Shawn D. Nelson didn’t just build a couch—he built a brand with backbone. In this episode of The Brand ON! Show, Brandon Coleman Jr unpacks how a bean bag turned into a $700M company by rejecting planned obsolescence and designing products that evolve with the customer. Lovesac’s philosophy? “Design for Life.” No fluff. No waste. Just smart, modular innovation backed by brand alignment from top to bottom. If you think branding is just logos and taglines, think again. This is strategy, simplicity, and staying power—all rolled into one. Tune in and turn your Brand ON!
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Ask Brandon ANY Question!
https://www.brandoncolemanjr.com/brand-on/#index
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Connect and Follow Brandon Coleman Jr
Email: bcj@brandoncolemanjr.com
Website: www.brandoncolemanjr.com
LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/
YouTube: https://www.youtube.com/@brandoncolemanjrofficial
Facebook: www.facebook.com/officialbrandoncolemanjr
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Connect and Follow Shawn Nelson
Shawn D. Nelson is the author of Let Me Save You 25 Years: Mistakes, Miracles, and Lessons from the Lovesac Story. He is the founder and CEO of the Lovesac Company, which designs, manufactures, and sells furniture such as modular couches and bean bag chairs. Nelson holds a BA in Mandarin Chinese from the University of Utah and a Master’s degree in Strategic Design and Management from Parsons, The New School for Design in New York City, where he later became an instructor.
About his enterprise, Lovesac:
Lovesac’s greatness lies in its Designed for Life (DFL) philosophy—a radical departure from traditional consumer goods. Unlike conventional furniture that adheres to planned obsolescence, Lovesac builds products meant to last a lifetime and adapt to changing needs. This approach isn’t just about sustainability; it’s about redefining the relationship between people and the products they buy.
The modular Sactionals, which are washable, changeable, and rearrangeable, embody this ethos. Lovesac’s business model embraces simplicity, quality, and long-term value, rejecting industry norms of seasonal collections and wasteful product cycles. Lovesac offers a masterclass in brand alignmen
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