The Brand ON! Show
Are you Brand ON! or Brand OFF? Join branding legend Brandon Coleman Jr as he generously shares five decades and millions worth of business consulting insights with entrepreneurs everywhere. Catch Brandon’s infectious enthusiasm as you benefit from his success on thousands of brand alignment projects across many industries. Laugh as he delivers invaluable wisdom and experiences in his straight talking Texas style. Learn through engaging entrepreneurial success stories, surprise guests, and actionable ideas to help you elevate your brand and maximize your life potential. Dropped every Tuesday morning, this fun show is designed to help you understand the power of brand alignment in business and life. Brandon's philanthropic knowledge transfer pours out in this entertaining podcast that covers so much more than brand alignment and business growth. Tune in and get ready to “Turn Your Brand ON!”
Episodes
Want to blow your budget, frustrate your team, and stall your brand’s momentum? East, just be a terrible client! In this episode of the Brand ON! Show, Brandon Coleman Jr flips the script with a tongue-in-cheek breakdown of six surefire ways to sabotage your success. From ghosting your team to micromanaging their every move, this guide hits all the wrong notes—for...
Most people talk about hiring the right team, but few talk about how to be the right client. In this episode, Brandon Coleman Jr. flips the script, revealing how great outcomes start with great partnerships. Want world-class results? Stop hiring eagles and treating them like turkeys. From writing a crystal-clear one-page brief to giving feedback that fuels—not fru...
Brandon Coleman Jr exposes the brutal truth: most so-called “brand strategists” aren’t strategic at all. In this episode, he breaks down exactly how to separate the real deal from the résumé fluff. Want someone who’s moved markets, not just pixels? Ask the right questions. Demand case studies. Expect measurable results. Because when your brand’s at stake, charisma...
R Blank didn’t just start a company—he built a brand with a mission most people didn’t even know they needed. In this episode of The Brand ON Show, Brandon Coleman Jr. unpacks how SYB (Shield Your Body) is turning scientific credibility into consumer trust by tackling the invisible risks of EMF radiation. No scare tactics. No fluff. Just real products, rooted in r...
In this episode of BeatiDudes, Brandon Coleman Jr brings what he’s known for: no fluff, just truth about what it takes to build a brand—and a life—that delivers. Brandon breaks down why brand alignment isn’t about logos or catchy names. It’s where your promise meets your delivery at every touchpoint. From turning a small-town Christmas attraction into a multi-mill...
You’ve got questions about brand alignment—Brandon Coleman Jr has straight answers. In this episode of The Brand ON! Show, Brandon tackles the top five questions he hears from entrepreneurs all over the world. What is brand alignment? Why does it matter? How long does it take? Is there a shortcut? And most importantly, are you the one holding your brand back? With...
In this episode of The Brand ON! Show, Brandon Coleman Jr cuts through the noise and breaks down the one thing separating forgettable businesses from unstoppable brands: alignment. Not logos. Not color palettes. Alignment—where your promise and your delivery match at every customer touchpoint. Brandon introduces a simple but powerful 8-question quiz to help you sp...
Shawn D. Nelson didn’t just build a couch—he built a brand with backbone. In this episode of The Brand ON! Show, Brandon Coleman Jr unpacks how a bean bag turned into a $700M company by rejecting planned obsolescence and designing products that evolve with the customer. Lovesac’s philosophy? “Design for Life.” No fluff. No waste. Just smart, modular innovation bac...
Most people don’t need another dream—they need a plan. In this episode of The Brand On! Show, Brandon Coleman Jr., talks with Nick Loper of Side Hustle Nation about cutting through the hype and building income streams that actually work. No lottery schemes. No or Read more
Great brand alignment is part art, part science, a whole lot of common sense —and 100% essential for business success. In this episode, Branding legend Brandon Coleman Jr reveals proven strategies that top-performing brands use to stay aligned and avoid the pitfalls of self-proclaimed “experts.”Whether you're launching a startup, scaling a business, or rebranding ...
The Most Influential Brand Alignment Strategy
Gratitude is not only part of a virtuous life—it’s also the single most influential brand alignment strategy. When used as the foundation of your values-driven branding and emotional brand experience, gratitude fosters enduring customer relationships and strengthens brand loyalty. By integrating the energy and enthusiasm of genuine appreciation into your company culture and customer ...
Just like the very best championship-level athletes, entrepreneurs are responsible for leading their team, and their brand, to victory. Whether you were blessed with the gift of situational awareness and can see the whole business playing field at once, or you need guidance and support to align your brand, understanding the imperative need of leadership in ...
In this episode of The Brand ON! Show, Brandon Coleman Jr digs into the powerful story of Jim Keyes—former CEO of 7-Eleven and Blockbuster—who proves that education isn’t just a credential, it’s a launchpad. From humble beginnings to leading billion-dollar turnarounds, Jim shares how learning, reinvention, and personal brand shaped every chapter of his success. Th...
In this episode of The Brand ON! Show, Brandon Coleman Jr teams up with business strategist Michael Neeley to break down what most entrepreneurs miss: branding without strategy is just noise. They dive into solopreneurs, rebranding for scalability, and how over-branding can kill your message. From exit strategies to podcast cover designs, this is a masterclass in ...
Brand alignment isn’t a one-time decision—it’s a daily battle. The moment you let trends, internal politics, or knee-jerk reactions dictate your brand, you start drifting. And drift kills. Confused teams, lost customers, diluted messaging—it all adds up to irrelevance. Your brand’s core promise isn’t up for negotiation. Lock in your North Star, audit relentlessly,...
Trying to make everyone happy? Congratulations—you’ve just built the most forgettable brand in the room. In this episode of The Brand ON! Show, Brandon Coleman Jr breaks down why great branding is never done by committee. From clueless stakeholder input to family drama and employees resisting change, Brandon exposes how brands get watered down into meaningless jar...
Some entrepreneurs start off with the wrong brand or business concept. Many don’t realize how critical beginning with the right brand is. It is the foundation of your business. In this episode of The Brand ON! Show, Brandon Coleman Jr breaks down why most entrepreneurs screw this up—rushing through branding, trusting the wrong people, or inheriting a mess they’re too...
Your brand’s biggest threat? It might be you. In this episode of The Brand ON! Show, Brandon Coleman Jr tackles the brutal truth—personal pride and past success can quietly wreck your brand. ...
Some brands chase trends. The best ones build legacies.
In this special St. Patrick’s Day episode, Brandon Coleman Jr goes to Ireland and explores the remarkable story of Molly Gallivan—a whiskey-making widow who turned adversity into opportunity during Ireland’s Great Famine. Her...
Your business is your baby—but what if your attachment is suffocating its growth? In this episode of The Brand ON! Show, Brandon Coleman Jr takes a hard look at the “Owner’s Forest,” where entrepreneurs get so deep in the woods they lose sight of their brand’s bigger picture. From overconfidence and emotional blind spots to ignoring market signals, he breaks down ...
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