In this episode of The Builders, Matt sits down with legendary marketer and webinar strategist Jason Fladlien to discuss the mindset, methods, and AI-fueled magic behind his latest venture — Project Mona Lisa.
From waiting years to adopt AI until it finally delivered real advantage, to architecting offers so good they sell themselves, Jason reveals the first principles behind how he builds. You’ll hear how he’s combining decades of proprietary knowledge with the power of AI to make webinar creation faster, smarter, and more accessible than ever.
Whether you're building digital products, launching a SaaS, or leveling up your marketing game — this episode is a blueprint for playing to win.
🔑 What You’ll Learn in This Episode:
- Why Jason waited years to touch AI — and what finally changed his mind
- The origin story of Project Mona Lisa and how it uses AI + proprietary knowledge to deliver advantage
- How Jason builds for demand first before creating supply
- The mindset of only playing games you can win — and how that shapes every decision
- Why A- execution at scale beats A+ perfection when building software
- Real strategies to seed virality, test with live users, and generate proof before a full launch
- The deeper why behind Jason’s drive — and how adversity turned into fuel
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Ridiculous History
History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.