September 7, 2023 • 24 mins
Hi This is Brad Weisman - Click Here to Send Me a Text Message
Join Brad Weisman on a journey through rock stardom and digital marketing all in one Episode with Freddy Vasquez!! Discover Freddy's inspiring transition from a budding rockstar dreaming of success, to a marketing guru, marked by the rise of the band Five Finger Death Punch and Freddy's innovative use of MySpace (remember MySpace?). We also bring to light the powerful role of branding and personal appearance in crafting a successful image. We wrap up by acknowledging Freddy's branding prowess.
Have you ever wondered what money and mortality have in common? Join us as we redefine wealth with our guest, Freddy Vasquez, and challenge the traditional concept that wealth equals money. We venture into an enlightening conversation about true wealth - the freedom to shape our lives, the choice to spend time with those we love, and the courage to face our own mortality. Listen as we share our personal experiences and shifting perspectives on wealth, balancing material possessions with the pursuit of genuine happiness. Are you ready to redefine wealth, rock on with marketing, and elevate your branding game? You are cordially invited to our enlightening and entertaining episode. #bradweisman #freddyvasquez #fxvdigital #realestateandyou
We know self tanners. We love self tanners. To us, self-tanner for men are a necessary part of life. You see a pale dude on the street and he looks like a fish out of water. It's a real problem, bro. But this exact passion for self-tanner is why Bro Glo is so rad.
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Welcome to The Brad Weisman Show, where we dive into the world of real estate, real life, and everything in between with your host, Brad Weisman! 🎙️ Join us for candid conversations, laughter, and a fresh take on the real world. Get ready to explore the ups and downs of life with a side of humor. From property to personality, we've got it all covered. Tune in, laugh along, and let's get real! 🏡🌟 #TheBradWeismanShow #RealEstateRealLife
Credits - The music for my podcast was written and performed by Jeff Miller.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hello, this is Brad Weisman.
You're listening to Real Estateand you.
We are back in the studio andwe have a really cool guest
today.
I've been trying to get thisguy on my show for probably
about two years.
He kept blowing me off andsaying, no, I don't want to be
on your show, you're not goodenough for me, all these
different things.
But no, it's Freddie Vest-Quest.
(00:21):
It's here.
He is amazing.
It's its own podcast.
You have your own digitalmarketing company.
You are doing a lot, man.
Speaker 2 (00:30):
Yeah, pretty busy, bro.
Welcome to the show.
Thanks for having me, and thatwas all a bunch of crap, by the
way.
Speaker 1 (00:37):
I don't know what you're talking about.
I don't know what you'retalking about.
No, we have been talking aboutthis.
I see you at Cloud9, and howmany times did I say I got to
get you on the show.
I got to get you on the showand we just finally made it
happen.
I'm so glad we did, because Ilove your podcast, I love what
you're doing there and you haveto.
You have Fred Talk and you haveFred Talk Flow, and I'm really
kind of into the whole flowthing.
Speaker 2 (00:59):
That's kind of cool.
I dig it.
It's just about talking withouthaving to talk to other people.
Yeah, just getting my thoughtsout there.
That's hard to do.
Yeah, it is.
I'm.
I'm really into writing, but Ijust don't have time to write.
Speaker 1 (01:13):
Oh, interesting my thoughts together, right?
Speaker 2 (01:16):
So I just you know when I'm doing shows, if I have
some time.
You know I got my own HugoMcCookie.
Joseph McCookie there and I'mlike McCookie, throw the, throw
the camera on me and I startjust blaring at things that have
been in my mind for a long time.
Speaker 1 (01:30):
Yeah, it was really good.
You did one and people shouldlisten to this.
They should definitely go seethe listen to Fred Talk Flow
because it's really cool.
Any other shows great too,because you have guests on and
you do kind of what I do.
But I like the uniqueness ofthe flow part.
The Fred Talk Flow becausethere was a, there was a segment
you did and I brought that upbefore we even started recording
was about, you know, gettingolder.
Yeah, immortality man we don'thave immortality yes, if you
(01:54):
could fix that, we would allhave a lot of money.
Speaker 2 (01:58):
Or maybe we'd run out of money because we live too
long, too full it would be toofull.
Speaker 1 (02:02):
This planet can't handle who's on it now.
But no, seriously, that was,that was really.
It hit home.
You know cause I, I, I turned53 and you said you're 44.
So you know, it starts to whenyou, when you start getting
towards the other half, youstart thinking of those things
that we're not going to be hereforever, dumb man?
Speaker 2 (02:20):
No, and for me it's, you know, trying to do as much
as I can now, you know, and Ihave my own thoughts about my
own mortality and when I thinkI'm going to take a, you know,
exit stage left, whatever theycall it.
Yeah, so I don't let a lot ofthings affect me anymore.
I don't let money bother meanymore.
Good, for you I guess my numberone thing, which a lot of
people think may it might soundegotistical or I'm too full of
(02:41):
myself and that's nothing couldbe further from the truth.
I just I'm just at a pointwhere I'm like money, just make
more of it.
Yeah, just make more of it.
I'm not going to let it stop mefrom doing whatever the hell I
want.
Yeah, that's it.
Speaker 1 (02:52):
Well, there's a.
There's a definition, and I'llprobably screw it up, but
there's a definition for wealththat I heard from Gary Keller,
from Keller Williams, and it wasmore about it's wealth.
It's wealth Wealth is not aboutmoney, it's about doing what
you want.
Yeah, dude, when you want, withwho you want, for as long as
you want.
I'm into that man.
(03:14):
It's beautiful.
Seriously, because that meansdifferent things to very
different people.
Right on, if it means I findsomebody likes to dish fish in a
little rowboat, I don't need asmuch money to be wealthy, right
, right, man.
But if it's, but if I'msomebody that needs Lamborghinis
and big houses and boats andcars and all these things, it's
(03:34):
a different level, it's adifferent.
I need more money, I dig thatfor sure, because for me.
Speaker 2 (03:38):
I tell people for me to be happy on Sundays.
I just need to be chilling onthe couch watching like dumb TV.
Yeah, you know, because I don'twant to think.
Speaker 1 (03:46):
Yeah, I get it.
Speaker 2 (03:47):
Like five, six days a week.
Yeah, you know people tellingyou how do I sell this, this,
that you know how hard it is totry to sell different industries
.
Oh man.
You know like just just thinkabout that for a second.
You're talking about towingcompany or you know a
chiropractic company or a petsitting company.
Yeah, so my brain's rocking 24,.
So Sunday I'm wealthy because Ican sit on a couch and watch,
(04:08):
like Bob's burgers and laugh,and that's awesome and I'm rich.
Speaker 1 (04:12):
I love that, and that is so true, right, hugo.
Speaker 2 (04:15):
That's right, that's you feel that way, right, I
think it's.
Speaker 1 (04:17):
I think that's something where we're evolving a
little bit as humans or as acommunity.
We're evolving that with one ofthe things they said back in
the 80s, money was everything.
Yeah, it was about status, itwas about material things and I
think we've evolved to a pointwhere we're starting to realize
that those things definitely donot bring happiness.
Yep, they don't, because we seehow many people in the world
(04:41):
today that are have everythingthey want and they're committing
suicide, they're on lots ofdrugs, they're searching for
something that's just not there.
Speaker 2 (04:52):
So yeah, they're miserable, it's sad, it's
exactly right.
It sucks because I hate whenthat happens, because I
personally love like like Istill am not totally over Chris
Cornell.
