4 EMOTIONS THAT WILL MAKE YOU RICH AND 4 THAT WILL RUIN YOU, The Built to Exit Podcast with Jason Sisneros, Ep. 37

In this podcast, Jason Sisneros shares valuable insights for business owners on the importance of planning their exit strategy and optimizing for financial freedom, emphasizing that every business owner will eventually exit their business—how you do it is what matters. He discusses the emotional factors that can either drive success or lead to business failure, highlighting the power of conviction, gratitude, curiosity, and discipline versus the pitfalls of fear, resentment, hubris, and impatience. Through real-world examples and personal experience, he urges listeners to build custom-tailored exits and make conscious decisions about their desired outcomes in business and life.

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Jason Sisneros, known as “The Architect,” is a business strategist, investor, and speaker with 26 exits and support for 165+ companies. Founder of Built to Exit, he helps entrepreneurs escape burnout by building scalable, sellable businesses. His mission: empower founders to achieve freedom, purpose, profit, and legacy.