Katherine Martín-Fisher introduces Serge, who shares his journey from a career in car sales to becoming a videographer, emphasizing the power of storytelling in business. Serge discusses finding ideal clients and overcoming camera shyness, offering practical advice for those new to being on camera. They delve into the importance of consistent messaging in video content and explore the Hook, Story, Offer framework. Serge highlights the value of relatability in marketing and provides tips for starting video content creation. He also shares insights on self-assessment in videography and his future plans. The episode concludes with information on connecting with Serge and Katherine’s final remarks, encouraging audience engagement.
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Episode Transcript
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(00:02):
I am Katherine Martín-Fisher, and I helpbusiness owners who have lost their vision
because they're struggling with cash flow,sales, marketing, which also affects their
company culture, by showing them to implementproven systems that increase their revenue by
30% in 90 days, thus allowing them to reignitethe passion and that big dream that they
(00:27):
started with.
So, the reason that I started this podcast wasto celebrate businesses who have overcome
adversity and have come out on the other sideof it.
And I want you to know that you are not alone.
Good afternoon.
This is Katherine, your host with "The BeyondBusiness Podcast." I'm so excited to have Serge
(00:49):
with us here today.
So, Serge, thank you for being on our show.
I love—I want you so much to be able to justtalk to our audience about just what you do and
how you serve the world.
Thank you, Katherine.
Thank you.
I'll give a very quick short, very long storyshort.
My name is Serge.
I live here in Australia.
Obviously we're very far away from each other,but we met at the 10X Growth Conference, and
(01:14):
your story is amazing—how you transitioned andeverything you're doing now.
And essentially the way we connected wasbecause I love doing video.
So I used to do sales for nine years in a cardealership and I've transitioned—not
transitioned, but my direction was marketingand sales.
That's why I love doing it.
That's why I always studied.
No formal education, but I'm on YouTube 24/7and I'm reading all the books on marketing and
(01:39):
everything.
And I'm now doing videography for people whowant to do video ads, and not only video ads,
but also who want to improve how theycommunicate in front of the cameras.
Coaches who are now talking from the camera.
You know?
It's easy to communicate with one another.
But when a camera is recording you, it's awhole different world.
(02:02):
I'm sure you'd like, I know you, we spoke aboutit.
Like, when the first time the camera came ontoyou, how hard it was to just talk to it.
You know?
So it's not just about understanding how totalk to the camera, but I'm saying what to say
to the person on the other side who's watchingyour video is actually going to want to finish
(02:23):
watching the video and understand what you'retrying to tell them.
So.
This was the reason why I know that my husbandhad been talking to you and then, you know, we
connected, and I love to hear how peopledecided to do what they do.
And so you were actually doing sales for yearsin the car industry.
(02:45):
Is that nine years.
For nine years.
And so you went from doing that to doing this,and what is it about videography that you just
love to do and you know, how do you help tochange it?
It was like you said, the very first time I hadto start doing this, it's just, it's
mind-boggling how difficult that actually is,and you don't even realize you don't know where
(03:08):
your words are.
You can't figure out what words to say.
And I thought, you know, when we had this firstconversation, you just started looking at all
my videos and things, and you're like, oh, andyou need to do this.
You need to do this.
And I was like, oh my goodness.
He knows all about this.
And so how did you wind up from sales ofselling cars to doing this that, you know,
(03:29):
you're able to help people?
Like, how did you learn it?
So the funny part is there's two sides of thestory.
Yeah?
There's the side of me selling cars and beingwith people, interacting with people, and
understanding how to most effectively sell acar.
Yeah?
So how can I speak to the least amount ofpeople but sell the most cars?
(03:52):
Because the average person can speak to tenpeople and maybe sell one or two cars.
Okay.
Well, how can I talk to five people and sellthe same number of cars?
But then so that's the communication side ofit.
But then there's a second part of it, which isI love video.
I love watching YouTube.
Love, yeah, watching YouTube, not so much TVand shows, but YouTube because people have
(04:17):
become very wise in how they tell a story onYouTube.
And you can become really enthralled in whatsomebody's sharing.
And the beautiful thing is there's no one rightway to make a video.
There's no one right way to tell a storyexactly like there isn't one right way to sell
(04:38):
a car to one customer.
Because if I speak to Bob today and I speak toJane straight after Bob, they're two different
people.
Now there's no manipulation.
There's no tactics.
But how I speak to maybe Bob and how I speak toJane and how I get them to understand what
they're trying to achieve is going to bedifferent.
And it's the same with video.
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You know?
If I'm trying to tell a story and trying to getas many people to watch it, how do I say my
piece in front of the camera most effectively?
And that's how they collided really because Ilove being with people.
I love communicating.
I love, I love selling, but I love the art ofstorytelling because with storytelling,
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somebody's going to be engaged.
And most people who've done sales willunderstand that storytelling is the most
crucial part of sales because if I can tell astory which is going to engage Bob or going to
engage Jane, they're going to understand whythat product is right for them.
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You know?
So it's two sides of the story.
It's the sales part of it, and it's the videopart of it because the video part of it, you
can make polished and you can make refined.
Sales, you got one shot, baby.
You can't say one second, one second.
Can I edit that little portion out?
And can we start that again?
I love that.
So, that's sort of how the two came together.
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The reason I left sales and working for the carindustry is because as much as I love cars, I
didn't want to be selling them forever becausethere's only so many people I can affect.
Through video, I can now affect a lot morepeople and whether it's through entertainment,
which is mostly what I enjoy doing, I'm makingentertaining videos for my personal channel, or
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now where I'm actually helping people to do itthemselves, for video ads, you know, for their
sales side of their business so they canunderstand how to do that effectively and
shorten the time span of producing the videoand, what's the right word, and putting the
video out there and uploading the video.
(06:48):
So
Who would be your ideal client?
Now it would be business owners, potentiallyeven a coach.
Well, coaches really, they need this more thanever because they're trying to promote
themselves.
A small business will need it only if they needa face to the brand.
And if they're going to become the face of thebrand, they need to understand how to be in
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front of the camera.
Not just, okay, I'm talking to the camera andwe're good, but it's like, no.
How can I bring life into it?
So again, the person that's scrolling andwatching the video is actually engaged in it.
So, yeah, so ideally, small business owners,small to medium, because if you're a medium
business owner, the biggest difference is youprobably already have a face to the brand or
(07:32):
your business is doing so well that the branditself is known.
And coaches because coaches let I'll give youan example.
Two months ago, my friend decided to become arelationship coach.
He'd done all the studying, all thecertification.
He's like, he wants to help men going throughseparation and divorce how to transition either
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into divorce or how to get her back becausethere's always two sides to the story.
And if you speak with him and if you say, hey,mate.
How are you going?
And you have a chat with him, you can speak forhours.
No problem.
And he's like, okay.
Serge, can you help me on the camera?
Because I've got all my camera gear.
I've got everything.
I've got all the microphones.
I'm like, yeah.
Of course.
I set the camera up and he stands there andhe's frozen.
(08:17):
And I'm like, what happened?
What happened?
This doesn't make any sense.
And obviously, I've seen this before, but thelevel at which he froze, the only thing he
frees, then he starts pacing up and down.
I've built this video.
It's a 20-minute video of him just pacing up.
Is he trying to find his words?
He's trying to find his words.
(08:37):
And half the dilemma is, especially becausethere's 48 million gurus online, one saying,
you have to say this.
You have to do this.
And this is the right way to do this, andthat's the right way to do that, especially
when it comes to making a video to promote yourservices.
Everyone's an expert.
So he's after that 20 minutes of pacing, what'sgoing on?
(09:00):
He's like, oh, well, I need to say it this way.
And he said, I need to say it that way.
But if I say it that way, that's not going tomake sense.
And I'm like, look, settle down, pretend we'retalking.
And it took us about two weeks of everydayfilming for him now to be comfortable enough to
say, yep, pick up the phone and just talk tothe camera.
He's not perfect yet.
(09:21):
When I say perfect, like, he still obviouslyhas to edit a lot of ums and ahs, and he might
sit down and, like, freeze the camera still for30 seconds, but he's got to a point where he
can do it.
You know?
And that's the most important thing.
I remember when I started podcasting and you'reso right.
You know, I think that that's one of the thingsthat has helped me overcome this whole camera
(09:45):
shyness thing.
And so I decided to podcast to help me get infront of the camera and also help to elevate
businesses and get their story out and theirmessaging.
But also when you're podcasting, I feel likethat's a great way to start learning how to
articulate your words and just through thepractice.
(10:06):
And it's just like what Grant always says.
It's like when you use the muscle over and overand over, all of a sudden, you know, that's how
you're gaining that muscle and that traction.
But what would be your advice for someone whois not, you know, taking the time to do all of
that and how do you get them from the momentthat they were to start with you?
How do you get them to just pivot and get tothe other side of that fear and the thing that
(10:31):
holds them back from starting and being able todo their videos?
There's a few things that come together at thebeginning and I'll tell you what really brought
me extreme comfort in front of the camera.
So my first YouTube video that I made was in2012.
It's still on YouTube.
I didn't have a beard.
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I still had hair.
I was good.
But, obviously, if you see how I was being infront of the camera back then and how I am now,
two different people.
The biggest thing is, and to say this is easy,but to really truly understand it and how to do
it is a bit trickier.
So we can't, I could get into detail, but it'smore person based.
(11:13):
It's to really understand who you are.
But the biggest part is once you've understoodwho you are, and you might really know, it
doesn't mean you're going to be comfortable infront of the camera.
Three years ago, I was doing a course, and itwas a Facebook ads course.
And in this Facebook ads course, he had, like,eight-week modules.
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So one module for each day.
Some days it was 20 minutes.
Some days it was an hour and a half.
And I did week one on a speed run.
I did it all in one day.
I started doing week two.
And week two, he's talking about mindset.
And I'm like, why are we talking about mindset?
I'm here to learn how to do Facebook ads.
And throughout that day, he gets to a pointwhere he talks about judging yourself and
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judging others.
And I consider myself a person who never judgedanybody.