Yeah, you know, Chris Cornellwas a.
I was like dude.
Yeah, it's all the people.
Speaker 1 (05:05):
It's amazing right yeah, you think they have
everything and then they go anddo that.
It's amazing.
So let's move on with moreabout Freddie here.
So you have this company thatyou do digital marketing and all
kinds of stuff.
Tell me, how did you get intothat?
Speaker 2 (05:19):
Fell into it, bro.
Fell into it.
Fell into it because I wantedto be so.
This wasn't your dream.
Speaker 1 (05:24):
Nope, this wasn't like.
You're in eighth grade and allof a sudden, boom, I got it.
I wanted to be a rock star man,just like you, Just like me.
So we are both losers in themusic field.
Speaker 2 (05:34):
Well, you got in star search dude.
Speaker 1 (05:36):
Yeah, but I was bigger than me, bro.
Speaker 2 (05:37):
Yeah, Ed McMahon was a jerk anyway, so you know, they
say they're about people, youknow right, that's so true.
Speaker 1 (05:43):
Yes, so, yes.
So you were in a band, you weregoing to be a rock star, that
was it, and then that didn'thappen.
Speaker 2 (05:49):
No man, I had.
I had a kid.
You know I had a kid early.
You know my Angelina and loveyour death.
I don't, I don't consider it amistake or anything.
Speaker 1 (05:58):
I just had the kids.
I just stick around.
You know I had to be home.
Speaker 2 (06:00):
more that and like other things happened.
But you know it's hard, youknow, here's the thing I wanted
to be like a heavy metal rockstar.
Speaker 1 (06:09):
You know, I think about music.
Speaker 2 (06:10):
You know hard.
That is not only to be a rockstar in general.
Speaker 1 (06:14):
Now people don't realize how hard it is.
Oh geez, yeah, dude, it is themusic industry.
Getting into the music industryis one of the hardest frigging
things to do.
It really is.
Now, do you think?
Let's see if you think the wayI think, do you think if social
media and all that was out, itwould have been easier?
I mean, would I have made it,who knows, or broke it?
What it did is, I think itallows another way to break
(06:37):
through.
Speaker 2 (06:37):
Well, I wish I would have had it, because my whole
life was that band back then.
Yeah, it's all I did.
I got nothing else.
It was all about the band and Isat there having to make flyers
.
Speaker 1 (06:47):
Yeah.
Speaker 2 (06:47):
Passing amounts of real individuals in person.
Speaker 1 (06:50):
That's so different.
Speaker 2 (06:50):
And I always think to myself, because of my knowledge
, if I could have just been ableto do, man, if I could have had
Spotify, oh my gosh, I know, Iknow.
Speaker 1 (06:59):
Forget about it, dude .
Forget about it.
So you're from Long Island?
I heard, yeah, New York, LongIsland, New York City.
Speaker 2 (07:05):
Is that where, Forget About it came from.
It's funny.
I was talking to my wife theother day.
I was like I'm Spanish, LikeI'm Latino, and my wife my mom's
from Brooklyn.
Okay, she's got all kinds ofthings Cool.
My dad's from Ecuador, but Itold my wife the other day I'm
like I think I'm more Italianthan Spanish, because if we were
hung out with all my buddieswere.
Speaker 1 (07:22):
Italian.
You come across that way.
Speaker 2 (07:24):
Yeah, I'm just not Italian.
Speaker 1 (07:25):
You're just not Italian just not there.
Do you like Italian food?
Speaker 2 (07:29):
Well, dude, I love all kinds of things.
Yeah, so do I, so do I Allright, let's go back.
Speaker 1 (07:32):
So you fell into the design and you just started
getting into it because ofmaking cassette covers.
Speaker 2 (07:38):
Yeah just for my band .
We did the cassette covers, CDcovers, flyers, and then I
started doing it for other bands.
Speaker 1 (07:45):
For those of you in the audience that don't know
what a cassette is oh, that'strue, very good point, yeah,
yeah he goes like what in thehell is a cassette?
A cassette was a thing that youwould have put in your car or
in a cassette player and play it.
You know, I needed a pencil towind it up.
Oh my gosh, dude, I rememberthose days when it would come
out and you had to, like, usethe pencil.
Oh my God, look it up.
That's what I'm gonna tell you.
(08:06):
Google cassette, and thenyou'll figure out what a
cassette is.
But yeah, so you did that.
And then how does it go fromthat, though, to where it is now
my space, my space.
Speaker 2 (08:14):
Oh my.
Speaker 1 (08:15):
God, I forgot about MySpace.
Speaker 2 (08:16):
All the bands that wanted us to do.
Their MySpace page was becameunbelievable Almost overwhelming
, because my wife had this greatidea of contacting signed bands
, wow.
And so we were able to getbands like Raw, you know, it was
like a pop band, and then itwas like Earth Crisis and Black
Dahlia Murder.
Speaker 1 (08:35):
But then we did it.
These sound like some prettyrough bands, by the way.
Speaker 2 (08:37):
But the best part was that led us up to Five Finger
Death Punch.
Speaker 1 (08:41):
Which is the big one.
You said See, I don't know thatband, yeah, they're huge.
Five Finger Death Punch, yeah,huge.
So just like Barry Manilow kindof music, yeah exactly, I mean,
that's exactly who they.
Speaker 2 (08:51):
They're big, just as big as Manilow amongst some of
the service I've never I'venever so.
Speaker 1 (08:55):
They were big, huge, and you did what for them.
They're MySpace for free.
No way, let us do it for free.
Speaker 2 (09:00):
and let us just tell people we did it and we wanted
to put our logo on it.
They were like go ahead.
Speaker 1 (09:05):
Wow, that was it, and once we put that logo on every
band was like do my profile, domy profile.
Speaker 2 (09:09):
But we were charging them money, Cause it was.
Speaker 1 (09:12):
I remember MySpace was a little tough to get that
profile to look professional.
Ours was dope man, yeah, but itwasn't easy, seriously.
I remember I had a MySpace pageno idea why, but I did have one
and MySpace didn't look good.
We made it look good.
Speaker 2 (09:26):
No, MySpace, I'm saying MySpace yeah.
Speaker 1 (09:28):
MySpace looked nasty.
It was just like a real bad one.
Speaker 2 (09:31):
No, ours were killer man.
Yeah, we figured it out all thecoding.
Yeah cool, it was really cool,Very cool.
Speaker 1 (09:36):
So you go from that and then all of a sudden you're
like okay, we're moving out ofNew York, we're gonna move
Brooks County and start this.
Well, I went to Florida first.
Okay, stopping Florida first,that's fine, yeah.
Speaker 2 (09:45):
And then my wife did research.
She's like Wilson SchoolDistrict was pretty good.
Is that what brought you here?
She's Wilson School District.
First we were supposed to moveto Strausberg, I think.
First, yeah, strausberg, yeah,and we got.
We were gonna put the depositdown in the apartment guy rented
out from underneath us.
Get out and my wife was like Igot one more place but it's like
half hour more away from NewYork.
We checked it out, we came downhere and we liked it.
(10:07):
We were on State Hill, thoseMadison apartments on State Hill
.
Went to Olive Garden by thetarget, talk to a waitress and
say would you rather move hereor up there?
Literally, I swear to you notmine.
Speaker 1 (10:20):
That's what I call research.
Speaker 2 (10:21):
She was like down here is better because there's
things to do.
Speaker 1 (10:24):
So based on the waitress and.
