In an era flooded with AI-generated content and marketing noise, how do small and medium-sized businesses truly stand out? This episode delivers a fresh, deeply human perspective on how to use AI—not just to produce more content, but to create authentic connections and lasting customer loyalty. If you're overwhelmed by automation tools or worried about blending into a sea of sameness, this conversation with marketing veteran Stephen Sakach will help reframe your strategy.
What You’ll Learn:
- Why building purpose into your marketing is essential to long-term success
- How to use AI to scale empathy, not just efficiency
- The difference between noise and meaningful content—and how to avoid the former
- Why customers today are more emotionally savvy—and how you can genuinely connect with them
- How to create systems that "build love into scalable systems" and drive both profit and purpose
Stephen also shares how his platform, aiCMO, helps business owners articulate their mission and create emotionally resonant campaigns that differentiate them from the competition. If you want marketing that speaks to your audience—not at them—this is an episode you won’t want to miss.
Stephen Sakach, co-founder of aiCMO and Founder/CEO of Zero Company, is a pioneer in empathetic AI and marketing with three decades of experience in digital media, journalism, and human consciousness studies. Committed to embedding empathy into business, he created the B.L.I.S.S. (Build Love Into Scalable Systems) ethos to help organizations scale with compassion. As host of the BLISS Business Podcast, he transforms research and insights into actionable strategies, while leading aiCMO to help organizations create authentic, purpose-driven connections with their audiences.
https://thebusinessbehindyourbusiness.com/
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