June 23, 2025 • 38 mins
Katherine Martín-Fisher introduces Sébastien Night and his company, One Take AI. They discuss overcoming clients' fear of AI and being on camera, as well as the development and marketing challenges faced by One Take AI. The conversation delves into evolving perceptions and the benefits of AI in content creation, comparing One Take AI with other video tools. They highlight the user experience and onboarding process, providing insights on implementing One Take AI in businesses. A client success story showcases the platform's video translation features. The episode concludes with how to connect with Sébastien and a glimpse into the future of One Take AI, alongside closing remarks and a preview of the next episode.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:02):
I am Katherine Martín-Fisher, and I helpbusiness owners who have lost their vision
because they're struggling with cash flow,sales, marketing, which also affects their
company culture.
By showing them to implement proven systemsthat increase their revenue by 30% in 90 days,
and this allowing them to reignite the passionand that big dream that they started with.
(00:28):
So the reason Good afternoon.
This is Katherine, your host with The BeyondBusiness Podcast.
I am excited to introduce you to SébastienNight today.
He is the founder of One Take AI.
One Take is an artificial intelligence programwhich turns raw videos into professional
presentations with transitions, titles, perfectsound, and even translation in multiple
(00:56):
languages.
In a single click prior to One Take, Sébastienstarted the Free Entrepreneur Movement 13 years
ago to share how he grew and automated hisseven-figure business while traveling the world
with his family through his online videos, TVappearances, and multiple best-selling books.
(01:20):
Sébastien inspires millions of entrepreneurs in41 countries.
This is going to be an exciting conversation.
Sébastien, thank you for being here.
Thank you, Katherine, for having me on thepodcast.
You're welcome.
Let's start with what started you on this OneTake AI.
I know that there's a story.
There's a reason why this was an importantproject for you.
(01:44):
There is.
When COVID started, so 2020, it had been tenyears that we had run the Free Entrepreneur
Movement, as you said.
So we had a large audience of entrepreneursthat we were helping in starting and growing
their businesses.
But when COVID started, I made the decision togive away all the content from all of our
(02:04):
courses and only keep selling the coaching,like hands-on help, but give away all of the
information part of the business.
And what happened is because during the wholepandemic, we were supporting people by giving
so much away, but we were also much closer tothese entrepreneurs.
What I found was that the main thing that heldso many entrepreneurs in growing their business
(02:31):
online was a very specific technical challengethat they had, where most of the technical
difficulty of starting and growing yourbusiness online has been solved in the last few
years.
Like if you want to accept payments, haveStripe and PayPal and so many options for you
to get paid.
If you want to create a membership site wherepeople have a password to access, there are
(02:55):
literally thousands of those and many freeoptions for you to do this.
But one issue that had not been solved was ifyou have an expertise, you're a coach, you sell
online courses, or you just want to sell yourproducts or services online, then you have to
take your expertise and package it in videocontent that you're going to use as video ads
(03:19):
on your website to present the product, onYouTube to get people to know about you.
And what I found was that so many of thoseentrepreneurs we were helping were stuck at
this stage because editing the videosthemselves was a huge pain and a huge cost.
If you needed to hire a freelancer to edit yourvideos for you, that would cost you thousands
(03:41):
of dollars.
And if you were going to learn to do thisyourself with one of the classic tools like
doing it in iMovie, Camtasia, or Filmora, thenyou would basically be committing to spending
your entire weekend to edit a 10-minute YouTubevideo.
And so the idea came from this (03:56):
what if we could build a piece of software that was smart
enough that it would do the same job, not thesame job as the video editing software, but it
would do the same job as the video editingfreelancer that you would hire.
(04:17):
And if we were able to provide that, then itwould unlock so much productivity and growth
for our entrepreneurs.
So that was how the idea for One Take AI camefrom.
Wow.
So you basically saw that there was a problem.
You saw that there were solutions to a lot ofother problems, but then you kind of honed in
(04:38):
on one specific area.
And you saw that there was a niche there thatneeded solving.
And yes, that is probably, I would say, one ofthe most difficult things that you have as a
coach, as someone who's teaching, who hascontent, who has memberships, who wants to have
access to, you know, having these things redoneand utilized properly.
(05:01):
So when you are working with your clients, whatwould you say is the number one thing that you
have helped them overcome through this?
The number one thing we've helped peopleovercome with One Take AI is the fear of the
camera.
(05:22):
People are afraid of the camera because theythink that once they hit the record button,
they have to either be perfect or be doomed tospend a ton of time and a ton of money fixing
the mistakes.
And by giving people an AI intern thatbasically is hired by the company to make you
sound professional even though you might havestumbled, we are solving this problem of the
(05:47):
fear of the record button.
How do you help them overcome?
So here, I'm gonna ask you this question.
There's a difference in the generations andthere I find that the younger generation today,
they don't really have the fear that maybe, youknow, somebody from the baby boomer generation
would have.
How do you help them overcome that?
I don't think that there is a generational gapfor entrepreneurs in being afraid of the
(06:13):
camera.
I think entrepreneurs of the Gen Z, Gen X, andBaby Boomer generations have the same problem.
It's easy to send a voice note to your familyor to upload a video of you for your private
Instagram account.
It's not the same when you feel that the entireworld is watching you fall flat on your face.
(06:36):
So where we solved the fear of the camera isbecause we are basically telling people to
record yourself as you are with all the ums andahs and the background noise and all of that,
and our AI will fix that for you so you don'thave to experience the frustration of trying to
(06:57):
be perfect on the first try, which nobody canever do.
I love that.
What is it that along the journey of creatingthis whole system?
Where were some points that may have beenchallenges that you had to overcome?
The biggest challenge we had to overcome when Istarted One Take AI was that the vision for the
(07:19):
product was impossible to create until weactually did it.
Let me explain.
When we came up with the plan, when you want tobuild a tech startup, you need to have a spec.
What is the software going to do?
And in the spec you have some constraints.
When I designed my spec, I sent it to the CTOs,the chief technical officers of a couple of
(07:43):
large companies that I have good relationshipswith.
And all three of those CTOs said, if you canbuild this, it's going to be amazing.
But at this stage in 2021, we think it'sprobably impossible.
And so what I did is I hired four separatedevelopers to work each on their own on the
(08:07):
proof of concept of the software and sent themthe spec for them to do the very first version.
And they didn't know that it was impossible.
And because they didn't know that it wasimpossible and they were incentivized to
deliver it within two weeks, we actually, allfour of them, found three different solutions
to make that proof of concept work.
(08:30):
So I was able, from starting development onNovember 1, to have within two weeks a first
proof of concept, and within six months we hada product that was working and that I was able
to sell to customers.
And then how were you able to find thecustomers that you felt like you could solve
(08:55):
this problem for?
What steps did you take in marketing?
Because what I love is that you even said thatwhat you're doing, you could even take it and
use it for advertising.
