Brand alignment isn’t a one-time decision—it’s a daily battle. The moment you let trends, internal politics, or knee-jerk reactions dictate your brand, you start drifting. And drift kills. Confused teams, lost customers, diluted messaging—it all adds up to irrelevance. Your brand’s core promise isn’t up for negotiation. Lock in your North Star, audit relentlessly, and lead with discipline. Don’t just chase what’s trending—build what lasts. Take control now—audit your brand, cut the noise, and make sure to keep your Brand ON!
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Ask Brandon ANY Question!
https://www.brandoncolemanjr.com/brand-on/#index
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https://www.brandoncolemanjr.com/order-book/
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Connect and Follow Brandon Coleman Jr
Email: bcj@brandoncolemanjr.com
Website: www.brandoncolemanjr.com
LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/
YouTube: https://www.youtube.com/@brandoncolemanjrofficial
Facebook: www.facebook.com/officialbrandoncolemanjr
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Transcript (with chapter marks)
00:01:10 Unintentional Morphing
Brandon Coleman Jr: Unintentional morphing is pothole number seven… Morphing usually means a deliberate transformation, a strategic pivot that you orchestrate, but unintentional morphing, that's a natural, unwanted drift that can spin your brand out of alignment before you know it. It's not a loud crash. It's a slow leak driven by perform
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