July 10, 2025 • 25 mins
Katherine Martín-Fisher welcomes Wendi Hatton, who shares her inspiring journey from being in the Navy Band to becoming a business coach. Wendy discusses how military discipline shaped her approach to coaching and the personal challenges she faced along the way. She shares client success stories and the joy she finds in helping others achieve their goals. Wendi introduces her Profit Accelerator Simulator and offers tips on optimizing LinkedIn profiles for business growth. The episode wraps up with Wendi's contact information and closing remarks.
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Episode Transcript
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(00:02):
I am Katherine Martín-Fisher, and I helpbusiness owners who have lost their vision
because they're struggling with cash flow,sales, marketing, which also affects their
company culture.
By showing them to implement proven systemsthat increase their revenue by 30% in 90 days,
and this allowing them to reignite the passionand that big dream that they started with.
(00:28):
So, the reason that I started this podcast wasto celebrate businesses who have overcome
adversity, and have come out on the other sideof it.
And I want you to know that you are not alone.
Good afternoon.
This is Katherine, your host with The BeyondBusiness Podcast.
(00:49):
I'm excited to have Wendy Hatton with us heretoday.
And so, Wendy, thank you so much for justsharing with our audience a little bit about
yourself.
I would love for you to tell them just a littlebit about who you are, what you do, and how you
serve the world.
Gosh.
Well, first, thank you for having me.
(01:10):
I'm really appreciative of you giving me thetime and the space for just explaining who I
am.
So basically, I'm a musician.
I started playing clarinet when I was in thirdgrade and I've never stopped.
So I am a clarinetist, but I've been through somany different transitions and journeys, which
(01:33):
I'm sure everyone has gone through, but towhere I am right now.
And I guess I could start.
Let's see.
Well, right now I am a business coach and Ihelp entrepreneurs and small business owners
increase their profitability.
That's uncovered that they already have thatthey didn't realize they had.
So that's what I'm doing right now.
But I'm also performing my clarinet still in aregional orchestra in my area, in the D.C.
(02:00):
area.
I'm in Northern Virginia, in a town calledSpringfield, and the orchestra is in Fairfax,
like 20 minutes from me.
But, anyway, so I do those two things.
And so the reason that I am doing both of themis because I've been coaching since 2012.
And so before that, I was, you know, I was inthe Navy Band in Washington, D.C., playing
(02:23):
clarinet, and then I retired.
And then the logical thing to do after youretire, if you're a musician, is to start a
studio teaching lessons.
I didn't do it while I was in the Navy, but Istarted after when I retired.
So I taught kids at my house in Virginia andalso in a school in Maryland.
(02:44):
It's like 40 minutes from my house.
And I did that for several years.
And then I was just, I got to the point where Iwas thinking there's got to be something else
out there for me.
So something bigger.
And that's about when I discovered coaching.
A coach helped me.
So I discovered the transformation and I wantedto help other people transform.
(03:07):
So basically, she was a health coach and shehelped me lose weight and that and felt so
good.
I wanted to start helping people lose weight.
So that's when I actually started as a healthcoach.
But the reason I had transformed ortransitioned into business coaching is because
in the early years or months of being a healthcoach, there were two other health coaches and
(03:29):
I who decided that we would start aBlogTalkRadio show.
This was way back in 2012 before Zoom oranything.
Any video conferencing was a thing.
So we just started, interviewing coaches on thephone conference line and just asking them
questions.
And they would be amazing.
We just couldn't believe how much expertisethey had in whatever their niche was.
(03:53):
We asked them questions that we asked them togive us the questions so that could be the
right it'll go the right way.
So she all these people, all these coaches werejust transformative in their interviews.
We did this for about five years.
And through the years, I got to be friends withsome of the coaches.
And several of them came to me and they wouldsay, you know what?
(04:15):
I have all of this certification and expertise,but I just can't find clients.
There's this big gap between me and the peoplethat really need me.
And I'm thinking, I, well, I spent a few yearsbuilding a business, teaching the clarinet in,
you know, a clarinet studio.
I could probably show them how to get clientstoo, because it's kind of the same concept.
(04:38):
So to test it out, one of the other, two healthcoaches that I was doing the Blog Talk Radio
Show with, she was a psychotherapist and shehad no patients at all.
And I said, well, let's test this out and let'ssee, let's just work for three months and see
how you do.
And then that'll determine what, if I want totry to do that same thing to help all these
(05:02):
coaches that need clients.
And so we worked for three months and it wasamazing.
In three months, she was able to do all ofthese things that she never really had even
thought of doing.
And she just took action.
She was just kind of scared about going out andmeeting people.
So during that time she did so well.
(05:22):
We stopped it the three months, but she keptgoing.
And now she's like six figures.
So she makes six figures now.
And so it was
Like, wow, I actually started that wholefoundation for her.
I'm going to do this.
And so,
I love that.
Yeah.