So how would a small business be able to dothat as well?
The way we acquire customers is twofold.
First, One Take AI didn't start from scratch.
(09:18):
I already had an existing business that workedwith entrepreneurs.
So that audience was the exact same audiencethat One Take targets.
And I'm a well-known public speaker and authorin that space.
So I had a built-in audience for the software.
The second part is we were a little bit tooearly in the sense that in 2021 and early 2022
(09:47):
people were not looking for AI tools yetbecause ChatGPT was still a year out.
It only came out on Nov.
30, 2022.
So for about a year my pitch was not about theAI capabilities of the software because AI
sounded like science fiction to most people Iwas presenting to.
(10:08):
So what I was showing instead is the addedvalue of having the videos edited, cleaning up
the background noise, having the main pointsshown on screen, having the transitions done
because we use a format that is called neurovideos that was invented by a French scientist
and this format increases the retention, howlong people watch the video and it increases
(10:34):
the emotional engagement and action taking,meaning how much your message goes through
emotionally.
So this is great for marketing messages, butit's also good for teaching content, and how
much people take action, which for informativecontent is important because you want people to
be able to use the information you gave them.
(10:55):
And it's even more important for marketingcontent because you want people to take action
and buy your product or your service afterwatching the content.
So I was focusing on that, like on the addedvalue of the type of videos we were creating.
And then after ChatGPT came out and everybodyopened their eyes to the potential of using AI
(11:18):
tools, then we shifted the message more tofocusing on you're basically hiring the AI to
do the job for you.
So the messaging has changed around the productto match what people are actually looking for
at this time.
So do you find that people are less concernedwith the word AI as they were when you had
(11:41):
first started with this?
Yeah.
I wouldn't say less concerned.
I would say that at least it makes some senseto them now, and it didn't at the time.
At the very beginning, it just didn't makesense.
It's like if you're in 2024 and you talk topeople about quantum computing or
superconductive materials, people will justlook at you like, I saw that in a movie, I
(12:04):
think.
But maybe a few years down the line, wheneverybody upgrades to a quantum computer of
some kind or we have quantum bracelets or Idon't know, maybe at that point, all of a
sudden, it will click for people because theywill have seen it in action.
What happened for AI was that for about 30years from the sixties to the end of the
(12:27):
nineties and beginning of the 2000s, thedefinition of AI was something that we haven't
figured out a way to make happen with computersyet.
So at the very beginning, having computers thatcan play chess was considered to be AI because
it didn't work.
So we said, well, if we ever are able to make acomputer play chess, it will be as smart as a
(12:52):
human being because you need strategy, you needforward thinking, and it will be able to apply
to be a president and run a company and do allof these things.
That's what we thought before.
And then we had Deep Blue, a computer, beat ahuman, Kasparov, the world chess champion, at
chess, and from then on, we didn't call it AIanymore.
(13:15):
We just said it's a chess program.
And so people kept doing this for decades whereif it's not possible, you call it AI, and then
once it became possible, you just call itsoftware.
Nobody calls Microsoft Word AI even with thelittle, you know, paperclip that spoke to you
in the nineties.
And then what happened around 2010, 2015 andcompletely shifted after ChatGPT is that we
(13:44):
started to use the word AI to talk about thingsthat actually existed.
And so people were able to see their impact intheir everyday life because today, so many
people have tried ChatGPT, Bard/Gemini, Claude,like it's becoming an everyday appliance, I
would say.
(14:05):
So it makes more sense to people when you referto something that they have seen or used, and
you just say, this is a different AI.
It does a different thing.
It doesn't write your homework for you, whichis what most people use ChatGPT for.
So many people do that.
Like the teachers say, ChatGPT, write me anassignment for my students.
And then the students say, ChatGPT, here's theassignment, write the answer.
(14:27):
And then the teacher says, ChatGPT, here's thestudent's paper, rate it for me.
So that's what's happening right now.
But if you tell people this is as smart asChatGPT or smarter, and it does something
different, which is editing your videos for youand suggesting new content.
This is something that now people can grasp andthey couldn't grasp it two years ago.
(14:49):
So does this help with your SEOs and with allof your social sites when you're utilizing this
software in, you know, making cuts and things?
You say that that's something that would behelpful in bringing up your algorithm?
(15:10):
Yeah.
One Take is useful for entrepreneurs with theirtraffic, you said, like SEO and social media in
a couple of ways.
At first, if you just did a video and you justrecorded yourself face to camera or you used
your smartphone and you recorded yourself, thenthe raw video is going to have less impact if
(15:31):
the audio sounds echoey, if there is backgroundnoise, if it's not clearly structured because
we humans do not speak in a really clearlystructured fashion.
We don't say point A blah blah blah, point Bblah blah.
So because the AI edits the video like a humaneditor would, it will split the videos into
(15:53):
scenes and add the titles and recap the mainpoints and add transitions when you're
switching to a different topic.
So by the virtue of the format we are using,which is newer videos as I said, the video will
perform better either on YouTube or on socialmedia.
The second part is we added next to the videoediting part, we realized at some point that if
(16:19):
you were using the metaphor of hiring an AIintern.
So you're hiring this super smart intern towork in your company, and this intern has read
all of Wikipedia in all languages and all theworks of Shakespeare and Molière and all the
classics, it has Ph.D.s in multiple domains,and you're just hiring it to edit your videos.
(16:43):
At some point, if that person was literally aperson sitting in your office and they had
edited all of your content and your videos,they would know the business really well.
So you would be able to ask that person, theintern, questions to help you figure out new
products, new ideas, to summarize your ideas inan article.
(17:04):
And so what we realized is since our AI isediting your video and your content, it's
learning from what you're saying in there.
So why not turn it into an assistant that knowsthe business well, can write new articles for
you, suggest new ideas for products.
And so for instance, we've seen people use itto summarize things that they've said in the
(17:28):
video to create a quiz for students that watchtheir online course.
We've seen people use it to write articles thatwill go on the blog along with the video so
that people can consume in a different format.
I use it on our blog onetake.ai like literallyon our website on our blog because sometimes I
(17:49):
will put on the blog an interview and theinterviews may be in one language, we might use
our own tool to translate it to otherlanguages, but if we can have the AI write an
article from the interview for us, then it'seasier for people to just scan the text than
sometimes watch the entire interview.
So it helps with SEO in that sense becauseyou're able to create more content from just
(18:11):
this seed of knowledge that you recorded onetime.
How would you say that this is different thansomebody who has a program that already, you
know, does cuts and can do this?
So what makes you different from anotherprogram?
So today you have lots of programs that do lotsof different parts of the video editing
(18:36):
process.
Think of these as tools.
So basically in a tool shed you might havescrewdrivers and hammers and saws and all of
these.
And there are subscriptions you can buy becauseright now nobody sells you a hammer.
Everybody sells you a subscription to thehammer.
