Part 4 of a 6-part series on "The 6 Challenges of Content Planning for Marketers, Consultants, Coaches, Entrepreneurs, and Business Owners"
Rekindling Your Content Marketing Drive: It's Time for a Reboot!
Problem: Has your content marketing been running you down? Do you feel dissatisfied with its quality and the results it is yielding? Are you grappling with inconsistency in your content management efforts?
Series Highlights:
In the previous episode, we delved into the "Chart the Course Challenge", providing solutions to streamline your content marketing strategy.
In this episode, we'll discuss:
- The primary hurdles you are likely facing in content planning and marketing as well as an acknowledgement of the discontent around a lack of desired results.
- The three critical elements needed in content marketing: a simple, implementable plan, a desirable goal, and accountability.
- Understanding that it's not about content creation for content's sake, but rather strategic and meaningful creation tied to your targets.
- Consider the large-scale outcome: if your content marketing is successful, decipher what big audacious goal it could help you reach in two years.
Next Episode Preview:
Prepare for part 5 of this series. We'll be focusing on reorienting your approach to content marketing, incorporating not only the vision, but also the 'whys' and 'hows' of the journey!
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- (00:00) - 098: Conquer Your Content Planning: 6 Key Challenges and How to Overcome Them
- (00:10) - Introduction & Series Recap
- (00:38) - Recap Challenge 1
- (02:13) - Recap Challenge 2
- (02:57) - Recap Challenge 3
- (03:20) - Content Planning Challenge #4
- (03:51) - Channel Challenge Question 1
- (06:28) - Channel Challenge Question 2
- (09:28) - Your Action Step
- (10:09) - Recap
- (10:19) - Preview Next Episode
- (10:44) - Closing
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