Unlocking Growth in the Security Industry – A Conversation with the COO of Go Keyless

Episode 167-In this episode of The Build Zone Podcast, brought to you by Optiline Enterprises, we're diving into the future of safety and security with a leader who's been at the forefront of transformation in the industry. We’re joined by the dynamic COO of Go Keyless, Mike Pennachio, a company revolutionizing access control and smart security solutions for both commercial and residential clients. With a career spanning over two decades, our guest brings unmatched insight into what it takes to grow and scale in a competitive market.

From leading sales teams to designing seamless product launch strategies, the COO of Go Keyless has worn many hats. We talk through his journey in sales and marketing leadership, and how his hands-on experience in operations and customer success has allowed him to build a culture of innovation and accountability. Whether it’s account management, sales operations, or navigating the ever-changing demands of customers in the security space, he’s been there, done that—and he's here to share the lessons.

You’ll hear how Go Keyless has developed its customer-first philosophy, using data and direct customer feedback to refine their product offerings and streamline their support system. We explore how the company takes products from concept all the way through the customer journey and into the often-overlooked post-order support stage—ensuring clients not only get the right solution but also long-term value.

This episode is packed with real-world advice for entrepreneurs, sales professionals, and anyone in the trades or tech looking to scale their business. Whether you're building your first product roadmap or expanding into new markets, this conversation offers a practical and inspiring look at what it means to lead with purpose in the safety and security industry.

Plus, we’ll get his take on what’s next for the sector—how digital transformation, smart devices, and shifting customer expectations are reshaping the landscape—and what leaders need to do to stay ahead of the curve.

Grab your coffee, throw on your earbuds, and get ready to learn from a seasoned pro who’s not only locking down doors but unlocking growth across the board.

Listen now on Apple Podcasts, Spotify, or wherever you get your podcasts.