If we were going for a walk, I would never makea comment or even talk about anybody else.
Like it wasn't on my write-up.
Here is Sam.
His name is Sam Ovens.
He's talking through this module and he'ssaying, if you're afraid to be in front of the
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camera, which you're going to have to be ifyou're going to start making Facebook ads,
you're probably afraid of judgment.
And what's that, what's that saying?
What you do to others, what you do to othersdone upon yourself?
I forget the quote.
Do you know it?
Well, I always say what you send out into theworld is what you receive back.
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But
This is tough.
Anyways.
As you would do unto you.
That's the scripture.
That's the one.
That's the one.
Yes.
So, so, and, and he said, so if you're afraidof others judging you and you got that fear,
yeah, it's like, well, what's it going to thinkof me in front of the camera?
Well, what's it going to say, whatever.
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It's because you are doing it to others.
And I'm thinking to myself, I'm like, that's a,that's a load of bull honking, man.
I'm like, that's no, that that's not it.
And so he starts telling me about his story.
Similar to me, never would say anything aboutanyone, never would bring up a topic, no
gossip, no nothing like that.
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He went for a walk and realized that in hismind, there was a lot of judgments.
Oh, that's
so stupid.
This person on that person.
Even though he never verbally expelled it, itwas still here.
And I almost skipped this module because I'mlike, this is, this is so far-fetched.
It's not true.
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If you speak to anyone, I'm not a judgingperson.
I'm not.
And then I went for a walk.
I finished the module.
I went for a walk.
And where I lived, there was obviously a lot ofpeople on the pathways.
And I'm going for my stroll, I'm going for mywalk, and a thought comes into my mind.
And I'm like, where did that come from?
And obviously there was some sort of judgmentthere.
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And then I take another five to 10 steps, andanother thought comes into my mind as I look
that way.
I look that way.
I'm like, what's going on?
This, this is, this is not who I am.
And my whole world flipped upside down.
And I'm like, okay.
What Sam was saying might have, there mighthave been a leg to stand on.
So there's this a lot of people talk about theTony Robbins, especially.
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It's called the hop on no no effect orsomething.
Yeah.
So I'm sorry.
Please forgive me.
Thank you.
I love you.
And what that does is it allows forgivenesswithin yourself and within the other person.
Now what I, because I've known this on, afterabout 15 minutes of these judgmental thoughts
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racing through my head, which I've never paidattention to, I'm like, okay, there has to be a
way out of this.
And I remember that technique.
And what I'll do is anytime I had thatjudgmental thought, I would say, I'm sorry.
Please forgive me.
Thank you.
I love you.
Now, obviously, I wouldn't go up to the personand say, hey.
I'm sorry.
It's just in my mind.
It's all happening in here, so it stays inthere.
(15:07):
So I'm sorry.
Please forgive me.
Thank you.
I love you.
I'm sorry.
Please forgive me.
Thank and after, I don't know, a week or so,finally, there were some, these thoughts had
left.
Now I'm not perfect.
Obviously, sometimes these thoughts come intomy mind every now and then.
But when I catch myself and I try to, I'msorry.
Please forgive me.
Thank you.
I love you.
And what that allowed me to do is be verypresent in the moment.
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But because now, after a week or so, I had nojudgment of others, pick up the camera and make
the video.
And even if I looked silly or if I didn't lookgood, I wasn't shaven clean or, you know,
pimples or or I'm holding a camera like this.
If you see my videos online, a lot of cameras,I'm holding it like this.
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I don't look good.
Yeah.
And I'm not worried about it because Iunderstand that the story I'm trying to tell is
either going to be educational, entertaining,or inspiring.
One of the three.
And I know that the story I have to tell ismore important than how I look.
That's right.
So I love that you
shared that.
I love that you shared that because today I wasin a group morning meeting, and it's so
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interesting because I have podcasted with manypeople who talk about storytelling.
I have done some courses on storytelling, andwhen we have to unfold our own story, it's not
always that simple because of what you weresaying about judgment.
Right?
You don't want to be judged, or even yourself,you have judgment on yourself about the story
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that you're telling and sharing with the world.
And I noticed that so many people have thissituation within their own head and their own
mind, but it's a story, and the reason I evenbrought this up is there are stories that need
to be told that are important to be told.
They will shift people.
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They will change people.
They will grow people.
They will connect to the person's heart so muchthat they will want to not just do business,
but it will shift them in their life and beable to get them to get to the other side of
their own mind and their own situation.
And so this morning I said, this story needs tobe told.
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It's like, well, it's too personal.
It's too much.
And I was like, no, no, no, no, no.
I truly believe that this is something that theworld needs to hear because it will make a
difference, and in making a difference is whenyou're gonna start to see that what you do is
of so much value, and I mean, I just, in myheart, I could just feel the emotion that it
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was just like wow, just wow.
And so many people keep the story to themselveswhen the world needs it because they need that
help.
They need to say it's okay.
They went through that, and I can get overthis, right?
There are so many people hurting in the worldtoday, and I feel like each of us who has a
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story can help someone else.
And so I love that you're sharing that becauseI think that it's important for our audience to
understand that they too have a story.
And sometimes it's the holding it in thatdoesn't allow us to help to shift others or
even bring out the passion that we have forwhat we do.
And it doesn't mean it doesn't take time toreally unfold that even within one's mind to be
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able to understand how important that is toshare.
Very true.
That's very true.
And the biggest thing is the story, like yousaid, will shift a person, and there are going
to be people out there who are also scared toshare their story, who might have gone through
that similar thing you might have gone through.
And it's like now you're not only relatable toanother person, but other people will want to
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go out and share their story so other peoplecan feel seen and heard and understood.
You know?
And then, obviously, together, they're going torise up.
Well, as humanity is changing and the world ischanging, I do believe that there are many more
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people who are aware of the fact that thoseshifts are happening, but they also are
collectively a part of it and all of us are.
The only way we change things is when we changewithin ourselves, but then also we decide to
share and give other people permission.
I always go back to this quote because it'sjust an amazing quote.
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When Nelson Mandela—I don't know if he was theactual original author of it—but when he said
that, you know, when you allow your light toshine, you inevitably allow other people the
permission to let their light shine.
That is so important because that to me hasbeen true in my own life when other people have
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shared that have shifted me and then the same,you know, in helping others to shift.
But I think so many times we all get so muchinto our head and we are so concerned about
what's not really important.
Really, being others-focused is more important.
So true.
So true.
love to know how, as you're working withpeople, what is it that you would say are maybe
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even just give us some teachable things thatpeople could use if they didn't have a
videographer, if they just wanted to start?
What would you say are two to three things thatthey could actually do right now that they
could use in their life?
Okay.
So the first and foremost is we have tounderstand why we're making this video.
(20:53):
So why we're making it, who, who, and how arethey listening.
So why we're making it is to understand who andhow.
Sorry.
Wait.
One second.
Let me, let me, let me rephrase this.
To understand why we're making it, we need tounderstand who we're speaking to and how
they're listening.
(21:16):
Okay.
So if I want to talk to, let's say, a businessowner, I understand that their maybe vocabulary
or how they're going to listen to a video isgoing to be very different from someone who's
on a lunch break and wants to watch somethingentertaining, something funny, and all the rest
of it.
So understand who and how they're listeningbecause how they're listening is how you're
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going to speak to them.
If I'm speaking to a business owner and let'ssay I enjoy swearing, they might, you know,
zone out after a little bit.
Yeah?
But if I'm making a funny video and I'mswearing to accentuate the funny points, it's
going to be very entertaining for someonethat's watching it.
So understand who I'm speaking to and howthey're listening, and that will encompass the
(22:01):
why.
Why I'm doing it.
Because obviously, I want to affect, let's say,the small business owner or let's say I'm
making an entertaining video.
Why I'm doing this to entertain, and that'sgoing to encompass who and how.
Does that make sense?
That makes sense.
So that'll be the first one.
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So I understand who I'm speaking to, howthey'll listen, speak their language, and they
will listen, you know, and that'll be my why.
Now the second thing would be sorry.
Give me one moment.
We can we rep can we can we try that partagain?
Yes.
Did that make sense?
(22:43):
That made sense.
No, that did make
Okay.
Okay.
As long as that made sense.
So because why and how they listen.
Yep.
Now how do you teach someone to understand whatthat is?
Because everybody listens differently.
Everybody has a different way of...
or is it just through the storytelling?
Through the storytelling.
That would be the second point, to understandstorytelling.
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And the easiest way to understand storytellingis to tell your own story exactly how you were
talking about earlier.
Because your own story is something that youhave experienced, and because you have
experienced it, you can relive it.
So to tell it, you can tell it in a lot moredetail, and that person can relate.
(23:28):
Okay.
I'll give you an example.
If I was selling a car and if somebody's comingin and this person has three kids, it's a
family, they've got three kids.
If I just tell them, yeah, the car is verysafe.
It has six airbags.
It doesn't mean anything to most people.
You know?
For somebody that has three kids, they need toknow a car is safe.
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But to understand six airbags, it doesn't meana lot if you've never experienced the life of
an airbag going off in front of you or besideyou.
But if I tell them, you know what?
This car is unbelievably safe.
It's got six airbags.
You're not going to believe what happened.
Jane, three weeks ago, she's had this car fortwo or three years.
(24:09):
I called her because it's been two or threeyears, and I, you know, just calling to say,
hey, how's it going?
Both of you, how's everything going?
So you're not going to believe it.
We were in a...
they were in a wreck.
The airbags popped off, saved our lives.
Somebody came from the side.
All of a sudden, the family that I'm nowspeaking to can relate because they might have
(24:35):
gone through some near experiences where thatcould have happened to them.
And, you know, now all of a sudden, it's a realstory.
It's like saying, okay, these airbags arelifesaving.
So all of a sudden, it's understanding what theproduct is, these airbags, and how it's useful
to them.
(24:56):
So in the story, it's not only about tellingsomeone what you're trying to explain to them,
but understanding how it's going to berelatable to them.
Right.
So you mentioned that I was critiquing yourvideos and you could do this, you could do
that.
And if you do this, here's the thing here.