So I went out and got some formal training, andthen I decided to help coaches, consultants,
and entrepreneurs find clients.
(05:45):
And right now, it's just helping them growtheir profitability that they don't realize
they already have.
want to ask you, do you feel that the years youspent in the military, you were actually able
to use some of the knowledge and things youlearned there in how you help clients today?
(06:07):
Well, that's a great question.
Well, in the Navy, it wasn't considered true.
It was true, the true Navy, because we went toboot camp and did all of that, but the actual
job was basically performing, like going ontours, playing in little podunk towns.
And so I can see how it transferred over justbeing
(06:27):
So I asked this question for a reason becauseyou went through boot camp, right?
Even though you're playing and you're travelingand doing all the things you're doing, you had
to get through boot camp.
There's a discipline that you gain by beingable to get through that process.
And so there is a discipline in business.
(06:48):
There's a discipline in coaching.
There are disciplines, right?
And so do you feel that some of what you'velearned—obviously, all of us have a history, a
story of why we do what we do to help otherstoday.
And so what I'd like to know is, can youidentify some of the things that make you
different as a coach because you have adiscipline that you learned early on, and now
(07:14):
you're able to transfer that over to yourclients
and
help them and teach them?
Right.
It definitely transfers over to that spacebecause you definitely need to just keep
consistent.
That's like one of the main things you have todo in business, just stay consistent and don't
get off track and then be yourself.
(07:36):
Try not to be like some other person that youlook up to.
You can model after them, but you just have tobe yourself.
You have to be yourself.
Definitely.
And then just the discipline of, you know, formusic and military, you have to practice in the
practice rooms all the time.
You have to get ready for inspection coming up,which was one of my least favorite things.
(08:00):
But there is definitely a correlation betweenthe two, actually the three: military, music,
and business entrepreneurship.
But there was an underlying reason why I feltlike I wanted to help other people.
I shared with you before when we talked thatyears prior to the Navy, actually, no, I'm
(08:22):
sorry.
This was while I was in the Navy, but yearsprior to becoming a coach, I experienced a
traumatic experience that sort of changed mywhole outlook on helping people and making them
feel supported because I had a miscarriage whenI was 19 weeks, so like halfway through my
pregnancy.
(08:43):
And so the support that I received from there,I couldn't tell you the story.
It's just really sad.
But, and it's only taken me—it's taken me likemaybe a few years ago for me to just even share
this.
But it's important because it has to do withwhat I'm doing right now.
So after the miscarriage happened, the band Iwas in was on tour in California and they heard
(09:06):
about it and they were just the support at thetime.
There was no phone, no internet or anything.
So they would either call or send letters orcards and just all the support.
And then the people that were already—werestill local, they would come over, bring food.
The experience was so comforting that I never—Inever needed a grief counselor.
(09:30):
They offered it at the hospital, but I feltlike I didn't even need it.
And so, so through that experience, I alwaysthought, okay, this makes me feel so good.
Other people are helping and all the supportI'm getting, I'm, I'm going to start doing that
for people.
I want to give back and make people feel like Ifelt when I was in, in that terrible time in my
(09:53):
life.
I think so coaching didn't happen for severalyears after that.
But when I did discover coaching and how Icould actually help people in that particular,
in their lives, in their businesses, I said,definitely, I'm going to definitely do this.
So that's, that's what I've been doing ever,ever since.
Because you know, when you're sitting in acoaching session and then someone has a light
(10:16):
bulb and they've, they've achieved somethingthat you've actually helped them create, it's
like, it's like one of the best feelings thatthey have.
And then I have as well, because I helped themget that feeling.
So would you say, I would love for you to giveus an example and, you know, without giving a
name of someone that, you know, had that lightbulb moment where they, they just learned
(10:40):
something that they didn't know they didn'tknow, and
it was just like, you
know, I love those moments.
Oh, okay.
Well, this is really simple, but I was helpingwomen who were over 50, who weren't very techy.
They didn't understand the internet and theonline thing, but they knew they needed to, and
(11:02):
they needed to do social media and all of that.
So I was helping a client with her Facebookgroup on how to create it and how to build a
community in there.
And so when we, she shared her screen, I wouldsay, okay, press this, do this, and upload
this, and you do it this way.
And then you start bringing your people in.
And so after, when she heard that that was apossibility, that she could actually do this
(11:26):
online, her whole expression on her face went,it was like this whole thing that she just
never knew could ever happen to her, but itactually did.
And then when she actually did grow hercommunity there, she was just so amazed that
she couldn't believe it.
Couldn't believe it.
She thanked me up and down.
It's like, you're welcome.
It was very simple, but it was hard for herbecause it was so unfamiliar for her.
(11:51):
So that was just kind of a little example aboutbeing able to help someone who's not familiar
at all with the online world and then have herhave all these experiences with these people
that she's been wanting to connect with.
And now they're all in a little community, alittle group, and she can be the expert and
answer questions.
