The Brand ED Podcast

The Brand ED Podcast

It’s easy for personal brands and SMBs to get overwhelmed in a sea of marketing and branding voices, choices, and channels. Robby Fowler taps into 20 years of personal brand experience to help you clearly connect the dots between your branding, marketing and business strategy. To avoid being another burnt-out leader or under-performing brand or business, tune into this podcast. Build a personal brand and business that breathes life into you and your customer.

Episodes

May 14, 2021 5 min
The Brand ED Bullet—4 Freaky Fast Friday Wins for you to take into your weekend!Each episode is SUPER short (5mins) and features:
  • Something to check out or try…
  • Something a client recently asked…
  • Something to think about…
  • Something personal
  • Take a listen. Then share it with someone you love 😀.Which win was your favorite from this episode? DM me on Instagram!

    GET The Brand ED Bullet in your Inbox
    Hop on the email list to get these ...
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    How do you transform and grow and already successful, 6-figure consulting business? In part 2 of this interview with Mary Valloni, you’ll find out:
  • How has Mary evolved her own business?
  • Why change things AFTER having her biggest/best yr ever?
  • How did these changes impact her website and what did she do about it?

  • RESOURCES FROM THIS EPISODE-->
    CONNECT WITH MARY VALLONI
    Connect with Mary and find out more about her book, Fundraising Fr...
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    Welcome to the first installment of The Brand ED Bullet—4 freaky fast Friday wins for you to take into your weekend!Each episode is SUPER short (5–10mins) and features:
  • Something to check out or try…
  • Something a client recently asked…
  • Something to think about…
  • Something personal
  • Take a listen. Then share it with someone you love 😀.Which win was your favorite from this episode? DM me on Instagram!

    GET The Brand ED Bullet in your I...
    Share
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    What’s the path to a successful consulting business and personal brand?There’s lots of advice out there about how you should do it. Several guru’s make it look pretty straightforward.But is there really one, linear, step-by-step path?Find out how Mary Valloni built her 6-figure personal brand and consulting business and learn…
  • How Mary got started in her consultancy
  • How she developed her own framework and turned it into a book
  • How she...
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    Some cool new features are headed your way on The Brand ED Podcast.

    Listen to this short announcement to find out what’s coming!

    More opportunities to transform your brand and business are just around the corner.

    Keep your eyes on this feed to take more ownership of positioning, pitching, and profiting from your life-giving personal brand!

    -->

     

    ASK A QUESTION ABOUT POSITIONING YOUR BRAND 

    Got a question about how to position yo...

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    You’ve heard the saying…

    “The riches are in the niches!”

    But is that true? Do you have to niche down as a consultant, coach, speaker, or trainer?

    Tune in to today’s episode and uncover the surprising answer to that question.

    Hint: You’ll discover two ways to skip the niching and still get rich ;-)

    Stay tuned through the end of the episode for a SPECIAL ANNOUNCEMENT from The Brand ED Podcast.

    -->

    SPECIAL ANNOUNCEMENT

    Keep your ey...

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    With so many other consultants in your same space all promising similar transformations from pain to pleasure. How do you position yourself as unique?

    Tune in to today’s episode and uncover the answer to these questions:

  • How is positioning different from “niching down” for your personal brand?
  • Why is positioning my consulting or coaching around “5X or 10X” results a dangerous game?
  • How do you discover the heart of what makes your con...
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    Ever felt like the ONLY one who’s excited about something? You look around for others who share in your enthusiasm and…crickets.

    Here’s a HUGE challenge for Coaches, Consultants, Speakers, and Trainers who have invested in and worked to achieve a certification: YOUR CUSTOMER DOESN’T CARE (Ouch!)

    Even more disappointing…

  • you thought the certification would position you in the crowded consulting market
  • you were told the certification ...
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    Lots of Coaches, Consultants, Speakers and Trainers have certifications or frameworks you use to deliver your services.

    Maybe you’re…

  • John Maxwell certified
  • A StoryBrand Guide
  • A Business Made Simple Coach
  • A Toastmaster Speaker
  • Or certified through another International Coach Federation (ICF) program
  • In this episode, we look at some simple steps to turn your certification, framework, or approach into powerful positioning for your brand ...