(25:19):
Because you've made the video, and in thevideo, I can see who you're speaking to.
Your product is the video.
I can see you're trying to affect smallbusiness owners or medium business owners.
And the video you showed me was like, let'ssay, on the business coaching.
If I'm going to tell you how to make that videobetter, it's not just about saying, well, do
(25:41):
this, this, this, and this, and it's better.
But it's understanding that if I say this atthe beginning, the person is going to listen to
me because you said this, this, this, and thatmakes sense to that person.
So it's understanding, again, number one, whoyou're speaking to, how they listen.
That creates the why, why you're doing it, andthe story that you're going to explain and
(26:06):
portray to someone is now going to beunderstandable in their eyes.
Right.
It's going to be relatable to them.
How important is it to keep your messaging thesame?
In what context?
Meaning when, so in other words, when you werelooking at my videos, you knew pretty much who
(26:28):
my audience potentially is.
But how important is it to be able to, whenyou're speaking to a specific audience, not
confuse them in your messaging?
How do you do that?
In the video?
Well, as you're putting content out.
(26:48):
So
One of the things that we discussed.
Mhmm.
Yeah.
Yeah.
Go on.
We did discuss this.
I remember you were looking through and you'relike, but wait a minute, who are you speaking
to?
And what do we know?
Like, what's your message?
And you could see the message, but then there'scertain ways in which to attract the audience
(27:09):
that you are speaking to.
And sometimes I guess our messaging can getconfusing.
Okay.
So I'm glad you remember that.
Because it also is your title.
Yep.
So the title is important because that's whatyou're sending out.
(27:32):
Sometimes those titles—and it's true becauseeven I don't scroll a lot, but every so often,
you know, because there's notifications andthey pop up and you'll open something and then
all of a sudden, you know, you're on the rabbithole.
But the things that make you stop are sometimesthose hooks.
It's the message.
It's the question.
It's the one-liner.
Yeah.
So when you're doing your videos and you'reputting all this content out, there are things
(27:57):
that people resonate with.
Would you say that that's part of the story?
Okay.
So if we're going to go into particulars of howa video looks, especially in this day and age
where it's a vertical video and you're talkingabout the title, it's like it's at the top
there and your face might be underneath it oryour face might be above it, and there's a
(28:18):
little title there.
You're right.
That you can make as a one-liner to compelpeople to want to listen.
So if you are now speaking to small businessowners, you can write small business owners
listen to this, you know?
So it's like, oh, I'm a small business owner.
(28:38):
Let me listen to this.
But you've still only got a few seconds toengage them, to want them to keep listening.
Now that comes part of, I think we spoke aboutthis.
You've heard of Russell Brunson.
Russell Brunson, one of the greatest marketersnow that there is.
He always talks about hook, story, offer.
Hook, story, offer.
(28:59):
And the hook is at the beginning of the video,and that will entice your who on what on why
they should listen.
The story can go through the how, and the offermight be your sell.
But here's the thing.
At the end of the video, you don't always needa sell.
(29:19):
You don't always need an offer.
The offer might or the sell might be the factthat you want them to come back and watch
another video.
Because you told that story and you made thatvideo so well that you just want them to come
back again.
And for entertainers and for people makingentertaining videos, that's usually what the
(29:40):
sell is.
It's like, okay.
I want you to enjoy this video so much that a,you're going to come back and watch another one
of my videos, or b, you're going to go on myprofile and watch all of my videos.
You know?
So hook, story, offer.
Now if we're talking about the context of aportrait video and somebody wants to make
(30:00):
something engaging, and your question was howdo you make your content congruent almost?
So you're always speaking to the same people.
Is that right?
It's the idea that who you are as a person,what we spoke about earlier, is going to come
out in the video.
And one video you might be speaking to a smallbusiness owner.
(30:21):
One video, you might be speaking to a coach.
Another video, you might be speaking to mothersor fathers or salespeople.
You might be speaking to different people.
In the context of a portrait video, you canwrite the title there.
But also, the content of the video has to becongruent to what your audience is trying to
(30:45):
either learn or be entertained by or beinspired by.
Now we're going to take a little sidestep here.
Each video is either going to be educational,inspirational, or entertaining.
And within those, there are littlesubcategories.
If your video that you can make hits one of thepoints of inspirational, educational, or
(31:09):
entertaining, you're going to make a goodvideo.
If it hits two of the points, it's going tomake for a great video.
If it somehow hits all three, you've got areally good video, you know, a really engaging
video for most people.
But the reason, and I can only guess because Ican't remember exactly which video you showed
(31:29):
me.
I probably would have said, who are youspeaking to?
Yes.
Potentially, there was no title.
But even if there's no title, if you watch awhole video, you can usually tell who it's
aimed for.
If you're watching a romantic comedy, withinthe first five minutes of the movie, you're
going to know, okay.
(31:50):
It's a romantic comedy.
If you're watching an action or a thriller,again, in the first five minutes, you're going
to know.
In the world of vertical videos, you need toknow within the first three to five seconds.
And sometimes it's explicitly saying if you'rea small business owner, sometimes it's
(32:11):
explicit.
But then other times it's saying when I wasrunning a business or while I am running this
business.
So I didn't go out of my way to say, hey, smallbusiness owner or hey, business owner, listen
to me.
No.
I'm talking about me now.
And that was our storytelling earlier.
(32:33):
Who are you speaking to and how will theylisten?
And it doesn't have to be explicit.
It doesn't have to be, hey, you're a smallbusiness owner.
Listen to me.
A lot of people do that.
It's pretty wild.
Yeah.
Because that's not relatable.
And if it's not relatable, I'm not going towant to understand your side of the story.
But what is relatable, it's I'm a smallbusiness owner, and you're not going to believe
(32:54):
it.
Three days ago, Mary came through the doors,and Mary came in with two kids.
It was raining.
It was pouring down rain.
And this poor lady, she wanted to get out ofthe rain.
I could see that she was freezing cold.
We run the coffee shop.
It was pretty quiet.
I offered her a free coffee, and I gave her twokids little babycinos.
She was forever grateful.
She tried to pay me.
I'm like, no.
(33:14):
No.
No.
I don't want your money.
She left.
She comes back three days later with a group of10, and they spent $500 in our store.
I couldn't believe it.
I gave her a $3 coffee.
But you see, it's like, it's who am I speakingto?
Interesting that you use that as an analogybecause I do find myself even doing things like
(33:35):
that where someone has given me something and Ibring back all of these people or I send all of
these referrals.
You know, and so that's really a really greatpoint to make, because the value of just how
they treated you all of a sudden actuallybrings more business because I'm sending
(33:57):
business their way or, you know, or now thatI've been doing this a while now, I find that
people are actually sending people my way andsaying, you need to talk to her.
She's got this and she's got that, you know,and so that is so true.
But you notice how just now I made up a story.
Yes.
(34:17):
But it was relatable to something you'veexperienced.
So I get it.
That's exactly what just happened.
You're right.
And just
like that's the beauty of storytelling.
It is.
So what would you say, you know, as you'remeeting with people and helping them, what
would you say are things that they need to keepin mind when they're just starting out?
(34:39):
Just like, alright, this is what I really mean.
Can you give me an example of someone who hascome to you for some help?
Can you just give me an example other than yourfriend, just how someone maybe just didn't know
what they didn't know?
There's always something that we have thesemoments.
And the moment you figured something out orsomebody showed you something, you're like, do
(35:03):
you have an example of someone who's been ableto do that?
Moment.
You know, it's interesting.
Most people can have multiple moments, but itdoesn't transition straight away because, like,
when we were talking about earlier, Hal wastalking about your video.
Mhmm.
It's easy to talk about hindsight.
(35:26):
Right.
Because it's easy for me to assess your video.
But how can I assess my own video?
And that's a good point, actually.
You know, the only way I can assess my ownvideo is by watching other people's videos and
studying them.
So because I've now studied these people'svideos, I can now assess myself.
(35:50):
So the moment becomes when people realize theycan do that.
Right.
And the biggest thing that I tell people, andthis is something that I noticed with, I'm not
gonna say most, but the few people that's onthis track, yeah, where they want to make video
ads, want to become better communicators infront of the camera, is I tell them how much
(36:13):
content do you watch?
How much do you sit and scroll?
How much?
I'm too busy.
I'm working away.
I got no time.
I got no time.
Okay.
Cool.
Once you start watching videos and you spendhalf an hour a day or you spend an hour a day
watching videos, and for guys, I'm not talkingabout pretty ladies on the screen.
And for ladies, I'm not talking about shoppingitems on the screen.
(36:34):
I'm talking about people who actually makemarketing videos in your category.
It doesn't necessarily have to be in yourcategory, but I'm making marketing videos in a
category.
Right.
Once you start watching them, everything startsto make sense.
And I think one of the biggest moments was whenI was talking to a friend, and he's like, okay.
(36:55):
That same guy, actually, relationship coach,he's like, okay.
I stopped watching all these experts on how todo this, how to do that.
I just started scrolling what most people wouldsee on their feed.
Yeah.
And he's like, I got this idea.
I watched this video, and he said this andthis.
And I was like, man, that style of video wasreally good.
(37:16):
And that was the moment.
It's like, you get inspiration from otherpeople who are doing the thing that you want to
do.
Well, you might get inspiration from people whoare doing something different in an unrelated
field, but they're just making that video.
You know?
And, anyways, with him, the moment was, okay.
I understand why I need to actually sit downand use it as a study tool.
(37:39):
You know?
Because it's really easy to go into zombiemode, you're just like, no.
It's been half an hour.
And you keep going, oh, no.
It's been an hour.
And it's easy to do that.
But if you're sitting down there with intentionof, like, watching videos and understanding,
it's like, hey.
Why did I stop on that video?
Nothing.
And then
You sit down and you're like, now you watch itagain.
(38:02):
But why did I stop here?
Why didn't I swipe up?
Why didn't I stop on this one?
Why did I stop on this one?
So with him, that was a moment.
How are you waiting?
Well, yeah.
It's self-assessment now.
Another moment was another guy that I workedwith.
