The Brand ED Podcast
Episodes
Question: Can being an expert at what you do make you a WORSE marketer?
Sounds crazy, right? Of course—we all think—the more expertise you have, the more value you have to offer.
Not so fast. Check out the counterintuitive answer in today’s episode. See if you suffer from “The BIG Nose/Knows Problem.”
By the end of this episode, you'll have answers to these 3 questions:
Ever received a less-than-ideal response to your marketing? It can be such a letdown.
You get amped to launch something you’ve been working on. You’re ready to shout it from the “Mount Marketing”…and nobody’s interested.
How can you go from marketing and getting crickets in return to marketing that sticks?
A LOT of it has to do with WHERE you start your marketing. So let’s talk about that.
In this episode, I cover part 1 of my sim...
YES—this podcast is still G-rated 😉 !
If you’ve ever tried to mow a yard infested with moles, you know the pain of stepping into holes and soft spots. It’s maddening.
Many of us have holes or blind spots in our marketing, branding and positioning. And these holes make it a real challenge to market, brand, and position your personal brand and business.
In this episode, you'll discover:
In part 2 of this special, I continue the conversation on Black Lives Matter. I’m joined by two black men who are like sons to my (very white) family.
We lovingly refer to ourselves as "Team Oreo"—and I’m the cream in the middle.
In part 2, we continue our "family discussion" and explore:
In this episode, I’m pushing pause on the series I began in the previous show.
This is a special, two-part series on Black Lives Matter. I’m joined by two black men who are like sons to my (very white) family.
We lovingly refer to ourselves as "Team Oreo"—and I’m the cream in the middle.
In part 1, listen into what is essentially a "family discussion" as I ask how they’re doing and feeling in light of George Floyd a...
Most personal brands feel overwhelmed by the demands of running a business, while trying to market it, brand it, and grow it.
Whether you’re growing a consulting business, you’re an author or speaker, or a business owner, listen to this episode for answers to 3 questions…
Many personal brands and SMBs struggle to connect their branding and marketing to their business strategy. You get bombarded with marketing voices, choices, and channels. Before long, you feel like you’re drowning in branding and marketing advice but making little progress. Stop feeling overwhelmed. Join Robby Fowler and tap into 20 years of experience running a personal brand and working with brands and businesses of all sizes. C...
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