#TheBJJandBIZPodcast #BJJ #lead generation #personalbranding
Takeaways
- Ryan is a veteran and co-founder of Synergist, focusing on business growth.
- Military experience shapes their approach to business and communication.
- How to use AI in your marketing and lead generation
- If you don't know the needs of your clients...why are you in business?
- How and why to do more video in your marketing.
- If you're not able or willing to build rapport with your clients...why are you in business?
- How to overcome your fear of marketing to succeed
- Why and how to master personal branding to grow
- How to tailor your social media strategies to your target audience.
- Why you need to get with the program on LinkedIn if you're in B2B sales.
Summary
In this episode of the BJJ and Biz podcast, I catch up with Ryan Van Ornam to discuss the intersection of Brazilian Jiu-Jitsu and business.
Ryan is also a veteran, so we get into that a bit and how the military prepares us to succeed in business.
We touch on the challenges of communication in high-stakes environments and how these experiences translate into effective business strategies.
As expected, we gotta talk about AI in marketing a bit, since everyone is considering it and asking about it.
And some other good stuff!
Chapters
00:00 Introduction and Background
02:48 Military Experience and Communication Technology
05:22 Transitioning from Real Estate to AI Solutions
07:53 Key Business Strategies for Success
10:31 Lead Generation in a Noisy Market
12:55 Understanding Client Needs and Bottlenecks
15:40 The Role of Video Marketing and AI
18:35 Overcoming Fear in Marketing and Sales
24:53 Navigating Client Relationships and Empowerment
27:43 Maximizing Marketing Efforts on a Budget
28:10 Understanding B2B vs B2C Dynamics
31:13 Leveraging LinkedIn for Business Growth
34:20 Target Audience and Service Offerings
37:32 The Importance of Authenticity in Business
41:51 Cultural Insights and Personal Anecdotes
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