This was last year, July, August.
And he does crypto education.
(38:22):
He has a crypto education platform.
And we met.
He flew up from Melbourne for three days tocome see me.
And every waking moment, almost, we spentmaking videos.
And before we started making videos, he's like,no.
No.
I need to sit down, and I need to plan.
And I'm like, why are we planning?
I'm like, this is why you have me.
(38:43):
I'm behind the camera.
I'll tell you what to say, what to do.
Just you guide me in the direction that youwant to go, and I'll tell you.
He said, no.
No.
We need to sit and plan.
He starts writing all these notes.
We spent the best part of three hours sittingthere writing notes, and he's like, okay.
I'm ready.
Gets in front of the camera, and he stops.
He's like, one second.
I need to look at my notes.
He looks at his notes, starts reading them.
(39:05):
And I'm like, Matt, if you're watching thisvideo and you saw the person there, eyes going
like this, reading all the notes, and they'retalking as slow as you were, would you listen
to them?
He's like, no.
I'm like, we just spent three hours.
You told me all your ideas, and you had noproblem vocalizing all your ideas and telling
(39:26):
me the things you want to talk about becauseyou're so passionate about this subject.
Can you do that instead?
Just speak your passionate self.
Like, you know everything there is to knowabout crypto, and you know everything there is
to know about the platforms of this or that,whoever.
Why do you need your notes?
About it.
You know?
(39:46):
And about day three is when he had the momentwhen he was talking to another friend and
they're talking, and he said something, and Iheard I'm like, that's gonna make for a great
video.
I turned on the camera.
Like, can you say that again?
And he said it, and I'm like, perfect.
We did one take on that topic.
(40:07):
And I'm like, Matt, did you realize you didn'tneed your notes?
He's like, yeah.
I'm like, because you already know the subjectand you're just comfortable in front of the
camera?
He's like, yeah.
That's a good point.
It is, you know, I think that we overthink it,and that's really what holds people back.
(40:30):
Very much.
Thinking there's one right way to do it andthere isn't.
So tell me what's next.
What's next for you?
So now I'm doing a lot of video work forpeople.
I'm behind the camera, and I am still tellingthem what to say, how to say it.
A few of my clients have got it down to a Talmost, so I still do all the editing.
What's next is to, and I already have a coupleI've already mentioned, have people that I've
(40:54):
coached, but what would be next would beworking with either groups or even still in a
one-to-one setting.
And not so much being behind the camera becauseI can only be behind the camera 24 hours a day.
And even then, I can't do it 24 hours a day.
But the thing is, it's a teachable skill, likeMatt's the guy that has the education platform.
(41:15):
He sent me a video probably a month or two ago.
And he sent me a video, and I'm watching thisvideo, and he's talking.
He's made another ad.
And I'm like, man, that's a great video.
I'm like, man, maybe one or two things youcould polish, something that you can do in
editing, but how you're talking, your energy,what you're saying, the hook, everything,
amazing.
He's like, yeah.
Would you believe it?
That was my first go.
(41:37):
I was like, I was like, no.
I don't believe you, man.
So the thing is it's a teachable skill.
You know?
We spent three days in July or August, wheneverit was.
And six months later, well, six months later,he's still doing it.
So the idea is that I can get away from beingbehind the camera and helping people do it.
(42:00):
And now we should do one-to-one, or we can do agroup setting as well.
And I just teach people and we go from, okay,step one, like I talked about the judging and
who, what, how, why.
We go through all that.
And, obviously, that takes a little bit oftime.
But then going through and making videos andthen doing assessments of the videos.
(42:22):
You know, similar to what we did, you know, inthat 10 minutes that we're looking at your
videos, going through them.
If we can deep dive into it, you know, we couldspend an hour or two on one video.
It's very easy.
So it'll be to affect as many people aspossible by now teaching them how to do that
effectively.
So what I tell people is being an effectivecommunicator in front of the camera.
(42:46):
Because being an effective communicator, mostpeople are pretty good at it.
You know?
Some people obviously hone in on the skill, andthey zone in.
They really perfect it, and they become greatsalespeople.
They become great marketers.
They become, like yourself, great podcasters,and they share the message out to the world.
Some people are just amazing to speak to.
But doing it effectively in front of the camerais a whole different story.
(43:10):
You know?
And some people can even talk in front of thecamera.
Having a camera in front of them is no problem.
But their message, they might put an ad out,and it's not converting.
And it's like, why isn't it converting?
And then you'd start dissecting the video andit's like, okay.
If you did this, this, this, this, and youstart the video like this, you would now start
(43:32):
speaking to your who.
You're now speaking to their why, and all of asudden, the ad starts performing.
Or you have an ad that's performing, and let'ssay your click-through rate is, let's say, 10%,
which would be amazing, and now you wanna takeit up to 15%.
You know?
Because you want your ads to improve.
You don't want them to just stay stagnant andsay, okay.
(43:54):
So how can I, how can, where can I make up thatdifference?
Right.
And, of course, if you make a better ad, thereare people there with click-through rates,
which are unfathomable to us regular people.
And it's like, well, what are they doingdifferently?
And, again, it's a teachable skill.
You know?
It's something that we can go through in a fewmonths' time or depending how quickly you want
to do it, how much time you want to put intoit.
(44:17):
But it's definitely teachable.
You know?
It's not something that you're born with.
Being an effective communicator, it's notsomething that you pop out and say, yeah, I'm
the best at this.
It doesn't work that way.
If we had, so do you work with people online aswell as in person?
So now I've now started online and that's thebeauty of it.
(44:37):
It's because I no longer have to be behind thecamera because I, well, first of all, I've got
enough examples that I can show people andpeople making their own videos can now be the
example where we start studying themselves.
It's easy to do online, similar setting to whatwe're doing now, video format, and we're just
talking on Zoom, sending videos as well.
(44:59):
That's easy enough done, and just setting thehomework to actually do it.
And then we can sit down.
We can dissect it.
We can go through it.
But most of all, but mostly, is being inperson.
But because I've been behind the camera,there's only so much I can do behind the
camera.
Right.
So yes.
And now it's now transitioned to online aswell.
(45:21):
But I I still behind the camera.
I love being behind the camera because you cando it in real time.
You can you can
If you can do so how would you help someonedoing everything from long distance or, you
know, being on online with them.
(45:43):
When you say how I would, would it be?
So in other words, are you are you able to workwith people where they actually do their videos
and then you do editing and you help them fixit or you're just giving them ideas of how they
could record themselves and and what to do?
Well, I don't actually actually, I have.
(46:05):
I have in the past.
It's not something I advertise, but I can dothe editing for the person where they just send
me the content, I edited it up, and I send itback to them.
I have done that in the past.
Usually, I edit the content which I filmbecause I have more control over that because I
can, if I film it, I can see the vision for it,and I can, you know, make it into a piece that
(46:27):
I want to make.
But in saying that, if once you have theprinciples, you can take any video and put it
together and put it out there.
So that's I can do that as well.
But really where I'm focusing right now is ifI'm behind the camera, I do all the editing.
And if we're doing, let's say, online, thenwe're doing the teachings, we're doing the
(46:49):
coaching, we're understanding the biggerpicture, that would be more so done for the
that'll be more so done for, the education partof it.
Right.
Okay.
Less less of the actual education part.
Audience because you're long distance, that'swhy I want our audience to understand how you
would work with them.
(47:10):
Yep.
How would how would someone find you?
What's that?
So it would be best.
And what I'll do is I'll I'll send you my emailand maybe you can just put it on the bottom of
the video here.
But my Instagram, I have my personal Instagramwhere I post all my entertaining videos because
I love doing YouTube for myself.
That there is Serge Car Reviews.
And I've got my business Instagram, which iscurrently going through a little bit of a
(47:35):
rebrand.
And when I say rebrand, it's because I've beenfocusing so much on being the videographer.
And even though I've done the coaching for afew people who mostly have been people who have
known me and wanted to work with me personally.
But because now I'm doing that, calling myselfStudio on the Go is a little bit irrelevant now
because I want to encompass a little bit morein there.
(47:55):
So whether I make that my name there but, yeah,email would be best.
I'll give you my email.
We can just put it on the video there.
We'll add it to the show notes as well.
Yeah.
Awesome.
Thank you, Katherine.
Just thank you so much for just all of theteachables that you've given us today and just
for sharing all of these nuggets because youknow what?
I would say that any business owner that is inbusiness needs to understand the importance of
(48:19):
actually doing videos and putting content out.
It's probably one of the most important thingsto do in, you know, in today's business.
It adds credibility.
It adds, you know, information that's valuableto others.
And so thank you so much, Serge, for being heretoday.
And I do wanna make sure that you so that ouraudience can find you on Instagram and YouTube
(48:42):
that you spell out your full name.
Sounds good.
Now, we'll we'll we'll put it on the screen.
We'll put it on this.
It's good.
So, well, I'll send that to you.
We could just put it there somewhere.
Okay.
Well, Serge, I want to thank you so much.
And again, to our audience, we are just sograteful for all that you gave us today.
(49:05):
I thank you, Katherine.
Thank you for this platform, for doing this.
I saw how many videos you have made.
I couldn't believe it.
You just kept scrolling and scrolling andscrolling.
I was like wow.
Well, I tell you I'm just so excited because Ialways meet really great people when we're, you
know, podcasting together and then there'salways these great nuggets that they share and
(49:25):
so it's very helpful to everyone.
So thank you for serving.
Pleasure.
Audience, so I just want to thank you again.
And this is Katherine, your host with theBeyond Business Podcast and excited to have you
in another episode.
Have a wonderful day.
Thank you.
Well, if you made it to this point, then youmade it to the end.
(49:49):
And you are my star.
And I just want to thank you from the bottom ofmy heart.
I hope that you enjoyed the conversation withtoday's guests.
And if you did, please leave us a review onApple Podcasts and Spotify, and share this
episode with others who may be interested inthis topic.
Also, please feel free to let us know whattopics you'd like to see covered in future
(50:11):
episodes.
Get in touch in the comments or on RocketGrowth's social media platforms to have
conversations with me.