Strasburg was nothing againstStrasburg, but there's not a
whole lot at the time, I don'tthink there'd be a whole lot.
I was like oh, it's over 10, 12years now.
And look what's happened inWest Redding since then.
Well, it's, it's great, it'samazing.
Speaker 2 (10:38):
Isn't it?
It's insane.
I love it.
I love it here.
But my wife did the research.
It was all because of her we'rehere.
Speaker 1 (10:43):
Well, what's interesting is, you know, a lot
of people end up here because ofWilson schools, and obviously
we have a lot of great schooldistricts in the county and all
that, but Wilson is one of thosethat attracts because of sports
programs, things like that thatthey have.
It's pretty amazing, you know.
So you go from that to here.
Why missing?
Well, this is where you are now.
Actually, what's funny ispeople probably don't know this,
but that building was actuallya building that I owned it one
(11:05):
time with somebody else and thatwas a great transaction.
It worked out great, it wasawesome and I'm glad we passed
it on to somebody Watch the hat,but we passed it on to somebody
that is taking really good care.
It looks really good on theoutside, man, it looks really
nice and that's a great spot.
Great spot.
What's the address?
928.
Yeah, 928.
Yeah, it can't be that so OK.
So what's this?
Universal records.
(11:25):
You worked for them for a year,yeah.
Speaker 2 (11:28):
And what did you do there?
I was an intern for thepresident, wow, yeah, yeah, he
wasn't the president when Istarted.
He became the president secondhalf of my time there.
Wow, that's pretty huge.
Yeah, monty Littman.
Speaker 1 (11:40):
Oh wow, cool dude.
Speaker 2 (11:41):
Yeah, very cool, made a lot of bands coming in and
out.
I was there when, like threedoors down, that's three doors
down, good band.
Speaker 1 (11:47):
Actually, I knew that one.
Speaker 2 (11:48):
I remember they wanted pizza and tickets to a
next game.
Oh wow, that's pretty simple.
Speaker 1 (11:53):
That wasn't bad.
Yeah, pretty easy, pretty easy,all right.
So let's go, let's keep movingon here.
So it goes from there.
So how did you get into doingthe podcast?
Speaker 2 (12:02):
Man, I needed a break .
Dude, Straight up.
Just you know, I've been doinga lot of marketing, a lot of
websites, a lot of all thosegood things, and I actually went
to school for audio recording.
Oh my gosh, I wanted to makealbums.
Oh, right, right, so I watchedthat Metallica video that came
out back in the day and thewhole first VHS tape was about
them in the studio.
But I saw that guy.
Speaker 1 (12:23):
Randy.
Speaker 2 (12:24):
Stov doing the two inch tape, I was like I want to
do that, so I went to school forit Get out of there.
And you know, 20 some yearslater, I was like you know what
I could?
I can afford to buy a mic and aboard like you have.
Yeah, I was like, why not talkto people?
It's awesome, that's what westarted doing, and I think you
have the same mics, don't you?
Yeah, these are great.
Speaker 1 (12:42):
It's a really good mic.
Speaker 2 (12:43):
And what's funny is being same arms.
Speaker 1 (12:45):
Yeah, well, what's funny is being and it's funny
how we both had the the audiobackground, because I did too.
I was in many studios in NewYork and Baltimore and different
places and you know it wasalways about the sound.
You know, and it's funny, I seea lot of podcasts where I'm
like, geez, just spend the extra150 to 200 hours on a good, on
a good mic.
Please, yeah, please, exactly,I'm begging you, please, right,
(13:08):
hugo?
Speaker 2 (13:09):
That's right.
Speaker 1 (13:10):
They just don't.
And it drives me crazy.
I'm like dude, it's.
It's like another 150 dollarsand that's your brand Exactly.
It's exactly that's like yourwebsite looking like crap, right
, right, but everything you dois your brand.
Yeah, yeah, let's get in, let'sget into brand, because that's
that's your love you are.
You are Mr Brand, thank you.
Yeah, so I'll call you Mr B.
Let's do it, mr B.
(13:31):
So you have a.
You have a knack for that.
Speaker 2 (13:35):
Yeah, I would.
I would Well.
Thank you man.
Yeah, you do.
Speaker 1 (13:38):
You do.
You're really good at branding.
Yeah, I love branding.
Speaker 2 (13:41):
It's the number one thing to remember about branding
until everyone is.
What do people think about whenthey hear your name or the name
of your company?
Speaker 1 (13:48):
Right.
Speaker 2 (13:48):
Just just say that once you know.
And then how do you, how do youwant to like, represent
yourself Right, like?
For me, it's like everything Ido is about my brand Right
Everything.
I get my haircut every twoweeks.
Speaker 1 (14:00):
People think that's not crazy.
Speaker 2 (14:01):
It's about making sure I always look good because
I don't know who I'm going to bein front of.
Like literally I can and I missthe haircut by one day.
Speaker 1 (14:07):
Yeah, I miss a mind this week and it's going to
really bother me because it'sfunny, the less hair I have, the
more it bothers me Like becausemy hair is going away like left
and right.
I thought sometimes it was theBernese Mountain dog losing hair
.
I think it's me.
Speaker 2 (14:19):
No, it's actually me.
Speaker 1 (14:20):
I think I'm, I'm, I'm shedding, but yeah, that's,
that's an interesting thing, andI'm the same way.
I do mine like every three tofour weeks.
Speaker 2 (14:26):
No, you have to.
You have to do that you.
I always try to wear my companyshirts Like.
This is a brand new shirt wehad done.
Oh, I love that this brand new,it's like a retro.
Speaker 1 (14:34):
Yeah, I thought it was like an old metal band shirt
.
Speaker 2 (14:37):
FXV digital design.
Speaker 1 (14:38):
That's what it looks like, yeah, yeah, it looks like
an old like.
Yeah, it looks like an oldjourney.
Speaker 2 (14:42):
A good friend of mine , adam Serrano, did this for us.
Speaker 1 (14:44):
You know, I know that name.
Yeah, he's a great artist man.
Yeah, I know the name, I knowthe name.
He's one of our guests too.
Yeah, yeah, yeah.
Speaker 2 (14:49):
But yeah, the brand, you know it's my face, you know,
yep, I love that, but it's, youknow, it's it's making sure
everything you do is tip top man.
So like, if I'm going to put apodcast out, I'm going to make
sure I have a great mic.
Speaker 1 (15:01):
Yeah.
Speaker 2 (15:01):
If I'm going to do an event, you know, with clients,
I'm going to make sure I hire avideographer and a photographer.
Yeah, and everybody's like,well, you have the money, you
have you know, whatever,whatever.
And I'm like, well, I rememberback in the day watching Gary
Vee videos, oh my gosh.
And he was always just like youknow, do the things like that,
get a photographer, get avideographer, have somebody
follow you around all day.
And one kid was like, well,it's easy for you to say because
(15:22):
you have all the money in theworld.
He's like well, work harder, soyou have the money to do these
things like this.
Speaker 1 (15:28):
That's right.
Speaker 2 (15:28):
I was like that's it, bro, but the crazy thing that
people don't understand is, ifyou invest in yourself in the
beginning, invest all that cashall that time, put it on a
fricking credit card, do it.
It's going to pay.
Absolutely.
I guarantee it, Cause, justlike you sitting here two
minutes ago saying you're MrBrand, I know I did my job.
Yeah, absolutely, and I lovethat you of all people because
(15:51):
you're a brand guy as well.
I love branding.
You have like the best stuff.
I've seen a.
I actually told my guys beforeI left.
