The Brand ON! Show

External vendors can be a game-changer—or brand killer. In this episode of The Brand ON! Show, Brandon Coleman Jr exposes the potential negative impact external marketing vendors can have on your brand. From sales-driven agendas to short-term thinking, outside vendors often serve their own bottom line first, leaving your brand misaligned and off-track. Brandon bre...

Your internal marketing team should be your brand’s biggest asset—but sometimes, they’re the ones throwing it off track. In this episode of The Brand On! Show, Brandon Coleman Jr dives into the first major pothole that wrecks brand alignment: internal marketers who, without realizing it, make decisions that dilute or misalign the brand. From the paycheck trap to t...

One year, one mission, one powerful message: keep your Brand ON! In this special anniversary episode, Brandon Coleman Jr. launches the first-ever Brand ON! Award, honoring businesses that live and breathe alignment at every touchpoint. After a rigorous review process — from nominations to unannounced visits — the winner is revealed: Houston’s legendary Taste of Te...

Corporate giants have fallen — Enron, Kodak, Lehman Brothers. Trust in big brands is gone. So where do people look now? At you. Brandon Coleman Jr reveals why personal branding is no longer optional. Every online search, every LinkedIn post, every first impression is shaping how the world sees you — and whether they choose to work with you. With practical tips, cl...

What do people see when they Google you? In today’s world, your personal brand is your first handshake — and Brandon Coleman Jr says it’s either helping or hurting you. With trust in institutions fading fast, people trust people. Brandon explains how to define your brand persona, stay authentic, and manage your digital footprint so opportunities find you — not pas...

Small details make or break brands. Brandon Coleman Jr shows how bad parking damaged a $50M healthcare provider’s patient experience, off-brand music sent a restaurant’s guests headed for the doors, and free candy at the counter made a gym look like a joke. His message: every detail speaks for your brand — whether you notice it or not. If you’re sloppy with the “l...

Everyone’s asking Google how to get brand alignment right—but here’s the truth: Google’s answers are a good start, but aren’t enough to build a brand that actually wins in the real world. In this episode, I take the top eight questions business owners are typing into the search bar and give you the no-fluff, field-tested answers in addition to what you find online...

What kind of entrepreneur looks at the Texas heat and says, “Let’s grow olives”? Jim Henry, that’s who. In this episode of The Brand ON Show, Brandon Coleman Jr sits down with the founder of Texas Olive Ranch—a man who ignored every expert, defied the climate, and built a bold, honest brand from the dirt up. From frozen trees to adulterated markets, Jim’s story is...

The Over-Abundance of Marketing Professionals

Entrepreneurs and business leaders are having a fit trying to find the best branding and marketing help for their companies. The global transformation from traditional media to digital media has created more sub-specialty niches than most ca...

When leaders pass the mic to trendy marketing and tune out their brand truth, disaster follows. In this episode, Brandon Coleman Jr exposes the billion-dollar blunders of brands like Jaguar and Bud Light—case studies in how chasing cool can cost you your credibility. From tone-deaf campaigns to abandoned brand DNA, Brandon sounds the alarm on what happens when pol...

Want to blow your budget, frustrate your team, and stall your brand’s momentum? East, just be a terrible client! In this episode of the Brand ON! Show, Brandon Coleman Jr flips the script with a tongue-in-cheek breakdown of six surefire ways to sabotage your success. From ghosting your team to micromanaging their every move, this guide hits all the wrong notes—for...

Most people talk about hiring the right team, but few talk about how to be the right client. In this episode, Brandon Coleman Jr. flips the script, revealing how great outcomes start with great partnerships. Want world-class results? Stop hiring eagles and treating them like turkeys. From writing a crystal-clear one-page brief to giving feedback that fuels—not fru...

Brandon Coleman Jr exposes the brutal truth: most so-called “brand strategists” aren’t strategic at all. In this episode, he breaks down exactly how to separate the real deal from the résumé fluff. Want someone who’s moved markets, not just pixels? Ask the right questions. Demand case studies. Expect measurable results. Because when your brand’s at stake, charisma...

R Blank didn’t just start a company—he built a brand with a mission most people didn’t even know they needed. In this episode of The Brand ON Show, Brandon Coleman Jr. unpacks how SYB (Shield Your Body) is turning scientific credibility into consumer trust by tackling the invisible risks of EMF radiation. No scare tactics. No fluff. Just real products, rooted in r...

In this episode of BeatiDudes, Brandon Coleman Jr brings what he’s known for: no fluff, just truth about what it takes to build a brand—and a life—that delivers. Brandon breaks down why brand alignment isn’t about logos or catchy names. It’s where your promise meets your delivery at every touchpoint. From turning a small-town Christmas attraction into a multi-mill...

You’ve got questions about brand alignment—Brandon Coleman Jr has straight answers. In this episode of The Brand ON! Show, Brandon tackles the top five questions he hears from entrepreneurs all over the world. What is brand alignment? Why does it matter? How long does it take? Is there a shortcut? And most importantly, are you the one holding your brand back? With...

In this episode of The Brand ON! Show, Brandon Coleman Jr cuts through the noise and breaks down the one thing separating forgettable businesses from unstoppable brands: alignment. Not logos. Not color palettes. Alignment—where your promise and your delivery match at every customer touchpoint. Brandon introduces a simple but powerful 8-question quiz to help you sp...

Shawn D. Nelson didn’t just build a couch—he built a brand with backbone. In this episode of The Brand ON! Show, Brandon Coleman Jr unpacks how a bean bag turned into a $700M company by rejecting planned obsolescence and designing products that evolve with the customer. Lovesac’s philosophy? “Design for Life.” No fluff. No waste. Just smart, modular innovation bac...

Most people don’t need another dream—they need a plan. In this episode of The Brand On! Show, Brandon Coleman Jr., talks with Nick Loper of Side Hustle Nation about cutting through the hype and building income streams that actually work. No lottery schemes. No or Read more