it could go the other way too.
So that's one thing, you know, just being ableto navigate those things together even in life
are important.
But then there's helping others in business andhelping them to navigate changes and scaling
and, you know, and and their purpose.
(25:51):
I love what you said is I don't have anelevator pitch, but this is who I am.
And this is what I did.
Yes.
And and you know what?
Sometimes just showing up as your authenticself and saying, hey.
This is what I have to offer.
Yeah.
So I love that, you know, that is somethingthat you're just really keen on.
It's just like, this is this is it.
(26:12):
This is
what you've got, and I wanna navigate throughthis.
So talk a little bit about your workshops andwhat you have to offer our audience.
Sure.
Let's see.
You know, there's, different different onesthat I offer, and maybe I need a catchier
title.
So I play around with the titles and thematerial sometime.
(26:33):
But, one of my signature workshops isharnessing the power of personal energy
management.
And in that workshop, I call I say what whatthe five pillars of well-being are essentially
or personal energy management is what I shouldsay.
And now it's like, oh, no.
I'm put on the spot.
(26:53):
Am I gonna remember the five pillars without mya little cheat sheet?
No.
Okay.
I would love for you to do, though, is I wouldlove for you to just share just some excerpts
of that because Sure.
Managing energy is super important.
Oh, big time.
I was just listening to something today andthis morning, and it was so interesting
(27:15):
actually because it was literally showing youthat even the energy of water can shift when
positive words are being spoken, the water willactually crystallize.
And when negative words are being spoken, justwhat happens to the water and how the energy of
that water shifts and changes into somethingthat's not so good.
(27:39):
And so energy is so important.
So I'd really and I'm really an energy person,so I'd love to hear a little bit more about
that.
Sure.
And so this is a topic that's very near anddear to my heart because when I went through my
cancer journey, I came out a different person.
I was not even I was just shy of 40 when I wentinto menopause, I'm a pain changer.
(28:04):
It affects your brain, the quality of yourbody, and it affects your your brain, affects,
you know, your the quality of your life in waysno one even talks about until you experience
it.
In my experience, nobody had talked about it.
And I felt I was left on my own to navigate.
So I have come out this completely differentperson, but yet somehow the societal
(28:26):
expectation is that you go back to work andback to normal.
So I had to redefine what normal was.
And I believe, like, especially in NorthAmerican way of life, you know, it's a hustle
and grind culture, and it's about how much canyou do, how much can you produce.
(28:47):
And yeah.
And and I am built that way to a certaindegree, but over the years, I've learned to
actually build time in for rest.
So this workshop was born out of the idea whereeverybody talks about time management, time
management, and, you know, I I need to do morein this set of twenty four hours that I'm given
and sacrifice sleep and blah blah blah.
(29:09):
Where it's, you know, we talk about time, butwe don't talk about managing our energy,
managing our attention, managing our focus.
And so through this workshop, sometimes, youknow, I have depending on the time, we go
through three pillars or sometimes we'll gothrough all five.
And they're essentially and I might mix them upa little bit, sorry, here because there's a lot
of overlap as well.
(29:31):
But your the first one, going back to what yousaid about the plane, is your wellness.
It's personal wellness or self care.
Self care means something different toeverybody.
So I go through what I you know, mind, body,heart, and soul.
And we give examples.
And people get to share what they do for each.
(29:51):
And, you know, I talk about think also aboutwhat your important tasks are, what your
important goals are.
Let's say goals.
You want to break them into tasks so you canachieve those goals.
When are you the most productive?
Because if you're working a nine to five, Iwon't believe you if you say you're productive
(30:12):
that whole time nine to five.
Are you more productive in the morning?
Maybe from 02:00 onwards.
So you identify what your peak energy timesare, and you assign those the the high value
tasks in those times.
And talk about time management as well as wetalk about different strategies for managing
(30:35):
that time.
I also talk about boundaries, which sometimesis a workshop all on its own.
So that's also one of the pillars, right?
So boundaries with self, boundaries withothers, and we go through exercises, you know,
what are the boundaries?
Here's a few different boundary types ofboundaries.
(30:55):
Where do you need to revisit your boundaries?
And I think a lot of people think boundarymeans saying no, but it it it's not always so
black and white.
And then the last pillar that I talk about isenvironment.
And in this pillar, we chat about your physicalenvironment, like where you're working.
You know, what what do you have around yourdesk?
(31:17):
Is there a lot of clutter?
Is there proper light?
Ergonomic?
That kind of thing.
But when I talk about environment, I also talkabout who you choose to allow into your life
because you're talking about energy and theshape of water changing.
Us being affected positively or negatively alsodepends on who we surround ourselves with.
(31:39):
Is there a client maybe that's giving you heck?
Do you need to revise something?
Do you need to take a look at that relationshipand fire that client?
You know, it's, or is is it a boss that'sgiving you a hard time?
Are you being meek and not speaking up so theboss is getting away with it?
