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April 22, 2025 40 mins

In this episode, Jason Sisneros emphasizes the importance of building businesses that genuinely care about customers, employees, and purpose, arguing that passion and ethical capitalism consistently outperform even the most sophisticated data and algorithms. He discusses the inevitability of exiting one’s business and urges owners to design a custom-tailored exit strategy that aligns with their personal version of freedom and success. The show encourages entrepreneurs to combine heartfelt care with effective systems, fostering resilient companies that defy industry averages.

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