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September 30, 2025 66 mins

#TheBJJandBIZPodcast #BJJ #lead generation #personalbranding


What is "The Consultation Cliffhanger"?

What's the biggest reason for ghosting?

How do you define next steps and schedule the next action?


Summary

After four years, sales expert, author, speaker Lee Salz is back in da house!

We explore the evolving landscape of sales, emphasizing the importance of a consultation mindset over a traditional discovery approach.

We get into the necessity of building trust, preparing effectively for meetings, and creating emotional connections through storytelling.

We also highlight common pitfalls in sales and we offer strategies for avoiding them, ultimately advocating for a more personalized and meaningful sales experience.


Takeaways

Salespeople often approach meetings with an egocentric mindset.

A consultation mindset can transform the sales experience.

Preparation is key to building trust with prospects.

Emotional connections are crucial for successful sales.

Storytelling can make sales pitches more engaging.

Avoid giving away too much information in the first meeting.

Define next steps to reduce ghosting after meetings.

Sales is not just a numbers game; quality matters.

Understanding the prospect's needs is essential for success.

Creating cliffhangers can encourage follow-up meetings.


Sound Bites

"The first meeting is the deal foundation."

"You have to earn trust, it's not given."

"Emotion is the deal energizer."


Visit his sites:

MeaningfulValue.com

FirstMeetingBook.com


Chapters

00:00 Introduction and Welcome Back

02:48 The Need for New Sales Strategies

05:34 Consultation Mindset vs. Discovery Mindset

08:35 Building Trust and Personalization in Sales

11:04 The Importance of Preparation

13:55 Setting the Tone for Meetings

16:48 Qualifying Prospects Effectively

19:42 Understanding Client Needs and Emotions

24:27 The Power of Storytelling in Sales

26:17 Creating Emotional Connections

28:55 Identifying Pain Points for Quick Wins

30:35 The Forgetting Curve and Retention

33:30 Consultation Cliffhangers for Engagement

39:17 Defining Next Steps to Avoid Ghosting


Take control of your life with ⁠⁠12 Weeks To Peak™⁠⁠. 12WeeksToPeak.com

Need a CRM? ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo.


Connect with me:

• ⁠⁠X⁠⁠: https://x.com/bjjandbiz

• ⁠⁠Instagram⁠⁠: https://www.instagram.com/bjjandbiz

• ⁠⁠LinkedIn⁠⁠: https://www.linkedin.com/in/thesaleswhisperer/

• ⁠⁠Facebook Group⁠⁠: https://www.facebook.com/groups/bjjandbiz

• ⁠⁠YouTube⁠⁠: https://www.youtube.com/@bjjandbiz


#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

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