The NY Post’s Digital Revenue Playbook: Celebrities and SEO

In this episode of The Boost, host Greg Rollett sits down with Barret Wertz, Commerce Editorial Director at the New York Post, to uncover the strategies driving success in content commerce. With years of experience overseeing commerce content for the New York Post, Page Six, and Decider, Barret shares expert insights into balancing editorial integrity with revenue goals, adapting to industry changes, and crafting content that engages and converts.

Greg and Barret dive deep into the art and science of modern publishing, exploring how celebrity-driven content can skyrocket conversions, why SEO remains the backbone of content strategy, and the growing potential of social commerce. They also discuss practical ways for brands to get noticed by top-tier publishers and how data-driven decision-making can give publishers a competitive edge.

Whether you’re a publisher aiming to optimize your content, a brand looking to land features in major publications, or simply interested in the evolving landscape of commerce content, this episode is a must-watch.

Watch this episode to learn:

• How celebrity-driven content creates massive revenue opportunities.
• Why SEO remains the foundation of content commerce success.
• The secrets to standing out and getting featured by top publishers.
• How publishers are adapting to seasonal trends and algorithm updates.
• Why social commerce is the next frontier for content-driven revenue.

About The Boost:

The Boost is a new series brought to you by Grommet, Affiliate Summit and GiddyUp that was designed to give publishers and media professionals the vital boost they need to elevate their business through content and commerce. 

Hosted by Emmy® Award-winning producer Greg Rollett, The Boost features interviews with top industry leaders—editors, publishers, directors of commerce, and Chief Revenue Officers—sharing how they propel and expand their businesses through innovative strategies in content, community, and commerce.

The Boost Is Presented By:

The Grommet. The Grommet is a leading product discovery platform that connects 1,000s of new and emerging consumer brands with millions of shoppers. Publishers can get access to share all of these products with their audience and get 20% for every sale they generate. Learn more and apply to be a publisher or affiliate at https://thegrommet.com/affiliates

Affiliate Summit West. The biggest affiliate marketing event in the WORLD is back for 2025 on February 3 – 5 in Las Vegas. If you want to meet over 7,000 advertisers, affiliates, publishers, ecom sellers, tech providers and networks in one place, then you’re going to want to pay attention because we’re offering an exclusive discount for Boost Podcast listeners. Use the code BOOST15 when you register to save 15% on your ticket! Get your ticket here: https://www.affiliatesummit.com/west

Get In Touch:

Greg Rollett can be reached at [e-mail]

https://www.linkedin.com/in/gregrollett/

https://x.com/gregrollett