I was like I'm actually goingon a podcast now.
That is like actually runningreally well.
Speaker 1 (16:01):
And I appreciate that .
That's like it's nice to hearfrom from you because you do a
good job.
Yeah, not a lot of people dothat.
Speaker 2 (16:09):
There's very few people where we live, brad, that
actually know what they'redoing.
Yeah, so that's true.
Speaker 1 (16:14):
And I would be willing to help.
I always say to people you know, if you, if you want to do this
, you know I would be willing tohelp out and telling you how to
set it up.
You know it's it's cause themore people you have out there,
the better.
And Hugo, I got to give him,you know kudos to, because Hugo
does an amazing job producingthe show, making sure it looks
good.
He has a breathing problem, ifyou just heard that.
(16:34):
But also Hugo, just he's buyinga house too, which is really
cool he sells in a couple ofweeks.
Yeah, so, uh, yeah, so, movingon.
So you do the branding thing.
Um, what else do you seeyourself doing?
Speaker 2 (16:46):
Consulting Consulting .
Yeah, I don't.
I want to stop picking up thehammers.
Speaker 1 (16:51):
I just want to talk talk.
Speaker 2 (16:52):
Talk to people, talk to whoever needs to help.
Um, it's just experience atthis point.
Speaker 1 (16:58):
Yeah, I feel like I have a ton of it.
Speaker 2 (16:59):
I feel like I have a wealth of knowledge to bestow
upon people.
Um, so I'm hoping in a fewyears you know FXV, you know, uh
, you know hopefully I can passit on to someone, sell it
something to that effect, causeI just want to start consulting
man.
Cause, just just going tocompanies and kind of just talk
to them, cause that, that part'sfun.
Speaker 1 (17:17):
Well, it sounds like something you I saw you were.
You met with American Crane, Ithink it was.
Is that right Big company bythe?
That's a huge company, rightFrom what I remember they it was
interesting how you said near,how you like to kind of almost
live with them for a little bit,or you really like to know the
people that you're going tobrand, because that gives you,
(17:37):
you, an edge on being able to Idon't know how to say this to
show who they are in the public.
And that was kind of cool, likeit was.
It was showing like a.
You showed like there was likea picture of all of you guys
sitting there and I think youwent out to dinner with them or
something like that.
We went on a tour and thendinner, we went to lunch and
lunch, lunch, which you learnabout people when you do that.
(17:58):
Oh yeah, you learn a lot aboutpeople.
Speaker 2 (17:59):
Yes.
Speaker 1 (18:00):
Yeah, that they keep their mouth open when they're
eating, you know, and stuff likethat.
They're spitting food out andthen you're like what a slob,
you know, it's like you'relearning about all of them,
absolutely.
Speaker 2 (18:10):
They're the little you know.
Speaker 1 (18:12):
Are they?
You find out they're compulsive.
Are they this?
Are they that you know?
Speaker 2 (18:16):
And that will tell you about a person.
Speaker 1 (18:17):
Exactly.
Speaker 2 (18:18):
How the relationship that you're gonna have with them
will go.
Yes, exactly.
Speaker 1 (18:21):
You know what, you learn more about that person.
Yeah, see, I like that part.
You really dig in.
Speaker 2 (18:25):
You have to, how do?
Let me tell you something no,you don't have to.
There's people that don't.
No, you have to.
You have all these people andall these, these, these
companies coming out now.
They all do marketing.
Yeah, everybody does marketing.
Now, everybody does digitalmarketing.
I see a lot of it and that'sall fine and dandy, you know, go
for it, man.
I mean who?
Who am I?
I'm not the marketing guy.
(18:45):
Anybody can do it.
But if you want to do it, right, how can you sit there and
promote a company you don't knowanything about?
Right, you don't know anythingabout it.
I'm sorry, you don't.
Yeah, you get you.
So how do I, how do I learnabout a company when somebody's
hiring you to do the socialmedia?
You need to produce contentthat shows their culture?
(19:05):
Yeah, how do you do that, whichis getting an email one day
saying, hey, we do this andwe're going to put it out for
you.
Speaker 1 (19:11):
Yeah.
Speaker 2 (19:11):
No way, man.
You have to live that culture,you have to go to all their
events.
You have to go hang out withthem once a month.
You have to go and support them.
If they have kids going tocertain games, go to their kids
games.
It sounds like a lot, but whenyou start doing that over time
you learn about these people andrealize how they run things.
Speaker 1 (19:26):
Yeah.
Speaker 2 (19:27):
Then the content that comes out is great.
Everything is great.
Everything is naturally betterwhere it's almost like there's
no energy spent on it, like it'snot, like you're like
struggling, it just happensnaturally.
Speaker 1 (19:40):
Organically, naturally yeah exactly.
I agree with that.
Yeah, that's an interestingpoint, and there was.
I listened to Ed Mylet a lot.
Speaker 2 (19:47):
I don't know if you listen to him a lot.
Speaker 1 (19:48):
Very, very good great thinker of our time right now,
and he talks about how sometimeswe should also, if we didn't
have ears, if we could just nothave ears for a little bit and
stop listening to what peopleare saying and watch what they
do, because it's interesting, hesaid, when we listen, they're
(20:10):
saying things that sometimesdon't make sense for what
they're actually doing, liketheir actions are very important
because that's really what theybelieve.
So somebody says, oh, I lovedoing this, love doing that.
Yet you watch them.
Let's just say they say, oh,you know what, I'm green and I
care about the earth, but youwatch them walk down the street
and they throw a piece of paperon the ground.
Yeah, I mean.
So which one do you believe,right?
(20:31):
Do you believe what they said,or do you believe or by their
actions?
Absolutely so.
I thought that was pretty cooland it's kind of like you're
watching these people do thesethings in their business and
that gives you.
You say, okay, that's reallywhat's going on, that's what's
going on and then you actuallyget to see what they need.
Speaker 2 (20:46):
Yeah, exactly, because I mean literally
American Crane.
They're our clients now and wesaw that.
We saw what they were puttingout last month and just socials.
So we go and hang out with themas a team.
Speaker 1 (20:57):
We have lunch.
Speaker 2 (20:58):
We have a meeting with them, we talk to them, all
those great things.
In one month we had an increaseacross the board.
I know there's socials andstuff Unbelievable Just because
we sat there and just listenedand tried to see what they're
all about.
Yeah, I'm not selling craneshere.
No, I'm not selling cranes.
No, you're not selling.
Speaker 1 (21:14):
I'm selling a culture .
Yeah, I'm selling a brand.
Speaker 2 (21:16):
Absolutely, that's USA Made.
Speaker 1 (21:18):
Baby.
Yep, that's awesome too, whichI love.
Usa All the Way, man.
One more thing before we end uphere if I'm a new company and
I'm coming out and I gotta startbranding, I need to do a
website, I need to do all thesethings.
What do we do first and wheredo you start?
Speaker 2 (21:37):
Website, man Website, because everything that you do
goes there.
Speaker 1 (21:40):
That's it and that's the brochure of today.
Speaker 2 (21:43):
That's it right.
Think about it when you'renetworking or selling, you can
be in front of that person andyou and I can look great
haircuts, shoes, the whole nine.
We're only in front of thatperson for that little bit of
time that we have with them.
When they're looking online,for whatever you're trying to
sell, your website's, thesalesman Absolutely.
That's not tip top and alwaysworking and at its peak
(22:03):
performance.
How do you expect to accomplishanything?
Amazing, right?