My booking link is in the comments.
See you next week for an all new episode.
I am Katherine Martín-Fisher, and I helpbusiness owners who have lost their vision
because they're struggling with cash flow,sales, marketing, which also affects their
company culture, by showing them to implementproven systems that increase their revenue by
30% in 90 days, thus allowing them to reignitethe passion and that big dream that they
(00:27):
started with.
So, the reason that I started this podcast wasto celebrate businesses who have overcome
adversity and have come out on the other sideof it.
And I want you to know that you are not alone.
Good afternoon.
This is Katherine, your host with "The BeyondBusiness Podcast." I'm so excited to have Serge
(00:49):
with us here today.
So, Serge, thank you for being on our show.
I love—I want you so much to be able to justtalk to our audience about just what you do and
how you serve the world.
Thank you, Katherine.
Thank you.
I'll give a very quick short, very long storyshort.
My name is Serge.
I live here in Australia.
Obviously we're very far away from each other,but we met at the 10X Growth Conference, and
(01:14):
your story is amazing—how you transitioned andeverything you're doing now.
And essentially the way we connected wasbecause I love doing video.
So I used to do sales for nine years in a cardealership and I've transitioned—not
transitioned, but my direction was marketingand sales.
That's why I love doing it.
That's why I always studied.
No formal education, but I'm on YouTube 24/7and I'm reading all the books on marketing and
(01:39):
everything.
And I'm now doing videography for people whowant to do video ads, and not only video ads,
but also who want to improve how theycommunicate in front of the cameras.
Coaches who are now talking from the camera.
You know?
It's easy to communicate with one another.
But when a camera is recording you, it's awhole different world.
(02:02):
I'm sure you'd like, I know you, we spoke aboutit.
Like, when the first time the camera came ontoyou, how hard it was to just talk to it.
You know?
So it's not just about understanding how totalk to the camera, but I'm saying what to say
to the person on the other side who's watchingyour video is actually going to want to finish
(02:23):
watching the video and understand what you'retrying to tell them.
So.
This was the reason why I know that my husbandhad been talking to you and then, you know, we
connected, and I love to hear how peopledecided to do what they do.
And so you were actually doing sales for yearsin the car industry.
(02:45):
Is that nine years.
For nine years.
And so you went from doing that to doing this,and what is it about videography that you just
love to do and you know, how do you help tochange it?
It was like you said, the very first time I hadto start doing this, it's just, it's
mind-boggling how difficult that actually is,and you don't even realize you don't know where
(03:08):
your words are.
You can't figure out what words to say.
And I thought, you know, when we had this firstconversation, you just started looking at all
my videos and things, and you're like, oh, andyou need to do this.
You need to do this.
And I was like, oh my goodness.
He knows all about this.
And so how did you wind up from sales ofselling cars to doing this that, you know,
(03:29):
you're able to help people?
Like, how did you learn it?
So the funny part is there's two sides of thestory.
Yeah?
There's the side of me selling cars and beingwith people, interacting with people, and
understanding how to most effectively sell acar.
Yeah?
So how can I speak to the least amount ofpeople but sell the most cars?
(03:52):
Because the average person can speak to tenpeople and maybe sell one or two cars.
Okay.
Well, how can I talk to five people and sellthe same number of cars?
But then so that's the communication side ofit.
But then there's a second part of it, which isI love video.
I love watching YouTube.
Love, yeah, watching YouTube, not so much TVand shows, but YouTube because people have
(04:17):
become very wise in how they tell a story onYouTube.
And you can become really enthralled in whatsomebody's sharing.
And the beautiful thing is there's no one rightway to make a video.
There's no one right way to tell a storyexactly like there isn't one right way to sell
(04:38):
a car to one customer.
Because if I speak to Bob today and I speak toJane straight after Bob, they're two different
people.
Now there's no manipulation.
There's no tactics.
But how I speak to maybe Bob and how I speak toJane and how I get them to understand what
they're trying to achieve is going to bedifferent.
And it's the same with video.
(04:59):
You know?
If I'm trying to tell a story and trying to getas many people to watch it, how do I say my
piece in front of the camera most effectively?
And that's how they collided really because Ilove being with people.
I love communicating.
I love, I love selling, but I love the art ofstorytelling because with storytelling,
(05:20):
somebody's going to be engaged.
And most people who've done sales willunderstand that storytelling is the most
crucial part of sales because if I can tell astory which is going to engage Bob or going to
engage Jane, they're going to understand whythat product is right for them.
(05:40):
You know?
So it's two sides of the story.
It's the sales part of it, and it's the videopart of it because the video part of it, you
can make polished and you can make refined.
Sales, you got one shot, baby.
You can't say one second, one second.
Can I edit that little portion out?
And can we start that again?
I love that.
So, that's sort of how the two came together.
(06:04):
The reason I left sales and working for the carindustry is because as much as I love cars, I
didn't want to be selling them forever becausethere's only so many people I can affect.
Through video, I can now affect a lot morepeople and whether it's through entertainment,
which is mostly what I enjoy doing, I'm makingentertaining videos for my personal channel, or
(06:25):
now where I'm actually helping people to do itthemselves, for video ads, you know, for their
sales side of their business so they canunderstand how to do that effectively and
shorten the time span of producing the videoand, what's the right word, and putting the
video out there and uploading the video.
(06:48):
So
Who would be your ideal client?
Now it would be business owners, potentiallyeven a coach.
Well, coaches really, they need this more thanever because they're trying to promote
themselves.
A small business will need it only if they needa face to the brand.
And if they're going to become the face of thebrand, they need to understand how to be in
(07:09):
front of the camera.
Not just, okay, I'm talking to the camera andwe're good, but it's like, no.
How can I bring life into it?
So again, the person that's scrolling andwatching the video is actually engaged in it.
So, yeah, so ideally, small business owners,small to medium, because if you're a medium
business owner, the biggest difference is youprobably already have a face to the brand or
(07:32):
your business is doing so well that the branditself is known.
And coaches because coaches let I'll give youan example.
Two months ago, my friend decided to become arelationship coach.
He'd done all the studying, all thecertification.
He's like, he wants to help men going throughseparation and divorce how to transition either
(07:52):
into divorce or how to get her back becausethere's always two sides to the story.
And if you speak with him and if you say, hey,mate.
How are you going?
And you have a chat with him, you can speak forhours.
No problem.
And he's like, okay.
Serge, can you help me on the camera?
Because I've got all my camera gear.
I've got everything.
I've got all the microphones.
I'm like, yeah.
Of course.
I set the camera up and he stands there andhe's frozen.
(08:17):
And I'm like, what happened?
What happened?
This doesn't make any sense.
And obviously, I've seen this before, but thelevel at which he froze, the only thing he
frees, then he starts pacing up and down.
I've built this video.
It's a 20-minute video of him just pacing up.
Is he trying to find his words?
He's trying to find his words.
(08:37):
And half the dilemma is, especially becausethere's 48 million gurus online, one saying,
you have to say this.
You have to do this.
And this is the right way to do this, andthat's the right way to do that, especially
when it comes to making a video to promote yourservices.
Everyone's an expert.
So he's after that 20 minutes of pacing, what'sgoing on?
(09:00):
He's like, oh, well, I need to say it this way.
And he said, I need to say it that way.
But if I say it that way, that's not going tomake sense.
And I'm like, look, settle down, pretend we'retalking.
And it took us about two weeks of everydayfilming for him now to be comfortable enough to
say, yep, pick up the phone and just talk tothe camera.
He's not perfect yet.
(09:21):
When I say perfect, like, he still obviouslyhas to edit a lot of ums and ahs, and he might
sit down and, like, freeze the camera still for30 seconds, but he's got to a point where he
can do it.
You know?
And that's the most important thing.
I remember when I started podcasting and you'reso right.
You know, I think that that's one of the thingsthat has helped me overcome this whole camera
(09:45):
shyness thing.
And so I decided to podcast to help me get infront of the camera and also help to elevate
businesses and get their story out and theirmessaging.
But also when you're podcasting, I feel likethat's a great way to start learning how to
articulate your words and just through thepractice.
(10:06):
And it's just like what Grant always says.
It's like when you use the muscle over and overand over, all of a sudden, you know, that's how
you're gaining that muscle and that traction.
But what would be your advice for someone whois not, you know, taking the time to do all of
that and how do you get them from the momentthat they were to start with you?
How do you get them to just pivot and get tothe other side of that fear and the thing that
(10:31):
holds them back from starting and being able todo their videos?
There's a few things that come together at thebeginning and I'll tell you what really brought
me extreme comfort in front of the camera.
So my first YouTube video that I made was in2012.
It's still on YouTube.
I didn't have a beard.
(10:52):
I still had hair.
I was good.
But, obviously, if you see how I was being infront of the camera back then and how I am now,
two different people.
The biggest thing is, and to say this is easy,but to really truly understand it and how to do
it is a bit trickier.
So we can't, I could get into detail, but it'smore person based.
(11:13):
It's to really understand who you are.
But the biggest part is once you've understoodwho you are, and you might really know, it
doesn't mean you're going to be comfortable infront of the camera.
Three years ago, I was doing a course, and itwas a Facebook ads course.
And in this Facebook ads course, he had, like,eight-week modules.
(11:33):
So one module for each day.
Some days it was 20 minutes.
Some days it was an hour and a half.
And I did week one on a speed run.
I did it all in one day.
I started doing week two.
And week two, he's talking about mindset.
And I'm like, why are we talking about mindset?
I'm here to learn how to do Facebook ads.
And throughout that day, he gets to a pointwhere he talks about judging yourself and
(11:55):
judging others.
And I consider myself a person who never judgedanybody.
If we were going for a walk, I would never makea comment or even talk about anybody else.
Like it wasn't on my write-up.
Here is Sam.
His name is Sam Ovens.
He's talking through this module and he'ssaying, if you're afraid to be in front of the
(12:18):
camera, which you're going to have to be ifyou're going to start making Facebook ads,
you're probably afraid of judgment.
And what's that, what's that saying?
What you do to others, what you do to othersdone upon yourself?
