In this episode of The Brand ON! Show, Brandon Coleman Jr cuts through the noise and breaks down the one thing separating forgettable businesses from unstoppable brands: alignment. Not logos. Not color palettes. Alignment—where your promise and your delivery match at every customer touchpoint. Brandon introduces a simple but powerful 8-question quiz to help you spot where your brand stands: Brand ON!, almost there, or way off. This isn’t theory—it’s strategy that drives trust, loyalty, and serious profit. Most entrepreneurs already know what to do—they just need to stop getting in their own way. Take the quiz. Own your gaps. Turn your Brand ON!
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Ask Brandon ANY Question!
https://www.brandoncolemanjr.com/brand-on/#index
Order Brand ON! The Book
https://www.brandoncolemanjr.com/order-book/
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Connect and Follow Brandon Coleman Jr
Email: bcj@brandoncolemanjr.com
Website: www.brandoncolemanjr.com
LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/
YouTube: https://www.youtube.com/@brandoncolemanjrofficial
Facebook: www.facebook.com/officialbrandoncolemanjr
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Transcript (with chapter marks)
00:02:34 The Essence of Brand Alignment
Brandon Coleman Jr: What is brand alignment? It isn't just a buzzword, it's not a trend, it's not a marketing fad. In fact, it's the only part of branding that hasn't changed in
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