And so you can buy a tool that will clean upthe sound and you can buy a different tool
(18:58):
where you can edit the content throughmodifying the text and you can buy maybe a
third tool that will take your long video andconvert it into shorts for YouTube Shorts and
TikTok and maybe even a fourth tool that willgive you content ideas.
Where OneTake is different is that we do notsee OneTake as a tool, so it's not a hammer.
(19:19):
It is hiring a craftsman to do the whole jobfor you.
So you upload the raw video and it gives youthe final result which is the edited video with
the sound cleaned up, with music added to it,with the transitions, with the titles, and with
the suggestions for different clips that youcould use on social.
(19:39):
And so it's more of a does everything for youin one click situation, which means for some
people, so if you if somebody wanted to be aninfluencer like a TikToker, this is not the
audience we're targeting.
Because if you wanted to be a TikToker, maybeyou want to be to have very precise control on
(20:00):
every detail of how you do your TikTok videobecause it's a format.
But our audience are small business owners, andthey are, as I said, coaches or offer people
that sell online courses or have traditionalbusinesses.
I'll give an example (20:15):
Earl, one of our clients, runs a bespoke perfumery.
So he creates perfumes, customized perfumes,mhmm, for high-end clients.
And if you are Earl, you don't want to use 17different tools and mess with timelines and do
all of that manually.
You just want to hire the AI so that you canjust say, please, take care of this for me,
(20:40):
please, and you're done.
So that's the advantage we do.
We transform a video into a professionalpresentation in one click without requiring all
of that manual additional work that othertools.
Okay.
So you have your ideal client in front of you.
What are the ways in which they would work withyou then?
And what does that look like for your clientjourney?
(21:03):
So can somebody
show me asking this so I want to clarify.
The reason I'm asking that is because youmentioned all the different tools that are out
there.
And so from what I'm hearing you say, this isdifferent.
And the reason it's different is it's veryspecific.
So you have things that are subscriptions, andyou have to, you know, so when your client is
(21:27):
in front of you and they're going to start withyou, what would be that beginning process for
them?
And then what does that look like in theirjourney?
Well, so the good news for them, I guess, isthey don't need to be in front of me
specifically.
It's not Sébastien as a video editor doing theservice.
They are hiring Montague as the freelancer,which is much cheaper.
(21:49):
My business partner used to do the neuro videoediting himself, and he would charge a business
€25,000 to edit a launch sequence of fourvideos, which would be roughly an hour's worth
of content.
So the good news is you don't have to paySébastien twenty-five thousand dollars per hour
(22:10):
of video.
That's good news.
The process, most people typically, they comethrough our website from recommendations from
existing customers most of the time.
A lot of our customers join an affiliateprogram, and they can put a link in their
videos to say this was edited by One Take andrefer people back to us.
(22:32):
So a large percentage of our new customers comefrom that.
Most people join after watching a webinar whereI do a quick demo of the software and answer
questions.
Okay.
And after that, once they join, what's reallycool is that once you log in, you don't even
(22:53):
have a password.
It just recognizes you via email.
And once you log in, it's really simple.
It's just like you either hit a record buttonand record from your computer or phone, or you
upload a video you already had on yourcomputer, on Zoom, if you connect it to your
Zoom account, or on Google Drive, and then youlet the AI work.
(23:13):
So our whole vision is that this app shouldjust be one button, which we call the magic
button, and the AI does the work for you.
So that's the difference.
It took a lot of work.
Maybe I could say a few words about that.
Before building a single line of code, I workedwith a user experience firm to figure out how
(23:39):
could the experience of using the software beas simple as possible and as straightforward as
possible so that it doesn't feel like usingvideo editing software.
And the reason why was that if you've used atraditional video editing tool like Camtasia,
(24:00):
Sony Vegas, Pinnacle Studio, all of those, youhave the dreaded timeline where you have to
stack your video clips, and then you add themusic, and then you set the volume, and then
you have to do your cuts manually, and then youtry to adjust things.
And this is the time-consuming part thatentrepreneurs hate.
(24:22):
Yes.
And so from the beginning, I said we have onerule.
We will never have a timeline, and we willnever ask people to do all of that manual work.
So I worked with a user experience firm to doall of the prototype of what the software was
going to look like, and one funny thing thathappened is at the beginning in the initial
(24:45):
version when you logged into the app for thefirst time, you had a couple of screens.
You know the walkthroughs where they say,here's a quick tutorial and there's a few words
or maybe a video that shows you how this worksand then you hit next and then you see the
second one.
What happened is this was in the prototype andwhen I went to do workshops with potential
(25:07):
users.
Mhmm.
And I said, okay, this is step one.
Tell me what you see on the screen.
Tell me what it means and tell me what you willdo next.
Every single person in every workshop I did,the first thing they would do when they reached
that first tutorial screen is hit the skipbutton.
I was like, this is interesting.
(25:28):
There's not a single user that ever wants towatch the onboarding tutorial.
They all want to skip it and just get into theapp and use it.
So that means that you cannot afford to buildsoftware where people need to see the tutorial
before they use it.
(25:48):
That means you can only create a piece ofsoftware that is obvious enough that with no
tutorial whatsoever, when people are logged in,they can use it right away.
I love that you're sharing that.
That was a bit scary as a perspective.
I love that you're sharing that because it's sointeresting as you say that.
(26:11):
I'm thinking of all the times I've logged intoa new program and I've skipped that first one.
Like, or sometimes I'll do the first one, butthen they have video after video.
I'm like, I don't have time for all this, andyou just kind of keep skipping through.
So that's just really, that's a great pointthat you're making.
So with that, I would love for you to sharewith us if people want to, you know, they're
(26:37):
excited to just try this out.
Is there a way of just trying it out and seeingif it's something that resonates with their
business and what they would need it for?
Yes.
So if they only wanted to see it in action,they could just go to our main website.
So www.1take.ai, there is the video demo andall the pricing and all the business plans.
(26:59):
But there's also a special page that we justput online.
And this page enables you to try One Take, andit's literally called try.
So try.1take.ai and if you go to that page,then without having to create an account or
enter a credit card and none of that, you justcan record yourself right there and then or
(27:19):
upload the recording you already have and hitthe magic button and let the AI edit the video
for you.
So yeah, you can just try it by themselves andsee the results.
With the trial account, you can edit one video,translate it into another language so you can
see how that works.
(27:40):
And at the time we are recording, we are addinga feature that should be live within a couple
of weeks.
And so it might be already there before peoplelisten to us, which is taking the video and
suggesting to you which parts would make thebest shorts for social media.
(28:01):
And, yeah, people can just try it.
So
So I would love for you to just give me anexample of a client that you've worked with
that had this moment that, you know, from theirstarting point with the program, you know,
whether it be a testimonial or anything likethat, that they were like, oh my, this is like,
(28:23):
you know, this, this is so eye-opening.
This is so like, just amazing.
