What’s the one thing you should never say when telling a story? Tune in to today’s episode where Andy Murray talks to Paul Smith, best-selling author and business storytelling coach, about crafting 10 powerful stories to effectively communicate your mission, vision and values, and how to overcome the fear that goes along with this right brain method of leading and earning buy-in. For more information on the bigQUEST Framework, find us at bigQUEST.com.
Guest Links:
PAUL SMITH:
Episode Links
In today's conversation, Andy and Paul mentioned many companies, foundations, and products. For ease of reference, we have linked those here.
Procter & Gamble - https://www.pg.com
Saatchi & Saatchi X - http://saatchix.net
Merck Pharmaceuticals - https://www.merck.com
VMLYR (referenced as Y&R) - https://www.vmlyr.com
James Watt And The Steam Engine by H. W. Dickinson & Rhys Jenkins
Walmart - https://www.walmart.com
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