85: Roger and Seb ON: Inside the World of Bitcoin Authors

You won’t change the system by shouting at it—try writing a book instead.



What happens when two Bitcoiners become authors—and decide to peel back the curtain on the writing, publishing, and marketing grind behind their books? In this refreshingly honest and unexpectedly hilarious episode, Roger Wang (Senior Marketing Director at Block Rewards and author of Would Mao Hold Bitcoin?) and Seb Bunney (author of The Hidden Cost of Money) go deep on what it really takes to write a Bitcoin book that resonates.

From self-doubt to publishing politics, research rabbit holes to accidental financial wins from Bitcoin appreciation, this is a no-BS conversation about the pain, strategy, and joy of building something that lasts. Whether you’re a curious reader, aspiring writer, or freedom-maxi who wants to orange-pill through storytelling—this episode will shift how you think about content, craft, and conviction.

You’ll Learn:

• How self-publishing unlocks creative control and competitive reach in the Bitcoin space
• Why using a non-Bitcoiner editor can strengthen your arguments and expose blind spots
• How pricing in Bitcoin turns small book sales into high-leverage assets over time
• What note-taking over 10 years reveals about building a citation powerhouse
• How separating writing and editing accelerates creative output and clarity
• Why emotionally charged writing often leads to sharper, more resonant work
• What poor cover design signals about credibility—and how to avoid it
• How evergreen content challenges traditional marketing tactics
• Why structure-first writing reduces wasted effort and kills fewer “darlings”
• What print-on-demand technology reveals about the democratization of publishing

Timestamps:

[00:00] Introduction

[00:27] Selling books in bitcoin during a bull run

[03:42] Roger’s process blending Bitcoin and China

[05:18] The challenge of citations and deep research

[06:41] Roger’s structured writing habits

[08:34] Seb’s three-part writing framework

[10:32] Learning from Stephen King's writing process

[12:12] First drafts vs editing efficiency

[13:01] Using notes to support citations