So give us an example of someone that may haveused the program who says this is the answer
to, you know, what I've been looking for?
Yeah, I'll give you an example.
I mentioned earlier that uses One Take to helphim create videos about his perfumes.
(28:45):
But another example is Anna.
So Anna Tan, she lives in Singapore.
She creates training for corporate clients andwhat she used to do for decades was she would
need to create her training first in Chinese,say, because it might be easier for her.
And then she would spend thousands of dollarsgetting a translator to translate the content
(29:10):
of her training to English so that she couldsell both versions to the corporate client.
And the day that she signed up with One Takewas a huge shift for her in terms of
profitability because the way it works is yourecord the video in your own language, and you
have the AI edit it, and once the video isedited, you can just click one button and get
(29:34):
it translated to other languages.
And when our AI translates it, what it does isclone your voice so that the translation is in
your voice and then adapt the video and syncyou to the new voice so that if you're suddenly
speaking French, you don't have the equivalentof, you know, watching TV with dubbed languages
(29:56):
or subtitles.
Instead, it feels to the viewer like they arelooking at you and hearing you speak their
language.
And so that was a huge shift for Anna, and alsoit's very practical for several of our
customers who have international audiences,because when you embed the video on your
(30:16):
website, it will play in the language of theviewer.
So this enables you to have a website that istruly multilingual because I'm going to mention
a tool that people use complementary to ours,which is called Weglot w e g l o t.
This is a tool that translates the text on yourwebsite.
(30:37):
We use it on our home page for instance.
So if you're American and you go towww.onetake.ai you will see our website in
English, but if you were French you would seeall of the text in French.
What had not been done before one take was thatif you embedded the video on the page, the
video would just be whatever language yourecorded it in.
(31:00):
And so our vision was what if you could make itso that whoever watches the video watches you
speaking their language, and so that's what weprovide.
I'm going to tell you that this is a little bitmind-boggling that you're able to not just
translate it, and you're able to do it in thatperson's voice.
(31:22):
So, for instance, I'm speaking English now, butif I wanted to translate it into Spanish,
you're gonna do it in my voice and sync thelips to look like I'm speaking.
That is correct.
Yes.
And that's okay.
So then that's done by a click of a button orseveral steps?
No.
It's just one step.
Well, you have the possibility.
(31:43):
Some people, so it's a setting in the account,some people like to review the translation
before publishing it.
So you can do this by default.
You can just trust the AI to do the translationfor you, and it's very accurate in terms of
quality of the translated content, so you canjust trust it to translate for you.
(32:04):
So, one very interesting use case of that is ifyou have an audience that is international and
you want to make an offer.
For instance, I record a video from time totime to sell to our customers or to announce a
bonus for Valentine's Day, Mother's Day, BlackFriday, Christmas.
(32:26):
So instead of having to record a Christmasvideo for our customers in French, English,
Spanish, German, and Italian, I can just recordit once either in English or in French, and
then I have One Take translated to the otherlanguages, and then I can send the link to
everyone, the same link to go watch the video,because I know that each person will see the
(32:49):
video in their own language.
Basically, I love this.
You know, so this morning I did a training andit was from Grant Cardone's Be Obsessed or Be
Average.
And one of the things that he says is getobsessed with show me, don't tell me.
And in this situation, you actually have anoffer to the audience to be able to go on the
(33:10):
website and actually try this out.
And I love that you are doing that.
So let's give the audience the actual websiteagain so that they can go and look for this.
And another way, how do you want them to get intouch with you, find you, do business with you,
and you know, if this is something that hasresonated with them and it can solve the
problems, many small business owners have thisas an issue because we want to get known in the
(33:35):
world.
You have various different languages.
I know even with podcasting, we're podcastingwith people all over the world and many
different languages.
Right?
And one of the challenges that I have found isthat there are people who have a different
language.
They're trying to get into the United States,but then their courses are in their language,
(33:55):
whether it be German or French or, you know,but they need them to have them translated into
English so that they can have a marketplacehere.
And so with that, we want to make sure thatthey have a way in which to get in touch with
you.
So let's leave them with that.
This is important.
If you are from the outside world and you'retrying to get into the US, American audiences
(34:19):
are not used to consuming content that issubtitled from other languages.
So you need to have the content be actuallytranslated and not just dubbed but translated
in a way that One Take does with your own voicebecause this will really increase your impact
coming into the US.
Going outside from the US, it used to be easierfor instance a Spanish audience, a Polish
(34:43):
audience especially an Eastern Europeanaudience, they are used to getting American
content that has subtitles in their language.
But if you're trying to go the other way intothe larger markets like the US, France is also
like that.
These are markets that do not like listening toanother language that's subtitled.
(35:06):
And so this ability to translate the content isvery important as a business tool.
I love as you said, so if somebody wants tomove forward and they are interested, as I
said, our main point of contact is our website.
So 3w.1take.ai.
However, we have this new link where people canjust try it out from themselves which is
(35:31):
try.try.1takeinlettersz0netake1take.ai.
So on that website you can try it with nocredit card required.
And also I've had people reach out to medirectly because they were interested in either
learning more about the software, investing inAI themselves and they can just email me at
(35:56):
sebastien just spelled like it's visible in thevideos s e b a s t i e n so it's written like
the French Sébastien not like the Spanish orEnglish Sebastian.
So sebastien@onetake.ai is my email and yeah weare growing very fast.
(36:20):
Always happy to help people grow theirbusinesses.
Entertaining emails from investors because weare raising a seed round as well for the
company.
And also, yeah, creating the link where peoplecan just try the software, as you said, is part
of an endeavor from us as a company to use thisaspect of it's good to talk about it, but it's
(36:44):
even better to experience it yourself, so weare creating the opportunity for people to
experience it themselves.
I love that you use the word experience itbecause, you know, in business, there's so much
that we need to experience before we can say,oh my goodness, I'm all in on this.
So I want to thank you.
Sébastien, you have really given us a lot ofnuggets, a lot of things in which to be able to
(37:09):
even, you know, try it out.
And I feel like just with even having thelanguage barrier to be able to be a thing that,
you know, you can pass through and solve, yousolve that for a lot of coaches and people
trying to get their content out there.
So I want to thank you so much for your timetoday.
Thank you, Katherine.
(37:29):
And thank you for having me on the podcast.
You're welcome.
And again, this is Katherine, your host withThe Beyond Business Podcast.
I'm excited to have had Sébastien with us heretoday and just sharing everything on the
onetake.ai.
Please go ahead and seek him out and go aheadand try the product, and I think that you'll be
(37:50):
really happy with it.
Thank you so much, and you have a wonderfulday.
We'll see you on our next recording.
Well, if you made it to this point, then youmade it to the end.
And you are my star.
And I just want to thank you from the bottom ofmy heart.
I hope that you enjoyed the conversation withtoday's guest.
(38:11):
And if you did, please leave us a review onApple Podcasts and Spotify, and share this
episode with others who may be interested inthis topic.
