The Business Behind Your Business

The Business Behind Your Business

Conversations to help your business grow and thrive. It's like having your own board of expert advisors in your pocket. Join your host Paul Sweeney and our team of expert advisors as we take a deep dive into the problems (and solutions) faced by business owners. In our 15 to 20 minute podcasts, we’ll discuss information and advice from qualified, experienced professionals to help you create a great business. Running a business is hard. And no matter how experienced you are in your business you’ll run into unexpected issues. Whatever is happening to your business now, it has likely happened to plenty of business owners before. The Business Behind Your Business will be bringing the team of expert advisors to you, sharing their experience, tips and case studies to help you run a great business. Hear from expert advisors including Business Accountants, Business Advisors, Lawyers, Insurance Brokers, Finance Brokers, Information Technology (IT), Sales, Marketing, Human Resources, Financial Advisors, Business Restructuring, Business Turnaround, Systems Design and Implementation, and Strategic Planning.

Episodes

April 20, 2021 17 min

PART 2 of our look at cybersecurity and the insurance you need to protect your business.

In this episode, we look at what happens if there's a cyberattack and I have to make a claim? What's the process?

Join Dave Ferris (Davelcorp Insurance Brokers) and Luke Iacovelli (UNITECH Solutions) as they dive into the issues around cybercrime and how best to protect your business from cyberattacks.

If your business experiences a cyber...

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Is your business appropriately protected from cybercrime? Do you have specific cyber insurance coverage? Many small and medium businesses don't understand the issues involved and are at risk of costly cyberattacks.

In the past, it was the mega companies that were being hacked and they had teams of cyberloss control staff trying to prevent this by designing good security systems. Now, the cybercriminals have moved to targeting s...

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In this episode, we're going to delve into some of the practical steps that you can take to reduce your exposure to cybercrime. Luke Iacovelli (UNITECH Solutions) returns to help your business identify some of the practical steps you can take to reduce your cybersecurity risk and exposure.

Many businesses are experiencing the following situation - their IT systems at the office are up-to-date and working fine, but the home compu...

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When it comes to cybersecurity, the weakest link is the user - the actual human being behind the computer. You could have the best systems in the world doing what they do best, but if someone clicks on something or does something at a user level, then you can potentially compromise a lot of the work.

The common misconception is that cybersecurity and cybercrime is an IT issue. It is, but it's also a management and business issu...

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With the end of Jobkeeper approaching in March for those businesses still meeting eligibility criteria, and other tax concessions being phased out, business owners need to look beyond March.

The COVID-19 crisis has provided some indirect beneficial outcomes. It has in many ways been a catalyst for businesses to closely examine how they operate, who they transact with, and the efficiency and profitability of their businesses.

There h...

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What are the traps businesses fall into with digital marketing? Where does your website fit in with your marketing strategy? Claire Wendell from Click Click Media discusses the problems many businesses face when trying to get started with digital marketing. Claire states, "You really want to try with your online marketing to showcase who you are as a business. The behavior of consumers online - and your competitor - is just one...

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Sandra Zalud shares some of the lessons learned from her experience of starting a business and provides some key advice for anyone getting started in business.

Even with 25 years' experience with lending and assisting a mortgage broker, there were lessons to be learnt when Sandra started her own mortgage broking business.

Sandra has been a representative of Liberty Network Services for over 5 years and has over 25 years of bankin...

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When processes and procedures aren’t documented…

  • A customer’s issue may be handled incorrectly
  • Customer service won’t meet customer expectations
  • Errors will be made
  • How much time is wasted by other employees learning how to do someone else's job (badly) on the fly?
  • How much of their own work do they not get done while they are covering for someone else? 
  • Paul Sweeney from Pretium Solutions Chartered Accountants and Certified Business...

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    Every business has risks. Identifying the cost to your business from losing one of your key people is the first step in protecting your business from loss.

