In this episode of the "Built to Exit" podcast, host Jason Sisneros discusses strategies for business owners to effectively prepare for selling their businesses and avoid being misled by fake acquisition experts. He introduces the concept of a "sell box," a structured framework to help sellers define their minimum price, ideal buyer profile, and deal terms to negotiate confidently. Jason emphasizes the importance of planning exits well in advance, ensuring control over the process, and collaborating with a trustworthy community of business owners.
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