Also, please feel free to let us know whattopics you'd like to see covered in future
episodes.
Get in touch in the comments or on RocketGrowth's social media platforms to have
(38:33):
conversations with me.
My booking link is in the comments.
See you next week for an all-new episode.
I am Katherine Martín-Fisher, and I helpbusiness owners who have lost their vision
because they're struggling with cash flow,sales, marketing, which also affects their
company culture.
By showing them to implement proven systemsthat increase their revenue by 30% in 90 days,
and this allowing them to reignite the passionand that big dream that they started with.
(00:28):
So the reason Good afternoon.
This is Katherine, your host with The BeyondBusiness Podcast.
I am excited to introduce you to SébastienNight today.
He is the founder of One Take AI.
One Take is an artificial intelligence programwhich turns raw videos into professional
presentations with transitions, titles, perfectsound, and even translation in multiple
(00:56):
languages.
In a single click prior to One Take, Sébastienstarted the Free Entrepreneur Movement 13 years
ago to share how he grew and automated hisseven-figure business while traveling the world
with his family through his online videos, TVappearances, and multiple best-selling books.
(01:20):
Sébastien inspires millions of entrepreneurs in41 countries.
This is going to be an exciting conversation.
Sébastien, thank you for being here.
Thank you, Katherine, for having me on thepodcast.
You're welcome.
Let's start with what started you on this OneTake AI.
I know that there's a story.
There's a reason why this was an importantproject for you.
(01:44):
There is.
When COVID started, so 2020, it had been tenyears that we had run the Free Entrepreneur
Movement, as you said.
So we had a large audience of entrepreneursthat we were helping in starting and growing
their businesses.
But when COVID started, I made the decision togive away all the content from all of our
(02:04):
courses and only keep selling the coaching,like hands-on help, but give away all of the
information part of the business.
And what happened is because during the wholepandemic, we were supporting people by giving
so much away, but we were also much closer tothese entrepreneurs.
What I found was that the main thing that heldso many entrepreneurs in growing their business
(02:31):
online was a very specific technical challengethat they had, where most of the technical
difficulty of starting and growing yourbusiness online has been solved in the last few
years.
Like if you want to accept payments, haveStripe and PayPal and so many options for you
to get paid.
If you want to create a membership site wherepeople have a password to access, there are
(02:55):
literally thousands of those and many freeoptions for you to do this.
But one issue that had not been solved was ifyou have an expertise, you're a coach, you sell
online courses, or you just want to sell yourproducts or services online, then you have to
take your expertise and package it in videocontent that you're going to use as video ads
(03:19):
on your website to present the product, onYouTube to get people to know about you.
And what I found was that so many of thoseentrepreneurs we were helping were stuck at
this stage because editing the videosthemselves was a huge pain and a huge cost.
If you needed to hire a freelancer to edit yourvideos for you, that would cost you thousands
(03:41):
of dollars.
And if you were going to learn to do thisyourself with one of the classic tools like
doing it in iMovie, Camtasia, or Filmora, thenyou would basically be committing to spending
your entire weekend to edit a 10-minute YouTubevideo.
And so the idea came from this (03:56):
what if we could build a piece of software that was smart
enough that it would do the same job, not thesame job as the video editing software, but it
would do the same job as the video editingfreelancer that you would hire.
(04:17):
And if we were able to provide that, then itwould unlock so much productivity and growth
for our entrepreneurs.
So that was how the idea for One Take AI camefrom.
Wow.
So you basically saw that there was a problem.
You saw that there were solutions to a lot ofother problems, but then you kind of honed in
(04:38):
on one specific area.
And you saw that there was a niche there thatneeded solving.
And yes, that is probably, I would say, one ofthe most difficult things that you have as a
coach, as someone who's teaching, who hascontent, who has memberships, who wants to have
access to, you know, having these things redoneand utilized properly.
(05:01):
So when you are working with your clients, whatwould you say is the number one thing that you
have helped them overcome through this?
The number one thing we've helped peopleovercome with One Take AI is the fear of the
camera.
(05:22):
People are afraid of the camera because theythink that once they hit the record button,
they have to either be perfect or be doomed tospend a ton of time and a ton of money fixing
the mistakes.
And by giving people an AI intern thatbasically is hired by the company to make you
sound professional even though you might havestumbled, we are solving this problem of the
(05:47):
fear of the record button.
How do you help them overcome?
So here, I'm gonna ask you this question.
There's a difference in the generations andthere I find that the younger generation today,
they don't really have the fear that maybe, youknow, somebody from the baby boomer generation
would have.
How do you help them overcome that?
I don't think that there is a generational gapfor entrepreneurs in being afraid of the
(06:13):
camera.
I think entrepreneurs of the Gen Z, Gen X, andBaby Boomer generations have the same problem.
It's easy to send a voice note to your familyor to upload a video of you for your private
Instagram account.
It's not the same when you feel that the entireworld is watching you fall flat on your face.
(06:36):
So where we solved the fear of the camera isbecause we are basically telling people to
record yourself as you are with all the ums andahs and the background noise and all of that,
and our AI will fix that for you so you don'thave to experience the frustration of trying to
(06:57):
be perfect on the first try, which nobody canever do.
I love that.
What is it that along the journey of creatingthis whole system?
Where were some points that may have beenchallenges that you had to overcome?
The biggest challenge we had to overcome when Istarted One Take AI was that the vision for the
(07:19):
product was impossible to create until weactually did it.
Let me explain.
When we came up with the plan, when you want tobuild a tech startup, you need to have a spec.
What is the software going to do?
And in the spec you have some constraints.
When I designed my spec, I sent it to the CTOs,the chief technical officers of a couple of
(07:43):
large companies that I have good relationshipswith.
And all three of those CTOs said, if you canbuild this, it's going to be amazing.
But at this stage in 2021, we think it'sprobably impossible.
And so what I did is I hired four separatedevelopers to work each on their own on the
(08:07):
proof of concept of the software and sent themthe spec for them to do the very first version.
And they didn't know that it was impossible.
And because they didn't know that it wasimpossible and they were incentivized to
deliver it within two weeks, we actually, allfour of them, found three different solutions
to make that proof of concept work.
(08:30):
So I was able, from starting development onNovember 1, to have within two weeks a first
proof of concept, and within six months we hada product that was working and that I was able
to sell to customers.
And then how were you able to find thecustomers that you felt like you could solve
(08:55):
this problem for?
What steps did you take in marketing?
Because what I love is that you even said thatwhat you're doing, you could even take it and
use it for advertising.
So how would a small business be able to dothat as well?
The way we acquire customers is twofold.
First, One Take AI didn't start from scratch.
(09:18):
I already had an existing business that workedwith entrepreneurs.
So that audience was the exact same audiencethat One Take targets.
And I'm a well-known public speaker and authorin that space.