(12:11):
And she was just amazed that she could just doall of that and not have to be in person in a
classroom.
Wow, Wendy.
I love that because, you know, I'm of thatgeneration where I've had to learn all of those
things.
And it is, it's like those light bulb momentswhen you're like, I can do this too.
(12:32):
Right.
It makes you feel so good.
And you look at others and you think it looksso simple for them.
Why is it they can do it and I can't?
Yes.
So what brings you, what brings you joy?
Gosh, what brings me joy?
When I look at my grandkids in the face.
So we're, we're about five hours from eachother, a five-hour drive.
(12:55):
And it's just when I see those little sweetlittle faces and they look up and they call me
grandmama because, cause my kids call me mama.
So I figured grandmama.
Nice.
So that definitely gives me joy.
And then seeing my children succeed in theircareers does as well.
(13:19):
Seeing, and then like what I was mentioningbefore, when clients have this light bulb
moment and then they succeed in doing somethingthat they've not been able to ever do, that
definitely brings me joy too.
So what would you say is a first step ifsomebody were to say, want to reach out to
(13:40):
Wendy, what would you say is if, walk usthrough what that would look like.
Do you do something where you have a call forfree or do you,
you know,
what is it that you do for them to be able tohelp them to identify that they need to work
with you?
Okay.
What I have is a profit accelerator simulator.
(14:01):
What it is, it's a tool where they enter theirnumbers.
Like they put in their annual revenue and thenthey do the net, then they do the gross.
And then there are several different areas intheir business.
They can, they ask questions.
One of the areas is cutting costs.
So it asks you, so have you looked through yourbank account in the last three months and
(14:26):
gotten rid of some of your expenditures thatyou don't really need, like subscriptions and
things like that?
Or it just asks questions in the differentareas.
And then once they've finished the answers,they press submit and then they get a report
back with suggestions on what strategies theycan do on their own that don't require
marketing or advertising or anything.
(14:47):
It's just things that they can do on their own.
They don't even need a coach.
They can just do it themselves.
And so as they're going through the report, ifthey're struggling a little bit on trying to
figure out which one to do, then there's abutton that says, if you need some help walking
through the report, just click here and sign upfor or book an appointment with Wendy.
(15:09):
And so that's how it gets started.
It's kind of the funnel that gets started.
So they get started by finding out theirfinancial situation basically, and where they
can actually find their unhidden revenue thatthey didn't realize they had.
The cutting cost is an immediate improvement oftheir profitability for sure.
(15:30):
Wow.
Wow.
That's awesome.
Yes.
Awesome.
The other, they're out of the 12, they're 12core strategies, And but there are 40 total,
but the 12 are the first ones that they workon.
And the second one is, raising your prices.
And when somebody those two things, cuttingcosts and raising your prices, take immediate
(15:51):
improvement on your profitability without doinganything.
But just trying to think of how much you wantto increase your- how much do you want to raise
your prices?
And you don't have to do it that much to evenbe that noticeable.
I heard that McDonald's raises their pricesevery single day just by cents, and people
don't even notice it.
(16:12):
That's so interesting.
Wow.
Okay.
Yeah.
So that's really, it's very rewarding becausethen I can show them where they can immediately
improve.
I give them homework and say, if you can dothis for this length of time, then your
profitability will be that much higher.
I show them at the very beginning a graphic.
(16:35):
So it's like you start here, and then you'llend up like this.
If you keep up with this particular strategy,you're going to end up up here after, say, six
months to a year, maybe something like that.
If they do it themselves, they might get offtrack a little bit.
That's where the coach comes in to keep them ontrack so that they're continuing with those
(16:58):
strategies that will help their profitabilitygrow.
Now, you're doing something with LinkedIn atthis time.
How do you help people with that?
Basically, I actually was a LinkedIn coachbefore I started doing what I'm doing right
now.
And so I still can help with LinkedIn.
So basically I help them with their profile.
(17:18):
That's like a big, big thing.
They can't have people coming to, you know,meet them or find out about them if their
profile has nothing that represents whatthey're doing right now or anything, really.
So that's the first thing.
And the main thing that I have clients gothrough for LinkedIn is to get that profile
(17:39):
optimized so that people will be able to lookat their profile and say, this is somebody I'd
like to reach out to and get to know a littlebit more.
So yeah, and there are all these little...
Well,
What would the age group be for your avatarthat you feel are the most likely to do
business with you?
In the mid-forties to fifties.
(18:03):
It's like 45 to 60 is a good range of age.
They are, well, the 40 are millennials arearound, are getting to be that age now.
Think almost they're like 41 or 42, but so thesixties definitely, and the fifties and sixties
are the people who need the most support, justgetting the technology straight and just the
(18:30):
whole online thing.
They can use definitely some support on theLinkedIn front.
Yeah.
Right.
And so Wendy, just if you would tell us or tellour audience, if there were anything that would
be a tip that you could give them, what wouldyou say that is or something that you would
want to leave them with?