And, you know, again, going back to what I saidearlier, there's some conversations where a
(32:01):
person you know once you you share yourthoughts with them, you can get to a place of
mutual understanding, and both parties can arewilling to do something different.
And then there's others where maybe the personyou work for is just an ass.
Pardon my language.
But either way, I invite people to take a lookat these areas in their life so that when they
(32:24):
leave the workshop, they're leaving withactionable insights and tools that they can
apply in their life to elevate their lifesomehow in some way shape or form.
And when you elevate your life, you'rebasically creating a ripple effect to those
around you and the other areas of your life.
(32:45):
I love that you use that as examples.
That's so really so good.
Yes.
One thing I would love for you to share is yousay, you know, with raising children, this is
always a whole other topic.
Along the lines of all that you've gonethrough, what would be something that you would
want them to have learned from from your ownjourney that you would lead them with, that you
(33:10):
would want to be known for and would want themto navigate, just to help them navigate?
Through their journey.
That everything you need is already inside ofyou.
And so, yep, that's a lesson that I stillstruggle with.
I have come a long way.
(33:31):
I know that.
Like, I don't even recognize the girl I used tobe.
And I often think to myself, you know, there'speople who I haven't kept in touch with, you
know?
And I wonder, we leave impressions with people,you know, like, when they think of me, you
know, what do I think of because I probablysaid and did things I know that I would not do
now.
But I have an almost 16 year old, and that's avery delicate age, you know.
(33:57):
You care about what your peers think.
You are influenced by external sources, ormaybe say, you know, that's your social life,
or you've got a big presentation coming up.
And sometimes, you know, you're talking topeople and you think and this can apply for a
teenager.
It can apply to us as adults.
(34:18):
Excuse me.
You know, like, I remember I'll give you anexample.
I was working on a project one time a few yearsago, and I had brought in a consultant for her
expertise because she had way more expertise inthis field than I did.
And I remember her saying something very matterof factly and, you know, it sounded very
(34:39):
convincing.
But there was this little voice in me that Iwas like, I don't know if that will work.
I did ignore the voice, came to bite me in thebutt later.
And, you know, I think the biggest lesson Iwould want my daughter to have or anybody is
don't give your power away.
Even to the ones you think might know more thanyou.
(35:02):
And they may have more experience, but they'renot you.
They don't live in your day to day experience.
And, it goes back into being your authenticself.
You know, you might not feel like you can arguewith a boss or argue with a client.
Take those moments where there's a littleinkling inside or something that doesn't sit
quite well, you don't have to voice it rightaway if you don't know what it is.
(35:26):
Step back.
You know, go into nature.
Just journal.
Whatever the heck.
Have that conversation.
Allow space for it to come up to help navigatea solution going forward.
And I think that would be the biggest lesson.
Everything you need is inside of you.
It will whisper to you and you may not have asolution, but if you listen to that voice
(35:47):
inside you're going to take the next best stepthat you possibly can to resolve whatever the
heck it is that, that you're working on.
That's so great.
Thank you so much for sharing that.
I would love for you to tell our audience howwould they find you.
How would they do business with you?
How would they if they say, you know what?
(36:07):
This girl this woman, Sarita, she sounds like acool person to actually learn from and spend
time with and, you know, and then just beingable to do your workshop.
So how would your our audience find you?
Hey.
I am always open to a virtual coffee.
We can always hop on a virtual call for fifteenminutes or so.
If, you wanna head on over to my website,www.saritaparmar.com, There's a contact form in
(36:35):
there.
Shoot me a message.
I'd love to hear from you.
Well, Sarita, this has been a really great timetogether, and I thank you so much just for
adding, you know, all of these, these thoughtsand these these teachings for our people, you
know, who are listening to us.
And, and I just, you know, I just thank you.
Thank you so much for being your authentic selfand showing up today.
(36:56):
Thank you so much for, you know, inviting me tobe a part of this opportunity.
And, you know, Catherine, kudos to you forhaving a podcast where you're taking
conversations and allowing your audience tolearn so many different nuggets, things that
you can apply in their life.
So thank you for creating that platform for therest of us.
Well, thank you again.
And, again, platform for the rest of us.
(37:17):
Well, thank you again.
And, again, this is Catherine, your host withthe Beyond Business podcast.
We are so excited to have had Sarita Palmerwith us here today.
And so please just, you know, look her up.
Her website will be on our show notes as well.
And so thank you, and, good day to all.
Well, if you made it to this point, then youmade it to the end, and you are my star.
(37:42):
And I just wanna thank you from the bottom ofmy heart.
I hope that you enjoyed the conversation withtoday's guest.
And if you did, please leave us a review onApple Podcasts and Spotify, and share this
episode with others who may be interested inthis topic.
Also, please feel free to let us know whattopics you'd like to see covered in future
(38:03):
episodes.
Get in touch in the comments or in RocketGrowth social media platforms.
To have conversations with me, my booking linkis in the comments.
See you next week for all for a all newepisode.
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