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September 18, 2025 62 mins

#TheBJJandBIZPodcast #BJJ #lead generation #personalbranding

Summary

What can a film dude teach you about growing your sales today?

Jake Isham shares his definition of a digital show based on his experience in traditional film and television to help you stand out in today's digital world.

Sound Bites

"Digital shows can be a powerful marketing tool."

"Quality production enhances viewer engagement."

"Building a sustainable content strategy is key."


Takeaways

  • Why digital shows are powerful marketing tools.
  • Why you need to do video podcasting to build your online presence.
  • How to create engaging content
  • The essential tool entrepreneurs need to make a digital show work.
  • How to manage your nerves on camera
  • How to determine the ideal content frequency
  • What is more important than chasing views...
  • The many benefits of organic content
  • What you can do today with old content to keep your brand relevant.
  • How to improve viewer engagement.


Chapters

00:00 From Film School to Digital Marketing

02:47 The Power of Digital Shows

05:23 Creating Engaging Content

08:21 The Role of a Content Creator

10:55 Building Relationships Through Content

13:52 Understanding Audience Engagement

16:31 Strategies for Effective Content Distribution

19:13 Navigating the Social Media Landscape

26:24 The Power of Organic Content in Advertising

28:50 Building Trust Through Value

30:08 The Importance of Quality Content Creation

31:25 Investing in Content Production

33:38 Finding Affordable Content Creation Solutions

36:55 Creating a Digital Show for Business Growth

39:25 The Long-Term Benefits of Consistent Content Creation

41:14 Repurposing Content for Maximum Reach

45:46 Engaging Past Guests for Fresh Content

47:01 Navigating Digital Marketing Strategies


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