If you've ever looked at your business bank account and wondered, “Where did all the money go?”—this episode is for you. Discover why so many small business owners feel frustrated when their business shows a profit on paper but has no cash to show for it. In this powerful episode, certified Profit First professional Debbie Deknight breaks down how traditional accounting sets businesses up for financial confusion—and how the Profit First system flips the formula to help you take control of your cash flow, get clarity, and build sustainable profits from day one.
What you'll learn:
- Why your business can be profitable on paper but still cash-poor
- The simple mindset shift behind the Profit First formula: Sales – Profit = Expenses
- How to create financial clarity using multiple “small plate” bank accounts
- The importance of allocating profit first—even if it’s just 1%
- Why working with a certified advisor can fast-track your results
- Practical tips to start small and avoid common pitfalls when adopting Profit First
Debbie shares real-world advice from decades in the accounting industry and gives listeners a clear roadmap to reduce stress, build financial resilience, and finally stop dreading tax time. Whether you're in your first year or looking to overhaul your cash flow strategy, this episode offers immediate, actionable steps to start running a healthier, more profitable business.
Debbie Deknight is the founder of Right Way Profits and Bookkeeping LLC. She leverages her 30+ years of accounting expertise and her certification as a Master Certified Profit First expert to guide businesses toward financial clarity. She empowers business owners to make informed decisions that lead to real, lasting profitability. Debbie's goal is to help organizations achieve financial independence through clear and efficient cash flow and accounting strategies. If you're serious about building a profitable business, Debbie is here to provide you with the guidance you need for long-term success.
https://thebusinessbehindyourbusiness.com/
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