I forget the quote.
Do you know it?
Well, I always say what you send out into theworld is what you receive back.
(12:38):
But
This is tough.
Anyways.
As you would do unto you.
That's the scripture.
That's the one.
That's the one.
Yes.
So, so, and, and he said, so if you're afraidof others judging you and you got that fear,
yeah, it's like, well, what's it going to thinkof me in front of the camera?
Well, what's it going to say, whatever.
(12:59):
It's because you are doing it to others.
And I'm thinking to myself, I'm like, that's a,that's a load of bull honking, man.
I'm like, that's no, that that's not it.
And so he starts telling me about his story.
Similar to me, never would say anything aboutanyone, never would bring up a topic, no
gossip, no nothing like that.
(13:19):
He went for a walk and realized that in hismind, there was a lot of judgments.
Oh, that's
so stupid.
This person on that person.
Even though he never verbally expelled it, itwas still here.
And I almost skipped this module because I'mlike, this is, this is so far-fetched.
It's not true.
(13:40):
If you speak to anyone, I'm not a judgingperson.
I'm not.
And then I went for a walk.
I finished the module.
I went for a walk.
And where I lived, there was obviously a lot ofpeople on the pathways.
And I'm going for my stroll, I'm going for mywalk, and a thought comes into my mind.
And I'm like, where did that come from?
And obviously there was some sort of judgmentthere.
(14:01):
And then I take another five to 10 steps, andanother thought comes into my mind as I look
that way.
I look that way.
I'm like, what's going on?
This, this is, this is not who I am.
And my whole world flipped upside down.
And I'm like, okay.
What Sam was saying might have, there mighthave been a leg to stand on.
So there's this a lot of people talk about theTony Robbins, especially.
(14:25):
It's called the hop on no no effect orsomething.
Yeah.
So I'm sorry.
Please forgive me.
Thank you.
I love you.
And what that does is it allows forgivenesswithin yourself and within the other person.
Now what I, because I've known this on, afterabout 15 minutes of these judgmental thoughts
(14:46):
racing through my head, which I've never paidattention to, I'm like, okay, there has to be a
way out of this.
And I remember that technique.
And what I'll do is anytime I had thatjudgmental thought, I would say, I'm sorry.
Please forgive me.
Thank you.
I love you.
Now, obviously, I wouldn't go up to the personand say, hey.
I'm sorry.
It's just in my mind.
It's all happening in here, so it stays inthere.
(15:07):
So I'm sorry.
Please forgive me.
Thank you.
I love you.
I'm sorry.
Please forgive me.
Thank and after, I don't know, a week or so,finally, there were some, these thoughts had
left.
Now I'm not perfect.
Obviously, sometimes these thoughts come intomy mind every now and then.
But when I catch myself and I try to, I'msorry.
Please forgive me.
Thank you.
I love you.
And what that allowed me to do is be verypresent in the moment.
(15:29):
But because now, after a week or so, I had nojudgment of others, pick up the camera and make
the video.
And even if I looked silly or if I didn't lookgood, I wasn't shaven clean or, you know,
pimples or or I'm holding a camera like this.
If you see my videos online, a lot of cameras,I'm holding it like this.
(15:50):
I don't look good.
Yeah.
And I'm not worried about it because Iunderstand that the story I'm trying to tell is
either going to be educational, entertaining,or inspiring.
One of the three.
And I know that the story I have to tell ismore important than how I look.
That's right.
So I love that you
shared that.
I love that you shared that because today I wasin a group morning meeting, and it's so
(16:15):
interesting because I have podcasted with manypeople who talk about storytelling.
I have done some courses on storytelling, andwhen we have to unfold our own story, it's not
always that simple because of what you weresaying about judgment.
Right?
You don't want to be judged, or even yourself,you have judgment on yourself about the story
(16:35):
that you're telling and sharing with the world.
And I noticed that so many people have thissituation within their own head and their own
mind, but it's a story, and the reason I evenbrought this up is there are stories that need
to be told that are important to be told.
They will shift people.
(16:55):
They will change people.
They will grow people.
They will connect to the person's heart so muchthat they will want to not just do business,
but it will shift them in their life and beable to get them to get to the other side of
their own mind and their own situation.
And so this morning I said, this story needs tobe told.
(17:18):
It's like, well, it's too personal.
It's too much.
And I was like, no, no, no, no, no.
I truly believe that this is something that theworld needs to hear because it will make a
difference, and in making a difference is whenyou're gonna start to see that what you do is
of so much value, and I mean, I just, in myheart, I could just feel the emotion that it
(17:41):
was just like wow, just wow.
And so many people keep the story to themselveswhen the world needs it because they need that
help.
They need to say it's okay.
They went through that, and I can get overthis, right?
There are so many people hurting in the worldtoday, and I feel like each of us who has a
(18:01):
story can help someone else.
And so I love that you're sharing that becauseI think that it's important for our audience to
understand that they too have a story.
And sometimes it's the holding it in thatdoesn't allow us to help to shift others or
even bring out the passion that we have forwhat we do.
And it doesn't mean it doesn't take time toreally unfold that even within one's mind to be
(18:27):
able to understand how important that is toshare.
Very true.
That's very true.
And the biggest thing is the story, like yousaid, will shift a person, and there are going
to be people out there who are also scared toshare their story, who might have gone through
that similar thing you might have gone through.
And it's like now you're not only relatable toanother person, but other people will want to
(18:53):
go out and share their story so other peoplecan feel seen and heard and understood.
You know?
And then, obviously, together, they're going torise up.
Well, as humanity is changing and the world ischanging, I do believe that there are many more
(19:14):
people who are aware of the fact that thoseshifts are happening, but they also are
collectively a part of it and all of us are.
The only way we change things is when we changewithin ourselves, but then also we decide to
share and give other people permission.
I always go back to this quote because it'sjust an amazing quote.
(19:37):
When Nelson Mandela—I don't know if he was theactual original author of it—but when he said
that, you know, when you allow your light toshine, you inevitably allow other people the
permission to let their light shine.
That is so important because that to me hasbeen true in my own life when other people have
(20:01):
shared that have shifted me and then the same,you know, in helping others to shift.
But I think so many times we all get so muchinto our head and we are so concerned about
what's not really important.
Really, being others-focused is more important.
So true.
So true.
love to know how, as you're working withpeople, what is it that you would say are maybe
(20:29):
even just give us some teachable things thatpeople could use if they didn't have a
videographer, if they just wanted to start?
What would you say are two to three things thatthey could actually do right now that they
could use in their life?
Okay.
So the first and foremost is we have tounderstand why we're making this video.
(20:53):
So why we're making it, who, who, and how arethey listening.
So why we're making it is to understand who andhow.
Sorry.
Wait.
One second.
Let me, let me, let me rephrase this.
To understand why we're making it, we need tounderstand who we're speaking to and how
they're listening.
(21:16):
Okay.
So if I want to talk to, let's say, a businessowner, I understand that their maybe vocabulary
or how they're going to listen to a video isgoing to be very different from someone who's
on a lunch break and wants to watch somethingentertaining, something funny, and all the rest
of it.
So understand who and how they're listeningbecause how they're listening is how you're
(21:37):
going to speak to them.
If I'm speaking to a business owner and let'ssay I enjoy swearing, they might, you know,
zone out after a little bit.
Yeah?
But if I'm making a funny video and I'mswearing to accentuate the funny points, it's
going to be very entertaining for someonethat's watching it.
So understand who I'm speaking to and howthey're listening, and that will encompass the
(22:01):
why.
Why I'm doing it.
Because obviously, I want to affect, let's say,the small business owner or let's say I'm
making an entertaining video.
Why I'm doing this to entertain, and that'sgoing to encompass who and how.
Does that make sense?
That makes sense.
So that'll be the first one.
(22:21):
So I understand who I'm speaking to, howthey'll listen, speak their language, and they
will listen, you know, and that'll be my why.
Now the second thing would be sorry.
Give me one moment.
We can we rep can we can we try that partagain?
Yes.
Did that make sense?
(22:43):
That made sense.
No, that did make
Okay.
Okay.
As long as that made sense.
So because why and how they listen.
Yep.
Now how do you teach someone to understand whatthat is?
Because everybody listens differently.
Everybody has a different way of...
or is it just through the storytelling?
Through the storytelling.
That would be the second point, to understandstorytelling.
(23:07):
And the easiest way to understand storytellingis to tell your own story exactly how you were
talking about earlier.
Because your own story is something that youhave experienced, and because you have
experienced it, you can relive it.
So to tell it, you can tell it in a lot moredetail, and that person can relate.
(23:28):
Okay.
I'll give you an example.
If I was selling a car and if somebody's comingin and this person has three kids, it's a
family, they've got three kids.
If I just tell them, yeah, the car is verysafe.
It has six airbags.
It doesn't mean anything to most people.
You know?
For somebody that has three kids, they need toknow a car is safe.
(23:49):
But to understand six airbags, it doesn't meana lot if you've never experienced the life of
an airbag going off in front of you or besideyou.
But if I tell them, you know what?
This car is unbelievably safe.
It's got six airbags.
You're not going to believe what happened.
Jane, three weeks ago, she's had this car fortwo or three years.
(24:09):
I called her because it's been two or threeyears, and I, you know, just calling to say,
hey, how's it going?
Both of you, how's everything going?
So you're not going to believe it.
We were in a...
they were in a wreck.
The airbags popped off, saved our lives.
Somebody came from the side.
All of a sudden, the family that I'm nowspeaking to can relate because they might have
(24:35):
gone through some near experiences where thatcould have happened to them.
And, you know, now all of a sudden, it's a realstory.
It's like saying, okay, these airbags arelifesaving.
So all of a sudden, it's understanding what theproduct is, these airbags, and how it's useful
to them.
(24:56):
So in the story, it's not only about tellingsomeone what you're trying to explain to them,
but understanding how it's going to berelatable to them.
Right.
So you mentioned that I was critiquing yourvideos and you could do this, you could do
that.
And if you do this, here's the thing here.
(25:19):
Because you've made the video, and in thevideo, I can see who you're speaking to.
