Less Scroll. More Impact. Katie Brinkley on Using Social Media Without Being Owned By It

Everyone’s out here chasing visibility but very few are building it with intention.

This week on The Branding Laboratory, I’m joined by Katie Brinkley, a real one in the world of podcasting and content strategy. She’s not just another marketing voice online. She’s the one behind the voices, helping CEOs and leaders stop blending in and start owning their lane.

From NFL locker rooms to podcast studios, Katie’s story isn’t just inspiring, it’s strategic.

And she’s here to break down how to stop posting to be seen… and start creating to lead.

Here’s what we get into:

✅ Why most leaders overthink their content and underplay their voice

✅ How to turn your personal story into real brand traction

✅ Why podcasting is still one of the smartest tools for building trust

✅ The shift from “doing social” to owning your space

This isn’t a hacks-and-hashtags episode. It’s a mindset reset, because visibility without clarity is just noise and Katie is going to show us how to rise above it.