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September 27, 2025 53 mins

#TheBJJandBIZPodcast #BJJ #lead generation #personalbranding

Chris Stroup got banged up in the Army special forces...so they gave him the boot.

But he turned his passion for knife-making into a booming made-in-America business.

He discusses the challenges and triumphs of building a business, the importance of community and networking, and how his passion for knife making intertwines with his family life and jiu-jitsu training.

The conversation highlights the craftsmanship involved in knife making, the evolution of his business, and future plans for innovation and growth.

Takeaways

Started knife making as a hobby to relieve stress.

Transitioned from hobby to full-time business in 2022.

Utilizes YouTube for learning and business strategies.

All knives are crafted by hand, with some processes outsourced.

Focus on high-carbon steel for durability and performance.

First knife made was kept as a personal memento.

Pricing started at $80 per knife, reflecting the time invested.

Business growth led to hiring more employees and expanding facilities.

Community engagement is crucial for business success.

Plans to innovate with new designs and materials in the future.

Visit his site: https://stroupknives.com/

Chapters

00:00 From Hobby to Business: The Knife-Making Journey

09:15 Craftsmanship and Design: The Art of Knife Making

18:30 Growing the Business: Challenges and Opportunities

27:35 Community and Legacy: Giving Back Through Knives

24:28 The Importance of Safety in Training

25:20 Community and Family in Jiu-Jitsu

26:40 Business Growth and Future Plans

27:53 Lessons Learned in Business Management

31:47 Building a Strong Team Culture

32:27 Networking and Community Engagement

34:31 Product Development and Market Trends

36:36 Planning for Product Launches

38:01 Challenges in Sourcing Materials

38:56 Future Expansion and Innovations

39:46 Upcoming Events and Trade Shows

40:42 Exploring New Opportunities in the Industry

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