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September 24, 2025 54 mins

#TheBJJandBIZPodcast #BJJ #lead generation #personalbranding

Marcus is a CRM wizard.

He's into processes...systems... frameworks... and he specializes in working with Salesforce ...but he told me I saved his marriage!!

I'll leave it at that.

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Takeaways

  • We are all in sales, whether we realize it or not.
  • Understanding customer needs is crucial for effective CRM implementation.
  • Process improvement is essential for business efficiency.
  • Family support plays a significant role in personal success.
  • Health and injuries can impact performance in sports and business.
  • Change management is a key responsibility when implementing new systems.
  • Technology should be viewed as a tool to enhance processes, not a toy.
  • Proactive engagement with technology leads to better outcomes.
  • Continuous learning is vital for staying ahead in business.
  • Setting clear long-term goals helps guide technology use and business strategy.


Sound Bites

"We're all in sales."

"What is your problem?"

Chapters

00:00 Introduction and Personal Insights

02:43 Sales and Marketing Perspectives

05:36 Understanding CRM Needs

08:24 Engaging with Salesforce

11:06 The Role of Technology in Business

13:42 Challenges with CRM Implementation

16:32 The Importance of Process and Discipline

19:23 Understanding CRM Adoption Challenges

22:49 The Importance of Defining Processes

28:51 Proactive Technology Management

36:42 Investing in Continuous Improvement

38:19 Identifying the Right Clients for CRM Solutions

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Connect with me:


#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

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