Your product is the video.
I can see you're trying to affect smallbusiness owners or medium business owners.
And the video you showed me was like, let'ssay, on the business coaching.
If I'm going to tell you how to make that videobetter, it's not just about saying, well, do
(25:41):
this, this, this, and this, and it's better.
But it's understanding that if I say this atthe beginning, the person is going to listen to
me because you said this, this, this, and thatmakes sense to that person.
So it's understanding, again, number one, whoyou're speaking to, how they listen.
That creates the why, why you're doing it, andthe story that you're going to explain and
(26:06):
portray to someone is now going to beunderstandable in their eyes.
Right.
It's going to be relatable to them.
How important is it to keep your messaging thesame?
In what context?
Meaning when, so in other words, when you werelooking at my videos, you knew pretty much who
(26:28):
my audience potentially is.
But how important is it to be able to, whenyou're speaking to a specific audience, not
confuse them in your messaging?
How do you do that?
In the video?
Well, as you're putting content out.
(26:48):
So
One of the things that we discussed.
Mhmm.
Yeah.
Yeah.
Go on.
We did discuss this.
I remember you were looking through and you'relike, but wait a minute, who are you speaking
to?
And what do we know?
Like, what's your message?
And you could see the message, but then there'scertain ways in which to attract the audience
(27:09):
that you are speaking to.
And sometimes I guess our messaging can getconfusing.
Okay.
So I'm glad you remember that.
Because it also is your title.
Yep.
So the title is important because that's whatyou're sending out.
(27:32):
Sometimes those titles—and it's true becauseeven I don't scroll a lot, but every so often,
you know, because there's notifications andthey pop up and you'll open something and then
all of a sudden, you know, you're on the rabbithole.
But the things that make you stop are sometimesthose hooks.
It's the message.
It's the question.
It's the one-liner.
Yeah.
So when you're doing your videos and you'reputting all this content out, there are things
(27:57):
that people resonate with.
Would you say that that's part of the story?
Okay.
So if we're going to go into particulars of howa video looks, especially in this day and age
where it's a vertical video and you're talkingabout the title, it's like it's at the top
there and your face might be underneath it oryour face might be above it, and there's a
(28:18):
little title there.
You're right.
That you can make as a one-liner to compelpeople to want to listen.
So if you are now speaking to small businessowners, you can write small business owners
listen to this, you know?
So it's like, oh, I'm a small business owner.
(28:38):
Let me listen to this.
But you've still only got a few seconds toengage them, to want them to keep listening.
Now that comes part of, I think we spoke aboutthis.
You've heard of Russell Brunson.
Russell Brunson, one of the greatest marketersnow that there is.
He always talks about hook, story, offer.
Hook, story, offer.
(28:59):
And the hook is at the beginning of the video,and that will entice your who on what on why
they should listen.
The story can go through the how, and the offermight be your sell.
But here's the thing.
At the end of the video, you don't always needa sell.
(29:19):
You don't always need an offer.
The offer might or the sell might be the factthat you want them to come back and watch
another video.
Because you told that story and you made thatvideo so well that you just want them to come
back again.
And for entertainers and for people makingentertaining videos, that's usually what the
(29:40):
sell is.
It's like, okay.
I want you to enjoy this video so much that a,you're going to come back and watch another one
of my videos, or b, you're going to go on myprofile and watch all of my videos.
You know?
So hook, story, offer.
Now if we're talking about the context of aportrait video and somebody wants to make
(30:00):
something engaging, and your question was howdo you make your content congruent almost?
So you're always speaking to the same people.
Is that right?
It's the idea that who you are as a person,what we spoke about earlier, is going to come
out in the video.
And one video you might be speaking to a smallbusiness owner.
(30:21):
One video, you might be speaking to a coach.
Another video, you might be speaking to mothersor fathers or salespeople.
You might be speaking to different people.
In the context of a portrait video, you canwrite the title there.
But also, the content of the video has to becongruent to what your audience is trying to
(30:45):
either learn or be entertained by or beinspired by.
Now we're going to take a little sidestep here.
Each video is either going to be educational,inspirational, or entertaining.
And within those, there are littlesubcategories.
If your video that you can make hits one of thepoints of inspirational, educational, or
(31:09):
entertaining, you're going to make a goodvideo.
If it hits two of the points, it's going tomake for a great video.
If it somehow hits all three, you've got areally good video, you know, a really engaging
video for most people.
But the reason, and I can only guess because Ican't remember exactly which video you showed
(31:29):
me.
I probably would have said, who are youspeaking to?
Yes.
Potentially, there was no title.
But even if there's no title, if you watch awhole video, you can usually tell who it's
aimed for.
If you're watching a romantic comedy, withinthe first five minutes of the movie, you're
going to know, okay.
(31:50):
It's a romantic comedy.
If you're watching an action or a thriller,again, in the first five minutes, you're going
to know.
In the world of vertical videos, you need toknow within the first three to five seconds.
And sometimes it's explicitly saying if you'rea small business owner, sometimes it's
(32:11):
explicit.
But then other times it's saying when I wasrunning a business or while I am running this
business.
So I didn't go out of my way to say, hey, smallbusiness owner or hey, business owner, listen
to me.
No.
I'm talking about me now.
And that was our storytelling earlier.
(32:33):
Who are you speaking to and how will theylisten?
And it doesn't have to be explicit.
It doesn't have to be, hey, you're a smallbusiness owner.
Listen to me.
A lot of people do that.
It's pretty wild.
Yeah.
Because that's not relatable.
And if it's not relatable, I'm not going towant to understand your side of the story.
But what is relatable, it's I'm a smallbusiness owner, and you're not going to believe
(32:54):
it.
Three days ago, Mary came through the doors,and Mary came in with two kids.
It was raining.
It was pouring down rain.
And this poor lady, she wanted to get out ofthe rain.
I could see that she was freezing cold.
We run the coffee shop.
It was pretty quiet.
I offered her a free coffee, and I gave her twokids little babycinos.
She was forever grateful.
She tried to pay me.
I'm like, no.
(33:14):
No.
No.
I don't want your money.
She left.
She comes back three days later with a group of10, and they spent $500 in our store.
I couldn't believe it.
I gave her a $3 coffee.
But you see, it's like, it's who am I speakingto?
Interesting that you use that as an analogybecause I do find myself even doing things like
(33:35):
that where someone has given me something and Ibring back all of these people or I send all of
these referrals.
You know, and so that's really a really greatpoint to make, because the value of just how
they treated you all of a sudden actuallybrings more business because I'm sending
(33:57):
business their way or, you know, or now thatI've been doing this a while now, I find that
people are actually sending people my way andsaying, you need to talk to her.
She's got this and she's got that, you know,and so that is so true.
But you notice how just now I made up a story.
Yes.
(34:17):
But it was relatable to something you'veexperienced.
So I get it.
That's exactly what just happened.
You're right.
And just
like that's the beauty of storytelling.
It is.
So what would you say, you know, as you'remeeting with people and helping them, what
would you say are things that they need to keepin mind when they're just starting out?
(34:39):
Just like, alright, this is what I really mean.
Can you give me an example of someone who hascome to you for some help?
Can you just give me an example other than yourfriend, just how someone maybe just didn't know
what they didn't know?
There's always something that we have thesemoments.
And the moment you figured something out orsomebody showed you something, you're like, do
(35:03):
you have an example of someone who's been ableto do that?
Moment.
You know, it's interesting.
Most people can have multiple moments, but itdoesn't transition straight away because, like,
when we were talking about earlier, Hal wastalking about your video.
Mhmm.
It's easy to talk about hindsight.
(35:26):
Right.
Because it's easy for me to assess your video.
But how can I assess my own video?
And that's a good point, actually.
You know, the only way I can assess my ownvideo is by watching other people's videos and
studying them.
So because I've now studied these people'svideos, I can now assess myself.
(35:50):
So the moment becomes when people realize theycan do that.
Right.
And the biggest thing that I tell people, andthis is something that I noticed with, I'm not
gonna say most, but the few people that's onthis track, yeah, where they want to make video
ads, want to become better communicators infront of the camera, is I tell them how much
(36:13):
content do you watch?
How much do you sit and scroll?
How much?
I'm too busy.
I'm working away.
I got no time.
I got no time.
Okay.
Cool.
Once you start watching videos and you spendhalf an hour a day or you spend an hour a day
watching videos, and for guys, I'm not talkingabout pretty ladies on the screen.
And for ladies, I'm not talking about shoppingitems on the screen.
(36:34):
I'm talking about people who actually makemarketing videos in your category.
It doesn't necessarily have to be in yourcategory, but I'm making marketing videos in a
category.
Right.
Once you start watching them, everything startsto make sense.
And I think one of the biggest moments was whenI was talking to a friend, and he's like, okay.
(36:55):
That same guy, actually, relationship coach,he's like, okay.
I stopped watching all these experts on how todo this, how to do that.
I just started scrolling what most people wouldsee on their feed.
Yeah.
And he's like, I got this idea.
I watched this video, and he said this andthis.
And I was like, man, that style of video wasreally good.
(37:16):
And that was the moment.
It's like, you get inspiration from otherpeople who are doing the thing that you want to
do.
Well, you might get inspiration from people whoare doing something different in an unrelated
field, but they're just making that video.
You know?
And, anyways, with him, the moment was, okay.
I understand why I need to actually sit downand use it as a study tool.
(37:39):
You know?
Because it's really easy to go into zombiemode, you're just like, no.
It's been half an hour.
And you keep going, oh, no.
It's been an hour.
And it's easy to do that.
But if you're sitting down there with intentionof, like, watching videos and understanding,
it's like, hey.
Why did I stop on that video?
Nothing.
And then
You sit down and you're like, now you watch itagain.
(38:02):
But why did I stop here?
Why didn't I swipe up?
Why didn't I stop on this one?
Why did I stop on this one?
So with him, that was a moment.
How are you waiting?
Well, yeah.
It's self-assessment now.
Another moment was another guy that I workedwith.
This was last year, July, August.
And he does crypto education.
(38:22):
He has a crypto education platform.