A tip.
I would say this is about LinkedIn.
(18:53):
I think if you haven't, if you're anentrepreneur or you're a professional, like an
online or local entrepreneur, LinkedIn isdefinitely where you want to be.
You want to set things up there.
If you don't have a LinkedIn account,definitely open one immediately and then put a
nice professional headshot in the space whereyour picture goes on the left side.
(19:19):
And then you can reach out to me if you needany more help.
But it does have prompts that will help youknow what to put in certain things.
But like your About section, you definitelyneed help with what kinds of things to put in
there because people put different types ofthings in the About section.
Some people put content in there as if it werea resume.
(19:40):
And if you're an entrepreneur, that's not whatyou want to put in there.
Right.
So that's one tip.
Start with LinkedIn for sure.
What would you, you know, one question I wouldlove to ask you since you know so much about
LinkedIn, is what would you say would be youradvice because of the age group that you're
dealing with?
Because I know a lot of people, I'm actuallysurprised at how many people don't have a
(20:02):
LinkedIn profile and they're in business.
And so what advice would you give them as towhether they should be verified or not?
Because that's one thing that's usually askedof from LinkedIn.
Yeah.
That's a recent feature that LinkedIn hasprovided for you to become verified.
It gives you a lot more credibility if you areverified, but if you're brand new, I would just
(20:25):
say to start setting it up.
You don't have to worry about being verifiedyet, but eventually you might want to just so
people can see that and they'll say, oh, she'sverified.
Right.
Yeah.
If you're brand new and you don't have anaccount, I'd say if your profile has nothing on
it, it's not time to verify yet.
(20:47):
Right.
Okay.
I love that.
And then if you're someone who has had it, butyou have, let's say several, you know, you have
an account, but then you have pages becauseyou're helping others with their account.
That always gets very confusing, doesn't it?
Oh, you mean different profiles, you mean?
Oh, LinkedIn frowns against having more thanone profile, but you can have more than one
(21:10):
company page.
Well, that's what I mean.
Oh, that's what you mean.
Yes.
So then how do you get that?
Like those are, those are things that you canhelp people with who don't know how to manage
those pieces?
Yeah.
The company page comes after you've got yourprofile optimized.
Then, because people are always going to go toyour profile.
(21:31):
When they go to your company page, they'regoing to say, who is this?
Whose company is this?
So they're going to immediately go to yourprofile.
So that needs to be really optimized before youcan start the company pages.
And the company pages are also, you get promptsfor that.
There's a specific place you go to find it.
It's kind of hard to describe where it is, butit's like upper right under your face, I think.
(21:55):
And a menu comes down or a menu comes. And
comes. And then I think it says start a companypage or something like that.
I'd have to share.
No,
I just, I asked that question because there areso many people who don't understand those
features, and it is important sometimes to havea coach or have someone who is knowledgeable in
(22:16):
those areas to help you out with that.
And also the thing that LinkedIn always changesthings around like different features.
We
all do.
Yeah.
Right.
We all do.
We all do.
I think they do it to keep us confused.
I think so too.
Yes.
Definitely.
Thank you so much.
Now, Wendy, if someone says, you know what?
(22:37):
I really just enjoyed this conversation that wehad with Wendy here.
What would be the best way in which for them,for our audience to reach you?
I would say LinkedIn.
LinkedIn.
Yes.
Go to, there's my name on the, they can see myname on the, on the monitor.
Right?
So that's where
I Hatton.
So it's H A T T O N.
(22:59):
Yeah.
H A T T O N.
Also, you can email me too.
And that's, it's basically my name too.
Wendy with an I, wendyhatton.com.
That's pretty easy.
And then I also have a website you can take alook at.
It's linkedprosperity.com.
And that's where you'll be able to find theProfit Accelerator gift that you can actually
(23:22):
have.
You can just go there and the first littlebutton says, let's look, let's check.
Oh, actually, it's a button that says, oh,let's just get to know each other.
It's like 15 minutes.
But then you can scroll down to the next littlearea and it has the place where you can pick up
the Profit Accelerator Simulator and check outyour numbers and see where you come out in
(23:43):
terms of your profitability.
Excellent.
That's Linked Prosperity.
Yeah.
Well, Wendy, I am so grateful for you spendingyour time with us here today and just giving us
some tips and, you know, for our audience.
I just thank you so much.
Thank you for having me.
I really appreciate it.
I had fun.
(24:05):
Well, this is Katherine, your host with TheBeyond Business Podcast, and I'm so grateful to
have had you listening in on our podcast todayat The Beyond Business Podcast.
You have an amazing day.
Thank you.
Well, if you made it to this point, then youmade it to the end.
And you are my star.
And I just want to thank you from the bottom ofmy heart.
(24:27):
I hope that you enjoyed the conversation withtoday's guest.
And if you did, please leave us a review onApple Podcasts and Spotify and share this
episode with others who may be interested inthis topic.
