Stephanie chats with Ogilvy Group Creative Director, Nina East, Director, Eddy Bell and bowel cancer survivor, Kin Leong about the creation of Bowel Cancer Australia's latest awareness campaign, "Australia's Deadliest".
They discuss the brief, the process, and the final result in developing an advertising campaign that resonates with the target audience and delivers on the key message that you are never too young for bowel cancer.
This engaging chat highlights the importance of the authentic patient voice and demonstrates how through collaboration and professional respect the campaign was able to be elevated at every level.
Popular Podcasts
United States of Kennedy
United States of Kennedy is a podcast about our cultural fascination with the Kennedy dynasty. Every week, hosts Lyra Smith and George Civeris go into one aspect of the Kennedy story.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.