So I had a built-in audience for the software.
The second part is we were a little bit tooearly in the sense that in 2021 and early 2022
(09:47):
people were not looking for AI tools yetbecause ChatGPT was still a year out.
It only came out on Nov.
30, 2022.
So for about a year my pitch was not about theAI capabilities of the software because AI
sounded like science fiction to most people Iwas presenting to.
(10:08):
So what I was showing instead is the addedvalue of having the videos edited, cleaning up
the background noise, having the main pointsshown on screen, having the transitions done
because we use a format that is called neurovideos that was invented by a French scientist
and this format increases the retention, howlong people watch the video and it increases
(10:34):
the emotional engagement and action taking,meaning how much your message goes through
emotionally.
So this is great for marketing messages, butit's also good for teaching content, and how
much people take action, which for informativecontent is important because you want people to
be able to use the information you gave them.
(10:55):
And it's even more important for marketingcontent because you want people to take action
and buy your product or your service afterwatching the content.
So I was focusing on that, like on the addedvalue of the type of videos we were creating.
And then after ChatGPT came out and everybodyopened their eyes to the potential of using AI
(11:18):
tools, then we shifted the message more tofocusing on you're basically hiring the AI to
do the job for you.
So the messaging has changed around the productto match what people are actually looking for
at this time.
So do you find that people are less concernedwith the word AI as they were when you had
(11:41):
first started with this?
Yeah.
I wouldn't say less concerned.
I would say that at least it makes some senseto them now, and it didn't at the time.
At the very beginning, it just didn't makesense.
It's like if you're in 2024 and you talk topeople about quantum computing or
superconductive materials, people will justlook at you like, I saw that in a movie, I
(12:04):
think.
But maybe a few years down the line, wheneverybody upgrades to a quantum computer of
some kind or we have quantum bracelets or Idon't know, maybe at that point, all of a
sudden, it will click for people because theywill have seen it in action.
What happened for AI was that for about 30years from the sixties to the end of the
(12:27):
nineties and beginning of the 2000s, thedefinition of AI was something that we haven't
figured out a way to make happen with computersyet.
So at the very beginning, having computers thatcan play chess was considered to be AI because
it didn't work.
So we said, well, if we ever are able to make acomputer play chess, it will be as smart as a
(12:52):
human being because you need strategy, you needforward thinking, and it will be able to apply
to be a president and run a company and do allof these things.
That's what we thought before.
And then we had Deep Blue, a computer, beat ahuman, Kasparov, the world chess champion, at
chess, and from then on, we didn't call it AIanymore.
(13:15):
We just said it's a chess program.
And so people kept doing this for decades whereif it's not possible, you call it AI, and then
once it became possible, you just call itsoftware.
Nobody calls Microsoft Word AI even with thelittle, you know, paperclip that spoke to you
in the nineties.
And then what happened around 2010, 2015 andcompletely shifted after ChatGPT is that we
(13:44):
started to use the word AI to talk about thingsthat actually existed.
And so people were able to see their impact intheir everyday life because today, so many
people have tried ChatGPT, Bard/Gemini, Claude,like it's becoming an everyday appliance, I
would say.
(14:05):
So it makes more sense to people when you referto something that they have seen or used, and
you just say, this is a different AI.
It does a different thing.
It doesn't write your homework for you, whichis what most people use ChatGPT for.
So many people do that.
Like the teachers say, ChatGPT, write me anassignment for my students.
And then the students say, ChatGPT, here's theassignment, write the answer.
(14:27):
And then the teacher says, ChatGPT, here's thestudent's paper, rate it for me.
So that's what's happening right now.
But if you tell people this is as smart asChatGPT or smarter, and it does something
different, which is editing your videos for youand suggesting new content.
This is something that now people can grasp andthey couldn't grasp it two years ago.
(14:49):
So does this help with your SEOs and with allof your social sites when you're utilizing this
software in, you know, making cuts and things?
You say that that's something that would behelpful in bringing up your algorithm?
(15:10):
Yeah.
One Take is useful for entrepreneurs with theirtraffic, you said, like SEO and social media in
a couple of ways.
At first, if you just did a video and you justrecorded yourself face to camera or you used
your smartphone and you recorded yourself, thenthe raw video is going to have less impact if
(15:31):
the audio sounds echoey, if there is backgroundnoise, if it's not clearly structured because
we humans do not speak in a really clearlystructured fashion.
We don't say point A blah blah blah, point Bblah blah.
So because the AI edits the video like a humaneditor would, it will split the videos into
(15:53):
scenes and add the titles and recap the mainpoints and add transitions when you're
switching to a different topic.
So by the virtue of the format we are using,which is newer videos as I said, the video will
perform better either on YouTube or on socialmedia.
The second part is we added next to the videoediting part, we realized at some point that if
(16:19):
you were using the metaphor of hiring an AIintern.
So you're hiring this super smart intern towork in your company, and this intern has read
all of Wikipedia in all languages and all theworks of Shakespeare and Molière and all the
classics, it has Ph.D.s in multiple domains,and you're just hiring it to edit your videos.
(16:43):
At some point, if that person was literally aperson sitting in your office and they had
edited all of your content and your videos,they would know the business really well.
So you would be able to ask that person, theintern, questions to help you figure out new
products, new ideas, to summarize your ideas inan article.
(17:04):
And so what we realized is since our AI isediting your video and your content, it's
learning from what you're saying in there.
So why not turn it into an assistant that knowsthe business well, can write new articles for
you, suggest new ideas for products.
And so for instance, we've seen people use itto summarize things that they've said in the
(17:28):
video to create a quiz for students that watchtheir online course.
We've seen people use it to write articles thatwill go on the blog along with the video so
that people can consume in a different format.
I use it on our blog onetake.ai like literallyon our website on our blog because sometimes I
(17:49):
will put on the blog an interview and theinterviews may be in one language, we might use
our own tool to translate it to otherlanguages, but if we can have the AI write an
article from the interview for us, then it'seasier for people to just scan the text than
sometimes watch the entire interview.
So it helps with SEO in that sense becauseyou're able to create more content from just
(18:11):
this seed of knowledge that you recorded onetime.
How would you say that this is different thansomebody who has a program that already, you
know, does cuts and can do this?
So what makes you different from anotherprogram?
So today you have lots of programs that do lotsof different parts of the video editing
(18:36):
process.
Think of these as tools.
So basically in a tool shed you might havescrewdrivers and hammers and saws and all of
these.
And there are subscriptions you can buy becauseright now nobody sells you a hammer.
Everybody sells you a subscription to thehammer.
And so you can buy a tool that will clean upthe sound and you can buy a different tool
(18:58):
where you can edit the content throughmodifying the text and you can buy maybe a
third tool that will take your long video andconvert it into shorts for YouTube Shorts and
TikTok and maybe even a fourth tool that willgive you content ideas.
Where OneTake is different is that we do notsee OneTake as a tool, so it's not a hammer.