Speaker 1 (22:08):
Well, you're doing a great job.
I looked at your website, soall the different people you're
working for or working with.
I should say Thanks for gettingon the show, and it was bull
crap in the beginning.
He didn't hold back.
He was actually right there andsaid, yeah, let's do it.
So I appreciate being here.
Fxv Digital, is that what it'scalled?
Yeah, baby.
Fxv Digital Design, 928 PennAvenue.
(22:31):
I know that.
Well, how do we else?
Do they get in touch with you?
You tell me FXVDigitalcomwebsite.
That's it.
Oh, so you do a website foryourself?
Oh yeah, I got one of those.
Awesome man, great conversation.
I really appreciate you beinghere, man.
Keep it up all right.
Thank you All right.
Cool, there you have it.
Freddie Vazquez, that was great.
He finally made it to thestudio.
That's just amazing.
That's about it.
(22:52):
See you next Thursday at 7 PM.
All right, we're out of here.
Hello, this is Brad Weisman.
You're listening to Real Estateand you.
We are back in the studio andwe have a really cool guest
today.
I've been trying to get thisguy on my show for probably
about two years.
He kept blowing me off andsaying, no, I don't want to be
on your show, you're not goodenough for me, all these
different things.
But no, it's Freddie Vest-Quest.
(00:21):
It's here.
He is amazing.
It's its own podcast.
You have your own digitalmarketing company.
You are doing a lot, man.
Speaker 2 (00:30):
Yeah, pretty busy, bro.
Welcome to the show.
Thanks for having me, and thatwas all a bunch of crap, by the
way.
Speaker 1 (00:37):
I don't know what you're talking about.
I don't know what you'retalking about.
No, we have been talking aboutthis.
I see you at Cloud9, and howmany times did I say I got to
get you on the show.
I got to get you on the showand we just finally made it
happen.
I'm so glad we did, because Ilove your podcast, I love what
you're doing there and you haveto.
You have Fred Talk and you haveFred Talk Flow, and I'm really
kind of into the whole flowthing.
Speaker 2 (00:59):
That's kind of cool.
I dig it.
It's just about talking withouthaving to talk to other people.
Yeah, just getting my thoughtsout there.
That's hard to do.
Yeah, it is.
I'm.
I'm really into writing, but Ijust don't have time to write.
Speaker 1 (01:13):
Oh, interesting my thoughts together, right?
Speaker 2 (01:16):
So I just you know when I'm doing shows, if I have
some time.
You know I got my own HugoMcCookie.
Joseph McCookie there and I'mlike McCookie, throw the, throw
the camera on me and I startjust blaring at things that have
been in my mind for a long time.
Speaker 1 (01:30):
Yeah, it was really good.
You did one and people shouldlisten to this.
They should definitely go seethe listen to Fred Talk Flow
because it's really cool.
Any other shows great too,because you have guests on and
you do kind of what I do.
But I like the uniqueness ofthe flow part.
The Fred Talk Flow becausethere was a, there was a segment
you did and I brought that upbefore we even started recording
was about, you know, gettingolder.
Yeah, immortality man we don'thave immortality yes, if you
(01:54):
could fix that, we would allhave a lot of money.
Speaker 2 (01:58):
Or maybe we'd run out of money because we live too
long, too full it would be toofull.
Speaker 1 (02:02):
This planet can't handle who's on it now.
But no, seriously, that was,that was really.
It hit home.
You know cause I, I, I turned53 and you said you're 44.
So you know, it starts to whenyou, when you start getting
towards the other half, youstart thinking of those things
that we're not going to be hereforever, dumb man?
Speaker 2 (02:20):
No, and for me it's, you know, trying to do as much
as I can now, you know, and Ihave my own thoughts about my
own mortality and when I thinkI'm going to take a, you know,
exit stage left, whatever theycall it.
Yeah, so I don't let a lot ofthings affect me anymore.
I don't let money bother meanymore.
Good, for you I guess my numberone thing, which a lot of
people think may it might soundegotistical or I'm too full of
(02:41):
myself and that's nothing couldbe further from the truth.
I just I'm just at a pointwhere I'm like money, just make
more of it.
Yeah, just make more of it.
I'm not going to let it stop mefrom doing whatever the hell I
want.
Yeah, that's it.
Speaker 1 (02:52):
Well, there's a.
There's a definition, and I'llprobably screw it up, but
there's a definition for wealththat I heard from Gary Keller,
from Keller Williams, and it wasmore about it's wealth.
It's wealth Wealth is not aboutmoney, it's about doing what
you want.
Yeah, dude, when you want, withwho you want, for as long as
you want.
I'm into that man.
(03:14):
It's beautiful.
Seriously, because that meansdifferent things to very
different people.
Right on, if it means I findsomebody likes to dish fish in a
little rowboat, I don't need asmuch money to be wealthy, right
, right, man.
But if it's, but if I'msomebody that needs Lamborghinis
and big houses and boats andcars and all these things, it's
(03:34):
a different level, it's adifferent.
I need more money, I dig thatfor sure, because for me.
Speaker 2 (03:38):
I tell people for me to be happy on Sundays.
I just need to be chilling onthe couch watching like dumb TV.
Yeah, you know, because I don'twant to think.
Speaker 1 (03:46):
Yeah, I get it.
Speaker 2 (03:47):
Like five, six days a week.
Yeah, you know people tellingyou how do I sell this, this,
that you know how hard it is totry to sell different industries
.
Oh man.
You know like just just thinkabout that for a second.
You're talking about towingcompany or you know a
chiropractic company or a petsitting company.
Yeah, so my brain's rocking 24,.
So Sunday I'm wealthy because Ican sit on a couch and watch,
(04:08):
like Bob's burgers and laugh,and that's awesome and I'm rich.
Speaker 1 (04:12):
I love that, and that is so true, right, hugo.
Speaker 2 (04:15):
That's right, that's you feel that way, right, I
think it's.
Speaker 1 (04:17):
I think that's something where we're evolving a
little bit as humans or as acommunity.
We're evolving that with one ofthe things they said back in
the 80s, money was everything.
Yeah, it was about status, itwas about material things and I
think we've evolved to a pointwhere we're starting to realize
that those things definitely donot bring happiness.
Yep, they don't, because we seehow many people in the world
(04:41):
today that are have everythingthey want and they're committing
suicide, they're on lots ofdrugs, they're searching for
something that's just not there.
Speaker 2 (04:52):
So yeah, they're miserable, it's sad, it's
exactly right.
It sucks because I hate whenthat happens, because I
personally love like like Istill am not totally over Chris
Cornell.
Yeah, you know, Chris Cornellwas a.
I was like dude.
Yeah, it's all the people.
Speaker 1 (05:05):
It's amazing right yeah, you think they have
everything and then they go anddo that.
It's amazing.
So let's move on with moreabout Freddie here.
So you have this company thatyou do digital marketing and all
kinds of stuff.
Tell me, how did you get intothat?
Speaker 2 (05:19):
Fell into it, bro.
Fell into it.
Fell into it because I wantedto be so.
This wasn't your dream.
Speaker 1 (05:24):
Nope, this wasn't like.
You're in eighth grade and allof a sudden, boom, I got it.
I wanted to be a rock star man,just like you, Just like me.
So we are both losers in themusic field.
Speaker 2 (05:34):
Well, you got in star search dude.
Speaker 1 (05:36):
Yeah, but I was bigger than me, bro.
Speaker 2 (05:37):
Yeah, Ed McMahon was a jerk anyway, so you know, they
say they're about people, youknow right, that's so true.