    Jim Mills from Merit Wealth identifies the major risks to your business from losing a key person. How do you identify the impact? How do you create a plan to financially protect your business from the loss resulting from death, disablement or trauma?

    Explore these issues around r...

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    Jason Smith, from Capital Plus Finance, shares his lessons learned from creating and successfully selling his business Cash Flow Advantage.

    Jason didn't start his business with a plan of selling. But the decisions he made and the systems he implemented transformed his business into a profitable business that ran independently of him.
     
    When the time came to sell, Jason had a very saleable business that sold quickly at a good price...

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    Employers now have a new issue that has come to the forefront that's to do with a case concerning casual employment, and it has the potential to significantly change the way that employers look at casual employment.

    Before we actually look at this issue, it's important to understand what is meant by casual employment and the reasons why we have casual employment.

    Casual employment is there to help businesses employ people o...

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    Rita Morar from Keystone Business Advisory  provides Part 2 of our discussion of the five pillars of success. In Part 1 (Last Episode) we dived deeply into this discussion of what is a primary motivator and why people need to understand what motivates them to have a really successful personal life and business life. In this episode Rita Morar unpacks the next four pillars of success.

    Rita is a Relationships Manager and Trainer. She ...

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    Rita Morar from Keystone Business Advisory explains the five pillars of success. In Part 1 of this two part discussion Rita discusses the first and most important pillar of success which is  our primary motivation. A foundation of success is to identify and utilize your primary motivators. Find out how understanding your primary motivators can help you grow your business.

    Rita is a Relationships Manager and Trainer. She passionately...

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    January 19, 2021 22 min

    We are hearing from business owners about opportunities that now exist. Many are planning on how they will capitalise on these opportunities.

    “Creating opportunity is about more than just thriving in an unstable, sometimes scary world. It’s about becoming the best version of yourself, and creating the life where you have all the opportunities you need to reach your full potential. To increase the quality and quantity of opportunity ...

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    It's important to have contingency plans as part of your risk management strategy. What plans do you have in place, right now, to deal with scenarios where your business isn't able to function for a period of time? From there, it is then essential to think about how your insurance can help you make these contingency plans happen.

    Dave Ferris, from DavelCorp Insurance Brokers, looks at business interruption insurance and how ...

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    Personal Goals play a valuable part in defining your business goals and the specific actions you need to take.

    A major cause of stress and anxiety for business owners is the failure of their business to enable their personal goals to be met.

    In this episode we explore why personal goals are very important in defining your business goals. How do your personal goals shape the goals and targets for your business?

    By setting SMART goals, ...

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    December 29, 2020 11 min

    What's the point of a business plan?  My business is already up and running. Are business plans and goals the same thing? What do you need to include in your business plan? Are there any tools to help me create a business plan?

    Paul Sweeney, from Pretium Solutions (Chartered Accountant & Business Advisory) discusses why creating and reviewing your business plans are important activities for all businesses. He talks about th...

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    December 22, 2020 43 min

    What kind of funding does your business need? What do you need to do before you seek funding? What are the steps involved in preparing and submitting your finance application? Are there alternatives to borrowing? Jason Smith, from Capital Plus Finance, discusses these issues and more. Your finance needs to be part of your overall business strategy, so it's important to get it right. Find out from the experts the best ways to fu...

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    You may be an expert in your business - but do you know much about protecting your business? How about risk management? Most business owners don't know very much about insurance and they don't understand exactly  what insurances they will need.

    Dave Ferris, from DavelCorp Insurance Brokers, discusses why it's so important for business owners to have the right types of insurance and he looks at the role of a broker.

    The fi...

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    Cloud solutions aren't just for large businesses. Small businesses can also benefit from using tools that are cloud-based. Having data in the cloud allows users to access information quickly, which enables small businesses to make decisions and react to change effectively.

    Luke Iacovelli, from UNITECH Solutions, discusses the importance of having your business IT in the cloud environment. He talks about the many advantages of u...

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