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Want the exact playbook for building and managing 200+ publisher partnerships? Cooper Schwartz from Money Group breaks down their entire system that generates millions in revenue.
In this episode of The Boost, host Greg Rollett sits down with Cooper Schwartz, Head of New Business & Growth at Money Group (Money.com), to reveal the complete publisher partnership playbook that powers their 200+ partner network.
From working with Forbes and Fortune to managing hundreds of unique deal structures, Cooper shares the systems, strategies, and relationship management tactics that make it all possible.
đ§ What Youâll Learn:
⢠The complete publisher partnership playbook: how to identify, approach, and onboard partners at scaleÂ
⢠Systems for managing 200+ unique publisher relationships with different deal structuresÂ
⢠The âwhite glove serviceâ model that keeps partners happy and performing ⢠How to turn competitors into profitable collaborators (Forbes, Fortune, NerdWallet strategy)Â
⢠Technology and processes needed to scale partnership programs beyond 50+ partnersÂ
⢠Revenue ascension model: moving partners from affiliate to major brand dealsÂ
⢠The content hub strategy that creates win-win value for all parties
Whether youâre a publisher looking to build partnerships, a business development professional scaling relationship programs, or a media company wanting to expand beyond traditional monetizationâthis episode is your complete playbook for partnership success.
đ The Boost Is Presented by Grommet. Grommet is the leading product discovery marketplace, connecting thousands of new and unique products with millions of shoppers.
⨠Explore whatâs trending â https://thegrommet.com.
đ¸ Want to promote these products and earn 20% commission on every sale? Email greg@thegrommet.com to join our exclusive publisher program.
đ Resources & Links: ⢠Connect with Cooper Schwartz: cooper@money.com Cooper on LinkedIn: https://www.linkedin.com/in/cooperschwartz/
⢠Money Group: https://money.com â˘
⢠Affiliate Summit East: https://www.affiliatesummit.com/east (Use code BOOST15 to save 15% on your ticket)
â Subscribe to The Boost: https://www.youtube.com/watch?v=3_U2rBjjd9s&list=PLLozJSCzkxQdigpzrVjBTMYKYlFw7BmH5
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