(19:19):
It is hiring a craftsman to do the whole jobfor you.
So you upload the raw video and it gives youthe final result which is the edited video with
the sound cleaned up, with music added to it,with the transitions, with the titles, and with
the suggestions for different clips that youcould use on social.
(19:39):
And so it's more of a does everything for youin one click situation, which means for some
people, so if you if somebody wanted to be aninfluencer like a TikToker, this is not the
audience we're targeting.
Because if you wanted to be a TikToker, maybeyou want to be to have very precise control on
(20:00):
every detail of how you do your TikTok videobecause it's a format.
But our audience are small business owners, andthey are, as I said, coaches or offer people
that sell online courses or have traditionalbusinesses.
I'll give an example (20:15):
Earl, one of our clients, runs a bespoke perfumery.
So he creates perfumes, customized perfumes,mhmm, for high-end clients.
And if you are Earl, you don't want to use 17different tools and mess with timelines and do
all of that manually.
You just want to hire the AI so that you canjust say, please, take care of this for me,
(20:40):
please, and you're done.
So that's the advantage we do.
We transform a video into a professionalpresentation in one click without requiring all
of that manual additional work that othertools.
Okay.
So you have your ideal client in front of you.
What are the ways in which they would work withyou then?
And what does that look like for your clientjourney?
(21:03):
So can somebody
show me asking this so I want to clarify.
The reason I'm asking that is because youmentioned all the different tools that are out
there.
And so from what I'm hearing you say, this isdifferent.
And the reason it's different is it's veryspecific.
So you have things that are subscriptions, andyou have to, you know, so when your client is
(21:27):
in front of you and they're going to start withyou, what would be that beginning process for
them?
And then what does that look like in theirjourney?
Well, so the good news for them, I guess, isthey don't need to be in front of me
specifically.
It's not Sébastien as a video editor doing theservice.
They are hiring Montague as the freelancer,which is much cheaper.
(21:49):
My business partner used to do the neuro videoediting himself, and he would charge a business
€25,000 to edit a launch sequence of fourvideos, which would be roughly an hour's worth
of content.
So the good news is you don't have to paySébastien twenty-five thousand dollars per hour
(22:10):
of video.
That's good news.
The process, most people typically, they comethrough our website from recommendations from
existing customers most of the time.
A lot of our customers join an affiliateprogram, and they can put a link in their
videos to say this was edited by One Take andrefer people back to us.
(22:32):
So a large percentage of our new customers comefrom that.
Most people join after watching a webinar whereI do a quick demo of the software and answer
questions.
Okay.
And after that, once they join, what's reallycool is that once you log in, you don't even
(22:53):
have a password.
It just recognizes you via email.
And once you log in, it's really simple.
It's just like you either hit a record buttonand record from your computer or phone, or you
upload a video you already had on yourcomputer, on Zoom, if you connect it to your
Zoom account, or on Google Drive, and then youlet the AI work.
(23:13):
So our whole vision is that this app shouldjust be one button, which we call the magic
button, and the AI does the work for you.
So that's the difference.
It took a lot of work.
Maybe I could say a few words about that.
Before building a single line of code, I workedwith a user experience firm to figure out how
(23:39):
could the experience of using the software beas simple as possible and as straightforward as
possible so that it doesn't feel like usingvideo editing software.
And the reason why was that if you've used atraditional video editing tool like Camtasia,
(24:00):
Sony Vegas, Pinnacle Studio, all of those, youhave the dreaded timeline where you have to
stack your video clips, and then you add themusic, and then you set the volume, and then
you have to do your cuts manually, and then youtry to adjust things.
And this is the time-consuming part thatentrepreneurs hate.
(24:22):
Yes.
And so from the beginning, I said we have onerule.
We will never have a timeline, and we willnever ask people to do all of that manual work.
So I worked with a user experience firm to doall of the prototype of what the software was
going to look like, and one funny thing thathappened is at the beginning in the initial
(24:45):
version when you logged into the app for thefirst time, you had a couple of screens.
You know the walkthroughs where they say,here's a quick tutorial and there's a few words
or maybe a video that shows you how this worksand then you hit next and then you see the
second one.
What happened is this was in the prototype andwhen I went to do workshops with potential
(25:07):
users.
Mhmm.
And I said, okay, this is step one.
Tell me what you see on the screen.
Tell me what it means and tell me what you willdo next.
Every single person in every workshop I did,the first thing they would do when they reached
that first tutorial screen is hit the skipbutton.
I was like, this is interesting.
(25:28):
There's not a single user that ever wants towatch the onboarding tutorial.
They all want to skip it and just get into theapp and use it.
So that means that you cannot afford to buildsoftware where people need to see the tutorial
before they use it.
(25:48):
That means you can only create a piece ofsoftware that is obvious enough that with no
tutorial whatsoever, when people are logged in,they can use it right away.
I love that you're sharing that.
That was a bit scary as a perspective.
I love that you're sharing that because it's sointeresting as you say that.
(26:11):
I'm thinking of all the times I've logged intoa new program and I've skipped that first one.
Like, or sometimes I'll do the first one, butthen they have video after video.
I'm like, I don't have time for all this, andyou just kind of keep skipping through.
So that's just really, that's a great pointthat you're making.
So with that, I would love for you to sharewith us if people want to, you know, they're
(26:37):
excited to just try this out.
Is there a way of just trying it out and seeingif it's something that resonates with their
business and what they would need it for?
Yes.
So if they only wanted to see it in action,they could just go to our main website.
So www.1take.ai, there is the video demo andall the pricing and all the business plans.
(26:59):
But there's also a special page that we justput online.
And this page enables you to try One Take, andit's literally called try.
So try.1take.ai and if you go to that page,then without having to create an account or
enter a credit card and none of that, you justcan record yourself right there and then or
(27:19):
upload the recording you already have and hitthe magic button and let the AI edit the video
for you.
So yeah, you can just try it by themselves andsee the results.
With the trial account, you can edit one video,translate it into another language so you can
see how that works.
(27:40):
And at the time we are recording, we are addinga feature that should be live within a couple
of weeks.
And so it might be already there before peoplelisten to us, which is taking the video and
suggesting to you which parts would make thebest shorts for social media.
(28:01):
And, yeah, people can just try it.
So
So I would love for you to just give me anexample of a client that you've worked with
that had this moment that, you know, from theirstarting point with the program, you know,
whether it be a testimonial or anything likethat, that they were like, oh my, this is like,
(28:23):
you know, this, this is so eye-opening.
This is so like, just amazing.
So give us an example of someone that may haveused the program who says this is the answer
to, you know, what I've been looking for?
Yeah, I'll give you an example.
I mentioned earlier that uses One Take to helphim create videos about his perfumes.
(28:45):
But another example is Anna.
So Anna Tan, she lives in Singapore.