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    As a coach, consultant, or speaker, the sooner you can position yourself, the faster you can separate from the crowd of competitors.

    How you position your personal brand is where you Zag above the crowd of zigs.

    In today’s episode, you’ll discover one quick trick you can use to position your personal brand. This works perfectly for those who know what they want to offer to the market.

    So if you’ve got at least some initial idea of ...

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    The coaching, consulting, speaker, and content creator space is crowded.

    How you position your personal brand is where you Zag above the crowd of zigs.

    So how about the first of 3 hacks on how you use people to position your personal brand?

    There are two simple steps for this hack. Try it for your personal brand!

    --->

    ASK A QUESTION ABOUT POSITIONING YOUR BRAND 

    Got a question about how to position your coaching, consulting, or ...

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    Too many coaches, consultants, speakers and content creators struggle to start their business with confidence.

    Why?

    Because they lack clarity around these 3Ps!

    This costs you valuable time, wastes money and energy…plus you'll miss out on connecting with the right customers.

    Gain clarity around these 3Ps so you can begin to own your space in a market swimming with other coaches, consultants, and thought leaders.

    Check out this e...

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    There’s little more frustrating and deflating than failing to connect with the customers you long to serve.

    For many personal brands like coaches, consultants, speakers, and creators, this feels paralyzing. You try to put up a website, send out emails, post on social…

    But nothing sticks. The customers you want to serve either don’t stop to listen, or the pass by like casual window shoppers…back when shopping was done at these thing...

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    You just attended an amazing event, conference, or online summit…now what!?

    How do you maximize all your takeaways, insights, and notes?

    My friend, Daniela Nica’s amazing summit Monetize Your Genius wraps up today. It was 7 days packed with value. I watched chat boxes fly with takeaways and nuggets from session after session.

    So how do we manage all of those insights?

    Check out this episode and learn:

  • How do you prioritize takeaway...
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    In part 1 of this interview with Dr. Choi, we explored Why our brains sabotage us and our business success…often without us being aware?

    Today we discover HOW to tap into our brain’s superpower potential and propel our businesses forward.

    Discover some simple, science-based tactics to tap into your brain’s full abilities in part 2 of our interview.

    BONUS OFFER

    Register for the Monetize Your Genius Summit today!

    --->

    RESOURCES FR...

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    Is your own brain secretly sabotaging your business success?

    Dr. Eugene Choi breaks it down for us in part 1 of this amazing interview.

    Discover why Eugene left behind the 6 years he spent getting his Doctorate degree and a 6-figure salary on a quest to connect the impact of your brain on your business.

    In part 1 of this interview, you’ll learn the answer to this question:

  • How does your brain sabotage your business success?
  •  

    BONUS...

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    For too many Coaches, Consultants, and Speakers…the two ways we typically build great websites is BROKEN!

    If you’re starting or growing a business and you need a website, your two primary options are:

  • DIY: Figure it out yourself
  • PTP: Pay the Pro to do it for you
  • The DIY approach wastes time and ends up costing you time…and usually clients.

    The PTP (Pay The Pro) approach forces you to choose a “pro” you can afford—NOT the one you nee...

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    What should you expect to get from a professional website designer?

    Entrusting your website into the hands of a professional is scary. You already know your website is critically important to the success of your business. You don’t want to entrust it to just anyone.

    So what should you be looking for and what should you expect from a pro?

    Listen to this episode and discover the 4 areas your professional website designer SHOULD be wi...

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    How do you hire the right professional web designer or website firm for your brand and business?

    What should you be on the lookout for and where can you get tripped up?

    I’ve worked with hundreds of businesses, brands, and non-profits on their websites. I’ve also had the ‘shoe on the other foot’—working inside a company and working with an website design firms.

    When the time comes, this is one hire you want to get right!…for the sak...

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    The objective for website builders like Wix or Squarespace is simple: build your website without code.

    These are popular solutions for many consultants, coaches, and speakers when building your website.

    But what if the real challenge standing between you and a money-making website was more than just “having to know website code?”

    Listen to this episode and get answers to these questions:

  • How should you evaluate website builders for...
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