Financial literacy isn’t just a buzzword — it’s a survival skill for business owners. In this episode of The Business Behind Your Business, host Paul Sweeney speaks with tax expert and financial educator Michelle Campbell about the hidden financial pitfalls entrepreneurs often face, and how a lack of financial understanding can quietly sabotage your business. Whether you’re avoiding tax obligations out of fear, struggling to understand cash flow, or unsure how to invest while in debt, this conversation is your wake-up call.
Michelle shares not just her professional insights but her personal story of financial recovery — one that began by confronting unopened bills and grew into a mission to empower others through practical financial education. She offers honest, jargon-free advice on tax, budgeting, business planning, and the importance of building emergency savings. Listeners will walk away with clarity, encouragement, and a deeper understanding of how mastering money can mean the difference between thriving and just surviving.
This episode is for every business owner who has ever felt overwhelmed by the numbers — and wants to turn confusion into confidence.
Get Michelle's book here: Bluebird
Michelle Campbell was born and raised in Omaha, Nebraska, and began her educational journey in South Dakota before relocating to Atlanta, Georgia, to continue her studies. During her academic pursuits, she launched a real estate investment firm, marking the beginning of her entrepreneurial path. Over the years, Michelle expanded her ventures into various industries, including horticulture, where she founded an interiorscape company, and logistics, where she established a commercial trucking business. Drawing on the insights and expertise gained across these diverse fields, she transitioned into a career in the financial services industry. Michelle is also the author of Bluebird, a memoir that candidly explores themes of trauma, heartbreak, and the resilience found in life’s struggles. She is also the founder of a nonprofit organization dedicated to empowering individuals through financial literacy and fostering economic stability. She enjoys traveling, cooking, exploring diverse cuisines, organizing, dancing, indulging in spa treatments, and spending quality time with her cherished Pomeranian.
https://thebusinessbehindyourbusiness.com/
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