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February 24, 2025 26 mins

Are you struggling to generate high-quality leads without spending a fortune on marketing? 🚀 In this episode of The Business Behind Your Business, we uncover a game-changing strategy that can double or even triple your lead conversion rates—without increasing your marketing budget! Our guest, Maxwell Nee, Chief Revenue Officer at ScoreApp, reveals how quiz marketing is helping businesses attract, engage, and convert the right customers effortlessly.

💡 What You’ll Learn in This Episode:
✅ Why traditional lead magnets like PDFs and discounts aren’t enough anymore
✅ How quiz marketing can convert leads at 20-40%—far better than standard marketing tactics
✅ The secret to understanding your ideal customers without wasting time or money
✅ How AI-powered tools like ScoreApp automate and optimize lead generation
✅ Practical, low-cost strategies that any small business can use today

Maxwell breaks down real-world examples and shares expert insights into how small and medium-sized businesses can stop wasting marketing dollars and start attracting ready-to-buy customers. If you’re looking for a smarter, more effective way to grow your business, this episode is a must-listen! 

Get your FREE copy of the Scorecard Marketing book here: www.scoreapp.com/book

Maxwell Nee is the Chief Revenue Officer of ScoreApp,a Quiz Marketing
Platform with 7,000 paying clients. He's also a multi-award winning
entrepreneur, bodybuilder & dancer. He’s been featured in TV, Radio,
Forbes, Singapore’s The Business Times & The Australian Business Review.

Maxwell's LinkedIn 

Maxwell@Scoreapp.com

Ph +61 438 988 879

Book a call with Maxwell 

ScoreApp Socials:

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https://thebusinessbehindyourbusiness.com/

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