In this episode, I sit down with Dan Fisher, EP, editor, and Emmy-winning storyteller behind Bottle Rocket Media, to talk about the real work of building a creative company that lasts. We get into leadership without ego, why listening is the most underrated skill, how to protect the original idea when clients pull you off course, and what it took to rebuild the business after 2020 (including the surprising role SEO played in saving the company).
If you’re a founder, creator, or agency leader trying to stand out without burning out, this one’s loaded.
What we cover
• Why people fail to do work they love (risk vs. fear)
• The power of listening as a leadership skill
• Audience-first storytelling (stop creating for yourself)
• Protecting the idea when clients want to zig
• How Bottle Rocket pivoted post-2020 (and how SEO kept them alive)
• Personal brand vs. company brand: finding the line
• Best way to earn trust: show up and keep showing up
• Building teams without ego (flat org, best idea wins)
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