Also, please feel free to let us know whattopics you'd like to see covered in future
episodes.
Get in touch in the comments or on RocketGrowth's social media platforms to have
(24:52):
conversations with me.
My booking link is in the comments.
See you next week for an all-new episode.
I am Katherine Martín-Fisher, and I helpbusiness owners who have lost their vision
because they're struggling with cash flow,sales, marketing, which also affects their
company culture.
By showing them to implement proven systemsthat increase their revenue by 30% in 90 days,
and this allowing them to reignite the passionand that big dream that they started with.
(00:28):
So, the reason that I started this podcast wasto celebrate businesses who have overcome
adversity, and have come out on the other sideof it.
And I want you to know that you are not alone.
Good afternoon.
This is Katherine, your host with The BeyondBusiness Podcast.
(00:49):
I'm excited to have Wendy Hatton with us heretoday.
And so, Wendy, thank you so much for justsharing with our audience a little bit about
yourself.
I would love for you to tell them just a littlebit about who you are, what you do, and how you
serve the world.
Gosh.
Well, first, thank you for having me.
(01:10):
I'm really appreciative of you giving me thetime and the space for just explaining who I
am.
So basically, I'm a musician.
I started playing clarinet when I was in thirdgrade and I've never stopped.
So I am a clarinetist, but I've been through somany different transitions and journeys, which
(01:33):
I'm sure everyone has gone through, but towhere I am right now.
And I guess I could start.
Let's see.
Well, right now I am a business coach and Ihelp entrepreneurs and small business owners
increase their profitability.
That's uncovered that they already have thatthey didn't realize they had.
So that's what I'm doing right now.
But I'm also performing my clarinet still in aregional orchestra in my area, in the D.C.
(02:00):
area.
I'm in Northern Virginia, in a town calledSpringfield, and the orchestra is in Fairfax,
like 20 minutes from me.
But, anyway, so I do those two things.
And so the reason that I am doing both of themis because I've been coaching since 2012.
And so before that, I was, you know, I was inthe Navy Band in Washington, D.C., playing
(02:23):
clarinet, and then I retired.
And then the logical thing to do after youretire, if you're a musician, is to start a
studio teaching lessons.
I didn't do it while I was in the Navy, but Istarted after when I retired.
So I taught kids at my house in Virginia andalso in a school in Maryland.
(02:44):
It's like 40 minutes from my house.
And I did that for several years.
And then I was just, I got to the point where Iwas thinking there's got to be something else
out there for me.
So something bigger.
And that's about when I discovered coaching.
A coach helped me.
So I discovered the transformation and I wantedto help other people transform.
(03:07):
So basically, she was a health coach and shehelped me lose weight and that and felt so
good.
I wanted to start helping people lose weight.
So that's when I actually started as a healthcoach.
But the reason I had transformed ortransitioned into business coaching is because
in the early years or months of being a healthcoach, there were two other health coaches and
(03:29):
I who decided that we would start aBlogTalkRadio show.
This was way back in 2012 before Zoom oranything.
Any video conferencing was a thing.
So we just started, interviewing coaches on thephone conference line and just asking them
questions.
And they would be amazing.
We just couldn't believe how much expertisethey had in whatever their niche was.
(03:53):
We asked them questions that we asked them togive us the questions so that could be the
right it'll go the right way.
So she all these people, all these coaches werejust transformative in their interviews.
We did this for about five years.
And through the years, I got to be friends withsome of the coaches.
And several of them came to me and they wouldsay, you know what?
(04:15):
I have all of this certification and expertise,but I just can't find clients.
There's this big gap between me and the peoplethat really need me.
And I'm thinking, I, well, I spent a few yearsbuilding a business, teaching the clarinet in,
you know, a clarinet studio.
I could probably show them how to get clientstoo, because it's kind of the same concept.
(04:38):
So to test it out, one of the other, two healthcoaches that I was doing the Blog Talk Radio
Show with, she was a psychotherapist and shehad no patients at all.
And I said, well, let's test this out and let'ssee, let's just work for three months and see
how you do.
And then that'll determine what, if I want totry to do that same thing to help all these
(05:02):
coaches that need clients.
And so we worked for three months and it wasamazing.
In three months, she was able to do all ofthese things that she never really had even
thought of doing.
And she just took action.
She was just kind of scared about going out andmeeting people.
So during that time she did so well.
(05:22):
We stopped it the three months, but she keptgoing.
And now she's like six figures.
So she makes six figures now.
And so it was
Like, wow, I actually started that wholefoundation for her.
I'm going to do this.
And so,
I love that.
Yeah.
So I went out and got some formal training, andthen I decided to help coaches, consultants,
and entrepreneurs find clients.
(05:45):
And right now, it's just helping them growtheir profitability that they don't realize
they already have.
want to ask you, do you feel that the years youspent in the military, you were actually able
to use some of the knowledge and things youlearned there in how you help clients today?
