Top podcasts stand out among the rest not just because they secured high rankings on major platforms. More importantly, it is because they always deliver value to listeners, improve their reputation, and invite relatable guests. Tracy Hazzard chats with Kelly Smith of Podcast Launchpad about the factors to consider in building a truly successful and influential show. They discuss the huge impact of host recommendations, the danger of podcast guests prioritizing their egos, and the red flags to look out for when vetting pitches. Kelly also explains how valuable it is when guests share the episodes they show up in, as well as the importance of having video content alongside your podcast audio.
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