37: How to Structure Your Business to Scale

If you want to create a strong, sustainable business with high monthly recurring revenue (MRR), you have to structure your business to scale. I have seen so many incorrect teachings about scalability and MRR that, if you know me, you know I had to set the record straight with the real, business school definition. So get out your notebook, laptop, or whatever you need and press that play button!

In today’s episode, I’m sharing: how hands-on business models are NOT scalable, recurring vs. reoccurring, what MRR does for your business, examples of scalable programs, package and retainer pricing structures, why you want predictable income and why clients love predictable costs, and how to run membership/subscription offers.

Here’s what you’ll learn:

• Academic definitions of recurring, MRR, scalability, and more business terms
• How MRR allows you to forecast and predict your business’ future
• The difference between scalable and non-scalable offers and how to create scalable offers
• Structuring your offers to be scalable and produce MRR
• How to use your contracts to lock in MRR

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