Speaker 1 (05:43):
Yes, so, yes.
So you were in a band, you weregoing to be a rock star, that
was it, and then that didn'thappen.
Speaker 2 (05:49):
No man, I had.
I had a kid.
You know I had a kid early.
You know my Angelina and loveyour death.
I don't, I don't consider it amistake or anything.
Speaker 1 (05:58):
I just had the kids.
I just stick around.
You know I had to be home.
Speaker 2 (06:00):
more that and like other things happened.
But you know it's hard, youknow, here's the thing I wanted
to be like a heavy metal rockstar.
Speaker 1 (06:09):
You know, I think about music.
Speaker 2 (06:10):
You know hard.
That is not only to be a rockstar in general.
Speaker 1 (06:14):
Now people don't realize how hard it is.
Oh geez, yeah, dude, it is themusic industry.
Getting into the music industryis one of the hardest frigging
things to do.
It really is.
Now, do you think?
Let's see if you think the wayI think, do you think if social
media and all that was out, itwould have been easier?
I mean, would I have made it,who knows, or broke it?
What it did is, I think itallows another way to break
(06:37):
through.
Speaker 2 (06:37):
Well, I wish I would have had it, because my whole
life was that band back then.
Yeah, it's all I did.
I got nothing else.
It was all about the band and Isat there having to make flyers
.
Speaker 1 (06:47):
Yeah.
Speaker 2 (06:47):
Passing amounts of real individuals in person.
Speaker 1 (06:50):
That's so different.
Speaker 2 (06:50):
And I always think to myself, because of my knowledge
, if I could have just been ableto do, man, if I could have had
Spotify, oh my gosh, I know, Iknow.
Speaker 1 (06:59):
Forget about it, dude .
Forget about it.
So you're from Long Island?
I heard, yeah, New York, LongIsland, New York City.
Speaker 2 (07:05):
Is that where, Forget About it came from.
It's funny.
I was talking to my wife theother day.
I was like I'm Spanish, LikeI'm Latino, and my wife my mom's
from Brooklyn.
Okay, she's got all kinds ofthings Cool.
My dad's from Ecuador, but Itold my wife the other day I'm
like I think I'm more Italianthan Spanish, because if we were
hung out with all my buddieswere.
Speaker 1 (07:22):
Italian.
You come across that way.
Speaker 2 (07:24):
Yeah, I'm just not Italian.
Speaker 1 (07:25):
You're just not Italian just not there.
Do you like Italian food?
Speaker 2 (07:29):
Well, dude, I love all kinds of things.
Yeah, so do I, so do I Allright, let's go back.
Speaker 1 (07:32):
So you fell into the design and you just started
getting into it because ofmaking cassette covers.
Speaker 2 (07:38):
Yeah just for my band .
We did the cassette covers, CDcovers, flyers, and then I
started doing it for other bands.
Speaker 1 (07:45):
For those of you in the audience that don't know
what a cassette is oh, that'strue, very good point, yeah,
yeah he goes like what in thehell is a cassette?
A cassette was a thing that youwould have put in your car or
in a cassette player and play it.
You know, I needed a pencil towind it up.
Oh my gosh, dude, I rememberthose days when it would come
out and you had to, like, usethe pencil.
Oh my God, look it up.
That's what I'm gonna tell you.
(08:06):
Google cassette, and thenyou'll figure out what a
cassette is.
But yeah, so you did that.
And then how does it go fromthat, though, to where it is now
my space, my space.
Speaker 2 (08:14):
Oh my.
Speaker 1 (08:15):
God, I forgot about MySpace.
Speaker 2 (08:16):
All the bands that wanted us to do.
Their MySpace page was becameunbelievable Almost overwhelming
, because my wife had this greatidea of contacting signed bands
, wow.
And so we were able to getbands like Raw, you know, it was
like a pop band, and then itwas like Earth Crisis and Black
Dahlia Murder.
Speaker 1 (08:35):
But then we did it.
These sound like some prettyrough bands, by the way.
Speaker 2 (08:37):
But the best part was that led us up to Five Finger
Death Punch.
Speaker 1 (08:41):
Which is the big one.
You said See, I don't know thatband, yeah, they're huge.
Five Finger Death Punch, yeah,huge.
So just like Barry Manilow kindof music, yeah exactly, I mean,
that's exactly who they.
Speaker 2 (08:51):
They're big, just as big as Manilow amongst some of
the service I've never I'venever so.
Speaker 1 (08:55):
They were big, huge, and you did what for them.
They're MySpace for free.
No way, let us do it for free.
Speaker 2 (09:00):
and let us just tell people we did it and we wanted
to put our logo on it.
They were like go ahead.
Speaker 1 (09:05):
Wow, that was it, and once we put that logo on every
band was like do my profile, domy profile.
Speaker 2 (09:09):
But we were charging them money, Cause it was.
Speaker 1 (09:12):
I remember MySpace was a little tough to get that
profile to look professional.
Ours was dope man, yeah, but itwasn't easy, seriously.
I remember I had a MySpace pageno idea why, but I did have one
and MySpace didn't look good.
We made it look good.
Speaker 2 (09:26):
No, MySpace, I'm saying MySpace yeah.
Speaker 1 (09:28):
MySpace looked nasty.
It was just like a real bad one.
Speaker 2 (09:31):
No, ours were killer man.
Yeah, we figured it out all thecoding.
Yeah cool, it was really cool,Very cool.
Speaker 1 (09:36):
So you go from that and then all of a sudden you're
like okay, we're moving out ofNew York, we're gonna move
Brooks County and start this.
Well, I went to Florida first.
Okay, stopping Florida first,that's fine, yeah.
Speaker 2 (09:45):
And then my wife did research.
She's like Wilson SchoolDistrict was pretty good.
Is that what brought you here?
She's Wilson School District.
First we were supposed to moveto Strausberg, I think.
First, yeah, strausberg, yeah,and we got.
We were gonna put the depositdown in the apartment guy rented
out from underneath us.
Get out and my wife was like Igot one more place but it's like
half hour more away from NewYork.
We checked it out, we came downhere and we liked it.
(10:07):
We were on State Hill, thoseMadison apartments on State Hill
.
Went to Olive Garden by thetarget, talk to a waitress and
say would you rather move hereor up there?
Literally, I swear to you notmine.
Speaker 1 (10:20):
That's what I call research.
Speaker 2 (10:21):
She was like down here is better because there's
things to do.
Speaker 1 (10:24):
So based on the waitress and.
Strasburg was nothing againstStrasburg, but there's not a
whole lot at the time, I don'tthink there'd be a whole lot.
I was like oh, it's over 10, 12years now.
And look what's happened inWest Redding since then.
Well, it's, it's great, it'samazing.
Speaker 2 (10:38):
Isn't it?
It's insane.
I love it.
I love it here.
But my wife did the research.
It was all because of her we'rehere.
Speaker 1 (10:43):
Well, what's interesting is, you know, a lot
of people end up here because ofWilson schools, and obviously
we have a lot of great schooldistricts in the county and all
that, but Wilson is one of thosethat attracts because of sports
programs, things like that thatthey have.
It's pretty amazing, you know.
So you go from that to here.
Why missing?
Well, this is where you are now.
Actually, what's funny ispeople probably don't know this,
but that building was actuallya building that I owned it one
(11:05):
time with somebody else and thatwas a great transaction.
It worked out great, it wasawesome and I'm glad we passed
it on to somebody Watch the hat,but we passed it on to somebody
that is taking really good care.
