27: Why Your Content Isn’t Converting

Which would you rather have: 1000 followers that consistently buy from you or 1 million followers who never click ‘buy now’? I think I know what you probably answered. 😉 Like most, we want to be profitable online! How do we do that? By making activating content, hot content that converts meaning content that’s going to make your audience buy. Today I’m going to tell you how to do just that.

In today’s episode, I’m sharing: why your content is not converting, the difference between posting just to post and posting to convince your audience to buy, being profitable over being popular and why you shouldn’t create content for every single person. We’ll also talk about doing content research vs. copying someone else’s content, how to apply content research to your strategy gain, the reasons why people buy (hint: you are a major player in this), and why it’s imperative to get your audience’s attention with relatable storytelling.

 

Here’s what you’ll learn:

• How to make hotter and higher converting content
• The difference between content that gets views and content that makes money
• How to niche your content down to be activating for your ideal audience member, causing them to convert
• Why it’s necessary to repeat yourself in your content, doubling and tripling down on your brand and messaging
• How to get specific enough in your content to trigger an emotional response in your audience, getting them to stop the endless scroll
• Getting unstuck from the cycle of perfectionism 

Thanks so much for listening to this episode of The Bizfluencer Podcast! If you liked this episode, be sure to subscribe so we can notify you every time a new episode goes live. For more content like this, be sure to connect with me online!

 

Resources and Links:

• Learn how we can work together
• Follow me on Instagram 
• Connect with our Social Media Agency, Coffee Date Media.
• Browse all episodes of the Bizfluencer Podcast on Apple or Spotify.

 

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