(06:07):
Well, that's a great question.
Well, in the Navy, it wasn't considered true.
It was true, the true Navy, because we went toboot camp and did all of that, but the actual
job was basically performing, like going ontours, playing in little podunk towns.
And so I can see how it transferred over justbeing
(06:27):
So I asked this question for a reason becauseyou went through boot camp, right?
Even though you're playing and you're travelingand doing all the things you're doing, you had
to get through boot camp.
There's a discipline that you gain by beingable to get through that process.
And so there is a discipline in business.
(06:48):
There's a discipline in coaching.
There are disciplines, right?
And so do you feel that some of what you'velearned—obviously, all of us have a history, a
story of why we do what we do to help otherstoday.
And so what I'd like to know is, can youidentify some of the things that make you
different as a coach because you have adiscipline that you learned early on, and now
(07:14):
you're able to transfer that over to yourclients
and
help them and teach them?
Right.
It definitely transfers over to that spacebecause you definitely need to just keep
consistent.
That's like one of the main things you have todo in business, just stay consistent and don't
get off track and then be yourself.
(07:36):
Try not to be like some other person that youlook up to.
You can model after them, but you just have tobe yourself.
You have to be yourself.
Definitely.
And then just the discipline of, you know, formusic and military, you have to practice in the
practice rooms all the time.
You have to get ready for inspection coming up,which was one of my least favorite things.
(08:00):
But there is definitely a correlation betweenthe two, actually the three: military, music,
and business entrepreneurship.
But there was an underlying reason why I feltlike I wanted to help other people.
I shared with you before when we talked thatyears prior to the Navy, actually, no, I'm
(08:22):
sorry.
This was while I was in the Navy, but yearsprior to becoming a coach, I experienced a
traumatic experience that sort of changed mywhole outlook on helping people and making them
feel supported because I had a miscarriage whenI was 19 weeks, so like halfway through my
pregnancy.
(08:43):
And so the support that I received from there,I couldn't tell you the story.
It's just really sad.
But, and it's only taken me—it's taken me likemaybe a few years ago for me to just even share
this.
But it's important because it has to do withwhat I'm doing right now.
So after the miscarriage happened, the band Iwas in was on tour in California and they heard
(09:06):
about it and they were just the support at thetime.
There was no phone, no internet or anything.
So they would either call or send letters orcards and just all the support.
And then the people that were already—werestill local, they would come over, bring food.
The experience was so comforting that I never—Inever needed a grief counselor.
(09:30):
They offered it at the hospital, but I feltlike I didn't even need it.
And so, so through that experience, I alwaysthought, okay, this makes me feel so good.
Other people are helping and all the supportI'm getting, I'm, I'm going to start doing that
for people.
I want to give back and make people feel like Ifelt when I was in, in that terrible time in my
(09:53):
life.
I think so coaching didn't happen for severalyears after that.
But when I did discover coaching and how Icould actually help people in that particular,
in their lives, in their businesses, I said,definitely, I'm going to definitely do this.
So that's, that's what I've been doing ever,ever since.
Because you know, when you're sitting in acoaching session and then someone has a light
(10:16):
bulb and they've, they've achieved somethingthat you've actually helped them create, it's
like, it's like one of the best feelings thatthey have.
And then I have as well, because I helped themget that feeling.
So would you say, I would love for you to giveus an example and, you know, without giving a
name of someone that, you know, had that lightbulb moment where they, they just learned
(10:40):
something that they didn't know they didn'tknow, and
it was just like, you
know, I love those moments.
Oh, okay.
Well, this is really simple, but I was helpingwomen who were over 50, who weren't very techy.
They didn't understand the internet and theonline thing, but they knew they needed to, and
(11:02):
they needed to do social media and all of that.
So I was helping a client with her Facebookgroup on how to create it and how to build a
community in there.
And so when we, she shared her screen, I wouldsay, okay, press this, do this, and upload
this, and you do it this way.
And then you start bringing your people in.
And so after, when she heard that that was apossibility, that she could actually do this
(11:26):
online, her whole expression on her face went,it was like this whole thing that she just
never knew could ever happen to her, but itactually did.
And then when she actually did grow hercommunity there, she was just so amazed that
she couldn't believe it.
Couldn't believe it.
She thanked me up and down.
It's like, you're welcome.
It was very simple, but it was hard for herbecause it was so unfamiliar for her.
(11:51):
So that was just kind of a little example aboutbeing able to help someone who's not familiar
at all with the online world and then have herhave all these experiences with these people
that she's been wanting to connect with.
And now they're all in a little community, alittle group, and she can be the expert and
answer questions.
(12:11):
And she was just amazed that she could just doall of that and not have to be in person in a
classroom.
Wow, Wendy.
I love that because, you know, I'm of thatgeneration where I've had to learn all of those
things.
And it is, it's like those light bulb momentswhen you're like, I can do this too.
(12:32):
Right.