It looks really good on theoutside, man, it looks really
nice and that's a great spot.
Great spot.
What's the address?
928.
Yeah, 928.
Yeah, it can't be that so OK.
So what's this?
Universal records.
(11:25):
You worked for them for a year,yeah.
Speaker 2 (11:28):
And what did you do there?
I was an intern for thepresident, wow, yeah, yeah, he
wasn't the president when Istarted.
He became the president secondhalf of my time there.
Wow, that's pretty huge.
Yeah, monty Littman.
Speaker 1 (11:40):
Oh wow, cool dude.
Speaker 2 (11:41):
Yeah, very cool, made a lot of bands coming in and
out.
I was there when, like threedoors down, that's three doors
down, good band.
Speaker 1 (11:47):
Actually, I knew that one.
Speaker 2 (11:48):
I remember they wanted pizza and tickets to a
next game.
Oh wow, that's pretty simple.
Speaker 1 (11:53):
That wasn't bad.
Yeah, pretty easy, pretty easy,all right.
So let's go, let's keep movingon here.
So it goes from there.
So how did you get into doingthe podcast?
Speaker 2 (12:02):
Man, I needed a break .
Dude, Straight up.
Just you know, I've been doinga lot of marketing, a lot of
websites, a lot of all thosegood things, and I actually went
to school for audio recording.
Oh my gosh, I wanted to makealbums.
Oh, right, right, so I watchedthat Metallica video that came
out back in the day and thewhole first VHS tape was about
them in the studio.
But I saw that guy.
Speaker 1 (12:23):
Randy.
Speaker 2 (12:24):
Stov doing the two inch tape, I was like I want to
do that, so I went to school forit Get out of there.
And you know, 20 some yearslater, I was like you know what
I could?
I can afford to buy a mic and aboard like you have.
Yeah, I was like, why not talkto people?
It's awesome, that's what westarted doing, and I think you
have the same mics, don't you?
Yeah, these are great.
Speaker 1 (12:42):
It's a really good mic.
Speaker 2 (12:43):
And what's funny is being same arms.
Speaker 1 (12:45):
Yeah, well, what's funny is being and it's funny
how we both had the the audiobackground, because I did too.
I was in many studios in NewYork and Baltimore and different
places and you know it wasalways about the sound.
You know, and it's funny, I seea lot of podcasts where I'm
like, geez, just spend the extra150 to 200 hours on a good, on
a good mic.
Please, yeah, please, exactly,I'm begging you, please, right,
(13:08):
hugo?
Speaker 2 (13:09):
That's right.
Speaker 1 (13:10):
They just don't.
And it drives me crazy.
I'm like dude, it's.
It's like another 150 dollarsand that's your brand Exactly.
It's exactly that's like yourwebsite looking like crap, right
, right, but everything you dois your brand.
Yeah, yeah, let's get in, let'sget into brand, because that's
that's your love you are.
You are Mr Brand, thank you.
Yeah, so I'll call you Mr B.
Let's do it, mr B.
(13:31):
So you have a.
You have a knack for that.
Speaker 2 (13:35):
Yeah, I would.
I would Well.
Thank you man.
Yeah, you do.
Speaker 1 (13:38):
You do.
You're really good at branding.
Yeah, I love branding.
Speaker 2 (13:41):
It's the number one thing to remember about branding
until everyone is.
What do people think about whenthey hear your name or the name
of your company?
Speaker 1 (13:48):
Right.
Speaker 2 (13:48):
Just just say that once you know.
And then how do you, how do youwant to like, represent
yourself Right, like?
For me, it's like everything Ido is about my brand Right
Everything.
I get my haircut every twoweeks.
Speaker 1 (14:00):
People think that's not crazy.
Speaker 2 (14:01):
It's about making sure I always look good because
I don't know who I'm going to bein front of.
Like literally I can and I missthe haircut by one day.
Speaker 1 (14:07):
Yeah, I miss a mind this week and it's going to
really bother me because it'sfunny, the less hair I have, the
more it bothers me Like becausemy hair is going away like left
and right.
I thought sometimes it was theBernese Mountain dog losing hair
.
I think it's me.
Speaker 2 (14:19):
No, it's actually me.
Speaker 1 (14:20):
I think I'm, I'm, I'm shedding, but yeah, that's,
that's an interesting thing, andI'm the same way.
I do mine like every three tofour weeks.
Speaker 2 (14:26):
No, you have to.
You have to do that you.
I always try to wear my companyshirts Like.
This is a brand new shirt wehad done.
Oh, I love that this brand new,it's like a retro.
Speaker 1 (14:34):
Yeah, I thought it was like an old metal band shirt
.
Speaker 2 (14:37):
FXV digital design.
Speaker 1 (14:38):
That's what it looks like, yeah, yeah, it looks like
an old like.
Yeah, it looks like an oldjourney.
Speaker 2 (14:42):
A good friend of mine , adam Serrano, did this for us.
Speaker 1 (14:44):
You know, I know that name.
Yeah, he's a great artist man.
Yeah, I know the name, I knowthe name.
He's one of our guests too.
Yeah, yeah, yeah.
Speaker 2 (14:49):
But yeah, the brand, you know it's my face, you know,
yep, I love that, but it's, youknow, it's it's making sure
everything you do is tip top man.
So like, if I'm going to put apodcast out, I'm going to make
sure I have a great mic.
Speaker 1 (15:01):
Yeah.
Speaker 2 (15:01):
If I'm going to do an event, you know, with clients,
I'm going to make sure I hire avideographer and a photographer.
Yeah, and everybody's like,well, you have the money, you
have you know, whatever,whatever.
And I'm like, well, I rememberback in the day watching Gary
Vee videos, oh my gosh.
And he was always just like youknow, do the things like that,
get a photographer, get avideographer, have somebody
follow you around all day.
And one kid was like, well,it's easy for you to say because
(15:22):
you have all the money in theworld.
He's like well, work harder, soyou have the money to do these
things like this.
Speaker 1 (15:28):
That's right.
Speaker 2 (15:28):
I was like that's it, bro, but the crazy thing that
people don't understand is, ifyou invest in yourself in the
beginning, invest all that cashall that time, put it on a
fricking credit card, do it.
It's going to pay.
Absolutely.
I guarantee it, Cause, justlike you sitting here two
minutes ago saying you're MrBrand, I know I did my job.
Yeah, absolutely, and I lovethat you of all people because
(15:51):
you're a brand guy as well.
I love branding.
You have like the best stuff.
I've seen a.
I actually told my guys beforeI left.
I was like I'm actually goingon a podcast now.
That is like actually runningreally well.
Speaker 1 (16:01):
And I appreciate that .
That's like it's nice to hearfrom from you because you do a
good job.
Yeah, not a lot of people dothat.
Speaker 2 (16:09):
There's very few people where we live, brad, that
actually know what they'redoing.
Yeah, so that's true.
Speaker 1 (16:14):
And I would be willing to help.
I always say to people you know, if you, if you want to do this
, you know I would be willing tohelp out and telling you how to
set it up.
You know it's it's cause themore people you have out there,
the better.
And Hugo, I got to give him,you know kudos to, because Hugo
does an amazing job producingthe show, making sure it looks
good.
He has a breathing problem, ifyou just heard that.
(16:34):
But also Hugo, just he's buyinga house too, which is really
cool he sells in a couple ofweeks.
Yeah, so, uh, yeah, so, movingon.
So you do the branding thing.
