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March 25, 2025 14 mins

Some entrepreneurs start off with the wrong brand or business concept. Many don’t realize how critical beginning with the right brand is. It is the foundation of your business. In this episode of The Brand ON! Show, Brandon Coleman Jr breaks down why most entrepreneurs screw this up—rushing through branding, trusting the wrong people, or inheriting a mess they’re too nervous to fix. A bad brand won’t just slow you down—it’ll cost you millions. Brandon shares real-world cases where businesses went from stuck to skyrocketing just by getting their brand right. If you’re coasting on a “good enough” brand, you’re leaving money on the table. Tune in, get real, and turn your Brand ON!


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Ask Brandon ANY Question!


https://www.brandoncolemanjr.com/brand-on/#index


Order Brand ON! The Book


https://www.brandoncolemanjr.com/order-book/


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Connect and Follow Brandon Coleman Jr


Email: bcj@brandoncolemanjr.com

Website: www.brandoncolemanjr.com

LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/

YouTube: https://www.youtube.com/@brandoncolemanjrofficial

Facebook: www.facebook.com/officialbrandoncolemanjr 


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Transcript (with chapter marks)


00:00:42 The Fifth Pothole

Brandon Coleman Jr: There are seven potholes that will absolutely sink your brand. These are the ones I've seen for over 50 years, and they continue day by day. I get to w

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