Ep 13 - It's Time for a Refresh with Amanda Stichter

The Building and Branding podcast is a rebrand of the Digital Dialogues podcast, with a focus on discussing the importance of branding in the home services and restoration industry. The host, Amanda Stichter, shares her passion for branding and how it goes beyond just logos and color palettes. The podcast aims to explore the stories and experiences of industry experts who have successfully built and branded their businesses. The conversations will cover topics such as mission statements, brand principles, and the emotional aspect of starting a business. The goal is to inspire listeners and reignite their passion for building a lasting brand.

Chapters

00:00 Introduction and Background
03:09 The Foundation of Branding
04:58 Standing Out in a Commoditized Industry
06:35 Positioning Yourself as a Brand
10:10 Building a Brand to Last

Keywords

building, branding, podcast, rebrand, home services, restoration industry, branding strategy, logo, color palette, commoditized industry, business, brand principles, mission statement, emotional aspect, industry experts, inspire, passion

Takeaways

Branding goes beyond logos and color palettes and plays a foundational role in building successful businesses.
In a commoditized industry, branding is essential for standing out and differentiating from competitors.
The emotional aspect of starting a business is an important factor in the branding process.
The podcast aims to provide valuable insights and wisdom from industry experts to inspire listeners in building their own brands.