The Business Behind Your Business

The Business Behind Your Business

Conversations to help your business grow and thrive. It's like having your own board of expert advisors in your pocket. Join your host Paul Sweeney and our team of expert advisors as we take a deep dive into the problems (and solutions) faced by business owners. In our 15 to 20 minute podcasts, we’ll discuss information and advice from qualified, experienced professionals to help you create a great business. Running a business is hard. And no matter how experienced you are in your business you’ll run into unexpected issues. Whatever is happening to your business now, it has likely happened to plenty of business owners before. The Business Behind Your Business will be bringing the team of expert advisors to you, sharing their experience, tips and case studies to help you run a great business. Hear from expert advisors including Business Accountants, Business Advisors, Lawyers, Insurance Brokers, Finance Brokers, Information Technology (IT), Sales, Marketing, Human Resources, Financial Advisors, Business Restructuring, Business Turnaround, Systems Design and Implementation, and Strategic Planning.


April 9, 2024 25 mins

As a small business owner, do you fall back on your business credit card for everything? While using these credit cards is very popular, it's important to recognise when there are better solutions. 

We are joined by Jason Smith (Capital Plus Finance) for a frank discussion on how credit cards can be misused by businesses, plus learn about some useful options for your funding needs such as non-bank business loans and o...

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Does your business struggle with a constant turnover in employees? This is an issue for many businesses and the cost of hiring and onboarding new employees is high.

Or perhaps you have some amazing employees and you want to learn more about how to retain them? 

We are joined by Paul Cripps from PK People Solutions to look at these issues and more.

Paul highlights some of the Key Takeaways from the 2024 HR...

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In this episode we'll be exploring the transformative power of Three-Way Forecasting and how it can revolutionize your approach to financial planning and decision-making.

Understanding Three-Way Forecasting:

  • What exactly is Three-Way Forecasting? We break down this concept into digestible pieces, explaining how it integrates income statements, balance sheets, and cash flow statements.
  • Learn why this holist...
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If you watched our last episode, you will have learned that it is never too late to make a business plan. You can also download our Simple  Business Plan Template to get started.

In this episode, we look at some of the common mistakes business owners make when creating and using business plans.

So look out for these 5 common business plan fails:

  1. Not actually making a plan
  2. Lack specific goals
  3. Plan isn't imple...
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February 15, 2024 25 mins

What are your business and personal goals for the year? What plans have you made? How will you implement these plans? How will you assess if your goals are being met? If these questions leave you feeling overwhelmed, never fear!

It's NEVER too late to make a business plan.

Find out the benefits of making a business plan, plus some simple tips to get you started.

  • Learn about the simple framework for assessing your st...
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December 29, 2023 12 mins

The 2023 calendar year has drawn to a close. For many, it was still a year of hangover effects from covid and poorer economic conditions. For many others, it was a year of substantial growth and increased profits. 

So what set those businesses apart?

In this episode, our host Paul Sweeney reflects on some of the key takeaways from conversations with our guests and business owners.

From all of the team at ...

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November 30, 2023 30 mins

What do you need to consider when choosing an accountant for your business? It's an important decision -  getting the right accountant for your needs can help you build a profitable and healthy business. 

Here are some key factors to consider:

  • What services does your business need? 
  • What are your values?
  • What are the qualifications and experience of the accountant?

Benefits of using an accountant:

  • Improved sys...
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One of the accepted risks of running a business is being audited by the tax department. Nowadays, there are multiple government agencies that you and your business  may need to deal with, apart from just the Australian Tax Office and possible income tax audits. With increased data sharing between government organisations, it has become much more common to have audit activity triggered for things like payroll tax issues or not payin...

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November 2, 2023 20 mins

What can you do to give yourself the best chance of success in your business? Following on from our last episode on business health checks, Paul Sweeney shares the 7 steps you need to take to create some positive changes in your business.

What kinds of outcomes can you expect? Your business will be more profitable, you'll be less stressed, and you'll feel more in control.

It's very normal for small...

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In general, small businesses are not healthy. Here are some alarming statistics - Australian Small Business and Family Enterprises Ombudsman (ASBFEO) has found that 49% of small business owners make less than average wages, and two out of 5 micro and small businesses are not profitable.

Interestingly, there are also businesses who are thriving in the current conditions, at the same time these other businesses are failing. ...

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October 3, 2023 29 mins

Events have long been a go-to strategy for businesses aiming to showcase their products or services. However, it's not uncommon for these efforts to fall flat despite the considerable investments of time, effort, and money.

In this episode we address the questions of: 

  1. How can we turn the tide and make our events successful? 
  2. How do we extract real value from hosting these gatherings?
  3. And most importantly, how can we...
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Knowing your business and providing amazing products or services is only part of running a successful venture. Another crucial aspect of business success is building positive relationships.  From fostering business-to-business ties, to encouraging return customers, to keeping fantastic staff - how you manage relationships is integral to your business.

We are joined by Jason Owen, the Managing Director of D2N Technology Sol...

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Business owners -  here's an important question to ask yourselves, "Do my customers actually know what I do for them?"

We are joined again by Nathan Williams (Customer Return) to look at this crucial issue - and how the use of storytelling can help bridge the gap in understanding and build your relationship.

You can spend a lot of time and energy providing amazing services or products for your custo...

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We hosted The Business Behind Your Business Meet Up – a fun celebration for our podcast community. All of our podcast guests and listeners have been a special part of our podcast and we wanted to say thank you, plus hear from everyone about their business journeys. It was a great opportunity to network and build our small business community. We also enjoyed morning tea and gave away some podcast merch! (Bonus – you can get your ver...

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One of the biggest issues for business owners is managing cash flow. Healthy cash flow is crucial for the success of any business. Cash flow is a term that is often confused with profit. Business owners often say, "My business is busy and profitable, so why don't I have any money in the bank?" Find out why it is so important to understand your financial reports and learn some simple steps to improve cash flow.

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We are joined by Anna Ruth from Freedom for Humanity for an eye-opening chat about modern slavery.  Freedom for Humanity is an organisation committed to creating a world where human rights are upheld, and all individuals can flourish and thrive.

In this conversation we delve into Anna's profound insights, her passion for human rights, and the incredible work being done by Freedom for Humanity to make a positive impac...

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As a small business owner, have you ever thought about doing business with large companies and decided it was never going to happen because it was just 'too hard' or the differences between your business and theirs were just too great?

Find out how to successfully bridge the gap between small businesses and larger businesses. Learn about why small business owners can struggle to get contracts with larger business...

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We are joined by our special guest, The Honourable Bruce Billson, the Australian Small Business and Family Enterprise Ombudsman (ASBFEO).

Bruce explains the role of ASBFEO and the different programs and services available to assist small businesses.

  • Helping small businesses with dispute resolution
  • A policy and advocacy space to help small businesses deal with governments and regulators
  • Sharing the stories of small busines...
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June 9, 2023 23 mins

The end of the financial year is swiftly approaching  - so what does that mean for you as a business owner? What activities do you need to do to set your business up for the best start in the new financial year?

There are two types of essential business planning that you should be doing at this time of year. First of all, there is tax planning and secondly, there is strategic planning.

Tax planning helps you ident...

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March 30, 2023 28 mins

If you have a business in Australia, you may have noticed that the Australian Tax Office (ATO) is putting a lot of effort into recovering debt from businesses.

This is because over the last few years, debt collection had been halted because of Covid and it's many issues like lock downs.

We are joined by Bruce Gleeson (Jones Partners Insolvency) to look at ways that businesses can better engage with the ATO ...

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