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February 24, 2025 57 mins

In this episode of The Builders Podcast, host Matt Levenhagen sits down with Alykhan Jetha (AJ), CEO of Marketcircle, to discuss the evolution of the Daylite app and the lessons learned through major technological shifts. What started as an internal tool grew into a full-fledged product, serving small businesses in their quest for efficiency and growth.

AJ shares the challenges and insights from transitioning Daylite from on-premise software to a cloud-based solution, a move that took nearly six years. The conversation also explores the pros and cons of microservices, why they initially seemed like a great fit but eventually created unnecessary complexity, and how AJ and his team refocused on eliminating waste to improve efficiency.

Beyond the technical journey, AJ offers valuable leadership lessons from building his company without a mentor, making tough business decisions, and staying committed to innovation while keeping customer needs at the forefront. If you’re interested in product evolution, cloud transitions, or scaling a small business, this episode is packed with actionable insights!

Key Takeaways:

  • The Cloud Transition: Moving from on-premise to cloud is a long-term strategy that requires patience, planning, and strong customer communication.
  • Microservices Realities: While microservices offer flexibility, they can introduce unnecessary complexity for smaller teams. Simplification and efficiency should always be the goal.
  • Eliminating Waste: AJ highlights the importance of streamlining processes and questioning inefficiencies—if a process is taking over, it’s a red flag.
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