She creates training for corporate clients andwhat she used to do for decades was she would
need to create her training first in Chinese,say, because it might be easier for her.
And then she would spend thousands of dollarsgetting a translator to translate the content
(29:10):
of her training to English so that she couldsell both versions to the corporate client.
And the day that she signed up with One Takewas a huge shift for her in terms of
profitability because the way it works is yourecord the video in your own language, and you
have the AI edit it, and once the video isedited, you can just click one button and get
(29:34):
it translated to other languages.
And when our AI translates it, what it does isclone your voice so that the translation is in
your voice and then adapt the video and syncyou to the new voice so that if you're suddenly
speaking French, you don't have the equivalentof, you know, watching TV with dubbed languages
(29:56):
or subtitles.
Instead, it feels to the viewer like they arelooking at you and hearing you speak their
language.
And so that was a huge shift for Anna, and alsoit's very practical for several of our
customers who have international audiences,because when you embed the video on your
(30:16):
website, it will play in the language of theviewer.
So this enables you to have a website that istruly multilingual because I'm going to mention
a tool that people use complementary to ours,which is called Weglot w e g l o t.
This is a tool that translates the text on yourwebsite.
(30:37):
We use it on our home page for instance.
So if you're American and you go towww.onetake.ai you will see our website in
English, but if you were French you would seeall of the text in French.
What had not been done before one take was thatif you embedded the video on the page, the
video would just be whatever language yourecorded it in.
(31:00):
And so our vision was what if you could make itso that whoever watches the video watches you
speaking their language, and so that's what weprovide.
I'm going to tell you that this is a little bitmind-boggling that you're able to not just
translate it, and you're able to do it in thatperson's voice.
(31:22):
So, for instance, I'm speaking English now, butif I wanted to translate it into Spanish,
you're gonna do it in my voice and sync thelips to look like I'm speaking.
That is correct.
Yes.
And that's okay.
So then that's done by a click of a button orseveral steps?
No.
It's just one step.
Well, you have the possibility.
(31:43):
Some people, so it's a setting in the account,some people like to review the translation
before publishing it.
So you can do this by default.
You can just trust the AI to do the translationfor you, and it's very accurate in terms of
quality of the translated content, so you canjust trust it to translate for you.
(32:04):
So, one very interesting use case of that is ifyou have an audience that is international and
you want to make an offer.
For instance, I record a video from time totime to sell to our customers or to announce a
bonus for Valentine's Day, Mother's Day, BlackFriday, Christmas.
(32:26):
So instead of having to record a Christmasvideo for our customers in French, English,
Spanish, German, and Italian, I can just recordit once either in English or in French, and
then I have One Take translated to the otherlanguages, and then I can send the link to
everyone, the same link to go watch the video,because I know that each person will see the
(32:49):
video in their own language.
Basically, I love this.
You know, so this morning I did a training andit was from Grant Cardone's Be Obsessed or Be
Average.
And one of the things that he says is getobsessed with show me, don't tell me.
And in this situation, you actually have anoffer to the audience to be able to go on the
(33:10):
website and actually try this out.
And I love that you are doing that.
So let's give the audience the actual websiteagain so that they can go and look for this.
And another way, how do you want them to get intouch with you, find you, do business with you,
and you know, if this is something that hasresonated with them and it can solve the
problems, many small business owners have thisas an issue because we want to get known in the
(33:35):
world.
You have various different languages.
I know even with podcasting, we're podcastingwith people all over the world and many
different languages.
Right?
And one of the challenges that I have found isthat there are people who have a different
language.
They're trying to get into the United States,but then their courses are in their language,
(33:55):
whether it be German or French or, you know,but they need them to have them translated into
English so that they can have a marketplacehere.
And so with that, we want to make sure thatthey have a way in which to get in touch with
you.
So let's leave them with that.
This is important.
If you are from the outside world and you'retrying to get into the US, American audiences
(34:19):
are not used to consuming content that issubtitled from other languages.
So you need to have the content be actuallytranslated and not just dubbed but translated
in a way that One Take does with your own voicebecause this will really increase your impact
coming into the US.
Going outside from the US, it used to be easierfor instance a Spanish audience, a Polish
(34:43):
audience especially an Eastern Europeanaudience, they are used to getting American
content that has subtitles in their language.
But if you're trying to go the other way intothe larger markets like the US, France is also
like that.
These are markets that do not like listening toanother language that's subtitled.
(35:06):
And so this ability to translate the content isvery important as a business tool.
I love as you said, so if somebody wants tomove forward and they are interested, as I
said, our main point of contact is our website.
So 3w.1take.ai.
However, we have this new link where people canjust try it out from themselves which is
(35:31):
try.try.1takeinlettersz0netake1take.ai.
So on that website you can try it with nocredit card required.
And also I've had people reach out to medirectly because they were interested in either
learning more about the software, investing inAI themselves and they can just email me at
(35:56):
sebastien just spelled like it's visible in thevideos s e b a s t i e n so it's written like
the French Sébastien not like the Spanish orEnglish Sebastian.
So sebastien@onetake.ai is my email and yeah weare growing very fast.
(36:20):
Always happy to help people grow theirbusinesses.
Entertaining emails from investors because weare raising a seed round as well for the
company.
And also, yeah, creating the link where peoplecan just try the software, as you said, is part
of an endeavor from us as a company to use thisaspect of it's good to talk about it, but it's
(36:44):
even better to experience it yourself, so weare creating the opportunity for people to
experience it themselves.
I love that you use the word experience itbecause, you know, in business, there's so much
that we need to experience before we can say,oh my goodness, I'm all in on this.
So I want to thank you.
Sébastien, you have really given us a lot ofnuggets, a lot of things in which to be able to
(37:09):
even, you know, try it out.
And I feel like just with even having thelanguage barrier to be able to be a thing that,
you know, you can pass through and solve, yousolve that for a lot of coaches and people
trying to get their content out there.
So I want to thank you so much for your timetoday.
Thank you, Katherine.
(37:29):
And thank you for having me on the podcast.
You're welcome.
And again, this is Katherine, your host withThe Beyond Business Podcast.
I'm excited to have had Sébastien with us heretoday and just sharing everything on the
onetake.ai.
Please go ahead and seek him out and go aheadand try the product, and I think that you'll be
(37:50):
really happy with it.
Thank you so much, and you have a wonderfulday.
We'll see you on our next recording.
Well, if you made it to this point, then youmade it to the end.
And you are my star.
And I just want to thank you from the bottom ofmy heart.
I hope that you enjoyed the conversation withtoday's guest.
(38:11):
And if you did, please leave us a review onApple Podcasts and Spotify, and share this
episode with others who may be interested inthis topic.
Also, please feel free to let us know whattopics you'd like to see covered in future
episodes.
Get in touch in the comments or on RocketGrowth's social media platforms to have
(38:33):
conversations with me.
My booking link is in the comments.
See you next week for an all-new episode.
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.