It makes you feel so good.
And you look at others and you think it looksso simple for them.
Why is it they can do it and I can't?
Yes.
So what brings you, what brings you joy?
Gosh, what brings me joy?
When I look at my grandkids in the face.
So we're, we're about five hours from eachother, a five-hour drive.
(12:55):
And it's just when I see those little sweetlittle faces and they look up and they call me
grandmama because, cause my kids call me mama.
So I figured grandmama.
Nice.
So that definitely gives me joy.
And then seeing my children succeed in theircareers does as well.
(13:19):
Seeing, and then like what I was mentioningbefore, when clients have this light bulb
moment and then they succeed in doing somethingthat they've not been able to ever do, that
definitely brings me joy too.
So what would you say is a first step ifsomebody were to say, want to reach out to
(13:40):
Wendy, what would you say is if, walk usthrough what that would look like.
Do you do something where you have a call forfree or do you,
you know,
what is it that you do for them to be able tohelp them to identify that they need to work
with you?
Okay.
What I have is a profit accelerator simulator.
(14:01):
What it is, it's a tool where they enter theirnumbers.
Like they put in their annual revenue and thenthey do the net, then they do the gross.
And then there are several different areas intheir business.
They can, they ask questions.
One of the areas is cutting costs.
So it asks you, so have you looked through yourbank account in the last three months and
(14:26):
gotten rid of some of your expenditures thatyou don't really need, like subscriptions and
things like that?
Or it just asks questions in the differentareas.
And then once they've finished the answers,they press submit and then they get a report
back with suggestions on what strategies theycan do on their own that don't require
marketing or advertising or anything.
(14:47):
It's just things that they can do on their own.
They don't even need a coach.
They can just do it themselves.
And so as they're going through the report, ifthey're struggling a little bit on trying to
figure out which one to do, then there's abutton that says, if you need some help walking
through the report, just click here and sign upfor or book an appointment with Wendy.
(15:09):
And so that's how it gets started.
It's kind of the funnel that gets started.
So they get started by finding out theirfinancial situation basically, and where they
can actually find their unhidden revenue thatthey didn't realize they had.
The cutting cost is an immediate improvement oftheir profitability for sure.
(15:30):
Wow.
Wow.
That's awesome.
Yes.
Awesome.
The other, they're out of the 12, they're 12core strategies, And but there are 40 total,
but the 12 are the first ones that they workon.
And the second one is, raising your prices.
And when somebody those two things, cuttingcosts and raising your prices, take immediate
(15:51):
improvement on your profitability without doinganything.
But just trying to think of how much you wantto increase your- how much do you want to raise
your prices?
And you don't have to do it that much to evenbe that noticeable.
I heard that McDonald's raises their pricesevery single day just by cents, and people
don't even notice it.
(16:12):
That's so interesting.
Wow.
Okay.
Yeah.
So that's really, it's very rewarding becausethen I can show them where they can immediately
improve.
I give them homework and say, if you can dothis for this length of time, then your
profitability will be that much higher.
I show them at the very beginning a graphic.
(16:35):
So it's like you start here, and then you'llend up like this.
If you keep up with this particular strategy,you're going to end up up here after, say, six
months to a year, maybe something like that.
If they do it themselves, they might get offtrack a little bit.
That's where the coach comes in to keep them ontrack so that they're continuing with those
(16:58):
strategies that will help their profitabilitygrow.
Now, you're doing something with LinkedIn atthis time.
How do you help people with that?
Basically, I actually was a LinkedIn coachbefore I started doing what I'm doing right
now.
And so I still can help with LinkedIn.
So basically I help them with their profile.
(17:18):
That's like a big, big thing.
They can't have people coming to, you know,meet them or find out about them if their
profile has nothing that represents whatthey're doing right now or anything, really.
So that's the first thing.
And the main thing that I have clients gothrough for LinkedIn is to get that profile
(17:39):
optimized so that people will be able to lookat their profile and say, this is somebody I'd
like to reach out to and get to know a littlebit more.
So yeah, and there are all these little...
Well,
What would the age group be for your avatarthat you feel are the most likely to do
business with you?
In the mid-forties to fifties.
(18:03):
It's like 45 to 60 is a good range of age.
They are, well, the 40 are millennials arearound, are getting to be that age now.
Think almost they're like 41 or 42, but so thesixties definitely, and the fifties and sixties
are the people who need the most support, justgetting the technology straight and just the
(18:30):
whole online thing.
They can use definitely some support on theLinkedIn front.
Yeah.
Right.
And so Wendy, just if you would tell us or tellour audience, if there were anything that would
be a tip that you could give them, what wouldyou say that is or something that you would
want to leave them with?
A tip.
I would say this is about LinkedIn.
(18:53):
I think if you haven't, if you're anentrepreneur or you're a professional, like an
online or local entrepreneur, LinkedIn isdefinitely where you want to be.
You want to set things up there.
