What if your next great client is already looking at your LinkedIn profile—right now—and you’re sending them away?
In this episode of The Business Behind Your Business, host Paul Sweeney sits down with LinkedIn strategist and author Daniel Alfon to reveal how most business owners are misusing LinkedIn—and what to do instead. Daniel strips away the noise and shows you how to turn your personal profile into a high-performing business tool that attracts the right prospects and moves them to action.
You’ll discover why your profile matters more than your content, why your company page isn’t where the action is, and how to create a focused presence that actually leads to revenue—not just likes, follows, or empty metrics. Whether you’re a B2B business, a consultant, or a service provider, this conversation will reshape how you think about LinkedIn and help you align your efforts with your business goals.
Forget the pressure to post daily. It’s time to stop serving the algorithm—and start serving your business.
Check out Daniel's LinkedIn cheat sheet here: www.danielalfon.com/#freebie Daniel states, "Our profile headline is the single most important real estate on LinkedIn. This cheat sheet contains examples, a formula and how-tos. All of those enable you to craft a killer Headline."
Daniel Alfon is the author of "Build a LinkedIn Profile for Business Success", and he's been on LinkedIn since February 2004 (yes, you read right).
Daniel sees LinkedIn as an extremely powerful tool that's mostly misunderstood. After training thousands of people on LinkedIn, Daniel developed a simple method that can help leaders reach their objective - without cold connecting, paying for a premium account, advertising or trying to become someone else. Daniel will get you thinking about your LinkedIn strategy, networking, and doing what's smart and not what's popular.
https://thebusinessbehindyourbusiness.com/
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