Um, what else do you seeyourself doing?
Speaker 2 (16:46):
Consulting Consulting .
Yeah, I don't.
I want to stop picking up thehammers.
Speaker 1 (16:51):
I just want to talk talk.
Speaker 2 (16:52):
Talk to people, talk to whoever needs to help.
Um, it's just experience atthis point.
Speaker 1 (16:58):
Yeah, I feel like I have a ton of it.
Speaker 2 (16:59):
I feel like I have a wealth of knowledge to bestow
upon people.
Um, so I'm hoping in a fewyears you know FXV, you know, uh
, you know hopefully I can passit on to someone, sell it
something to that effect, causeI just want to start consulting
man.
Cause, just just going tocompanies and kind of just talk
to them, cause that, that part'sfun.
Speaker 1 (17:17):
Well, it sounds like something you I saw you were.
You met with American Crane, Ithink it was.
Is that right Big company bythe?
That's a huge company, rightFrom what I remember they it was
interesting how you said near,how you like to kind of almost
live with them for a little bit,or you really like to know the
people that you're going tobrand, because that gives you,
(17:37):
you, an edge on being able to Idon't know how to say this to
show who they are in the public.
And that was kind of cool, likeit was.
It was showing like a.
You showed like there was likea picture of all of you guys
sitting there and I think youwent out to dinner with them or
something like that.
We went on a tour and thendinner, we went to lunch and
lunch, lunch, which you learnabout people when you do that.
(17:58):
Oh yeah, you learn a lot aboutpeople.
Speaker 2 (17:59):
Yes.
Speaker 1 (18:00):
Yeah, that they keep their mouth open when they're
eating, you know, and stuff likethat.
They're spitting food out andthen you're like what a slob,
you know, it's like you'relearning about all of them,
absolutely.
Speaker 2 (18:10):
They're the little you know.
Speaker 1 (18:12):
Are they?
You find out they're compulsive.
Are they this?
Are they that you know?
Speaker 2 (18:16):
And that will tell you about a person.
Speaker 1 (18:17):
Exactly.
Speaker 2 (18:18):
How the relationship that you're gonna have with them
will go.
Yes, exactly.
Speaker 1 (18:21):
You know what, you learn more about that person.
Yeah, see, I like that part.
You really dig in.
Speaker 2 (18:25):
You have to, how do?
Let me tell you something no,you don't have to.
There's people that don't.
No, you have to.
You have all these people andall these, these, these
companies coming out now.
They all do marketing.
Yeah, everybody does marketing.
Now, everybody does digitalmarketing.
I see a lot of it and that'sall fine and dandy, you know, go
for it, man.
I mean who?
Who am I?
I'm not the marketing guy.
(18:45):
Anybody can do it.
But if you want to do it, right, how can you sit there and
promote a company you don't knowanything about?
Right, you don't know anythingabout it.
I'm sorry, you don't.
Yeah, you get you.
So how do I, how do I learnabout a company when somebody's
hiring you to do the socialmedia?
You need to produce contentthat shows their culture?
(19:05):
Yeah, how do you do that, whichis getting an email one day
saying, hey, we do this andwe're going to put it out for
you.
Speaker 1 (19:11):
Yeah.
Speaker 2 (19:11):
No way, man.
You have to live that culture,you have to go to all their
events.
You have to go hang out withthem once a month.
You have to go and support them.
If they have kids going tocertain games, go to their kids
games.
It sounds like a lot, but whenyou start doing that over time
you learn about these people andrealize how they run things.
Speaker 1 (19:26):
Yeah.
Speaker 2 (19:27):
Then the content that comes out is great.
Everything is great.
Everything is naturally betterwhere it's almost like there's
no energy spent on it, like it'snot, like you're like
struggling, it just happensnaturally.
Speaker 1 (19:40):
Organically, naturally yeah exactly.
I agree with that.
Yeah, that's an interestingpoint, and there was.
I listened to Ed Mylet a lot.
Speaker 2 (19:47):
I don't know if you listen to him a lot.
Speaker 1 (19:48):
Very, very good great thinker of our time right now,
and he talks about how sometimeswe should also, if we didn't
have ears, if we could just nothave ears for a little bit and
stop listening to what peopleare saying and watch what they
do, because it's interesting, hesaid, when we listen, they're
(20:10):
saying things that sometimesdon't make sense for what
they're actually doing, liketheir actions are very important
because that's really what theybelieve.
So somebody says, oh, I lovedoing this, love doing that.
Yet you watch them.
Let's just say they say, oh,you know what, I'm green and I
care about the earth, but youwatch them walk down the street
and they throw a piece of paperon the ground.
Yeah, I mean.
So which one do you believe,right?
(20:31):
Do you believe what they said,or do you believe or by their
actions?
Absolutely so.
I thought that was pretty cooland it's kind of like you're
watching these people do thesethings in their business and
that gives you.
You say, okay, that's reallywhat's going on, that's what's
going on and then you actuallyget to see what they need.
Speaker 2 (20:46):
Yeah, exactly, because I mean literally
American Crane.
They're our clients now and wesaw that.
We saw what they were puttingout last month and just socials.
So we go and hang out with themas a team.
Speaker 1 (20:57):
We have lunch.
Speaker 2 (20:58):
We have a meeting with them, we talk to them, all
those great things.
In one month we had an increaseacross the board.
I know there's socials andstuff Unbelievable Just because
we sat there and just listenedand tried to see what they're
all about.
Yeah, I'm not selling craneshere.
No, I'm not selling cranes.
No, you're not selling.
Speaker 1 (21:14):
I'm selling a culture .
Yeah, I'm selling a brand.
Speaker 2 (21:16):
Absolutely, that's USA Made.
Speaker 1 (21:18):
Baby.
Yep, that's awesome too, whichI love.
Usa All the Way, man.
One more thing before we end uphere if I'm a new company and
I'm coming out and I gotta startbranding, I need to do a
website, I need to do all thesethings.
What do we do first and wheredo you start?
Speaker 2 (21:37):
Website, man Website, because everything that you do
goes there.
Speaker 1 (21:40):
That's it and that's the brochure of today.
Speaker 2 (21:43):
That's it right.
Think about it when you'renetworking or selling, you can
be in front of that person andyou and I can look great
haircuts, shoes, the whole nine.
We're only in front of thatperson for that little bit of
time that we have with them.
When they're looking online,for whatever you're trying to
sell, your website's, thesalesman Absolutely.
That's not tip top and alwaysworking and at its peak
(22:03):
performance.
How do you expect to accomplishanything?
Amazing, right?
Speaker 1 (22:08):
Well, you're doing a great job.
I looked at your website, soall the different people you're
working for or working with.
I should say Thanks for gettingon the show, and it was bull
crap in the beginning.
He didn't hold back.
He was actually right there andsaid, yeah, let's do it.
So I appreciate being here.
Fxv Digital, is that what it'scalled?
Yeah, baby.
Fxv Digital Design, 928 PennAvenue.
(22:31):
I know that.
Well, how do we else?
Do they get in touch with you?
You tell me FXVDigitalcomwebsite.
That's it.
Oh, so you do a website foryourself?
Oh yeah, I got one of those.
Awesome man, great conversation.
I really appreciate you beinghere, man.
Keep it up all right.
Thank you All right.
Cool, there you have it.
Freddie Vazquez, that was great.
He finally made it to thestudio.
That's just amazing.
That's about it.
(22:52):
See you next Thursday at 7 PM.
All right, we're out of here.
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