If you don't have a LinkedIn account,definitely open one immediately and then put a
nice professional headshot in the space whereyour picture goes on the left side.
(19:19):
And then you can reach out to me if you needany more help.
But it does have prompts that will help youknow what to put in certain things.
But like your About section, you definitelyneed help with what kinds of things to put in
there because people put different types ofthings in the About section.
Some people put content in there as if it werea resume.
(19:40):
And if you're an entrepreneur, that's not whatyou want to put in there.
Right.
So that's one tip.
Start with LinkedIn for sure.
What would you, you know, one question I wouldlove to ask you since you know so much about
LinkedIn, is what would you say would be youradvice because of the age group that you're
dealing with?
Because I know a lot of people, I'm actuallysurprised at how many people don't have a
(20:02):
LinkedIn profile and they're in business.
And so what advice would you give them as towhether they should be verified or not?
Because that's one thing that's usually askedof from LinkedIn.
Yeah.
That's a recent feature that LinkedIn hasprovided for you to become verified.
It gives you a lot more credibility if you areverified, but if you're brand new, I would just
(20:25):
say to start setting it up.
You don't have to worry about being verifiedyet, but eventually you might want to just so
people can see that and they'll say, oh, she'sverified.
Right.
Yeah.
If you're brand new and you don't have anaccount, I'd say if your profile has nothing on
it, it's not time to verify yet.
(20:47):
Right.
Okay.
I love that.
And then if you're someone who has had it, butyou have, let's say several, you know, you have
an account, but then you have pages becauseyou're helping others with their account.
That always gets very confusing, doesn't it?
Oh, you mean different profiles, you mean?
Oh, LinkedIn frowns against having more thanone profile, but you can have more than one
(21:10):
company page.
Well, that's what I mean.
Oh, that's what you mean.
Yes.
So then how do you get that?
Like those are, those are things that you canhelp people with who don't know how to manage
those pieces?
Yeah.
The company page comes after you've got yourprofile optimized.
Then, because people are always going to go toyour profile.
(21:31):
When they go to your company page, they'regoing to say, who is this?
Whose company is this?
So they're going to immediately go to yourprofile.
So that needs to be really optimized before youcan start the company pages.
And the company pages are also, you get promptsfor that.
There's a specific place you go to find it.
It's kind of hard to describe where it is, butit's like upper right under your face, I think.
(21:55):
And a menu comes down or a menu comes. And
comes. And then I think it says start a companypage or something like that.
I'd have to share.
No,
I just, I asked that question because there areso many people who don't understand those
features, and it is important sometimes to havea coach or have someone who is knowledgeable in
(22:16):
those areas to help you out with that.
And also the thing that LinkedIn always changesthings around like different features.
We
all do.
Yeah.
Right.
We all do.
We all do.
I think they do it to keep us confused.
I think so too.
Yes.
Definitely.
Thank you so much.
Now, Wendy, if someone says, you know what?
(22:37):
I really just enjoyed this conversation that wehad with Wendy here.
What would be the best way in which for them,for our audience to reach you?
I would say LinkedIn.
LinkedIn.
Yes.
Go to, there's my name on the, they can see myname on the, on the monitor.
Right?
So that's where
I Hatton.
So it's H A T T O N.
(22:59):
Yeah.
H A T T O N.
Also, you can email me too.
And that's, it's basically my name too.
Wendy with an I, wendyhatton.com.
That's pretty easy.
And then I also have a website you can take alook at.
It's linkedprosperity.com.
And that's where you'll be able to find theProfit Accelerator gift that you can actually
(23:22):
have.
You can just go there and the first littlebutton says, let's look, let's check.
Oh, actually, it's a button that says, oh,let's just get to know each other.
It's like 15 minutes.
But then you can scroll down to the next littlearea and it has the place where you can pick up
the Profit Accelerator Simulator and check outyour numbers and see where you come out in
(23:43):
terms of your profitability.
Excellent.
That's Linked Prosperity.
Yeah.
Well, Wendy, I am so grateful for you spendingyour time with us here today and just giving us
some tips and, you know, for our audience.
I just thank you so much.
Thank you for having me.
I really appreciate it.
I had fun.
(24:05):
Well, this is Katherine, your host with TheBeyond Business Podcast, and I'm so grateful to
have had you listening in on our podcast todayat The Beyond Business Podcast.
You have an amazing day.
Thank you.
Well, if you made it to this point, then youmade it to the end.
And you are my star.
And I just want to thank you from the bottom ofmy heart.
(24:27):
I hope that you enjoyed the conversation withtoday's guest.
And if you did, please leave us a review onApple Podcasts and Spotify and share this
episode with others who may be interested inthis topic.
Also, please feel free to let us know whattopics you'd like to see covered in future
episodes.
Get in touch in the comments or on RocketGrowth's social media platforms to have
(24:52):
conversations with me.
My booking link is in the comments.
See you next week for an all-new episode.
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