In this solo episode of The Builders, Matt gets real about a turbulent start to 2025 — including client losses, tough contracts, and moments where he seriously considered shutting everything down.
But instead of walking away, he doubled down on what he truly loves: building. Fueled by a renewed passion and a surprising creative partner in Claude AI, Matt shares how he’s finding momentum again — through code, plugins, and clarity of purpose.
Here’s what you’ll take away from this episode:
- Claude AI as a coding partner: How Matt’s integrating Claude directly into his development process inside VS Code, transforming the way he works on plugins.
- Unified Plugins reboot: Why he’s prioritizing product development again, starting with Unified Leads and moving toward an AI-powered plugin suite.
- Rediscovering focus and passion: What stepping away from chaos and returning to the craft taught him about staying grounded.
- Diversifying and retooling the business: Lessons learned from recent client changes and how product development fits into long-term sustainability.
- Serving and reconnecting with clients: Renewing energy toward outreach and nurturing existing relationships for more stable growth.
Whether you're a developer, agency owner, or entrepreneur weathering your own storms, this episode is a powerful reminder that sometimes the best move isn’t quitting — it’s building something new.
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