And we met.
He flew up from Melbourne for three days tocome see me.
And every waking moment, almost, we spentmaking videos.
And before we started making videos, he's like,no.
No.
I need to sit down, and I need to plan.
And I'm like, why are we planning?
I'm like, this is why you have me.
(38:43):
I'm behind the camera.
I'll tell you what to say, what to do.
Just you guide me in the direction that youwant to go, and I'll tell you.
He said, no.
No.
We need to sit and plan.
He starts writing all these notes.
We spent the best part of three hours sittingthere writing notes, and he's like, okay.
I'm ready.
Gets in front of the camera, and he stops.
He's like, one second.
I need to look at my notes.
He looks at his notes, starts reading them.
(39:05):
And I'm like, Matt, if you're watching thisvideo and you saw the person there, eyes going
like this, reading all the notes, and they'retalking as slow as you were, would you listen
to them?
He's like, no.
I'm like, we just spent three hours.
You told me all your ideas, and you had noproblem vocalizing all your ideas and telling
(39:26):
me the things you want to talk about becauseyou're so passionate about this subject.
Can you do that instead?
Just speak your passionate self.
Like, you know everything there is to knowabout crypto, and you know everything there is
to know about the platforms of this or that,whoever.
Why do you need your notes?
About it.
You know?
(39:46):
And about day three is when he had the momentwhen he was talking to another friend and
they're talking, and he said something, and Iheard I'm like, that's gonna make for a great
video.
I turned on the camera.
Like, can you say that again?
And he said it, and I'm like, perfect.
We did one take on that topic.
(40:07):
And I'm like, Matt, did you realize you didn'tneed your notes?
He's like, yeah.
I'm like, because you already know the subjectand you're just comfortable in front of the
camera?
He's like, yeah.
That's a good point.
It is, you know, I think that we overthink it,and that's really what holds people back.
(40:30):
Very much.
Thinking there's one right way to do it andthere isn't.
So tell me what's next.
What's next for you?
So now I'm doing a lot of video work forpeople.
I'm behind the camera, and I am still tellingthem what to say, how to say it.
A few of my clients have got it down to a Talmost, so I still do all the editing.
What's next is to, and I already have a coupleI've already mentioned, have people that I've
(40:54):
coached, but what would be next would beworking with either groups or even still in a
one-to-one setting.
And not so much being behind the camera becauseI can only be behind the camera 24 hours a day.
And even then, I can't do it 24 hours a day.
But the thing is, it's a teachable skill, likeMatt's the guy that has the education platform.
(41:15):
He sent me a video probably a month or two ago.
And he sent me a video, and I'm watching thisvideo, and he's talking.
He's made another ad.
And I'm like, man, that's a great video.
I'm like, man, maybe one or two things youcould polish, something that you can do in
editing, but how you're talking, your energy,what you're saying, the hook, everything,
amazing.
He's like, yeah.
Would you believe it?
That was my first go.
(41:37):
I was like, I was like, no.
I don't believe you, man.
So the thing is it's a teachable skill.
You know?
We spent three days in July or August, wheneverit was.
And six months later, well, six months later,he's still doing it.
So the idea is that I can get away from beingbehind the camera and helping people do it.
(42:00):
And now we should do one-to-one, or we can do agroup setting as well.
And I just teach people and we go from, okay,step one, like I talked about the judging and
who, what, how, why.
We go through all that.
And, obviously, that takes a little bit oftime.
But then going through and making videos andthen doing assessments of the videos.
(42:22):
You know, similar to what we did, you know, inthat 10 minutes that we're looking at your
videos, going through them.
If we can deep dive into it, you know, we couldspend an hour or two on one video.
It's very easy.
So it'll be to affect as many people aspossible by now teaching them how to do that
effectively.
So what I tell people is being an effectivecommunicator in front of the camera.
(42:46):
Because being an effective communicator, mostpeople are pretty good at it.
You know?
Some people obviously hone in on the skill, andthey zone in.
They really perfect it, and they become greatsalespeople.
They become great marketers.
They become, like yourself, great podcasters,and they share the message out to the world.
Some people are just amazing to speak to.
But doing it effectively in front of the camerais a whole different story.
(43:10):
You know?
And some people can even talk in front of thecamera.
Having a camera in front of them is no problem.
But their message, they might put an ad out,and it's not converting.
And it's like, why isn't it converting?
And then you'd start dissecting the video andit's like, okay.
If you did this, this, this, this, and youstart the video like this, you would now start
(43:32):
speaking to your who.
You're now speaking to their why, and all of asudden, the ad starts performing.
Or you have an ad that's performing, and let'ssay your click-through rate is, let's say, 10%,
which would be amazing, and now you wanna takeit up to 15%.
You know?
Because you want your ads to improve.
You don't want them to just stay stagnant andsay, okay.
(43:54):
So how can I, how can, where can I make up thatdifference?
Right.
And, of course, if you make a better ad, thereare people there with click-through rates,
which are unfathomable to us regular people.
And it's like, well, what are they doingdifferently?
And, again, it's a teachable skill.
You know?
It's something that we can go through in a fewmonths' time or depending how quickly you want
to do it, how much time you want to put intoit.
(44:17):
But it's definitely teachable.
You know?
It's not something that you're born with.
Being an effective communicator, it's notsomething that you pop out and say, yeah, I'm
the best at this.
It doesn't work that way.
If we had, so do you work with people online aswell as in person?
So now I've now started online and that's thebeauty of it.
(44:37):
It's because I no longer have to be behind thecamera because I, well, first of all, I've got
enough examples that I can show people andpeople making their own videos can now be the
example where we start studying themselves.
It's easy to do online, similar setting to whatwe're doing now, video format, and we're just
talking on Zoom, sending videos as well.
(44:59):
That's easy enough done, and just setting thehomework to actually do it.
And then we can sit down.
We can dissect it.
We can go through it.
But most of all, but mostly, is being inperson.
But because I've been behind the camera,there's only so much I can do behind the
camera.
Right.
So yes.
And now it's now transitioned to online aswell.
(45:21):
But I I still behind the camera.
I love being behind the camera because you cando it in real time.
You can you can
If you can do so how would you help someonedoing everything from long distance or, you
know, being on online with them.
(45:43):
When you say how I would, would it be?
So in other words, are you are you able to workwith people where they actually do their videos
and then you do editing and you help them fixit or you're just giving them ideas of how they
could record themselves and and what to do?
Well, I don't actually actually, I have.
(46:05):
I have in the past.
It's not something I advertise, but I can dothe editing for the person where they just send
me the content, I edited it up, and I send itback to them.
I have done that in the past.
Usually, I edit the content which I filmbecause I have more control over that because I
can, if I film it, I can see the vision for it,and I can, you know, make it into a piece that
(46:27):
I want to make.
But in saying that, if once you have theprinciples, you can take any video and put it
together and put it out there.
So that's I can do that as well.
But really where I'm focusing right now is ifI'm behind the camera, I do all the editing.
And if we're doing, let's say, online, thenwe're doing the teachings, we're doing the
(46:49):
coaching, we're understanding the biggerpicture, that would be more so done for the
that'll be more so done for, the education partof it.
Right.
Okay.
Less less of the actual education part.
Audience because you're long distance, that'swhy I want our audience to understand how you
would work with them.
(47:10):
Yep.
How would how would someone find you?
What's that?
So it would be best.
And what I'll do is I'll I'll send you my emailand maybe you can just put it on the bottom of
the video here.
But my Instagram, I have my personal Instagramwhere I post all my entertaining videos because
I love doing YouTube for myself.
That there is Serge Car Reviews.
And I've got my business Instagram, which iscurrently going through a little bit of a
(47:35):
rebrand.
And when I say rebrand, it's because I've beenfocusing so much on being the videographer.
And even though I've done the coaching for afew people who mostly have been people who have
known me and wanted to work with me personally.
But because now I'm doing that, calling myselfStudio on the Go is a little bit irrelevant now
because I want to encompass a little bit morein there.
(47:55):
So whether I make that my name there but, yeah,email would be best.
I'll give you my email.
We can just put it on the video there.
We'll add it to the show notes as well.
Yeah.
Awesome.
Thank you, Katherine.
Just thank you so much for just all of theteachables that you've given us today and just
for sharing all of these nuggets because youknow what?
I would say that any business owner that is inbusiness needs to understand the importance of
(48:19):
actually doing videos and putting content out.
It's probably one of the most important thingsto do in, you know, in today's business.
It adds credibility.
It adds, you know, information that's valuableto others.
And so thank you so much, Serge, for being heretoday.
And I do wanna make sure that you so that ouraudience can find you on Instagram and YouTube
(48:42):
that you spell out your full name.
Sounds good.
Now, we'll we'll we'll put it on the screen.
We'll put it on this.
It's good.
So, well, I'll send that to you.
We could just put it there somewhere.
Okay.
Well, Serge, I want to thank you so much.
And again, to our audience, we are just sograteful for all that you gave us today.
(49:05):
I thank you, Katherine.
Thank you for this platform, for doing this.
I saw how many videos you have made.
I couldn't believe it.
You just kept scrolling and scrolling andscrolling.
I was like wow.
Well, I tell you I'm just so excited because Ialways meet really great people when we're, you
know, podcasting together and then there'salways these great nuggets that they share and
(49:25):
so it's very helpful to everyone.
So thank you for serving.
Pleasure.
Audience, so I just want to thank you again.
And this is Katherine, your host with theBeyond Business Podcast and excited to have you
in another episode.
Have a wonderful day.
Thank you.
Well, if you made it to this point, then youmade it to the end.
(49:49):
And you are my star.
And I just want to thank you from the bottom ofmy heart.
I hope that you enjoyed the conversation withtoday's guests.
And if you did, please leave us a review onApple Podcasts and Spotify, and share this
episode with others who may be interested inthis topic.
Also, please feel free to let us know whattopics you'd like to see covered in future
(50:11):
episodes.
Get in touch in the comments or on RocketGrowth's social media platforms to have
conversations with me.
My booking link is in the comments.
See you next week for an all new episode.
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