How do you define success in your business? Is offering a variety of services scattered and unfocused or a wise path to multiple income streams? Or maybe success isn't about money at all for you?
I'm pulling back the curtain on my own current business reality, sharing the revenue proportions, time commitments, what energizes me versus what drains me, and the messy truth about having a podcast, online courses, a planner, private practice, and teaching gigs all under one roof.
You'll hear about my ACTivate Vitality program that represents a third of my income but takes twice the marketing effort I wish it did, my Practical ACT for OTs course that sells itself, and how my planner and podcast make up less than 5% of my revenue but remain worthwhile. I'm also talking about the unexpected pathways between my offerings, and how I make data-driven decisions for sustainable growth in my business satisfaction, and why I've chosen flexibility over indiscriminate scaling.
This episode is for any OT who's wondering whether they need to niche down or scale up in their business and those questioning how to define success in their own work and life.
The branches of my business:
- ACTivate Vitality Personal Development Planner
- The BRAVE OT Podcast
- Practical ACT for OTs Course
- ACTivate Vitality Program
- Balance Works OT
Join us in The BRAVE OT Facebook group to keep the conversation going!
Thanks to Jane for supporting the podcast and providing an EMR OTs can trust. Book a Demo and use the code VITALITY at signup for a one month grace period.
Questions OTs are asking: How do I create multiple income streams as an OT? What does a successful OT business really look like? How do I balance multiple projects without burning out? Is it better to niche down or diversify? How much money can you make as an entrepreneur OT?
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